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Nearly Two-Thirds of People Don’t Depend on IoT Devices For Their Everyday Lives

October 25, 2018

Smart home appliances are most popular connected devices, but less than 10% of people access the same application using multiple connected devices, according to a new survey.

WASHINGTON, DC, October 25, 2018 – Most people (64%) say they don’t depend on their connected devices to accomplish daily activities, nearly twice as many as the 36% who indicate they depend on their devices to get through their daily lives.

Top 3 Connected Devices People Own

A new survey by Clutch, the leading B2B research, ratings, and reviews company, finds that 67% people who own a connected device own a smart home appliance such as a smart fridge, oven, or TV.

About one-third (35%) own a wearable device and 27% own a digital assistant such as a Google Home or Amazon Echo.

Most Use Connected Devices Daily to Access Important Information

Sixty-four percent (64%) of people use their connected devices daily; typically to access important personal information regarding their health, home, and news and information.

Nearly 40% of those surveyed say access to important information is the primary benefit of using a connected device.

Many Users Uncertain if Personal Data is Shared Across Multiple Devices

When people use their connected devices to access personal information, they open new access points to their data that others can use to learn about users’ actions and behaviors.

This concern is compounded by the uncertainty people have about how their data is shared across devices.

Forty percent (40%) of people say their data is shared across multiple connected devices, but 29% say they don’t know if their data is shared across devices.

People Don’t Connect Their IoT Devices To Each Other

Only 9% of people use their connected devices in a networked capacity: to access the same applications from multiple connected devices.

One reason people don’t connect multiple IoT or “smart” devices to the same applications is because some smart devices aren’t compatible with each other, a challenge that is particularly evident with smart home appliances.

“The market for embedded devices like smart home automation systems is kind of a zoo at the moment,” said Pavel Shylenok, CTO of R-Style Lab, a development company based in San Francisco. “Entry threshold is difficult for the average user. You can’t just buy a smart switch, install it and start using it.”

The lack of compatibility creates a barrier to entry for average users who don’t have the skills, patience, or budget to create an individual network of devices.

This barrier gives people pause when considering whether to invest in a connected device in the future. More than half of people (53%) surveyed say they do not plan to invest in a connected device in the next year.

Clutch surveyed 503 people about the connected devices they own, how they use connect devices, and how they plan to invest in them in the future.

Access the full report here:

For questions about the survey, a comment on the findings, or an introduction to the industry experts included in the report, contact Grayson Kemper at [email protected].

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch's methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.


Grayson Kemper

[email protected]

(202) 470-0491