Make our experience your PR advantage.
Adoni Media is a trusted public relations agency with proven results in delivering PR campaigns, corporate communications, media training, and crisis management across Australia.
Clients choose Adoni Media because of its experience and reputation.
The agency was founded by award-winning journalist and media strategist, Leisa Goddard, and has a team of senior former journalists, political media advisors, and corporate communication managers who become an extension of your team.
- Media Relations – You need to connect with your audience, build brand authority, awareness, and trust.
- Corporate Communications – Internal communications to shareholders and your community of stakeholders takes a team that understands governance, your business, and invests the time to build a relationship with your business leaders.
- Thought Leadership – Stakeholders want to deal with people they know, like and trust. Adoni’s team works to raise the profile of industry and business leaders and position them as an authority through media comment and public speaking opportunities.
- Media Training – Adoni Media is a leader in Australia for delivering practical and effective media training. Every organisation should have at least two confident spokespeople to manage proactive and reactive media.
- Crisis Management – Preparation is key. Adoni supports clients with issues management planning and reacting to a crisis.
Adoni Media has team members and consultants around Australia with offices in Brisbane, Sydney, and Perth.
- PR campaigns have delivered millions of dollars in news coverage
- One 2-week campaign earned media coverage with an ad value of more than $3.3 million
- Awarded and recognised for one of Australia's best Govt Relations campaigns
- Preferred Media Trainer of Governments, CEOs, military, charities, and industry leaders
- Proven success with Crisis Communication planning and response
Make our experience your PR advantage

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Glencore, Senex, NTI, QPAC, The Salvation Army, Disney, Cirque Du Soleil, Destination Gold Coast, Chicken Treat, Swyftx, Westfield

The Salvation Army: Red Shield & Christmas Appeal
THE BRIEF
To launch and promote The Salvation Army’s two major fundraising events of the year, the Red Shield Appeal and Christmas Appeal, by creating media opportunities across Queensland. The campaigns support a national strategy to educate the public about the support and services The Salvation Army provides and why donations are needed.
The challenge each year is localising fundraising events, launches, research data, and finding case studies to generate media interest so The Salvation Army campaigns are top-of-mind for consumers, corporates, and philanthropists.
THE RESULTS
Since 2019, Adoni Media has been the PR partner of The Salvation Army in Queensland, generating hundreds of regional, state, and national news stories across television, radio, print, and online. Adoni’s team put the time into finding local angles and organising media events where we knew there were newsrooms and invested time in preparing members of The Salvation Army to speak to the media and feel comfortable talking on television and radio.
As a result of the successful campaigns and increased exposure, key spokespeople from The Salvation Army have been positioned as “go-to” experts for comment on social issues which further raises the profile of The Salvation Army.
350+ Media Stories
$553,000+ ASR
7.4M+ Audience Reach
“I’ve not come across another media agency that has worked so hard or cared so much about seeing us succeed.” – The Salvation Army

Kynd X Turia Pitt : Brand Ambassador
THE BRIEF
To grow brand awareness and increase market share for Kynd by promoting the announcement of Turia Pitt, best-selling author, mindset coach and athlete, as Brand Ambassador.
Kynd was a new supplement brand wanting to connect with consumers by sharing their story, values, and commitment to spreading kindness. For every product sold a Kynd Immunity product is donated to a person in need. The goal was to combine media with an influencer campaign to motivate people to choose Kynd to support their health and simultaneously show kindness.
THE RESULTS
National media coverage across television programs such as Studio 10, magazine features, newspaper articles, and radio talkback interviews, including 2GB, introduced Kynd and created opportunities for Turia to promote the brand.
To support the digital campaign and create a media opportunity, a Morning with Turia breakfast event was hosted by Adoni Media Managing Director Leisa Goddard with key editors, journalists and influencers invited. The exclusive event, held in Sydney, generated high-value media coverage and high-engagement social media posts.
