42DM

Please describe your company and your position there.

Adwisely (formerly RetargetApp) is an online advertising tool for eCommerce stores that allows fully automated Facebook & Google ads, making it easy to create and manage ad campaigns.

For what projects/services did your company hire 42DM, and what were your goals?

42DM was hired to help us create SEO strategy for the new website and help us grow organic traffic. 42DM helped us with analyzing the competitors' SEO & content strategies, and creating the structure and growth plan for our new website. They also provided us with technical SEO support across our journey and helped us move seamlessly from one domain name to another during the company re-naming.

How did you select this vendor and what were the deciding factors?

Our paths with 42DM crossed before, so I knew they delivered great results in the project I used to work with. We were looking for an agency that can provide high-quality SEO & content strategy service, and I knew that 42DM is a reliable partner for B2B SaaS businesses.

After we discussed our task with their team and got to know more about their approach, our choice was definitely in their favor. It’s an American agency with Ukrainian roots that has solid expertise in B2B business promotion. After more than a year of cooperation, I have no doubt that it was a good choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the initial stages of cooperation, the main scope of the work was SEO support in all directions (research, strategy, SEO support for our newly created website, keywords&topics research for our content strategy, content assignments, backlink strategy, crowdsourcing, consulting).

Thanks to the professional work of 42Dm's SEO department and their tight cooperation with our content team, we managed to increase organic traffic, website position and top keywords list dramatically, within a few months.

In addition, in connection with the rebranding and transition to a new website domain, thanks to the recommendations of 42DM, we did not lose but rather increased traffic on the site. 42DM also supported us greatly in our content initiatives, when we needed extra writers who can create high-quality content on request.

How many people from the vendor's team worked with you, and what were their positions?

Our project manager Yulia is always in touch to discuss any stage of work, deliverables and workflow. We have a few SEO and content specialists dedicated to the Adwisely project from the side of 42DM. We are satisfied with every stage of the work done.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We consider cooperation with 42DM successful in all stated areas. The year-over-year growth in clicks and organic traffic was about 10x. Our website steadily increases its organic traffic, clicks, positions,.and new leads coming from organic search. The day-by-day support of their SEO team is a huge asset for our business.

Describe their project management style, including communication tools and timeliness.

We’re in touch with our project manager via email a few times a week and sometimes we ask them to arrange meetings on demand. Every month we have a reporting call, where we review the results and agree on the scope of work and budget for the upcoming months. Such workflow is very efficient and convenient for our team.

42DM's team overall is very responsive, open to new ideas and suggestions, and ready to answer any questions. They are great in coordination with our internal specialists. Our project manager is very precise, structured, and communicates efficiently. SEO and content specialists are always striving to bring value to the business, apart from delivering their tasks.

What did you find most impressive or unique about this company?

Absolutely all 42DM employees who did their part of work for our project are high-class professionals. We have never had any problems with trust in their solutions, or comments on the work done.

Are there any areas for improvement or something they could have done differently?

Nothing particular to specify at this point.

Please describe your company and your position there.

I was the founder and CEO of Delv Global, a boutique consultancy in the finance sector that helped major investment banks to deliver complex data and cloud projects. We were acquired in January 2021 by Vox Financial Partners, which was in turn acquired by Treliant in August 2021.

For what projects/services did your company hire 42DM, and what were your goals?

We sought to upgrade our digital marketing efforts to benefit further from a new brand and website that we'd launched in 2018. We wanted a mix of strategic advice on what to do and how to do it, actual design and delivery, and execution support with publishing of articles and social media posts.

How did you select this vendor and what were the deciding factors?

We had been impressed by their marketing materials and, after an informational call, had them submit a proposal. It aligned well with our original goals, but also pushed us to consider adjustments to scope to better achieve our desired outcomes. Overall, we liked their ability to be strategic but also deliver, as well as their success stories from other clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• They initially captured details about our company, competitors, goals, and current marketing efforts, and used that to perform a review and provide a set of recommendations, including key words that were underused in our segment.
• From there we developed a set of key offerings, and prioritized one to be built out as a landing page with its own sales funnel, together with its own case study and additional collateral available for download. The work also included enhancements to our main website to tuck the landing page mini-site thoughtfully into it.
• In parallel the 42DM team established a routine of locating and posting interesting content on data/cloud, while also partnering with us to build out articles that were also posted.
• Another planned strand would have been to develop a Premium Content piece that included insights from multiple C-level executives at major banks, and that would have been used as the centerpiece for multiple marketing efforts, including PPC. When the pandemic hit, however, our assessment and 42DM's was that - until the way forward was clearer - it would not be an appropriate moment for such an initiative, and so this stream was shelved.

