What evidence can you share that demonstrates the impact of the engagement?
The team has helped us realize our vision for the website. Their enhancements and SEO work have increased traffic to our website and built our client base. Lots of new customers now find us through our website, our LinkedIn page or via the blog. Someone searching for commercial furniture in the mid-Atlantic region (Maryland, Washington, D.C., Virginia) will find us at the top of the page in their Google search. We have an online form on the site that sends requests straight to me or my business partner. Between 60-70% of these leads become clients. Adventure Web has turned our website into another revenue stream.
The website is like a silent marketing partner. Many of these new customers would have never known about us without our online presence. We have increased brand recognition to a wider audience via the web, even outside of our region. We get requests from people in other states for our services. The level of new business has been nonstop. I can’t hire enough people quickly enough to keep up.
The blog is very popular and is probably the number one way that people get to our site. We've been doing it for over six years now and it's grown. Adventure Web taught me the importance of rich content updated regularly that can attract visitors to our site. I’ve seen the success of that. Our competitors have jumped on the bandwagon now—but we’re ahead of the game since we’ve been doing it for so long.
How did Adventure Web perform from a project management standpoint?
Julie consistently follows up, adjusts to my schedule and limited availability, and keeps things running smoothly. She checks in regularly, visiting us as much or as little as we want. We keep in touch mostly via phone and email but I appreciate the face-to-face meetings. She has built a solid rapport with us.
Julie is very hands-on. She’s able to highlight priorities and focus my attention on them. The relaunch of our website is a good example – they’d been talking to me about the importance of a more mobile-friendly site for a while and I finally realized it was time to do it.
What did you find most impressive about them?
Adventure Web stands out for their integrity and the quality of their product. Those are the criteria on which I pick my partners because we have a very good reputation in this region and we need to keep it. Some companies just don't have the same ethics or drive as we do, and those things are important. Our success with the website shows you how those two things have panned out: it's been a success for us.
I've been in business almost 20 years. I wouldn’t stay with a vendor this long if they weren’t good because I've dealt with all kinds of clients. That's how we’ve stayed in business for 20 years, by being very critical about which projects and partners we take on. I am happy to say that Adventure Web was a great decision. It’s a great team—very personable, hardworking, honest, friendly—and very easy to work with. Hopefully Julie will always be there too because she's one of the reasons I like working with Adventure Web. She's a great sales rep and great to work with. I'll be with them as long as they'll have us.
Do you have any advice for potential customers?
Have a face-to-face meeting so that they can really get to know you and what your needs are, and so you can get to know them and how they work to see if it's a good fit. Consider talking to other clients for references.