55+ Media Stories
$859,000+ ASR
1.76M+ Audience Reach
“We loved having you as our wonderful MC. What a great morning.” – Kynd

QPAC: VNR Production and Distribution
THE BRIEF
Ahead of opening nights, and to announce new shows, QPAC stages media calls. However, breaking news or a shortage of camera crews on the day can mean television networks can’t always attend.
QPAC’s backup plan is a Video News Release. Adoni Media sends its team of former TV journalists and cameramen to film the event, edit the highlights, and distribute the footage and interviews to reporters so they have what they need to cover the story.
For QPAC, having a VNR also gives them the quality content they need for social media, EDMs, and online.
THE RESULTS
Adoni Media has been producing broadcast-quality Video News Releases for QPAC since 2014 with newsrooms around Australia using footage and interviews from VNRs to publish stories on-air and online.
Adoni has produced dozens of VNRs for clients including Disney, Cirque du Soleil, Australian productions and international ballet companies such as the Russian Bolshoi and The Royal Ballet.
Nine News, Seven News, Network Ten, News Limited and Fairfax have all used material from Adoni’s VNRs.

Chicken Treat: PR Strategy
THE BRIEF
After more than 40 years, Chicken Treat underwent a brand transformation to introduce new-look restaurants, new menu offerings, and a new leadership team.
The goal of PR was to launch the exciting new era for the much-loved WA food franchise and support the marketing team to raise brand awareness, connect with customers, and help franchise partners grow their business ahead of plans to expand nationally.
THE RESULTS
A long-term PR partner of Chicken Treat, Adoni Media has achieved mainstream media coverage while simultaneously helping raise the profile of the company’s CEO with stories across business and finance news organisations, including the Australian Financial Review.
From one launch of a new burger, Adoni generated more than 30 media stories including international coverage with a story running in London’s Daily Mail.
Video News Releases have been an effective PR tool in creating publicity and supported Chicken Treat’s marketing and operations team with material to use across internal and external communications.
As well as traditional PR, Adoni has delivered thought leadership articles and marketing videos for Chicken Treat as well as media training.
- Public Relations
- Media Training
- Video Production
- Media Launches
- Thought Leadership
- Video News Releases

Disability Doesn't Discriminate: PR Campaign
THE BRIEF
A multi-platform, Government Relations campaign to lobby for political change to end discrimination against Australians who, if they become disabled after the age of 65, are excluded from the National Disability Insurance Scheme (NDIS).
The goal, on behalf of Spinal Life Australia, was to unite the disability sector, mobilise Australians, and create political pressure for the Commonwealth Government to change the NDIS legislation.
THE RESULTS
The “Disability Doesn’t Discriminate” (DDD) campaign was created, branded, and launched with a custom-built website that triggered letters to MPs each time a person signed the petition lobbying for change.
The national campaign generated more than half a million dollars in media coverage in the first few weeks. The news stories supported by a multi-media campaign across social media and through EDMs.
DDD’s goal was to raise awareness and the media strategy focused on using powerful, and often heartbreaking, case studies to show why change was needed. DDD was set up as a multi-media campaign using traditional media channels, social media, and EDMs as well as influencers including celebrity, Kerri-Anne Kennerley.
The campaign is now managed by our client, Spinal Life Australia.
275+ Media Stories
$580,000+ ASR
6.2M+ Audience Reach

Senex Energy: 10 years of PR
THE BRIEF
To strengthen Senex Energy’s position and reputation as a natural gas producer in Australia’s energy market and support government, community, stakeholder, and shareholder engagement.
ASX reporting, internal, and external communications, media coverage, social media, and thought leadership opportunities to raise the profile of the company and position the CEO as an industry spokesperson.
THE RESULTS
For ten years, Adoni Media has been Senex Energy’s PR partner successfully achieving local, state, and national media coverage across mainstream, industry, finance, and community news as well as supporting investor relations and corporate communications.
With the support of Adoni’s video production expertise, Senex uses its social media and investor channels to speak directly to its shareholders, stakeholders, and community groups with video presentations for ASX reports and business milestones. A core part of the PR strategy was announcing the sponsorship of the Royal Flying Doctor Service in new locations.
