What was the scope of their involvement?
I used to handle all of the marketing myself and was struggling to understand all the changes to Facebook’s advertising. When 99Robots came on board, we started with a low budget and worked to improve the visibility of our posts because they weren’t getting many views. That initial ad spend resulted in a solid ROI, so I decided to keep working with them on increasingly-large ad campaigns.
They also provide ongoing site maintenance for us. I handle some things, like adding new product listings, but they do the back-end updates and deal with glitches or emergencies.
What is the team composition?
My main point of contact is their Facebook ad specialist, but there are also two other analysts on the team.
How did you come to work with 99Robots?
I’m a member of a Facebook group for ad buyers and I’d mentioned that I needed help. Another group member provided me with some freelance assistance, then got hired by 99Robots and asked if I’d be willing to move my contract over. Once I did that, they also offered me more services.
How much have you invested with them?
We spend around $3,500 per month, which comes out to $38,500 so far.
What is the status of this engagement?
We started working with them in December 2017 and the work is ongoing.