AimPlanAct

BACKGROUND

Please describe your company and your position there.

I am the VP of Sales & Marketing at Waverley Software, a global full-cycle software engineering company with HQ in Silicon Valley and development centers in Ukraine, Vietnam, and Bolivia. Since 1992 we've been building dedicated development centers for companies in Robotics, Smart Home, Energy, Telecom, and other industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AimPlanAct?

We hired Marina Babich as a part-time consultant to help us with the Marketing strategy and brand positioning of our company.

What were your goals for this project?

We wanted to create a stronger, bolder brand for our company, one that would resonate with our target audience, create more buzz on the market and attract more high-quality leads.

SOLUTION

How did you select AimPlanAct?

Marina was referred to us by our VP of Engineering, who had worked with her in the past.

Describe the project in detail.

Marina worked closely with our Marketing team, providing guidance and sharing her knowledge of the market and current tendencies. Together we started an extensive market research, determined potential brand vectors and created a Brand Matrix for Waverley. Next, we discussed what we currently stand for as a company and what kind of brand we want to become.

We brainstormed different positioning ideas and potential strategies and later came up with 10 core directions to explore. These 10 ideas were then tested on real-world users and using a variety of metrics, evaluated to determine the one that resonated the best with our audience and provided the best results.

We continue working with Marina to implement this strategy and amplify the new message and brand positioning across all our communication channels. The experiment took over 7 months. We enjoyed Marina’s data-driven approach and feel like the chosen strategy has a lot of potential.

What was the team composition?

We only worked with Marina Babich, our internal marketing team was in charge of the project execution.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After 2 months of preparations and 7 months of testing we have selected the best-performing message and communication style for our brand. It showed better results than our previous message in terms of user behaviour and conversions.

We believe that adopting this new positioning for our company will help us better communicate with our audience, create the right company image on the market and generate more Sales.

How effective was the workflow between your team and theirs?

Marina collaborated very effectively with our team. We had regular sync-up calls and long brainstorming sessions. She openly shared her marketing experience with our team, as well as her observations and interesting facts about the current state of the industry. She was always there if we needed her help or had any immediate questions.

What did you find most impressive about this company?

Marina is an experienced, well-versed Marketing professional, with excellent knowledge of the tech industry. She keeps her finger on the pulse of industry trends, is easy to communicate with, very data-driven, highly energetic and creative. Our team enjoyed working with her and learning from her and is looking forward to more joint projects in the future.

Are there any areas for improvement?

No, Marina is a strong Marketing strategist and we would definitely recommend her to anyone who needs help with Marketing strategy and branding.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an outsourcing company. We provide web and mobile development services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AimPlanAct?

We were in the process of developing our company’s marketing department. We hired AimPlanAct to help us with that and hire specialists for our department.

SOLUTION

What was the scope of their involvement?

AimPlanAct created roadmaps for us and provide ongoing consulting services. Maryna (CEO & Founder, AimPlanAct) also does email marketing campaigns and business value propositions for us. She supports our growing marketing department. 

What is the team composition?

I work primarily with Maryna. 

How did you come to work with AimPlanAct?

AimPlanAct came recommended to us.

What is the status of this engagement?

We started working together in February 2019 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We only have rough metrics right now because our marketing department is still growing, but we’ve earned a 30% customer conversion rate since starting our work with AimPlanAct. We expect that to continue to grow—Maryna knows what she’s doing. 

How did AimPlanAct perform from a project management standpoint?

We communicate via phone, Telegram, and Skype. Maryna is very communicative and knows how to manage her work, but she doesn’t always follow her schedule exactly.

What did you find most impressive about them?

The marketing insights AimPlanAct provides are great. 

Are there any areas they could improve?

Sometimes, their planning is inconsistent. For example, Maryna creates a plan with timelines but sometimes those are forgotten during the process. It’s a little unprofessional but all the other services are great. 

Do you have any advice for potential customers?

I’d recommend you hire them.

BACKGROUND

Please describe your company and your position there.

My name is Vitaliy Dyachenko. I am CTO at UppLabs, FinTech software development and digital transformation company from Pittsburgh, Pennsylvania, United States. Member at Global CTO Forum.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AimPlanAct?

For building effective marketing strategy

What were your goals for this project?

Building effective marketing strategy

SOLUTION

How did you select this vendor?

We heard about AimPlanAct from friends.

Describe the scope of their work in detail.

AimPlanAct helped us with competitor analysis, building marketing strategy and planning tactic actions for improving brand's presence and lead generation.

What was the team composition?

We've been working with only one representative of AimPlanAct's team, and it was a splendid experience.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AimPlanAct provided us with a professional marketing advisory and helped us to create a strategic plan. From competitors analysis to tactic actions - we knew we could count on AimPlanAct’s deep knowledge and experience. Her positive attitude and ideas showed us a room to grow and experiment.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

Ease of communication and true improvisation for interviewing the clients and getting the valuable information

Are there any areas for improvement?

Everything's good