Zenda

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing for Wyndham Hotels, focusing on the Latin American region.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zenda?

We were looking for a company that could support us in implementing our paid media strategy. Originally, we worked with a freelancer but knew that we wanted an agency that could provide more resources to us.

SOLUTION

What was the scope of their involvement? 

Zenda has provided a host of PPC services related to paid Facebook and Instagram advertisements for our Latin American region. They’ve also set up our Google Hotel Ads account so that it would appear on our Google My Business profile. That’s a bit different from the work they’ve done for our Google Ads campaigns in terms of search and display.

What is the team composition? 

I work directly with three people. Matías (Partner & Account Manager) is in charge of our account, but we’re transitioning to a new director. I’ve also worked with Sandro (Senior Account Strategist) and Camila (Account Strategist).

How did you come to work with Zenda?

I contractor who used to work with our team referred us to Zenda. Having a recommendation from someone who’d worked with them before was a big part of our decision-making process since it was the first time we’d gone with an agency.

How much have you invested with them?

We pay 10% of the ad investments that we run through them. To date, we’ve spent about $50,000 with them.

What is the status of this engagement?

They started working with us in July 2019, and we’re still collaborating today.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure our return on ad spend (ROAS) and cost-per-click optimization. So far, we’ve been pleased.

How did Zenda perform from a project management standpoint?

Zenda is on top of everything. They implement all of our campaigns on time, keep us in the loop about the different circumstances, and are responsive to our requests. Rather than just doing what we ask of them, they provide strong feedback and always give additional recommendations. We run everything by email. 

What did you find most impressive about them?

For all of our campaigns, they make sure that our ad performance brings revenue to our company.

Are there any areas they could improve?

It would be good to have a project management system that would allow us to see tasks and follow up on things easily. Their team is organized through email, but a tool might help, too.

Do you have any advice for potential customers?

You should explain your industry to them clearly because each industry requires a different methodology to be successful. A good onboarding process will allow them to understand your company’s strengths and pain points in addition to helping them prioritize.

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing and Sales at Acámica, a tech academy with an innovative learning experience that successfully empowers people and companies to thrive in tech roles in the most demanding industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zenda?

We were looking to work with an ad agency, on an going project, running Facebook and AdWords campaigns in the region.

What were your goals for this project?

The main objective with this project was to increase sales while optimizing acquisition costos across the region.

SOLUTION

How did you select Zenda?

I had already worked with Zenda in previous jobs and projects and the experience has always been positive, so there really wasn't much room for an alternative :)

Describe the scope of their work in detail.

Considering we were already running campaigns with another agency when we hired Zenda, the first month their objective was to fully understand the campaign structures that were already running, focus on quick fixes based on the objectives we were after.

The next step was to build new campaign structures in both platforms and eventually start replacing existing ones with the optimized new ones. Every month Zenda designs a media plan based on our company objectives and monthly budget, and there are weekly calls where we discuss results, identify optimizations and adjustments that should be made.

What was the team composition?

I work very closely with the team and communicate on a daily basis. On their side there are 3 team members involved in this project: an account lead, account manager and an account strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we began working with Zenda, over a year ago, we've managed to grow in sales on a quarterly basis.

How effective was the workflow between your team and theirs?

We've managed to build an extremely effective workflow between the two teams, with weekly meetings where we analyse performance as well as an excellent dynamic with the creative team.

What did you find most impressive about this company?

The digital knowledge they have is by far the most impressive characteristic about Zenda, and it gives them a clear advantage over any other agency.

Are there any areas for improvement?

Not for now :)

BACKGROUND

Introduce your business and what you do there.

I am a marketing analyst at a digital credit card company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Zenda?

Especially during the pandemic, we had to stop our in-person sales and find new clients via digital channels.

SOLUTION

What was the scope of their involvement?

We collaborate with Zenda on branding, digital marketing, and performance campaigns for all of our products. 

They’ve used Google, Facebook and Instagram Ads.

What is the team composition?

We work with three people.

How did you come to work with  Zenda?

We have a purchasing department in the company that manages all new contracts with service providers. They have an evaluation system that they use to rate and contact different companies and they were the ones in charge of the process of hiring Zenda. 

How much have you invested in them?

We’ve spent about 15,000,000 Argentine pesos (approximately $188,000 USD).

What is the status of this engagement?

We have been working with them for two years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Zenda’s work has been flawless; we’ve had great results. They really helped us to achieve our goals and were able to increase our digital leads. They are always working on optimizing campaigns and bringing new suggestions, and their ideas are always very effective.

How did Zenda perform from a project management standpoint?

Their communication has been great. As for project management tools, I’m not sure what they use, but they send us periodical reports that allow us to see the metrics of our different campaigns in real-time. The communication is always fluid, and we have never had any issues with deadlines.

What did you find most impressive about them?

It is very pleasant to work with them. They always have a good attitude and open communication, plus their work is flawless. I have worked with many different companies in the field and honestly, Zenda is the best.

Are there any areas they could improve?

I couldn’t say anything.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing of ClimateTrade, the first climate marketplace that connects companies that wants to offset their carbon footprint with sustainable and verified projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zenda, and what were your goals?

We hired Zenda to support and execute the digital strategy: the main goal was to decrease the CPA and and get more qualified leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I liked the team's structure, expertise, and commitment.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase, reviewing audiences, previous campaigns, mapping KW based on buyer personas. From there, we kicked off the PPC campaigns, and the Zenda team took over from there, working on always on optimization. We had weekly calls to review the results and define the necessary adjustments.

How many people from the vendor's team worked with you, and what were their positions?

3 people: country manager, BI director, PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

since implementing the new campaigns, we were able to decrease the CPA in more than 50% and more than triple the monthly number of leads.

Describe their project management style, including communication tools and timeliness.

the communication with the team ran smoothly, with weekly meetings, slack and data studio in place.

What did you find most impressive or unique about this company?

their involvement and level of commitment.

Are there any areas for improvement or something they could have done differently?

it would be great if they could offer graphic / design services as well

BACKGROUND

Please describe your company and your position there.

I work for a health tech startup and I run operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zenda?

To test Google UAC campaigns and FB ads.

What were your goals for this project?

To drive app installs.

SOLUTION

How did you select Zenda?

We got the recommendation to use Zenda from another agency.

Describe the scope of their work in detail.

Zenda helped us create FB campaigns and UAC campaigns from the ground up. They provided biweekly reporting and created dashboards for us to better evaluate our progress.

What was the team composition?

We regularly spoke to 2 team members from Zenda. They stayed consistent over time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to test different mobile platforms to understand where we could be more efficient with our campaigns.

How effective was the workflow between your team and theirs?

We communicated over Slack and email. We always received a fast response from them.

What did you find most impressive about this company?

The buildout for campaigns was fast, and we appreciated the reporting.

Are there any areas for improvement?

Providing more resources for designing creatives.