What was the scope of their involvement?
One of our weaker areas is our own website and search engine optimization and ways to bring in additional clients through inbound marketing. I think the biggest thing that Kelly has helped me with is helping me transform our sales process. Prior to meeting her, my sales process consisted of me networking like crazy, picking up the phone like crazy and very randomly trying to get clients in the door in a hyper-competitive market.
Kelly has helped me refocus not only our business efforts but also how we position ourselves as a business. Our next step is to refigure our website and all our concepts around our brand promise.
Kelly’s playing a big role in helping us redesign our website not only in terms visuals, but how we are going to segment our different channels, product lines, and service lines. This will help us develop individual campaigns and allow us to really utilize the power of the web. We tell clients they should be using the web to bring traffic in, however, we don’t adhere to our own philosophy. Kelly is helping us do that now and that’s something I couldn’t have done on my own. I needed her or someone in her position to come in and help get us organized on this front.
She’s advising us on PPC, however, that is not really something we are including in our marketing plan right now; we’re more focused on organic results, email marketing, and content production. Paid may be part of it when time goes on, but right now we’re looking at developing landing pages and case studies around our existing products and services to bring in traffic.
What is the team dynamic?
Kelly was our main point of contact. She brought in a whole team of referrals including people we’ve actually gone on to employ for other projects. She’s put me in touch with a great developer, SEO strategist, PPC team, and a writer. Part of her value proposition to us was to help us fill in the gaps so we could expand as we got more business in. These individuals were people she had come to work with over the years. I don’t know if they were in-house employees of hers at any point, but they were part of her extended team.
How did you come to work with Digital Web Consulting?
I was introduced to her through a colleague and business associate of mine who works in one of our channels. We do a lot of work in the non-profit sector and he’s pretty big in that sector, but not from a digital standpoint. He’s more of a fundraising consultant and I value his opinion pretty highly. He knew Kelly and introduced the two of us so it was a good referral.
How much have you invested with them?
I’ve spent $10,000 so far.
What is the status of this engagement?
I started working with her in May or June 2017, and the relationship is ongoing.