The Yolk Media

BACKGROUND

Please describe your company and your position there.

I am Marketing Manager at Fitternity, it is India’s de-facto wellness booking & subscription platform that enables users to browse and book fitness & wellness services across a network of 12,000+ partnered gyms and studios in India making it a holistic destination for all things wellness. Fitternity’s online exclusive offerings include the OnePass Virtual, Livestream Classes, Fit-TV (Premium Video On-Demand Platform), Personal Training Sessions, Nutrition, and Mental Wellness Consultations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

We hired The Yolk Media for a number of PPC campaigns on a variety of platforms. Working collaboratively with marketing teams, the ultimate primary goal was to scale revenue/growth through solidifying leads driven to sales teams.

SOLUTION

How did you select this vendor and what were the deciding factors?

Of course, we conducted extensive research. apart from being an expert in their work the ideals and culture they brought to the table, as well as their ethical nature, were the most essential factors in our decision to partner with them

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The job entailed executing and optimizing PPC campaigns across numerous platforms in order to generate leads. Each customer is unique in terms of their needs and desires. Understanding and implementing the same at scale demonstrates that The Yolk Media is a strong player in the digital marketing space

How many people from the vendor's team worked with you, and what were their positions?

1 Account Managers and 3 PPC Specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Each of our PPC campaigns was effective; we had roughly 15 of them, and The Yolk Media was able to meet each of their KPIs

Describe their project management style, including communication tools and timeliness.

They had a fantastic system in place to keep our employees in constant contact. They created a slack channel for our team and theirs, where we can ask them quick questions and receive updates. Every Monday, they email us a weekly update on campaign performance, and we have a bi-weekly meeting scheduled for further in-depth discussions.

What did you find most impressive or unique about this company?

The Yolk Media rewarded us with quality tools and a positive work experience at an affordable rate. Their fantastic team helped us meet our marketing objectives while staying within our budget.

Are there any areas for improvement or something they could have done differently?

Whenever we've had a query or provided feedback to the staff, they've been extremely quick to respond. As a result, any concerns that may have arisen never become issues!

BACKGROUND

Introduce your business and what you do there.

During the project, I was the social media manager, but I recently changed positions. I’m now the brand manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yolk Media?

We were looking to hire a team that could spend more time working on our social media marketing and SEO.

SOLUTION

What was the scope of their involvement?

The Yolk Media became our brand advocate, handling the entire scope of our digital marketing.

Their team took over the handling of social media marketing on Facebook, Instagram, Twitter, and YouTube. They create posts while doing paid and organic ads. They also added a catalog on our website, updated products, and performed SEO services.

They’ve also done email marketing for us.

What is the team composition?

We work with a team that consists of journalists, designers, content creators, and specialists.

How did you come to work with The Yolk Media?

Another company I’d worked with recommended them. They were willing to work on a lower budget.

How much have you invested with them?

We spend around $10,000–$11,000 per month. In total, we’ve spent between $120,000–$132,000.

What is the status of this engagement?

Our engagement with them started in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prior to working with them, we weren’t seeing any growth. The Yolk Media did a fantastic job with marketing and SEO, which now contributes to the growth we’re seeing.

Our customer acquisition cost has reduced 250%, and they work quickly without losing quality. Their skilled designers have made creative posts.

How did The Yolk Media perform from a project management standpoint?

From a project management standpoint, they do a great job. They finished ahead of deadlines, and they’ll answer any questions we have. We’ve communicated through Slack and WhatsApp.

What did you find most impressive about them?

Their team understands the market, delivering high-quality work. I like the way they think. They truly feel like a partner to us.

Are there any areas they could improve?

I don’t think so.

Do you have any advice for potential customers?

Their upper management has experience while their team has a young and fresh perspective. They’re honest, and you should work with them.

BACKGROUND

Please describe your company and your position there.

