What evidence can you share that demonstrates the impact of the engagement?
42DM has been instrumental in building out the campaign for us. Without their input, we wouldn’t be at the level we’re at right now. We’ve seen constant improvement in return on ad spend (ROAS), reductions in lead costs, and increases in conversion rates. They’ve been very good.
How did 42DM perform from a project management standpoint?
We have a Skype group that we use to communicate. They’re very organized and analytical.
What did you find most impressive about them?
Their availability stands out to us. With ad campaigns, things can happen overnight or early in the morning, and 42DM always has someone there if we need to highlight something, or if something needs attention. They’re available 24/7 if we need it.
Are there any areas they could improve?
No, nothing comes to mind. In any relationship, nothing works right out of the gate, and we wouldn’t expect it to. In that regard, they needed to know how we worked and we needed to know how they worked.
But over the first 3–6 months, we developed a style that worked for both of us. They were very open to our suggestions, and we were very open to their way of working. The team has been diligent in recognizing potential problems and using data to manage them.
Do you have any advice for potential customers?
You need to know what you want to achieve because it’s your business at the end of the day. It doesn’t matter how good they are, if you don’t know your KPIs then it’s never going to work.
42DM’s efforts have been integral to the campaigns’ success, resulting in improved ad spend and conversion rates, as well as reduced lead costs. On top of its analytical and methodical nature, the team’s accessibility and openness have been particularly valuable throughout the partnership.