The company’s CEO has become a recognised and respected spokesperson and many of his executive team have the media skills to manage interviews and present at town halls and public events.
- Public Relations
- Media Training
- Video Production
- Video News Releases (VNR)
- Social Media
- Thought Leadership
- ASX Reporting
“The real-life and current industry experience of the Adoni Media team makes all the difference.” – Senex Energy
Reviews
the project
The Salvation Army Christmas & Red Shield Appeals
"We've established a relationship that will bear much fruit over the coming years."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The Salvation Army Australia is an international Christian movement, united by faith and giving hope where it’s needed most. Across Australia – in cities, country towns and rural communities – our work touches every demographic and age group.
We’re involved in national issues while also bringing hope to people who may be experiencing hardship or injustice.
As the Public Relations Secretary in Queensland, I am responsible for Fundraising (including The Red Shield Appeal), Media & Government Relations, Branding & Marketing, Internal & External Communications and Editorial functions in Queensland
For what projects/services did your company hire Adoni Media?
The Salvation Army hired Adoni Media to support us in the promotion of both the Christmas Appeal in late 2019 and the Red Shield Appeal in 2020.
How did you select this vendor?
My predecessor had recommended engaging with Leisa Goddard and Adoni Media for future campaign promotion. I knew Leisa's work with Channels 7 and 10 and after a brief meeting with her, I was convinced that Adoni was the right fit for what we needed, and that Adoni wanted to partner with us to see great outcomes for people doing it tough.
Describe the scope of their work in detail.
The brief to Adoni Media was threefold:
- Help pitch local stories to local media outlets
- Get traction on our main research piece in mainstream media
- Help us get the word out about our new Digital Doorknock
Can you share any outcomes from the project that demonstrate progress or success?
Adoni were able to help us grow our media engagement via their extensive contacts throughout the QLD media landscaps and we experienced growth in the number of opportunities we received to share about our Christmas and Red Shield Appeal campaigns.
Our National Media team was extremely happy with the results we received for the money that was spent.
A particular highlight was during our Christmas campaign, when it became clear that we were seeing a significant drop in toy donations due to the recent Bushfire crisis, Adoni were able to secure opportunities for us to tell our story on TV news, long-form radio interview and in the print media.
How effective was the workflow between your team and theirs?
Leisa and her team is professional, connected, prepared to get to know you and your business and work hard to open up opportunities to tell your story.
What did you find most impressive about this company?
Adoni have also above and beyond to help us stretch our dollar as far as possible and I believe that we've established a relationship that will bear much fruit over the coming years as we continue to work closely together.
the project
PR for Transport & Logistics Insurer
"Having former journalists work with our internal team enables us to achieve coverage, angles, and VNR outcomes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are Australia's leading transport and logistics insurer, offering specialised insurance and risk management tools across five different brands. My position is the Content Team Leader and in this role, I oversee all content materials that are distributed to our customers, partners, and industry.
For what projects/services did your company hire Adoni Media?
As we are a small marketing team we hired Adoni Media to come onboard on a monthly retainer basis to assist with maximising the reach of our PR efforts and seeking out PR opportunities.
What were your goals for this project?
To ramp up our PR activity and to broaden our reach into the mainstream media rather than purely focusing on industry publications.
How did you select this vendor?
The team had worked on a campaign basis with Adoni in the past and were extremely happy with their work.
Describe the scope of their work in detail.
Adoni work with our team to assess PR opportunities from our various projects, campaigns, content, and digital work being completed in house. We also rely on the Adoni team to keep across industry news in order to be able to offer our experts up for comment to media when applicable. They also help train and prepare internal experts for media opportunities.
What was the team composition?
We work extremely closely with Adoni Managing Director, Leisa Goddard, and Clare Christensen, Communications Director. While other team members have also been involved on our account across our time working collaboratively together, Leisa and Clare have remained our consistent points of contact.
Can you share any outcomes from the project that demonstrate progress or success?
