What evidence can you share that demonstrates the impact of the engagement?
There has already been a measurable increase in what we would call conversions, in terms of translation between the ad clicks and enrollment. We may have had up to hundreds of keywords that really weren’t in the right segment, and now we are getting leads from nearly 90% of them, which is a huge improvement.
One of the specific metrics that we’ve tracked is how many tours we could actually produce in a week. That number has gone from around 10% to 20%, and we continue to get better and better at the conversion rate, which has allowed us to lower our overall spend while getting as many if not more conversions.
How did Amplitude Digital Inc. perform from a project management standpoint?
We use DashThis to port a variety of metrics in from Google Ads and Salesforce that we can use for our analyses. Stephanie has been a crucial part of that operation and has been incredibly helpful to me in making sure we get the information we need on time to make well-informed decisions in each step we take towards more efficient advertising.
They create a weekly agenda for our meetings on Google Sheets, as well as a recap after the call to make sure that everyone is on the same page in terms of progress towards our specific goals and any changes we might be making in the strategy for getting there. We consistently meet deadlines, and they are always responsive to our messages.
What did you find most impressive about them?
The level of communication and responsiveness that we receive from them makes them incredibly easy to work with. Even though we’re a few time zones away, she is always ready to hop on a call with us or answer a question so that we don’t have to wait at all, which we’ve really appreciated.
That level of dedication demonstrates her attitude of dedication to our account and the room that her company allows her to focus on providing quality customer service rather than simply trying to get us to spend as much as possible.
Are there any areas they could improve?
I really can’t think of anything they could be doing better than they already are. They consistently go above and beyond to help position us as best as we possibly can against our competitors, and I can’t think of a single area they’re weak on.