Agency Growth Consultant LLC

Introduce your business and what you do there.

I founded a beauty branding agency 15 years ago.

What challenge were you trying to address with Agency Growth Consultant LLC?

I’ve worked with Kelly (Principal & Integral Leadership Coach) on multiple projects regarding agency operations. For our most recent engagement, I reached out to prepare for a renegotiation on a big contract.

What was the scope of their involvement? 

Kelly has provided key business consulting services to support my contract renegotiation. After I told her about my challenge, she gave me advice on what my next steps should be and reviewed my work every step of the way. She’s still available whenever I’m feeling insecure about how to approach something. In that sense, she’s as much an emotional support as a practical one.

What is the team composition? 

My main point of contact is Kelly.

How did you come to work with Agency Growth Consultant LLC?

Kelly was a guest on my podcast series a few years ago. I was so inspired by here that we started working together.

How much have you invested with them?

I’ve invested $750.

What is the status of this engagement?

The most recent project started in the beginning of December 2020, and we’re approaching the end of negotiations.

What evidence can you share that demonstrates the impact of the engagement?

Kelly has been a tremendous asset because she’s done this kind of work hundreds of times before. Thanks to her, I feel like I have someone on my team who has decades of experience to guide me through the challenges that I’m facing at the moment. It’s about inner confidence and being excited to move through a process because I know I’m not alone. 

Kelly gives incredible reassurance, reminding me that the process can be hard and daunting but also that I’m doing the right things at the right time. I went from knowing nothing about the renegotiation process to knowing a lot, and I have the confidence to move through the work. The next time I’m in a situation where I need guidance, I’m going to hire her again because she’s made this so much easier for me. 

How did Agency Growth Consultant LLC perform from a project management standpoint?

We communicated through check-ins, Zoom calls, and text. 

What did you find most impressive about them?

I know this isn’t data-related, but she’s an emotionally spiritual person, which has been really valuable to me. Her energy is incredible! I feel really at ease with her because she listens, understands, and guides me on what I need to learn.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

If you want to have expertise in your back pocket, then working with Kelly is a no-brainer. 

Introduce your business and what you do there.

I’m the president and founder of a DevOps consulting firm. We specialize in AWS.

What challenge were you trying to address with Agency Growth Consultant LLC?

We needed help with rebranding.

What was the scope of their involvement?

I hired them to do my rebranding. They created my new logo and brand positioning. The team also did copywriting and SEO.

What is the team composition?

I worked with Kelly (Agency Leader Transformation Coach).

How did you come to work with Agency Growth Consultant LLC?

I met Kelly through a networking group. I really liked her approach. She knows what she’s doing and understands the space really well. She’s also had success with other clients, so it was an easy decision to make.

How much have you invested with them?

We spent $5,000.

What is the status of this engagement?

We started working together in August 2020, and we wrapped up in November 2020.

What evidence can you share that demonstrates the impact of the engagement? 

When I publish the website, I’ll be looking at in-bound leads and analytics to determine how well the rebrand went. I’m confident that the work that Kelly did will be successful. I’m thrilled with the logo she created for me. She also did all of the SEO research, which was very well done. Overall, I’m happy with the work that was completed.

How did Agency Growth Consultant LLC perform from a project management standpoint?

Kelly was prompt at meeting all of my deadlines.

What did you find most impressive about them?

Kelly knows the industry really well and she knows exactly what she’s doing. She also has a well-defined process. She used time very efficiently; everything she did was driving towards doing the best possible job and making my new brand successful.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Follow Kelly’s process and it will lead you to success.

Introduce your business and what you do there.

I’m the founder & CEO of Watson Adventures LLC. We provide team building games for companies around the world. Corporate groups are the main part of our business, but we also do activities for the general public including schools and nonprofit organizations. Presently, we are doing virtual scavenger hunts, but previously we did real-world games.

What challenge were you trying to address with Agency Growth Consultant LLC?

