42DM

I own a holding company that owns a number of websites that work around monetizing email data.

We needed an advertising agency that would be able to not only research the areas and demographics that we wanted to approach but also to scale them to the highest level possible.

What was the scope of their involvement?

Their primary role is market research. 42DM does all of the research before we meet and they give me the data. I then give my opinion on what should be targeted, and we test it, look at the results, and make decisions from there.  

The team also gives us a list of potential publishers and provides us with updated spend sheets every day, as well as sites that we’re targeting for particular ad campaigns.  

What is the team composition?

We work with 6–7 teammates at any given time. 

How did you come to work with 42DM?

We initially found them on Upwork and we discovered that they were a sizeable advertising consultancy. We hopped on a call with Kate (Managing Partner & CEO) and a couple of her colleagues, and we were really impressed with what they had to say.

What is the status of this engagement?

We started working with them in April 2019, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

42DM has been instrumental in building out the campaign for us. Without their input, we wouldn’t be at the level we’re at right now. We’ve seen constant improvement in return on ad spend (ROAS), reductions in lead costs, and increases in conversion rates. They’ve been very good.

How did 42DM perform from a project management standpoint?

We have a Skype group that we use to communicate. They’re very organized and analytical. 

What did you find most impressive about them?

Their availability stands out to us. With ad campaigns, things can happen overnight or early in the morning, and 42DM always has someone there if we need to highlight something, or if something needs attention. They’re available 24/7 if we need it.

Are there any areas they could improve?

No, nothing comes to mind. In any relationship, nothing works right out of the gate, and we wouldn’t expect it to. In that regard, they needed to know how we worked and we needed to know how they worked. 

But over the first 3–6 months, we developed a style that worked for both of us. They were very open to our suggestions, and we were very open to their way of working. The team has been diligent in recognizing potential problems and using data to manage them.

Do you have any advice for potential customers?

You need to know what you want to achieve because it’s your business at the end of the day. It doesn’t matter how good they are, if you don’t know your KPIs then it’s never going to work.

Please describe your company and your position there.

A network of entertaining websites (100+ websites) in a gambling niche. The company was established in 2015. The project was started in July 2018. I worked on the project as a project manager.

For what projects/services did your company hire 42DM?

SEO consulting for the 100-website network to increase the cumulative organic traffic and drive users engagement.

What were your goals for this project?

Boost organic traffic and users engagement.

How did you select this vendor?

We had a few companies to go with. 42DW was one of them. We checked their experience and case studies. On top of that, they were recommended by another company.

Describe the project and the services they provided in detail.

They provided us with such services: - Server architecture redesign - On-page SEO audit & network structure update - Keywords research & clusterization - Competitors analysis - Design consulting including the UI/UX strategies to improve users behaviour - Creative ideas development to improve the average time spent on the page and users engagement

What was the team composition?

We worked with a team of 5 digital marketers: - Project manager - Digital marketing strategist - Content marketing team lead - Senior SEO professional - UX/UI designer

Can you share any information that demonstrates the impact that this project has had on your business?

Website traffic grew up several times in 6 months among different locations. Our intentional goal was achieved. This was possible because of workable solutions and recommendations provided by 42DM.

How was project management arranged and how effective was it?

Delivery was on time and on budget. 42DM knew what they were doing on each stage of the campaign. We were happy to collaborate with them.

What did you find most impressive about this company?

42DM were really involved in our business. They’ve had great creative ideas with research as well as deep expertise in technical SEO and UX.

Are there any areas for improvement?

No, we were happy to cooperate with 42DM. We would be happy to work with them again. We certainly recommend them as a reliable and professional team to work with.

Introduce your business and what you do there.

I’m the marketing director at Optherium Labs, a fintech company.

What challenge were you trying to address with 42DM?

We needed a marketing agency to help us with our strategy.

What was the scope of their involvement?

We began with a few sessions to go over what we are, what we want, and where we want to be in the future. They created everything from there. They helped with our fintech strategy as well as content development and distribution with crypto connect media like Cointelegraph, CCM, crypto wallets, and Bitcoin. With their help, we also launched our product, VivexPay.

The content included press releases, articles, and reviews about us, as well as text and visuals, and content for our social media. The main thing was PR and content development for PR and distribution.

What is the team composition?

My main point of contact is a project manager. There was also a content writer, designer, and a native speaker for proofreading.

How did you come to work with 42DM?

