ADHD Interactive

Please describe your company and your position there.

I am an E-commerce Manager at the Polish division of an international pharmaceutical company

For what projects/services did your company hire ADHD Interactive, and what were your goals?

Our company wanted to create a loyalty program dedicated to one of our brands of medical products. Allow customers to collect points for buying these products and exchange them for rewards. So we were going to launch a consumer app on the market. However, since these specific products are sold in independent specialist stores rather than by the company's own network, we had to deal with the issue of awarding points differently from most loyalty programs.

Equipping stores independent of us with scanning devices would not be logistically feasible. We needed a software house that could design the app from scratch, develop the solutions and the entire ecosystem, maintain it and provide customer service for the users.

How did you select this vendor and what were the deciding factors?

We were looking for a partner, who could help us with a different smaller project related to web development which was quite non-standard and complex. I was introduced to ADHD by the recommendation of their other client, who was very pleased with their work and approach.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with a series of workshops during which ADHD creates an app prototype. App’s most fundamental purpose was to log and keep track of every use of promotional vouchers. Similar digital products generate a QR code scanned at the purchase point. ADHD proposed to reverse this mechanism and provide points of sale with unique QR codes and design our application in such a way as to act as a code scanner.

The first version of the application was ready in 2017. Since the first launch, ADHD has provided dozens of updates and new features. They conducted UX research and redesigned the entire appearance of the application with user suggestions. Also, they are continuously responsible for customer & technical service and maintenance.

How many resources from the vendor's team worked with you, and what were their positions?

Over the years, a total of eight developers, three project managers, a graphic team, UX designers, and QA have worked on developing and maintaining the app on the ADHD side. We've used Jira and Trello to monitor the progress in each development phase, and we've had regular status calls with project managers and the entire team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The app was downloaded from Google Play and AppStore over 250 thousand times and has over 150k active users at the time. Thanks to it, we conducted over 30 different promotions, and users used promotional vouchers over 200,000 times.

Describe their project management style, including communication tools and timeliness.

Quick problem-solving, proactivity in delivering solutions and new ideas, keeping deadlines, total commitment, and professionalism. We could count on all of this from ADHD Interactive throughout all the years of our partnership. In addition, the cooperation on the mobile application was so good that we also commissioned ADHD with other side projects related to our medical products - promotional landing pages, integration with analytical tools, etc.

What did you find most impressive or unique about this company?

Honesty in everyday communication, a directness in proposing solutions, and quick reactions.

Are there any areas for improvement or something they could have done differently?

We've probably encountered some minor obstacles along the way, but no bigger problems come to mind.

Please describe your company and your position there.

I am a Founder of a digital marketing agency specializing in supporting and promoting the tourism industry.

For what projects/services did your company hire ADHD Interactive, and what were your goals?

Our agency doesn’t have developers that can handle all the tasks our clients demand. So we asked ADHD Interactive to take over some of our clients' Umbraco-based sites. One of them is a site for renting luxury properties. The site had a few functional problems and required new technical solutions. For example, users could not conveniently compare property prices over a selected time, sorting could have been more intuitive, and unavailable properties did not disappear from the list of offers automatically.

How did you select this vendor and what were the deciding factors?

We were looking for a development company with .NET and particularly Kentico and Umbraco qualifications. We were recommended ADhd by Kentico and subsequently interviewed them, which persuaded us they were the right partner.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

ADHD is our outsourcing partner, responsible for web development, maintenance, quality assurance, and project management. We design UX and interface solutions, and they implement them for our client's websites. In the case of the project mentioned above, the task was primarily to integrate the website with external property management, booking, and payment systems. They were also responsible for improving UX errors and implementing new functional solutions, such as, for instance, messages connected to the calendar suggesting the number of days for renting a property or widgets facilitating the sorting of offers. One of the major tasks was preparing a new widget that will display only currently available properties in the selected period depending on the chosen selection criterion (e.g. properties for the holiday season).

How many people from the vendor's team worked with you, and what were their positions?

Mainly backend and frontend developers were involved in the project, but we also worked closely with the project manager and testers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Due to the robust development process and testing, we and our clients have 100% confidence in their ability to deliver bug-free and fully functional technical solutions. Each project has been delivered in a timely and reliable way.

Describe their project management style, including communication tools and timeliness.

Our client provided the initial brief, and then ADHD was responsible for the debriefing. After all the details were agreed upon ADHD prepared the changes and deployed them to a QA environment so that we could review them before the deployment to production. We are happy with the entire project management process and the trilateral cooperation between us, ADHD, and our clients.

What did you find most impressive or unique about this company?

Efficiency and effective solving of technical problems, great work organization, thorough testing, and availability. Plus, they're a pleasure to deal with.

Are there any areas for improvement or something they could have done differently?

There will always be some minor misunderstandings and aspects that can be improved, but overall we were very pleased with our collaboration and ADHD's commitment to finding solutions.

Introduce your business and what you do there.