We launched a newly updated website and we had a massive drop in our search engine rankings as a result of the new website. We needed someone to restore our rankings.

What was the scope of their involvement?

Agency Growth Consultant LLC provides SEO and analytics services. Kelly (Agency Leader) analyzed our existing website. We needed to figure out where to increase word count and where to improve H1 and H2 tags emphasizing the keywords to use that matched our audience’s interests.

When COVID-19 hit, we switched really quickly from real-world games to virtual games which we hadn't done before. Part of that switch was Kelly analyzing what were the new terms to use. We had to reinvent our website with new keywords, search terms, and structure to help people find our new product.

Kelly not only helped us with retooling our new website several years ago, but she also helped us make the switch quickly.

What is the team composition?

We mainly work with Kelly.

How did you come to work with Agency Growth Consultant LLC?

We had worked with Kelly previously with our original website. Her previous company was sold and we weren’t able to avail of her services for a while. When I found out that she created a new agency, I immediately contacted her.

How much have you invested with them?

We’ve invested around $50,000.

What is the status of this engagement?

We started working with Agency Growth Consultant LLC in June 2019 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The lead flow is the best indicator of our website’s ability to generate traffic. That has been on a steady upward climb since Kelly came aboard in 2019. I don’t have the specific statistics, but we had a record year in 2020. Her work is part and parcel of that.

How did Agency Growth Consultant LLC perform from a project management standpoint?

In terms of project management, they perform exceptionally well. I don’t have a single complaint. We are mainly communicating through phone calls and emails. Documents are shared through Google Drive.

What did you find most impressive about them?

Agency Growth Consultant LLC did a great job of analyzing what the problem was and had an excellent organized plan to fix it. They did such a good job in restoring our status, lead flow, and sales that we’ve kept them as consultants ever since. They’ are very responsive and creatively address our concerns which shows their overall integrity.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Know what you need and give them all the pertinent details. Let them be the experts in telling you what to do.

Introduce your business and what you do there.

BTS Interactive is a marketing agency that specializes in working with nonprofits and schools. I’m the CEO and co-founder.

What challenge were you trying to address with Agency Growth Consultant LLC?

There were multiple, but the primary one was increasing our rate of growth as well as formalizing and introducing some maturity to our internal process.

What was the scope of their involvement?

There was an initial discovery process where Kelly (Agency Transformation Coach & Founder) met with us and did a pretty extensive deep dive to learn about our organization, the processes, what our client base looked like, and just to get a good feel for who we were, to begin with. Then, over the course of time, through a series of monthly consultations, workshops, and different forms of consultation, she helped coach me in particular as the agency founder and CEO in terms of improving all of these processes.

In terms of phases, the process was really an initial discovery period of 1–2 months, followed by a discovery document and extensive road map, and then into monthly series of conversations, services, and consultations to help us improve all of our various channels.

What is the team composition?

Kelly is the only person we work with.

How did you come to work with Agency Growth Consultant LLC?

We were referred to Kelly by a mutual friend in my industry. What drew me to her was that she had been in my shoes, which was growing her own digital marketing agency and then selling to start her next business, which was a model I wanted to follow. There’s a lot of consulting firms out there that haven’t actually experienced what they are giving advice on, so this was the type of group I wanted to work with.

How much have you invested with them?

To date, we’ve invested about $25,000.

What is the status of this engagement?

We have been working together since September 2017 and the relationship is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We’ve increased sales significantly since we brought them on board. Processes have improved across the board from the way we execute our contracts to our sales approach, branding, the quality of our website, and more. Our sales and marketing efforts have improved as well. Anecdotally, she’s helped me change my mindset in terms of originating and delivering business and giving presentations. She’s touched almost every aspect of the business.

How did Agency Growth Consultant LLC perform from a project management standpoint?

They weren’t delivering physical products to us but in terms of their service, delivery was spot on. There weren’t any meetings missed and everything is executed effectively. If something fails, they go above and beyond and they remain very flexible with us anytime we need to have a quick call or email.

What did you find most impressive about them?