Five years ago, I worked in marketing strategy with the CEO and she later created her own business, 42DM. When we needed help, I several agencies and found 42DM’s offer to be the best—they offered publications and would create content as well.

What is the status of this engagement?

We worked together between July 2018–February 2019.

What evidence can you share that demonstrates the impact of the engagement?

Our brand became stronger due to the digital assets they produced.

How did 42DM perform from a project management standpoint?

We started with a one hour call every day to go over all the project details, and then reduced the communication to twice a week.

What did you find most impressive about them?

They dove deep into the project, which was very good. They tried to understand our business and find the best strategy.

Are there any areas they could improve?

No, it’s one of the best things we’ve worked on.

Do you have any advice for potential customers?

Be open and describe things carefully, and you’ll get greater results.

Please describe your company and your position there.

I am the marketing and communication manager for Mubashir, a technology provider that creates solutions for retail fuel stations.

For what projects/services did your company hire 42DM?

We needed a pitch deck and website landing page to showcase at a major industry event. Our team hired 42DM to do the research and build the presentation.

What were your goals for this project?

The pitch deck needed to attract business partners and potential investors.

How did you select this vendor?

Our sister company had hired them for a different project and recommended them to us for the job.

Describe the scope of their work in detail.

After we agreed on the project scope and details, we had intensive communication calls, emails to transfer our business knowledge to their team. They onboarded a subject matter expert to fast track the project. 42DM drafted content and developed the landing page, which reflected the final pitch deck.

What was the team composition?

We worked directly with the project manager. There was a larger team working behind the scenes.

Can you share any outcomes from the project that demonstrate progress or success?

The project was a great success because the showcase attracted investors. What’s more, web traffic increased by 40%. Those positives resulted led to new projects with 42DM.

How effective was the workflow between your team and theirs?

The team was very professional. We had weekly calls to assure clear communication and smooth project management. They thought out-of-the-box.

What did you find most impressive about this company?

The team was supportive and service oriented; a dedicated resource for the latter benefited the partnership. Even though the engagement was short, 42DM genuinely cared about our success.

Are there any areas for improvement?

The deliverables could have been set more clearly. Next time, we’ll work to make expectations more transparent.

Introduce your business and what you do there.

I am a co-founder and the director of Incomlend. We provide invoice finance services on a marketplace basis on a global level.

What challenge were you trying to address with 42DM?

Once we began our company, we engaged 42DM to build our website and devise a digital marketing strategy to attract new client leads.

What was the scope of their involvement?

We entirely relied on 42DM to design and develop our website and implement our logo, images, branding, and color preferences. They have arranged the website so that it is SEO-friendly, and they launched Google keyword campaigns. They incorporated a blog and have written articles for us to post on our site and third-party pages. 42DM also launched our company’s Facebook and LinkedIn accounts and coordinated posts and content on those platforms.

What is the team composition?

Kate (CEO/Co-Founder, 42DM) led our team, which also included a project manager, a PR specialist, a designer, and copywriters.

How did you come to work with 42DM?

Once we started our company, we worked with a marketing agency in Ukraine that I knew from previous jobs to produce two videos. I was satisfied with their work and floated the idea of working together on a website. However, that firm said they didn’t have that specific skill set, but they introduced us to 42DM and assured us that we’d be treated well.

How much have you invested with them?

We spent between $40,000–$50,000 with 42DM.

What is the status of this engagement?

We worked together in earnest from 2017–2018. We are not currently working with them, but we are still in contact with their team and look forward to working with them again if necessary.

What evidence can you share that demonstrates the impact of the engagement?

42DM created a first-class website for us. Their SEO and digital communications efforts have raised our profile in Google rankings, and we’ve received many qualified leads as a result. 42DM has played a significant role in our success. We couldn’t have done this without them.

How did 42DM perform from a project management standpoint?

Our project manager was always available and responsive when we required them. We received regular updates and held productive meetings through conference calls and Skype.

What did you find most impressive about them?

I appreciated their capacity to thoroughly understand the business and propose solutions that fit our business needs.

Are there any areas they could improve?

I imagine that it’s not easy for digital marketing agencies to dive into a very complex project, but it’s important for us to have a partner with knowledge of financial products. In that regard, 42DM could improve.

Do you have any advice for potential customers?

Digital marketing agencies can be a great asset, but they need clear direction on what their clients need. Future clients of theirs must be prepared when entering into the engagement.