How many resources from the vendor's team worked with you, and what were their positions?

A day-to-day project manager ran point with us on scrum calls, and would be joined on a majority of calls by a senior marketing executive. Other team members worked in the background - a designer, a developer, a social media poster, a copy-writer. Occasionally Kate the CEO would have input too, principally on the more strategic items.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We obtained high engagement on the launch of our landing page, several articles also had high hit rates, and overall our sense is that we elevated our profile as a company in our sector, with multiple C-level and MD-level experts engaging with our content. Since we had paused the PPC stream of the project at the outset of the pandemic, we didn't have the opportunity to get any metrics in that area, and we were acquired relatively soon after so weren't able to resume.

How effective was the workflow between your team and theirs?

This was one of the strongest aspects of the partnership. The project manager maintained a detailed project plan, timeline, and budget in a Google spreadsheet, which allowed for ease of communication with other teams, and eliminated bottlenecks. The assigned PMs were conscientious, intelligent, organized, knowledgeable, good communicators, and a pleasure to work with, which made for a good collaboration.

What did you find most impressive or unique about this company?

See above: their well-structured approach to client service and delivery really made a difference. I was also impressed by their holistic understanding of digital marketing that they then channeled into outcome-based delivery i.e. they weren't solely interested in giving us nice graphics.

Are there any areas for improvement or something they could have done differently?

Not at that time.

Please describe your company and your position there.

I am the founder and CEO of a digital wellness brand, which has not yet been launched. Stay tuned!

For what projects/services did your company hire 42DM, and what were your goals?

I wanted to have all my marketing ducks in a row for the launch of my brand, so I spent a great deal of time searching for/vetting a marketing team that I could trust to take the lead on all things marketing.

How did you select this vendor and what were the deciding factors?

I shortlisted three agencies and chose 42DM because the exploratory interview was very well-organized and goal-oriented. No small talk.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a marketing approach development phase, during which I shared an existing branding scope, information about my business model and about my target audience. The 42DM team used this information to conduct keywords & content field research, market & competitors research, and buyer personas research. Their research was well-organized and insightful, offering actionable advice on how to position my brand.

The next phase involved designing a campaign strategy (which platforms, what the ads would look like, what the content of the ads would be). It also involved an audit of the existing landing page, and, based on their findings, a detailed proposal to redesign the landing page in order to drive traffic to the site.

Other ongoing tasks include - Marketing automation setup for the landing page, marketing email automation flow (letters and chains design), and media campaigns support.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a dedicated inbound marketer and project manager Diana, who regularly involved other team members whose breadth of expertise were relevant to the task at hand. Diana was intuitive in the sense that, she knew exactly what I was asking (even if I didn't have a well-developed marketing lexicon) and then relaying that question to the team members in a way that they would understand.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I don't have stats yet because I have not yet launched the brand - I have to come up with a second product before I launch, so the ball's in my court, of course. Once I've set a launch date, it will be pretty breezy because of all the research and collateral that's already been designed by 42DM!

How effective was the workflow between your team and theirs?

Diana the project manager was 100% responsive to my questions and concerns, during scheduled meetings and via email. Very fruitful communication, too – for example, every time I posed a question to Diana, the rest of the team had been informed and promptly adjusted their deliverables accordingly.

What did you find most impressive or unique about this company?

I was so impressed by how 42DM was able to deliver a fine-tuned strategy deck that accurately reflected my unique business model and the values of my target audience. All team members that I've interacted with are profound listeners.

I was equally impressed by the ads creation because of how every single ad spoke to the values of my target audience. Every single ad also contextualized the product in a "short & sweet" fashion that made its value proposition crystal clear without getting too wordy.

Are there any areas for improvement or something they could have done differently?

There's really not much room for improvement - the only thing I would ask for is to get to know some of the other team members better so I could leverage their specialties / prior experiences in specific marketing stages (or even prior experiences in specific areas of the globe) in order to maximize the quality and the relevance of deliverables for my own brand.

I think that incorporating some type of "ice-breaker" activity into the first meeting of each phase would help accomplish the above goal.

Please describe your company and your position there.

We've created an online auction platform for second-hand motorcycles. I was responsible to develop the website and launch it in four countries

For what projects/services did your company hire 42DM, and what were your goals?

42DM was hired to support our go-to-market in four countries, delivering digital marketing services, such as SEO, Social Media advertising and email marketing

How did you select 42DM and what were the deciding factors?

42DM was selected after a thorough comparison with other vendors. Their professional approach and wide range of services made our choice easy

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In a first phase they helped us with developing the right logo. In a second phase 42DM created a strategy to launch our platform in 4 different countries/5 different languages. In a third phase we started our tactical and operation activities, mainly SEO, Social Media advertising and email marketing.