Recently Adoni helped execute our most successful NTARC Report launch. However, success for us when looking back on our time working with Adoni is the huge increase in our PR activity alone. During FY20 we have sent out more than 30 media releases with Adoni's help to both industry media, and mainstream media. Without their help, this would not have been possible.
How effective was the workflow between your team and theirs?
With a monthly WIP we are able to work seamlessly as one team.
What did you find most impressive about this company?
Having former journalists work with our internal team enables us to achieve coverage, angles, and VNR outcomes that would otherwise be impossible if we were to do this work solely in-house.
Are there any areas for improvement?
No, there are none.
the project
PR Campaign & Content Generation for Donut Burger
"Their content and production quality was solid as was their ability to generate and deliver local and national PR."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm Head of Marketing at Chicken Treat, an iconic Australian chicken brand with a network of over 55 stores across the country. SInce 1976 we've been serving up lip smacking rotisserie chicken, burgers, fried chicken and sides for those in need of a 'soul food saviour.'
For what projects/services did your company hire Adoni Media?
Being an unconventional brand we like to offer items you can't buy at other restaurants. Food trends show people are obsessed with Frankenfood creations so our strategy was to create an Australian-first – a donut burger using our full breast fillet, two donuts to replace the bun, and a delicious combination of cola BBQ sauce and cheese to offer dinner and dessert in one bite.
What were your goals for this project?
Create hype and excitement to persuade fast food lovers to visit Chicken Treat during the stunt campaign period and purchase a donut burger. Surprise and delight our customers with an unique taste experience.
How did you select this vendor?
Adoni had produced on our 'Chicken Heroes' brand repositioning project but never on a menu campaign so we keen to see if they could deliver similar results for the Donut Burger.
Describe the scope of their work in detail.
Adoni structured a campaign to create two different news hits.
PHASE ONE: WA’s greatest job Create a news opportunity in the lead up to the product launch to create hype around it.
We decided to hire four 'burger taste testers' to help put the finishing touches on the product before it appeared in stores. It was the perfect opportunity to create a news story about “Western Australia’s greatest job”.
The job ad went live and hours later, our media release was sent. It attracted coverage far and wide, starting with a minute and a half on WA’s leading news organisation, Channel 7 News at both 4pm and 6pm and gained extensive online attention across Western Australia. Social media had a blast with it and the coverage attracted almost a thousand job applications in just three days.
Clearly there was interest in this new product, even though it was clouded in secrecy. We hadn’t revealed what the tasters were testing, just stating it was a new burger set to launch in a fortnight.
PHASE TWO: The donut burger launches On the same day the donut burger launched to market, we created a media event. Journalists were invited to a Chicken Treat restaurant where they could interview CEO Mimma Battista and speak to the two successful applicants of the “Greatest Job in WA”. They would also have an opportunity to get photographs and vision of the donut burger and try it for themselves.
We also organised to shoot a Video News Release so we could send the story to regional areas across WA and in Queensland where Chicken Treat restaurants are located. It led to coverage across both States, including these two TV stories which aired in Bunbury and Rockhampton.
As well as localised stories, journalists love controversy and the donut burger happened to launch the same day the Australian Medical Association held a media conference about obesity. The burger prompted some lively comment from the head of the AMA which just led to more conversation and further coverage across news media.
The story featured in all three metro commercial television networks and regional TV news, had a near-full page in the West Australian newspaper with a great photo, and numerous online articles which ran nationally and internationally.
We also arranged for the burgers to be delivered to talkback radio station 6PR so the Drive presenter and producers could try it on air. Social media hailed the launch of the burger “marketing genius” and the extensive media coverage ensured people knew about the Donut burger (which quickly sold out as a result).
It also created long-lasting brand recognition for Chicken Treat and solidified its personality as a “jester brand”, one that has fun and creates quirky products that people love to talk about.
What was the team composition?
The Adoni team was led by Sarah Best, Communications Manager in WA on the ground, supported by Leisa, Addoni Managing Director. The Chicken Treat team was Senior Brand Manager Andrea Slinger and CEO Mimma Battista supported by our marketing and operations team.
Can you share any outcomes from the project that demonstrate progress or success?