What they promise they have already delivered before, in the sense that here is an organization that knows how to grow an agency because they’ve done it themselves. The second point is, they actually do deliver results.

Are there any areas they could improve?

I can’t think of anything off the top of my head.

Do you have any advice for potential customers?

Be prepared to do your homework or do the work that is assigned to you. Also, be prepared to be open-minded to feedback. You can’t if you’re one of those individuals that feels like you already have all of the answers and you’re not willing to change any of your processes, it’s not going work. If you’re open-minded, it’s going to open up amazing possibilities.

Introduce your business and what you do there.

I’m the executive creative director of a content and creative company located in the San Francisco Bay Area. We help our clients strategically get their stories straight and out to the world through content. Our work includes creating case studies, articles, website copy, and anything else you can think of. 

What challenge were you trying to address with Agency Growth Consultant?

We wanted to reposition our agency to be geared towards the health, wellness, and fitness industry. We wanted to project our story through our website through the first half of 2020. We hired them for brand strategy and brand positioning support.

What was the scope of their involvement?

To start, Agency Growth Consultant helped us to think about our marketplace position and that coincided with a website revamp. Kelly (Integral Leadership Coach) initially interviewed us and asked us how we envision ourselves in the future. Then, she helped develop a strategy for how we can get there.

Kelly helps us gain some traction with new clients and gives us a story to tell in the marketplace. She provides branding, brand strategy, and brand positioning services. She helps us with our website’s construction including its architecture, website copy, and SEO.

Right now, Kelly consults us on new client outreach strategies and helps fine-tune our website’s SEO. On a regular basis, she consults us on client relationships and how to best monetize those clients.

What is the team composition?

We only work with Kelly.

How did you come to work with Agency Growth Consultant?

A friend of mine found Kelly’s LinkedIn account and he talked to her. We thought it’d be a good idea for us to talk to Kelly, too. We decided to work with her because she has a lot of experience running her own agency. She ran her agency through various stages of growth — including the stages where we were and where we wanted to get to. In fact, she had grown past those stages, so it felt like she knew how to help us reach our goals, too.

How much have you invested with them?

We’ve already invested $18,000. 

What is the status of this engagement?

Our ongoing consulting arrangement started in November 2019.

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any metrics. It’s hard to say its impact in a year considering that the COVID-19 pandemic is a big disruptive influence on our business as a whole. Overall, we’ve had a reasonable year and we attribute a lot of that to the advice and guidance provided by Agency Growth Consultant. 

How did Agency Growth Consultant perform from a project management standpoint?

Kelly is prompt at meeting deadlines. We use Zoom calls and we record sessions.

What did you find most impressive about them?

Kelly has a deep well of knowledge and her intuition impresses me. She has a human-centric approach in helping agency owners think about how they want their agencies to be. She thinks about lifestyle, what makes people happy, and what’s the best model for employees; not just growth for growth's sake.

Are there any areas they could improve?

I can’t think of anything she could do differently. In any situation where we may not have gotten the full value of her services, it was probably our fault.

Do you have any advice for potential customers?

Communicate frequently and don’t be afraid to say what you need.

Introduce your business and what you do there.

I’m the president of a full-service digital marketing firm located in Lafayette, Louisiana. I was the VP of the company during my engagement with Agency Growth Consultant LLC.

What challenge were you trying to address with Agency Growth Consultant LLC?

Our agency had experienced rapid growth over the years. My partner and I were at a loss for how to continue scaling the company, so we enlisted Agency Growth for their help.

What was the scope of their involvement?

Kelly’s specializes in the marketing industry and has provided us with valuable insights on how to grow our business. She came down to Lafayette from New York and spent a few days with us. Since then, we’ve continued the consultation remotely.

What is the team composition?

We just worked with Kelly.

How did you come to work with Agency Growth Consultant LLC?

We found Kelly through a google search for agency-scaling consultants. We talked to three different vendors with different pricing structures. She was the most expensive option but talking to her on the phone, she blew her competition out of the water. Her approach didn’t seem cookie-cutter, but dynamic and unique instead.

To Kelly, we were a relatively unique case; while she typically works with companies that are experiencing internal conflict, our issues instead stemmed from the lack of administrative processes in place. She helped identify the areas that we needed to work on.

How much have you invested with them?

I believe we spent $30,000.

What is the status of this engagement?

We started working together in June 2019 and the engagement lasted until December of that year. While our contract has officially ended, she’s continued to provide great support and has been a great resource for when we need advice.

What evidence can you share that demonstrates the impact of the engagement? 

Since we engaged with her, we saw our caliber of clients improve. Our average retainer amount has also increased. She guided us towards a stronger sense of administrative organization — we now document more processes and formalize many of our operations in a way that we didn’t before. And now, I know that if an issue pops up, I can just reach out to her and feel better afterward.

How did Agency Growth Consultant LLC perform from a project management standpoint?

Kelly was extremely responsive. She maintained the timeline she’d initially built out and made sure that she kept us on track. It was really simple engaging with her.

What did you find most impressive about them?

Anytime you talk to Kelly, it’s like a miniature therapy session. She’s able to mend strained relationships just by moderating conversations. I think her personability and the intimacy with which she regards her partnerships really distinguishes her.

Are there any areas they could improve?

I can’t think of anything. Since the moment she touched down in Lafayette, our company began to change for the better.

Do you have any advice for potential customers?

Be vulnerable, authentic, and honest in the best ways. Be open with your struggles, faults, and beliefs, and she’ll be able to help you most.

 Introduce your business and what you do there.

I’m the founder of Boost Experiential, we’re an experiential marketing agency based in Los Angeles.

What challenge were you trying to address with Agency Growth Consultant LLC?

As a small agency, we all wear a lot of different hats. I was looking for a coach or mentor that had direct agency experience, so they could understand the world that we live in. My goal was to grow my business, reposition it, and receive suggestions to implement in the interest of working smarter, not harder.

What was the scope of their involvement?

I came in with some ideas, but they really cemented them, coming to the table with other solutions and strategies. First, we did a needs assessment to attract the right customers. Then, they did a rebrand of our website. Finally, they positioned us for some business development outreach, which included writing scripts, finding targets, and ways to conduct business development in different ways than we had in the past.

What is the team composition?

I had one main point of contact.

How did you come to work with Agency Growth Consultant LLC?

I found them on Google. I talked to a variety of people and none of them really fit with the criteria with what I was looking for. I chose them because I could tell they’re always doing things, rather than saying what they think.

Their engagement process was flexible, for short- or long-term engagements, which I liked. Finally, they were the only ones that were giving us real tools that they would implement, rather than just offering guidance.

How much have you invested with them?    

We’ve invested $20,000.

What is the status of this engagement?

We began working together in April 2019, and our engagement ended in February 2020.

What evidence can you share that demonstrates the impact of the engagement?

We were definitely able to develop new leads for our business, but it hasn’t gone anywhere because of the current COVID-19 situation. As far of quality, they definitely know what they’re doing and they’ve been very helpful.

How did Agency Growth Consultant LLC perform from a project management standpoint?

They’re very organized, and they set all of the timelines, but it’s up to the person they’re working with to follow along and meet their end of the bargain. They always stay on track and on target, making it very easy to work with them.

What did you find most impressive about them?

 Our main point of contact is a hybrid; they owned and ran a digital agency and they’re also a creative. They were able to wear both hats, and I’m that way myself, so it was nice to get another perspective. Secondly, they don’t just tell you what to do, they actually do some of it for you, with tools you can implement.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to be willing to implement and see changes. Be ready to dive in and make it happen.

Introduce your business and what you do there.

I’m the CEO of OCD Media. We are a medium-sized, paid media agency. We don’t produce any creative or content, but we help marketers and agencies execute paid media programs.

What challenge were you trying to address with Agency Growth Consultant LLC?

