What evidence can you share that demonstrates the impact of the engagement?
It was really gratifying that we were able to take that idea and make it into a reality in such a short period of time. 3Advance Apps was extremely reactive and productive with their work.
We were up and running within 72 hours of having the idea, and the initiative ran for almost two weeks before the shutdown ended. In that time, we got press coverage, mainly in The States, but also from around the world, and we got donations from around the world.
We’ve had a lot of interactions with people on social media, who were either government contractors or workers redeeming a beer, and posting on Instagram thanking us for it; or from people who’d just bought a six-pack of beer for someone.
Paul and his team came up with that within just a couple of days of absolutely phenomenal, breakneck work. I’ve never seen a project go from a “Wouldn’t it be cool?” moment to us having a mobile-ready website and partnerships with beer companies and shops, and being able to go to the press with an announcement.
Paul and his team were highly creative and responsive and worked at supersonic speed. We couldn’t have been happier with the work they did. We all had to figure it out as we went along, and it was a huge success. We raised over $30,000 and gave out thousands of free beers to government workers and contractors.
We were on CNN, NPR, and CBS News Hour. We got coverage in every publication in Washington DC, including The Washington Post. We got donations from around the world, including Japan, Norway, South America, and New Zealand. The bulk of the donations came from the US, but there were donations openly made around the world, which was heartening to see.
How did 3Advance Apps perform from a project management standpoint?
We had some initial conference calls to go over the overarching task, to make sure everyone was on the same page about where it needed to go. After that, we primarily communicated through email and occasionally on Slack. At one point, we did get together for a beer in the middle of all of it.
It was really an “Aha!” moment that got out there super quickly and went viral in a way that surprised all of us. I know that I and Paul’s team didn’t sleep for the next couple of weeks, while it was all running. It was really incredible to be a part of, and none of it would’ve been possible without 3Advance Apps. We really owe them a debt for their speed and creativity.
They made it so that the website was easily editable by myself and my partner. If we wanted to add a new language or include new stories that were written by the initiative, we could do that without bothering Paul and his team Their ability to meet deadlines was fearless, and their dedication and determination were beyond impressive. We couldn’t have been happier with the work they did or the time they delivered it in.
What did you find most impressive about them?
We knew how hard they were working, how stressful it was, and how much was riding on it. We had limited time to come out with a product that worked really well on all levels. With all of that pressure, throughout it, Paul and his team had a great sense of humor and a great attitude. They were continually upbeat.
At one point, we sent them a case of Red Bull, because of how little they were sleeping. We sent them a case of beer, too, for when it was all over. We knew what kind of pressure they were under, and, not only did they do the work, but they did it with a fantastic attitude. It’s always a pleasure to interface with them.
Are there any areas they could improve?
If we ever had the opportunity to work with them again, I’d have it go exactly the same way. We were very pleased with the work they did.