In two weeks, we achieved 30 stories, with an audience reach of more than 882,000 people across Western Australia and Queensland. The story even attracted international attention from London’s Daily Mail. The coverage was worth more than $115,000.
How effective was the workflow between your team and theirs?
The project required a lot of coordination and meetings given the amount of stakeholders. Adoni were very thorough with their process and communication with our team to bring the project together.
What did you find most impressive about this company?
Their content and production quality was solid as was their ability to generate and deliver local and national PR across the pre-launch and launch phases.
Are there any areas for improvement?
We were very satisfied with their work.
the project
Media Relations Services for Solo Atlantic Ocean Rower
"I loved working with a talented team of women who each met every task with genuine interest, care, and concern."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I was an unknown adventurer with a story to tell. I required media coverage for the purpose of exposure, which led to building a profile.
For what projects/services did your company hire Adoni Media?
As a solo upcoming adventurer, new to the world of media, press releases, interviews and connections, I needed a tried, tested and proven media team, who had my best interest at heart. I was naïve, green, untrained and clueless in the arena of media. The Adoni Media team - led by Leissa Goddard, were warmly welcomed by me to source pre and post interviews, gain exposure and to begin to build a profile.
What were your goals for this project?
I wanted to secure exposure on prime TV, newspapers and magazines to introduce me to the Australian population to inspire and motivate them to tap into their own untapped potential.
How did you select this vendor?
I was lucky enough to secure a one on one meeting with Leisa, after a warm introduction from a one of her happy clients.
Describe the scope of their work in detail.
After several one on one's and briefings over the phone, Leisa and her team devised a plan to produce a podcast to include interviews with my personal friends and sponsors. After an awesome introductory interview, following interviews were then to released in stages - during my row across the Atlantic ocean. This kept the public engagement active. There were several interviews with newspapers including The Australian, prior to my actual departure. The interviews post row - were booked back to back on a tight schedule, managed by Adoni Media. The first interview took place just several hours of me stepping ashore, after 68 days at sea. Coverage included live crossovers from Antigua during prime time slots with Sunrise, Today show, ABC TV. There was a host of radio interviews for leading stations - ABC, The Alan Jones Show and others. Later, magazine stories were secured by Adoni with Prevention magazine, Hills to Hawkesbury and That's Life. We also enjoyed a live slot with Alan Jones on Jones and Co - skye as well as Studio 10.
What was the team composition?
The beauty of my Adoni team was consistency. With warm, engaging and efficient crews made of 4, I was looked after, guided and mentored during the whole process.
Can you share any outcomes from the project that demonstrate progress or success?
This project equated to an enormous amount of exposure across all major medians. 217 media items, audience reach of 3.5 million people with an advertising sales rate of $1.3 million. These figures blew me away and superseded my expectations by a long shot. The outcome of the figures increased my exposure locally, nationally and internationally.
How effective was the workflow between your team and theirs?
Management of my project was handled over the phone and via emails. They exercised flexibility to fit in with my schedule and were always interested in how I felt with the process, along the way.
What did you find most impressive about this company?
I was amazed constantly at the connections and industry relationships they have, which said a lot to me about the credibility and reputation. I loved working with a talented team of women who each met every task with genuine interest, care and concern about the objectives and our goals. I simply would not go anywhere else for my PR needs. They even helped me out on some personal matters with sound advice and again, sincere concern - for my well being.
Are there any areas for improvement?
For me - I wouldn't change a thing. I felt completely safe in the Adoni Media team hands. Professional, confident and savvy operators who do it so seemingly easy to my naked eye. I was aware of the logistical challenges to tee up my post race interviews and the coordination of locking in every interview. They had time zones to contend with - which they did with a smile every time.
the project
Digital Marketing & Media Training for Driver Service
"…their experienced team provides innovative solutions with consistency and gusto."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the CEO of WeDrive Pty Ltd, an app-based client and vehicle transfer service.
For what projects/services did your company hire Adoni Media?
