Advanced Marketers

BACKGROUND

Introduce your business and what you do there.

I own Twigery, a floral design studio in Carmel-by-the-Sea, California. We handle everything from weddings and events for high-end customers to tourists picking up a single stem.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Instaboost Media?

Something happened with Google’s algorithm. We were no longer showing up at the top of the search results, even though we’d been voted best florist for the last seven years in Carmel-by-the-Sea.

SOLUTION

What was the scope of their involvement?

Instaboost Media started by interviewing me about what was important, what the business was like, and what was our focus. They went over keywords with me to determine what would draw business to the shop.

They confirmed that our ranking changed not because of anything we’d done but because of Google. They made some suggestions for changes to our site, including adding more pictures. One photo that was showing up on our listing wasn't one of our photos. They worked with Google to get it removed.

While the main focus is Google, they also work on Bing and other search sites. They give me a monthly report. It shows me where we stand and how things have moved from last month to this month.

What is the team composition?

I had an initial contact who went over what they were going to do. Then for a while I worked with whoever got back to me when I called with a question. For at least the last seven months I've been dealing with Caitlin (web content specialist, Instaboost Media).

How did you come to work with Instaboost Media?

They sent me an email, so I called and spoke with them on the phone. They advised we try it out for a couple of months. I did some online research and looked at what others were saying about them on Yelp. They seemed to be reputable so I went with them.

How much have you invested with them?

It's $199 a month. I've spent almost $3,200 to date.

What is the status of this engagement?

We started working together in July 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It took them 30–60 days to get us back up at the top of the results page. We’re one of the three companies that come up on the map when you search florist and Carmel. It’s really important to be there. We’ve noticed that we’re now getting more phone calls, inquiries, and orders being placed. They don't care how big or small we are. They're concerned about making us the best we can be online.

How did Instaboost Media perform from a project management standpoint?

Their team is excellent. It was a collaborative effort from the very beginning. I didn’t have a dedicated lead in the beginning so they had different people work with me. None of them ever let the ball drop. Caitlin now follows up with me on everything, which is extremely helpful. She sometimes calls just to check in. Most of the time we speak by phone. She calls me on my cell, which I prefer. She’s very responsive. I've been impressed.

What did you find most impressive about them?

I kept getting calls from Google saying our listing was inaccurate. Caitlyn looked into it for me. She let me know that everything looks good and that's just Google’s way of doing marketing. I still get those calls but I can ignore them. I trust Instaboost Media that there aren’t any issues.

Are there any areas they could improve?

It would’ve been nice if they let me know when there was a change of personnel. My go-to person when I first started working with them left and they didn’t tell me. Improving that communication would be the only thing I’d change.