How many resources from the 42DM team worked with you, and what were their positions?

A dedicated team was built with a wide expetise in different digital marketing. Our main contact person was Yulia, our Account Manager. This team showed a high level of commitment from the first day we worked together

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our efforts were clearly succesful: more than 1.000 users registered for an account in the first six months.

How effective was the workflow between your team and theirs?

A clear communication and good follow-up ensured that all activities ran smoothly

What did you find most impressive or unique about this company?

42DM is a one-stop shop with a broad set of services. At the same time they the flexibility to adapt easily to customer's requests

Are there any areas for improvement or something they could have done differently?

no specific suggestions

I own a holding company that owns a number of websites that work around monetizing email data.

We needed an advertising agency that would be able to not only research the areas and demographics that we wanted to approach but also to scale them to the highest level possible.

What was the scope of their involvement?

Their primary role is market research. 42DM does all of the research before we meet and they give me the data. I then give my opinion on what should be targeted, and we test it, look at the results, and make decisions from there.  

The team also gives us a list of potential publishers and provides us with updated spend sheets every day, as well as sites that we’re targeting for particular ad campaigns.  

What is the team composition?

We work with 6–7 teammates at any given time. 

How did you come to work with 42DM?

We initially found them on Upwork and we discovered that they were a sizeable advertising consultancy. We hopped on a call with Kate (Managing Partner & CEO) and a couple of her colleagues, and we were really impressed with what they had to say.

What is the status of this engagement?

We started working with them in April 2019, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

42DM has been instrumental in building out the campaign for us. Without their input, we wouldn’t be at the level we’re at right now. We’ve seen constant improvement in return on ad spend (ROAS), reductions in lead costs, and increases in conversion rates. They’ve been very good.

How did 42DM perform from a project management standpoint?

We have a Skype group that we use to communicate. They’re very organized and analytical. 

What did you find most impressive about them?

Their availability stands out to us. With ad campaigns, things can happen overnight or early in the morning, and 42DM always has someone there if we need to highlight something, or if something needs attention. They’re available 24/7 if we need it.

Are there any areas they could improve?

No, nothing comes to mind. In any relationship, nothing works right out of the gate, and we wouldn’t expect it to. In that regard, they needed to know how we worked and we needed to know how they worked. 

But over the first 3–6 months, we developed a style that worked for both of us. They were very open to our suggestions, and we were very open to their way of working. The team has been diligent in recognizing potential problems and using data to manage them.

Do you have any advice for potential customers?

You need to know what you want to achieve because it’s your business at the end of the day. It doesn’t matter how good they are, if you don’t know your KPIs then it’s never going to work.

Please describe your company and your position there.

A network of entertaining websites (100+ websites) in a gambling niche. The company was established in 2015. The project was started in July 2018. I worked on the project as a project manager.

For what projects/services did your company hire 42DM?

SEO consulting for the 100-website network to increase the cumulative organic traffic and drive users engagement.

What were your goals for this project?

Boost organic traffic and users engagement.

How did you select this vendor?

We had a few companies to go with. 42DW was one of them. We checked their experience and case studies. On top of that, they were recommended by another company.

Describe the project and the services they provided in detail.

They provided us with such services: - Server architecture redesign - On-page SEO audit & network structure update - Keywords research & clusterization - Competitors analysis - Design consulting including the UI/UX strategies to improve users behaviour - Creative ideas development to improve the average time spent on the page and users engagement

What was the team composition?

We worked with a team of 5 digital marketers: - Project manager - Digital marketing strategist - Content marketing team lead - Senior SEO professional - UX/UI designer

Can you share any information that demonstrates the impact that this project has had on your business?

Website traffic grew up several times in 6 months among different locations. Our intentional goal was achieved. This was possible because of workable solutions and recommendations provided by 42DM.

How was project management arranged and how effective was it?

Delivery was on time and on budget. 42DM knew what they were doing on each stage of the campaign. We were happy to collaborate with them.

What did you find most impressive about this company?

42DM were really involved in our business. They’ve had great creative ideas with research as well as deep expertise in technical SEO and UX.

Are there any areas for improvement?

No, we were happy to cooperate with 42DM. We would be happy to work with them again. We certainly recommend them as a reliable and professional team to work with.

Introduce your business and what you do there.

I’m the marketing director at Optherium Labs, a fintech company.

What challenge were you trying to address with 42DM?

We needed a marketing agency to help us with our strategy.

What was the scope of their involvement?

We began with a few sessions to go over what we are, what we want, and where we want to be in the future. They created everything from there. They helped with our fintech strategy as well as content development and distribution with crypto connect media like Cointelegraph, CCM, crypto wallets, and Bitcoin. With their help, we also launched our product, VivexPay.