We wanted to improve our website’s visibility through SEO, provide relevant content to our users, and recruit more drivers to meet increased client demand. Our leadership also required media training to prepare for future growth. We engaged Adoni Media to provide digital marketing strategy and training services for our team.
What were your goals for this project?
We are looking to expand our brand into new markets with the goal of going national. We wanted a digital marketing partner that would produce ad campaigns for us on a regular basis.
How did you select this vendor?
I reached out to multiple local vendors, and none of them had the right feel for a potential partnership. We needed someone who’d work with our small size and budget without sacrificing service. When we met with Leisa (Founder and Managing Director, Adoni Media) and her team, they brainstormed innovative yet realistic solutions to our problems on the spot. That and their professionalism impressed us from the beginning.
Describe the scope of their work in detail.
We first held meetings to make our company focus and project goals as clear as possible. Adoni Media then provided plans for a series of ad campaigns with specific timelines and budgets. The team designed these campaigns to broaden brand awareness, grow our client base, and increase our driver recruitment efforts. They combined digital and traditional marketing efforts into an integrated strategy. Once we approved it, Adoni Media implemented the ad campaign. We continue to use their digital strategy services.
For media training, Adoni Media utilized an in-house cameraman to give our leadership team real-world experience. Our leadership gained the confidence to handle future media encounters. Adoni Media also provides support on small issues. When the ‘Book Now’ function on our site failed—and our web developer was not available—their team jumped in and fixed it immediately.
What was the team composition?
We work with a variety of in-house experts ranging from content writers and SEO specialists to front- and backend developers and media presenters.
Can you share any outcomes from the project that demonstrate progress or success?
App downloads increased beyond expectations, and our site has achieved first ranking organically in search engines results. We’ve broadened our brand awareness, bringing in requests from areas we haven’t even reached out to yet. We attribute that success directly to Adoni Media’s efforts.
How effective was the workflow between your team and theirs?
Adoni Media organizes each project into clear workflows, allowing both teams to tailor and tweak as needed. They adhere to our budgets and deadlines. I can also reach out to their team members at any time—even for face-to-face meetings—to discuss strategies and timelines.
What did you find most impressive about this company?
I admire the team’s in-depth knowledge and willingness to share it. They’re more than happy to explain their ideas in layperson’s terms and empower us to take full advantage of their strategies.
Are there any areas for improvement?
I would have preferred faster results at times, but Adoni Media consistently delivers high-quality work within their projected timeframes.
the project
Media Training & Video for Tourism Operator
“This has been one of the highest ROI contracts I have engaged in my career.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the director of marketing and communications at a tourism company.
For what projects/services did your company hire Adoni Media?
We hired them to provide media training for our executive leadership, who would manage a press pack of over 170 persons associated with the official royal visit to Fraser Island.
What were your goals for this project?
Our goal was to increase media coverage and improve our ability to manage media interviews.
How did you select this vendor?
We found them on LinkedIn.
Describe the scope of their work in detail.
Adoni Media provided on-camera media training, interview skills, and general advice regarding media relations. They also filmed and edited a video news release for distribution to the major networks.
What was the team composition?
We worked with a media trainer, a camera person, and a video editor.
Can you share any outcomes from the project that demonstrate progress or success?
Our business has received ongoing benefits from engaging Adoni Media for this project. We had successful media interviews, increased media coverage, and new presentation techniques and manuals. This has been one of the highest ROI contracts I have engaged in my career. I would recommend Adoni Media's services to any company or spokesperson looking to take their media and PR game to the next level.
How effective was the workflow between your team and theirs?
It was excellent.
What did you find most impressive about this company?
Leisa (Managing Director, Adoni Media) is a total pro who executes with precision at lightning speed. She is a dream to work with and can relate to leaders at all levels.
Are there any areas for improvement?
There’s nothing to improve, but we definitely want more follow-up services. Perhaps they could have offerings for younger PR members in a team.
Adoni Media leveraged their extensive contact network to grow the nonprofit's media engagement and encourage engagement. One particular highlight was a Christmas TV spot that helped spur increased toy donations. Adoni Media was professional, hardworking, and budget-friendly.