Public Relations, Media Training & Digital Agency

Founded by award-winning journalist, Leisa Goddard, Adoni Media is an award-winning Public Relations and Digital Agency which last year created what is recognised as one of the Best Government relations campaigns in Australia.

The agency is successful because it is driven by a team of high-profile journalists and PR experts,

Adoni Media specialises in product launches, reputation management, event management, digital and media training. Adoni works with Fortune 500 and ASX listed companies as well as provides PR and digital management to local and national business and start-ups.

Leisa Goddard spent more than two decades as a news reporter and foreign correspondent with Network Ten, 9 and 7 including years as an investigative reporter for A Current Affair and Today Tonight.

Leisa founded  Adoni because she believed PR could be done better.

"PR is about creating media opportunities that have real news angles and provide journalists with everything they need to produce a quality story and I didn't always find that to be the case when I was working as a reporter."

Adoni Media's clients regularly appear in the news. One client alone this year (2018) earned media coverage with an ad value of more than $2.2 million in just 4 months. 

"Our responsibility is both promoting and protecting our client's brand and reputation and that is why key messaging and understanding their particular business is so important to us delivering PR that works," Leisa said.

Adoni Media has clients across healthcare, tourism, government, property, finance, retail, fashion, the arts and resource sectors. The agency has offices in Sydney and Brisbane.

PR is supported by a full Digital Department staffed with Google-certified experts who managing online campaigns including SEO, social media and paid advertising.

 

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Show all +
Spring Hill, Australia
headquarters
  • Level 5 196 Wharf St.
    Spring Hill 4000
    Australia
other locations
  • Level 29 Chifley Tower 2 Chifley Square
    Sydney 2000
    Australia
  • Level 28 140 St Georges Terrace
    Perth, WA 6000
    Australia

Portfolio

Key clients: 

For client's it is about trusting the experience behind the advice they are being given.

Adoni Media's clients include Fortune 500 companies such as resource giant Glencore as well as ASX-listed companies, Government departments and regulatory bodies. 

In 2017 Adoni created and managed one of the Best Government Relations campaigns of the year, Your Health Your Choice. Adoni Media also worked to support media coverage of the 2018 Royal Visit.

Reviews

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Digital Marketing & Media Training for Driver Service

"…their experienced team provides innovative solutions with consistency and gusto."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

Adoni Media provided and implemented a digital marketing strategy to broaden brand awareness, improve SEO, and increase app downloads. The team also led internal media training sessions.

The Reviewer
 
11-50 Employees
 
Brisbane, Australia
Craig Glover
Chief Executive Officer, WeDrive Pty Ltd.
 
Verified
The Review
Feedback summary: 

App download numbers beat expectations, and the site achieved top ranking in search results. Adoni Media demonstrates professionalism, in-depth knowledge, and dedication at every turn. They meet every deadline and budget and remain accessible to inquiries. They now provide support services.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of WeDrive Pty Ltd, an app-based client and vehicle transfer service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adoni Media?

We wanted to improve our website’s visibility through SEO, provide relevant content to our users, and recruit more drivers to meet increased client demand. Our leadership also required media training to prepare for future growth. We engaged Adoni Media to provide digital marketing strategy and training services for our team.

What were your goals for this project?

We are looking to expand our brand into new markets with the goal of going national. We wanted a digital marketing partner that would produce ad campaigns for us on a regular basis.

SOLUTION

How did you select this vendor?

I reached out to multiple local vendors, and none of them had the right feel for a potential partnership. We needed someone who’d work with our small size and budget without sacrificing service. When we met with Leisa (Founder and Managing Director, Adoni Media) and her team, they brainstormed innovative yet realistic solutions to our problems on the spot. That and their professionalism impressed us from the beginning.

Describe the scope of their work in detail.

We first held meetings to make our company focus and project goals as clear as possible. Adoni Media then provided plans for a series of ad campaigns with specific timelines and budgets. The team designed these campaigns to broaden brand awareness, grow our client base, and increase our driver recruitment efforts. They combined digital and traditional marketing efforts into an integrated strategy. Once we approved it, Adoni Media implemented the ad campaign. We continue to use their digital strategy services.

For media training, Adoni Media utilized an in-house cameraman to give our leadership team real-world experience. Our leadership gained the confidence to handle future media encounters. Adoni Media also provides support on small issues. When the ‘Book Now’ function on our site failed—and our web developer was not available—their team jumped in and fixed it immediately.

What was the team composition?

We work with a variety of in-house experts ranging from content writers and SEO specialists to front- and backend developers and media presenters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

App downloads increased beyond expectations, and our site has achieved first ranking organically in search engines results. We’ve broadened our brand awareness, bringing in requests from areas we haven’t even reached out to yet. We attribute that success directly to Adoni Media’s efforts.

How effective was the workflow between your team and theirs?

Adoni Media organizes each project into clear workflows, allowing both teams to tailor and tweak as needed. They adhere to our budgets and deadlines. I can also reach out to their team members at any time—even for face-to-face meetings—to discuss strategies and timelines.

What did you find most impressive about this company?

I admire the team’s in-depth knowledge and willingness to share it. They’re more than happy to explain their ideas in layperson’s terms and empower us to take full advantage of their strategies.

Are there any areas for improvement?

I would have preferred faster results at times, but Adoni Media consistently delivers high-quality work within their projected timeframes.

5.0
Overall Score Adoni Media is a pleasure to work with; their experienced team provides innovative solutions with consistency and gusto.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They provide realistic timeframes and never miss a deadline.
  • 5.0 Cost
    Value / within estimates
    Adoni Media produces stellar results at competitive rates.
  • 5.0 Quality
    Service & deliverables
    They provide professional service and thorough work that exceeds expectations.
  • 5.0 NPS
    Willing to refer
    I regularly recommend them to colleagues and friends.

Media Training & Video for Tourism Operator

“This has been one of the highest ROI contracts I have engaged in my career.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2018
Project summary: 

Adoni Media conducted training on media relations and interview skills in preparation for a high-profile event. They also filmed and edited a video news release.

The Reviewer
 
201-500 Employees
 
Fraser Island, Australia
Monique Parker
Director of Marketing & Communications, Kingfisher Bay Resort Group
 
Verified
The Review
Feedback summary: 

Adoni Media’s training resulted in increased media coverage and successful interviews. Their expertise, accuracy, and flexibility set them apart in the industry.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing and communications at a tourism company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adoni Media?

We hired them to provide media training for our executive leadership, who would manage a press pack of over 170 persons associated with the official royal visit to Fraser Island.   

What were your goals for this project?

Our goal was to increase media coverage and improve our ability to manage media interviews.

SOLUTION

How did you select this vendor?

We found them on LinkedIn.

Describe the scope of their work in detail.

Adoni Media provided on-camera media training, interview skills, and general advice regarding media relations. They also filmed and edited a video news release for distribution to the major networks.

What was the team composition?

We worked with a media trainer, a camera person, and a video editor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our business has received ongoing benefits from engaging Adoni Media for this project. We had successful media interviews, increased media coverage, and new presentation techniques and manuals. This has been one of the highest ROI contracts I have engaged in my career. I would recommend Adoni Media's services to any company or spokesperson looking to take their media and PR game to the next level.

How effective was the workflow between your team and theirs?

It was excellent.

What did you find most impressive about this company?

Leisa (Managing Director, Adoni Media) is a total pro who executes with precision at lightning speed. She is a dream to work with and can relate to leaders at all levels.

Are there any areas for improvement?

There’s nothing to improve, but we definitely want more follow-up services. Perhaps they could have offerings for younger PR members in a team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer