Artecha

BACKGROUND

Please describe your company and your position there.

I am the co-founder and managing partner at HK Digital, a growth hacking consulting company offering disruptive and innovative marketing solutions to SMEs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Artecha?

We needed to build and maintain a Machine Learning model which would analyze SMEs' databases and design tailored marketing campaigns a dedicated vertical.

We hired Artecha to develop this custom software which can be integrated with our clients’ CRM system. Artecha's team delivered everything related to design, back-end and front end.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Artecha online as we were searching for a company with an HQ in UK, but operationally based overseas. We sent them our requirements and after reviewing an array quotes from various vendors, we selected Artecha since they were providing a more price and more marketable proposal than the alternatives.

Describe the project in detail and walk through the stages of the project.

During our initial conversation, we shared the details of the project specifications with the Business Analyst, Data Scientist and Project Manager. After validating the concept, they came with a first draft of the Machine Learning model (the model used Spark< MondoDB and Hadoop while the AI features used Pytorch).

There was also an integration with a number of APIs and plugins involved; everything was quite smoothly managed. Overall, all requirements were designed according to the specs and the business case.

The Artecha team delivered everything related to the front-end and back-end of the platform, as well as the design.

How many resources from the vendor's team worked with you, and what were their positions?

We were working with a team consisting of Data Engineers, Data Scientists, and Data Analysts. I was liaising with an appointed Project Manager, but also communicated through the different channel (Slack & Asana) with the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of Artecha, we built a disruptive technology that will help us achieve significant results in terms of our growth hacking within our verticals and personas.

How effective was the workflow between your team and theirs?

Artecha was using Scrum, so the team members were working in parallel. From a communication perspective, we were contacted every 2 weeks (sprints), to follow all the updates made. Overall, all deadlines were met on time.

What did you find most impressive or unique about this company?

We at HK Digital were impressed by the Artecha's focus and commitment. They understood all our project requirements.

I believe that their approach of understanding data and technology as an opportunity to improve others' positioning in the market is what creates their competitive advantage. This is what I really appreciated and believe makes Artecha stand out from the rest.

Are there any areas for improvement or something they could have done differently?

Even though there is always an area for improvement, I can’t say anything in terms of Artecha. They provided a great experience and the results reached are higher than we expected.