I’m the digital solutions head for Oakwood, a design agency in Bristol. We do all sorts of design work, from print design to 3D production and digital or interactive online projects. It’s a whole spectrum of design, branding, and messaging projects.

What challenge were you trying to address with ADHD Interactive?

This project was for one of our clients, a large toy retailer. During the pandemic, they couldn’t meet retailers and resellers across the UK. We brought ADHD Interactive on board to produce a secure online login so that retailers could log in and look at the latest toy brands, products, and trends to buy into the next toy releases coming to the market.

What was the scope of their involvement?

ADHD Interactive has worked on projects for two major clients. We’re in constant contact regarding two main websites and ongoing individual projects. For this one, we did the design and functional specs, and ADHD Interactive came on board to work through the functional spec, put a plan in place, and estimate the work involved. The primary services they provided were .NET-based coding, but they also worked on the backend CMS, frontend CSS, full stack development, and project management.

We were the main contact for the client, but they were the main contact internally for project development — they had quite a significant role.

Basically, they developed a secure login that could showcase new toys to win certain brands. They also had sections for marketing materials, trend forecasting, core brand guides, product inspiration, and everything around new products and releases. We had a virtual showing so users could look around and see what it would look like in a retail environment. Also, we provided forms where people could write feedback or suggestions.

In addition, there was a whole backend CMS system and a user management section where we could mass create accounts for retailers, as well as an email integration with campaign mods that handle email communications. It was all on the CMS platform, on a separate domain from the client’s website. We host it on an AWS server, but the client didn’t want it to be openly visible to the world, so ADHD Interactive addressed all the requirements regarding access.

What is the team composition?

We have one dedicated project manager, a backend developer, and a frontend full stack developer. Also, additional backend and frontend developers jump on the project when required, but those are the main roles.

How did you come to work with ADHD Interactive?

We found them through a referral. We were going through a transition period, so we were short on resources and specific skillsets.

How much have you invested in them?

We spent just under €22,000 (approximately $23,000 USD) on the last project. In total, we’ve spent around €125,000 (approximately $132,000 USD) since 2018.

What is the status of this engagement?

We made contact with them in January 2018. We gave them a kickoff project and developed our relationship from there. Now, it’s mainly retainer-based work, but they also work on new projects.

What evidence can you share that demonstrates the impact of the engagement?

The toy portal’s launch was held last month for an exhibition in Las Vegas. It was shown to many retailers who attended the show. Apart from the client being pleased with the product and the retailers’ good response, we don’t have physical stats at the moment because it isn’t open to the broader public.

The client will start rolling it out and using it to promote new toy products. Overall, all the feedback has been positive.

How did ADHD Interactive perform from a project management standpoint?

Project management is always good with them. They’ve been very flexible with how we manage projects or how we want to approach them. The team responds promptly and is excellent at communicating. They always contact us if there are options or concerns or if they want to recommend a slightly different route, which is what we want from our developers.

Regarding deadlines, they certainly turn around requests and hit milestones. They’re good at managing resources. Also, there’s a lot of agile work, so we change things on the fly. Although the scope has changed, they’ve been accommodating and flexible with their approach. They’ve suggested things as part of our communication process, which helped us during the project because that was how the client worked.

Additionally, ADHD Interactive is open to using different tools. In the past, we’ve used Trello, and we mainly communicate via Teams. They have a project manager, and we have back-and-forth discussions.

What did you find most impressive about them?

Their flexibility is outstanding. If we ask them to do something, they go away, think about it, and come back with solutions. If there are any change requests, they manage them and adapt to the requirements because it isn’t always clear from our side. Nonetheless, they respond appropriately, which is also very important at the end of the day. That’s another central aspect that makes them stand out.

Are there any areas they could improve?

No, I don’t think so. We have open communication, so if there’s an issue, we inform them, and they address it quickly. I wouldn’t say they lack anything; they’re great at their job and responsive to what we ask.

Do you have any advice for potential customers?

Think about what skill sets you need. ADHD Interactive has quite a good range of .NET-based skillsets. Regarding your interaction with them, give them as much detail as possible. Functional specifications are key, so give them a detailed brief or statement work. Also, use good communication tools to set workflows and ensure you hit milestones. It’s a two-way street; the more you give them, the more responsive they can be. Although they do a pretty good job filling in the gaps, communication is essential.

Please describe your company and your position there.

I am an entrepreneur and a CEO of a group of consulting companies. We specialise in implementing innovative solutions for the public sector, Local Government Units (polish JST “Jednostki Samorządu Terytorialnego”).

For what projects/services did your company hire ADHD Interactive, and what were your goals?

Our research found a market niche that could be explored. The idea was to build a portal to help attract investors for real estate owned by JST (LGA). As we do not employ web developers, we decided to search for a software house that would help us build this product and work on our other ideas in the long run.

How did you select this vendor and what were the deciding factors?

