Adsbalance

BACKGROUND

Please describe your company and your position there.

Our company is developing B2C-oriented VPN apps. My position involves everything mobile - ASO, PPC, other paid mobile channels

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adsbalance, and what were your goals?

We have hired Adsbalance to increase our mobile user acquisition. The main goal was to reach 5-figures revenue from mobile affiliates.

SOLUTION

How did you select Adsbalance and what were the deciding factors?

We have launched a test campaign with them which proved to be successful. So within several months, we have scaled the campaign through multiple countries. The main quality of Adsbalance was their traffic capacity and good quality of generated leads.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have signed a contract ensuring that Adsbalance will deliver us new mobile users and we will compensate them for each user on CPA basis. We have received a high volume of installs and basically active users in our target countries.

How many resources from the Adsbalance team worked with you, and what were their positions?

Oxana was the only person of contact for us, managing our account. I believe all advertising activities were executed by their adops team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main result was that Adsbalance helped us to unlock the mobile channel. It was our first partner in on this vertical, so before starting working with them we had basically no results and no revenue from paid mobile UA. They have delivered tens of thousands installs per month which converted to paying customers at a reasonable rate.

How effective was the workflow between your team and theirs?

Very effective, we didn't have to explain much. We have just told them what our goals are, and they have delivered that within several months.

What did you find most impressive or unique about this company?

None of other partners we have worked with have managed to reach the number of leads Adsbalance were generating. For a long time Adbalance was the biggest contributor to our mobile revenue.

Are there any areas for improvement or something they could have done differently?

More transparency on their traffic sources.