The content included press releases, articles, and reviews about us, as well as text and visuals, and content for our social media. The main thing was PR and content development for PR and distribution.

What is the team composition?

My main point of contact is a project manager. There was also a content writer, designer, and a native speaker for proofreading.

How did you come to work with 42DM?

Five years ago, I worked in marketing strategy with the CEO and she later created her own business, 42DM. When we needed help, I several agencies and found 42DM’s offer to be the best—they offered publications and would create content as well.

What is the status of this engagement?

We worked together between July 2018–February 2019.

What evidence can you share that demonstrates the impact of the engagement?

Our brand became stronger due to the digital assets they produced.

How did 42DM perform from a project management standpoint?

We started with a one hour call every day to go over all the project details, and then reduced the communication to twice a week.

What did you find most impressive about them?

They dove deep into the project, which was very good. They tried to understand our business and find the best strategy.

Are there any areas they could improve?

No, it’s one of the best things we’ve worked on.

Do you have any advice for potential customers?

Be open and describe things carefully, and you’ll get greater results.

Please describe your company and your position there.

I am the marketing and communication manager for Mubashir, a technology provider that creates solutions for retail fuel stations.

For what projects/services did your company hire 42DM?

We needed a pitch deck and website landing page to showcase at a major industry event. Our team hired 42DM to do the research and build the presentation.

What were your goals for this project?

The pitch deck needed to attract business partners and potential investors.

How did you select this vendor?

Our sister company had hired them for a different project and recommended them to us for the job.

Describe the scope of their work in detail.

After we agreed on the project scope and details, we had intensive communication calls, emails to transfer our business knowledge to their team. They onboarded a subject matter expert to fast track the project. 42DM drafted content and developed the landing page, which reflected the final pitch deck.

What was the team composition?

We worked directly with the project manager. There was a larger team working behind the scenes.

Can you share any outcomes from the project that demonstrate progress or success?

The project was a great success because the showcase attracted investors. What’s more, web traffic increased by 40%. Those positives resulted led to new projects with 42DM.

How effective was the workflow between your team and theirs?

The team was very professional. We had weekly calls to assure clear communication and smooth project management. They thought out-of-the-box.

What did you find most impressive about this company?

The team was supportive and service oriented; a dedicated resource for the latter benefited the partnership. Even though the engagement was short, 42DM genuinely cared about our success.

Are there any areas for improvement?

The deliverables could have been set more clearly. Next time, we’ll work to make expectations more transparent.

Introduce your business and what you do there.

I am a co-founder and the director of Incomlend. We provide invoice finance services on a marketplace basis on a global level.

What challenge were you trying to address with 42DM?

Once we began our company, we engaged 42DM to build our website and devise a digital marketing strategy to attract new client leads.

What was the scope of their involvement?

We entirely relied on 42DM to design and develop our website and implement our logo, images, branding, and color preferences. They have arranged the website so that it is SEO-friendly, and they launched Google keyword campaigns. They incorporated a blog and have written articles for us to post on our site and third-party pages. 42DM also launched our company’s Facebook and LinkedIn accounts and coordinated posts and content on those platforms.

What is the team composition?

Kate (CEO/Co-Founder, 42DM) led our team, which also included a project manager, a PR specialist, a designer, and copywriters.

How did you come to work with 42DM?

Once we started our company, we worked with a marketing agency in Ukraine that I knew from previous jobs to produce two videos. I was satisfied with their work and floated the idea of working together on a website. However, that firm said they didn’t have that specific skill set, but they introduced us to 42DM and assured us that we’d be treated well.

How much have you invested with them?

We spent between $40,000–$50,000 with 42DM.

What is the status of this engagement?

We worked together in earnest from 2017–2018. We are not currently working with them, but we are still in contact with their team and look forward to working with them again if necessary.

What evidence can you share that demonstrates the impact of the engagement?

42DM created a first-class website for us. Their SEO and digital communications efforts have raised our profile in Google rankings, and we’ve received many qualified leads as a result. 42DM has played a significant role in our success. We couldn’t have done this without them.

How did 42DM perform from a project management standpoint?

Our project manager was always available and responsive when we required them. We received regular updates and held productive meetings through conference calls and Skype.

What did you find most impressive about them?

I appreciated their capacity to thoroughly understand the business and propose solutions that fit our business needs.

Are there any areas they could improve?

I imagine that it’s not easy for digital marketing agencies to dive into a very complex project, but it’s important for us to have a partner with knowledge of financial products. In that regard, 42DM could improve.

Do you have any advice for potential customers?

Digital marketing agencies can be a great asset, but they need clear direction on what their clients need. Future clients of theirs must be prepared when entering into the engagement.