I was at a point where I needed outside help to scale my business. I felt that having someone externally with expertise in that area would provide a fresh opinion and approach.

What was the scope of their involvement?

We spent time being interviewed by Kelly (Agency Transformation Coach). Then, Kelly had one-on-one conversations with every employee in my company. They talked about the type of work they were enthusiastic about and their honest opinions of how we were managing the company.

Then, we developed a new positioning for the agency that was more focused and specific on the industries where our employees had expressed enthusiasm about. We built out a new website along with materials to create a new look-and-feel for the company. In the last stage, we developed personas of our best client engagements.

What is the team composition?

We worked exclusively with Kelly. The only external people we worked with were a graphic designer and a web developer. The designer redid our PowerPoint materials and logo and the developer redid our website.

How did you come to work with Agency Growth Consultant LLC?

I knew Kelly for a couple of years and listened to stories of her past successes. I had the feeling that all of my team members would be comfortable working with her. I felt that she would be very open and honest with us about personal things that we might be doing correctly or incorrectly. She was very flexible about the ways to accomplish goals. 

How much have you invested with them?

We invested about $40,000.

What is the status of this engagement?

We started working together in July of 2018, and the partnership ended in December of 2018. Even after her contract ended, she continued supporting us to make sure all outcomes of the project were realized.

What evidence can you share that demonstrates the impact of the engagement? 

Everybody across the board was very happy with the outcomes. She was open to suggestions from us and very communicative throughout the project. We had no disagreements at all. 

She taught me that identifying core categories to focus on as a business will help us grow, even if it limits our scope. That was an eye-opener for me that I wouldn’t have realized on my own.

We’ve stayed in touch because we belong to a networking group together. She recommends business to us if she runs across anyone that needs our type of service. These recommendations have turned into business that’s more than paid for the work that she did for us.

How did Agency Growth Consultant LLC perform from a project management standpoint?

She had a contagious, positive outlook that made the whole process painless. We spoke on the phone and exchanged emails fairly regularly throughout the process. We even had face-to-face meetings about four times, not counting the times she interviewed each of our employees off-site. 

What did you find most impressive about them?

She understands how important people are to business outcomes. She interviewed all the employees before she looked at any positioning or business pitches. This lent itself to getting better buy-in among the staff. For agencies that are so dependent on their people, it’s a really unique and smart way to start.

Are there any areas they could improve?

I was satisfied with the process from top to bottom. I would love to see her help other people as well.

Do you have any advice for potential customers?

Make sure you’re open-minded to her thought process and listen carefully. Don’t go into this with any preconceived notions about the outcome. I was anticipating that she would recommend that we change the name of the company. But, she felt we had too much equity in the company name to make any changes.

You might be told that you have people that aren’t ideal for the direction your business is going (although I did not have that situation myself). In that case, you should trust her, listen to her, and maintain an open mind about the outcomes.

Introduce your business and what you do there.

I’m the CEO for a web development and marketing firm. We offer a broad range of services including web, application, content, and UI/UX development.

What challenge were you trying to address with Digital Web Consulting?

We needed a digital marketing consultant to support rebranding. Although we have in-house designers and developers, we sought an external consultant who could provide an unbiased analysis.

What was the scope of their involvement?

Digital Web Consulting performed a holistic current state assessment, interviewing employees and clients. They then produced a set of recommendations that outlined the steps to update our brand over the next 25 years. Once we agreed upon a plan that made sense for us, they supported our re-launch initiative, which involved updating our logo and UX/UI design, consolidating the messaging function on the site, and providing SEO consulting.

What is the team composition?

I exclusively worked with their agency scaling consultant and principal, Kelly.

How did you come to work with Digital Web Consulting?

I met their agency scaling consultant as I was giving a lecture. I was impressed with the organization’s digital marketing experience and hired them. Since then, we’ve maintained a comfortable relationship.

How much have you invested with them?

We’ve spent between $50,000–$100,000 thus far.

What is the status of this engagement?

