Digital Marketing for Pest Control Company
- Marketing Strategy Pay Per Click Search Engine Optimization
- Confidential
- Jan. 2021 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"We always have clear visibility into performance data, campaign results, and next-step strategy recommendations."
- Home Services
- Toronto, Ontario
- 11-50 Employees
- Online Review
- Verified
Zigma Internet Marketing provides digital marketing services for a pest control company. Their team handles SEO, PPC, and web optimization to increase leads, online visibility, and local search presence.
Zigma Internet Marketing has helped the client achieve significant improvements in lead generation, search visibility, and marketing performance. They've moved keywords into top search positions and increased organic web traffic by 23 times. Their team is organized, responsive, and proactive.
BACKGROUND
Introduce your business and what you do there.
I'm the owner of a pest control company that provides professional pest and wildlife control services in Toronto and the Greater Toronto Area. We use safe and efficient methods to remove a wide range of pests from homes.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Zigma Internet Marketing?
We needed help increasing qualified leads, improving online visibility, and strengthening our local search presence for our pest and wildlife control services. Our main objective was to generate more consistent service calls and quote requests for our business through SEO, PPC advertising, and website optimization.
Another key goal was to improve our Google search rankings for high-intent pest and wildlife service keywords while strengthening our Google Business Profile visibility to capture more local customers searching for urgent services.
We also wanted to improve website conversion performance, user experience, and tracking accuracy so we could better measure marketing performance and make data-driven decisions for the long-term growth of our pest and wildlife control operations.
SOLUTION
What was the scope of their involvement?
Zigma Internet Marketing handles full digital marketing execution for our company, covering both lead generation and long-term brand visibility across paid and organic channels.
Their work includes SEO services such as technical website audits, on-page optimization, service page optimization, local SEO strategy, Google Business Profile optimization, and ongoing content planning to improve search rankings and local map visibility.
PPC management is a major deliverable and includes campaign setup, keyword research, ad copy creation, landing page alignment, bid strategy optimization, audience targeting, remarketing setup, and continuous performance optimization to drive qualified service calls and quote requests.
Website work includes performance optimization, user experience improvements, landing page design updates, and conversion rate optimization to increase lead capture. Tracking and analytics deliverables include call tracking, form tracking, Google Analytics configuration, and performance dashboards.
Additional deliverables include competitor analysis, keyword expansion strategy, monthly performance reporting, and ongoing digital marketing consulting to support consistent lead growth and market expansion.
What is the team composition?
We work with 2–5 teammates from Zigma Internet Marketing.
How did you come to work with Zigma Internet Marketing?
We found them through an online search and a referral. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.
What is the status of this engagement?
We started working together in January 2021, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We've seen strong improvements in lead generation, search visibility, and overall marketing performance. We've seen steady growth in qualified inbound leads, including more phone calls and quote form submissions coming from both organic search and paid advertising campaigns. Our website traffic has increased significantly, especially on core service pages targeting high-intent pest and wildlife service searches.
Several primary service keywords have moved into top search positions in our target service areas, which has increased daily visibility and reduced our reliance on paid ads alone. Our Google Business Profile performance has also improved, generating more customer interactions, calls, and direction requests.
Additionally, website optimization and landing page improvements have helped convert more visitors into booked service requests. Tracking and reporting improvements have allowed clearer visibility into marketing performance and helped support better budget and growth decisions.
Our organic website traffic has grown by roughly 2–3x after SEO and local search optimization were implemented, especially across core pest and wildlife service pages. Inbound leads from digital channels have increased by approximately 70–120%, driven by a combination of improved Google rankings, Google Business Profile performance, and optimized PPC campaigns.
Several high-intent service keywords have moved into the top three Google search positions in major service areas, which has significantly increased daily search visibility and consistent inbound inquiries. Conversion performance has also improved, with landing page optimization and tracking improvements helping turn more website visitors into phone calls and quote form submissions.
After optimization work from Zigma Internet Marketing, our Google Business Profile engagement has increased noticeably. Profile interactions such as calls, direction requests, and website clicks have increased significantly as local ranking and map visibility have improved. We've also seen stronger review activity and more customer engagement directly from local search results.
In addition, profile impressions and discovery searches have increased, meaning more customers are finding our business through non-branded local searches related to pest and wildlife services, which has helped drive consistent inbound leads from the map listing.
We've monitored both conversion rate performance and cost efficiency. Conversion rates have improved after landing page optimization, better call-to-action placement, faster page load speed, and improved targeting from both SEO and PPC campaigns. This has helped turn more website visitors into phone calls and quote requests.
Cost per lead has improved over time as campaigns have been optimized through keyword refinement, negative keyword management, audience targeting, and improved ad relevance. As organic search visibility has increased and paid campaigns have become more efficient, marketing spend has generated more qualified leads and more consistent monthly results.
How did Zigma Internet Marketing perform from a project management standpoint?
Zigma Internet Marketing has demonstrated strong project management throughout our engagement. Communication has been consistent, deliverables have been clearly outlined, and progress updates have been provided regularly.
They've delivered key milestones on time, including campaign launches, SEO implementation phases, website updates, and reporting setup. Any adjustments or new requests have been handled quickly, and timelines have been communicated clearly when priorities have shifted due to seasonality or campaign changes.
Overall, they've been organized, responsive, and proactive in managing both ongoing optimization work and new marketing initiatives.
What did you find most impressive about them?
What has stood out most about working with Zigma Internet Marketing is their ability to combine technical expertise with a real business-focused strategy while supporting our company's growth. They don't just focus on traffic metrics; they focus on generating qualified leads and improving real revenue outcomes.
Their understanding of local service marketing, search intent, and customer behavior has helped create campaigns that produce consistent inbound calls and service inquiries.
Another impressive aspect is their transparency and reporting. We always have clear visibility into performance data, campaign results, and next-step strategy recommendations, which makes it easy to trust their process and make confident marketing decisions.
Are there any areas they could improve?
Overall, we're very satisfied with the work delivered by Zigma Internet Marketing. If anything, the only area that could be improved is scaling content production and local landing page expansion faster, simply to capture additional service area traffic sooner. However, this is more about growth opportunity than a performance issue.
Communication, delivery timelines, campaign performance, and reporting have all been handled professionally, and the team is responsive whenever adjustments or new campaign ideas are needed.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