We searched for local service providers and chose a few for in-depth checking. The deciding factors were sharing the same values, attitude and good reputation. We chose ADHD as they were a very good fit and we were able to verify their abilities by talking to their clients.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

ADHD suggested working in a 5D model. We started with DISCOVERY/DEFINE, where we worked on a detailed brief and defined our objectives. Then we had a workshop where we created wireframes, user paths and prepared a working schedule. The next step was DESIGN - the team prepared clickable mockups in inVison where we could easily review it. The key objectives for design were simplicity, ease of use and proper information architecture. Partly simultaneously to DESIGN the DEVELOPMENT phase started. The technology stack was React + .NET Core - we wanted to use something modern and scalability was crucial for this project. The final step was Testing and Deploy - CI/CD is used and the project is using Azure as a hosting environment. The system went through tests smoothly and was deployed to the production environment. We were very satisfied with the process and the final outcome.

How many people from the vendor's team worked with you, and what were their positions?

Backend developers, frontend developer, UX designer, a tester and a project manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project ran very smoothly and the outcome exceeded our expectations - it helped us build trust and start a solid business relationship.

Describe their project management style, including communication tools and timeliness.

We had weekly calls MS Teams, run by the PM, where all the progress was reported and we planned all the tasks ahead of us together. If something wasn’t clear it was quickly explained - on some occasions, developers were also involved in direct communication with our team to move things smoothly. We used Trello for tasks management.

What did you find most impressive or unique about this company?

From the very beginning we felt they were very involved in this project. They asked the right questions and helped us move in the right direction.

Are there any areas for improvement or something they could have done differently?

Everything went smoothly.

Introduce your business and what you do there.

I’m the managing director of an integrated marketing services agency.

What challenge were you trying to address with ADHD Interactive?

We needed a company that could provide us with custom web development and UX design support to accommodate our clients’ increasing demands for digital services.

What was the scope of their involvement?

ADHD is our core development partner. We work with them across our entire portfolio, but they primarily do web development as well as some digital marketing work for us. 

One of our most recent projects together involved complex security and integrations with a client’s systems. For this particular project, ADHD Interactive worked with our design to build a portal for the client’s distributor network. We took the opportunity to build technology off of the back of the website so that we could leverage the functions of the website technology and design elements. Products appear both on the customer website and the portal, which enabled us to leverage content between the two.

We started the project with a discovery phase with our client to determine the required security level for the portal. We knew what we wanted to do at a very high level, but there was a lot of work to scope, and ADHD Interactive helped us with that as well.

The portal’s design was done in collaboration with their team. Our internal team developed the look and feel of the concept, and ADHD Interactive was in charge of developing the specific UX as well as the backend aspects of the portal.

The portal was built using Kentico Xperience, but there were also various integrations with docCentrum and Azure AD B2C and B2B.

What is the team composition?

We’ve worked with a project manager, front- and backend developers, content writers, and their managing director, who’s involved as a technical expert. The regular status call on this project involves around 20 people.

How did you come to work with ADHD Interactive?

We found ADHD Interactive through a referral from another company that we had worked with before.

How much have you invested with them?

We’ve spent somewhere around £120,000 (Approximately $160,000 USD).

What is the status of this engagement?

We started this particular project around September 2019, but we’ve been working with them for 5–6 years now.

What evidence can you share that demonstrates the impact of the engagement?

The website is performing to our expectations, and it’s getting highly positive feedback from users. There have also been no breaches or other issues with its security.

With this project, we managed to revamp all of the client’s digital services. Because they were so impressed with the final product, they’ve decided to invest more money into the portal to continue developing its architecture and expand its functionalities. ADHD is certainly creating business opportunities for us. They do good work, and they suggest great ideas. The client has complete confidence in us and with ADHD Interactive as an extension of our team.

How did ADHD Interactive perform from a project management standpoint?

ADHD Interactive has performed very well in terms of project management. We have regular status calls, and they consistently deliver on time. They are also incredibly proactive in keeping us updated and on schedule— if there are any delays, they’re usually the ones who get things back on track.

We use Monday.com as our shared project management tool, but ADHD Interactive uses some internal tools as well.

What did you find most impressive about them?

We are impressed with ADHD Interactive’s dedication to the successful delivery of our projects. We can always count on them to go above and beyond to get things done properly and on time. 

Additionally, we appreciate how they have a wide range of skillsets, from server architecture to UX design, digital marketing, and reporting. The fact that they have all of the digital services that we need under one roof has been really beneficial for us. Their prices are very competitive as well — they’re not as cheap as freelancers, but they always stick to their initial quotations so I know that I can trust them completely.

Are there any areas they could improve?

I don’t think there’s anything they could have done better. Of course, there are always some little hiccups here and there, but ADHD Interactive has been proactive in finding ways to address anything that’s not working for us.

Do you have any advice for potential customers?

Make sure to be open and transparent with them. They should be completely open and transparent with ADHD. They’re very honorable in how they work, and the more openly and closely you work with them, the more you get out of the engagement.