Who is the client?
The client is a recognizable automotive brand with auto dealerships located throughout the U.S.
What issue, challenge, or pain point did the client want you to address?
The client had previously worked with marketing agencies that weren’t able to deliver on expectations for at least one of their core initiatives, increasing the value of leads and walk-in…
customers to their dealerships within the U.S.
The client came to AlchemyLeads in hopes that we could take over all search marketing (Google AdWords + BingAds) efforts across 25+ dealership websites and locales, including Enterprise SEO & PPC services all sites in order to increase overall sales appointments booked online and to increase the value of a lead.
What was the solution?
We manage an ongoing monthly Google AdWords budget of $100,000 dollars while working to improve the CPA (cost per acquisition) for the client’s many local auto dealerships.
Are there specific KPIs, measurements, statistics or ROI data you can share that clearly demonstrates the value of the solution/service/strategy you provided?
Generated an 337% increase in overall revenue from goal conversions in 2019 YTD YoY vs. 2018 (cumulative)
Generated a 188% increase in new appointment requests or leads in 2019 YTD YoY vs. 2018 (3,008 vs. 1,597)