The project took place November 2016–March 2018.

What evidence can you share that demonstrates the impact of the engagement?

We haven’t gone live with the rebrand yet, so we don’t have quantitative metrics. However, Digital Web Consulting’s inclusion of every employee in the project had an intangible but immensely positive effect on our team’s morale. They integrated well with our internal team. We valued their ability to synthesize information and identify pain points that we had missed; it was refreshing.

How did Digital Web Consulting perform from a project management standpoint?

As I mentioned, we worked exclusively with Kelly. We also used Teamwork Chat and our own extranet apps to communicate. Kelly is incredible to work with. She listens and doesn’t pitch ideas until she has a full understanding of all the relevant information.

What did you find most impressive about them?

Over the course of the engagement, they’ve earned an unparalleled level of respect. They continue to be our go-to resource when we need an external opinion. Furthermore, their clear comprehension of their strengths prevents them from overextending; they’re never in a position to perform poorly.

Are there any areas they could improve?

None that we can think of.

Do you have any advice for potential customers?

The more transparency there is between the customer and the vendor, the better the quality of the work produced.

Introduce your business and what you do there.

I am the CEO of NextCrew. We offer an on-demand staffing platform to companies. It allows them to streamline their workforce management and operation.

What challenges were you trying to address with Digital Web?

We’ve been in business for about five years. Our content and message on the website were not clear enough. The technology we provide is very innovative, but our website didn’t articulate it that well to the audience. I needed the content rewritten so the message would be easy to understand for any user.

What was the scope of their involvement?

Kelly [Agency Scaling Consultant, Digital Web Consulting] provided wireframes and worked with MarketSmith who provided the contents. She also worked with the graphic designer to create images for the website. Along with that, she also did SEO to promote the website.

We have Google Analytics integration. She researched what keywords people were searching for in our industry and based on that; we came up with all the content with seven keywords in mind.

What is the team dynamic?

The first meeting started with Kelly where I explained our business, challenges, and objective. Jean [Founder, MarketSmith] is the owner of MarketSmith. After my detailed called with her, Kelly and Jean had a meeting to discuss the content strategy based on the keywords and market we wanted to target.

Based on the wireframing that Kelly [Agency Scaling Consultant, Digital Web Consulting] had done, Marketsmith provided content for each page. Kelly [Agency Scaling Consultant, Digital Web Consulting] made necessary changes for each page regarding keywords and SEO.

The graphic designer worked on creating different images for each page based on the branding guidelines provided by Kelly. Once images were created, Kelly fine-tuned and verified each image to ensure that they all follow the same brand guidelines.

Upon completion of wireframes, brand guidelines, contents, and images, our development team created the website using asp.net / c# front-end and SQL server back-end. Kelly provided feedback and fine-tuned pages when necessary.

How did you come to work with Digital Web?

I met Kelly [Agency Scaling Consultant, Digital Web Consulting] at a GrowCo conference five years ago.

How much have you invested in them?

$10,000-$15,000

What is the status of this engagement?

We started working together in October 2016 and after deploying our new website, she is still part of our marketing team. On a monthly basis, she helps us out with various marketing strategies.

What evidence can you share that demonstrates the impact of the engagement?

Since we launched the website, we have seen tremendous growth in our inbound leads. Our sales cycle is shorter because contents are easier to find, and messages are very clear. At the same time, our ranking on Google has also gone up for the targeted keywords.

How did Digital Web perform from a project management standpoint?

Kelly [Agency Scaling Consultant, Digital Web Consulting] is impressive. She’s great with getting back to me and making sure everything is performed in a timely fashion. I’ve been happy and impressed with her project management skills.

What did you find most impressive about them?

The key part of her skillset is when she manages projects; she understands the challenges and the business model. Secondly, she is resourceful regarding forming right team for your project based on your need and budget.

Are there any areas they could improve?

No, we’re happy.

Do you have any advice for anyone considering using Digital Web?

She understands our business and challenges. That’s key for any company.