What was the scope of their involvement?
Along with building our website, Dean (Chief Creative Director, 3Sixty Interactive) and his team developed our strategic marketing plan and assisted with creative consulting. Over the last two year, 3Sixty Interactive created our Google display ads for Facebook, LinkedIn, and Twitter. Their team organizes our distribution lists. We connect the information to their team that comes out of our CRM system that is used to develop automated marketing programs.
We have two web components. One for job seekers, and the other we recently launched a business services side. The job seekers’ portal offers free resume downloads and allows us to connect with users. A challenge we have is committing customers to our services. We use the site to build our image as the primary place for workforce and talent development where people can find job and training connections, and career coaching. We want the business services component of our company to be the premier talent attraction for businesses in our region as well.
Dean and his team are developing various concepts to advance our business and website forward. We’ve discussed a magazine and monthly podcast, as well as offering registrations to free events like business forums. Those events provide free resources and bring our partners in the business realm collectively closer to our region.
What is the team composition?
Dean is our main point of contact. We’ve had interactions with Dale (Partner, 3Sixty Interactive) as well.
How did you come to work with 3Sixty Interactive?
Initially, our agency was two separate organizations. When we merged, Dean and his team already had been working with the Michigan Works Agency. They relayed to me that their team was responsive and provided excellent work, and recommended that the partnership should continue as we blended organizations. After around six or eight months of our combined website running, Dean met with us frequently, discussing statistics and analytics and what we could improve on. That’s where the conversation sparked about their other services, and our relationship blossomed from there.
How much have you invested with them?
We’ve invested between $150,000–$160,000.
What is the status of this engagement?
3Sixty Interactive has been working with our business since 2011, and the work is ongoing.