What evidence can you share that demonstrates the impact of the engagement?
I did a few preliminary numbers on this at the end of our year. Compared to our other top marketing lead force providers, Adhere was the top performer for bringing new leads and new clients on. Last year we had over 1000 leads that came directly from their SEO and PPC efforts. Of that, we've had about 670 new leads and the other third has been referrals and repeat customers. Our conversion rates with them have ranged from 23%, which is amazing, to around 14%, which it is now. We've been very happy with conversions and new leads. I'd say they've done a spectacular job. Again, their the number one provider for our leads right now.
How did Adhere Creative perform from a project management standpoint?
I communicate with them almost every single day but at least four times a week or so. They're very easy to reach out to. I don't have to just talk to our rep. If I have a question about Salesforce or about graphic design, all members of their team have always been very open. They offer suggestions but don’t push us. They feel like part of our family at this point, where we treat them just like I would any other colleague.
We use Basecamp to make sure that we keep up with different projects. They’re very good about sticking to deadlines. Admittedly we're not the easiest company to work with when it comes to things like that because we have two owners that are incredibly busy. When it comes to scheduling things with the owners, or even sometimes with me, they're incredibly patient. They make sure that it works around our timeline. But they are very good about keeping us on track.
What did you find most impressive about them?
I want to highlight that we were very impressed with them coming down and meeting with us in person several times and continuing to offer to do that. They also set time aside to meet with us at a HubSpot conference that was held in Boston about a year ago. They're very much engaged and they're willing to invest back in us, which makes us feel really good. They don't treat us like another paycheck. They feel like they're part of our team.
I would also highlight their creativity when it comes to unique projects. With the magazine they helped us develop, they have been really great about understanding our brand. It's tough to make something like roofing exciting, sexy, and appealing, but they've managed to do that. We also constantly get a lot of awesome reviews and remarks on our website design and how sleek it looks. People always say that we're like the Google of the roofing industry because of how innovative it's been. A lot of that is to Adhere's credit.
Are there any areas they could improve?
That's a tough question. For me, it’s us wanting to get even more involved and engaged on a yearly basis. I’d do more in-office meetings and go over five-year strategies. Right now, we're more on a year-to-year strategy basis, with a good understanding of where we want that to go. This isn't something that they need to improve on but what I'd like to see our relationship do in the future.
Do you have any advice for potential customers?
Set up weekly calls or even daily calls at a specific time. Give them calls as frequently as you can.
Also, don’t be afraid to mention new or big ideas. They're very good about taking a big idea that I have in my head, that doesn't feel fully formed yet, and giving structure to it. They make it a reality and tell us exactly how to implement it.