Brand Manager at HDFC Life

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

HDFC Life has set out on a mission to encourage the audience to buy insurance online – just like everything else. Practically every category in every type of market and industry has been seamlessly riding the digital wave and has seen a massive online evolution – right from food and clothing to utilities and fitness. While we have adapted to this new way of life in almost every aspect, why leave life insurance behind?

SOLUTION

How did you select this vendor and what were the deciding factors?

Extensive google search and a few references.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Conversion rate optimization. The Yolk Media is setting up and executing tests on our website and using the results to improve our overall conversion rate using social media.

How many resources from the vendor's team worked with you, and what were their positions?

A 5 member team was assigned to us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen an instant increase in revenue. Charit and Kushal have a lot of experience and can create high-impact tests that can help us generate cash. We've already noticed an improvement in conversion rates for numerous of our funnel processes, and we're starting to see income.

How effective was the workflow between your team and theirs?

Weekly meetings that are brief, informative, and efficient. The KB team then takes care of the majority of the work in between. Unbelievable customer service.

What did you find most impressive or unique about this company?

We’ve worked with many consultants, services, software companies, vendors, etc. over the years. The folks at The Yolk Media are top-notch. They’re smart, responsive, care, and are total class acts. Most importantly, they bring enormous value at every stage: -our sales rep provided us with helpful recommendations that we immediately applied. These were instantly effective.

1. Their work is exceptionally high quality.

2. The initiative is unrivalled.

3. It's fantastic to witness the skill and outcomes.

4. Communication is outstanding.

Are there any areas for improvement or something they could have done differently?

Always! However, this is due to the fact that improvement is a continuous process (which clearly this company has mastered)

BACKGROUND

Please describe your company and your position there.

Sr Social Media Strategist at Bank of Baroda

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

As is evident across industries, digital media consumption has been on a sharp rise along with an increase in usage of digital banking channels. We were heavily promoting our digital banking channels during the pandemic and our marketing communication as well as content was also focused on these lines. We were going with the trends and produced contextual content around Safe Banking, Atmanirbhar or Vocal for Local etc which The Yolk Media was a part.

SOLUTION

How did you select this vendor and what were the deciding factors?

References and quality of service.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery phase trying to understand what went wrong initially with the other agency. Upon discovery The Yolk Media advised on setting up a pixel for each activity so that we can track it and use it later to create custom audiences, which played the game changer.

How many resources from the vendor's team worked with you, and what were their positions?

6 including the client servicing manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The social media campaigns turned out to be very successful.

How effective was the workflow between your team and theirs?

Quite good, can't complain.

What did you find most impressive or unique about this company?

They have been innovating around the content even before the pandemic struck. We have seen a shift in terms of contextual content with short-form video formats. Also exploring new age formats and content viz; Rap Songs, songs during pandemic etc. made way into our social media strategy.

Are there any areas for improvement or something they could have done differently?

Nothing as such,

BACKGROUND

Introduce your business and what you do there.

I’m a social media executive at CarDekho.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with The Yolk Media?

We were looking for an agency that could help us lower our cost per lead (CPL) and get more impressions on our ad campaigns.

SOLUTION

What was the scope of their involvement?

The Yolk Media worked on our social media campaigns, mainly on Instagram and Facebook. They also oversaw our PPC campaigns on Google Ads. We provided them with a brief of our requirements, and they implemented the campaigns themselves.

What is the team composition?

We worked with about seven people: a project manager and different account executives.

How did you come to work with The Yolk Media?

We were on the search for an agency when one of the executives of The Yolk Media saw our request and contacted our manager on LinkedIn. From there, we started conversations with them. Knowing that their founders have worked for Google and Amazon made us think that they were a trustworthy company, and we decided to start this project with them.

How much have you invested in them?

We spent around $10,000 per month.

What is the status of this engagement?

We started working with them in December 2020, and they finished the project in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided very detailed analytics, which was very good. They helped us achieve our goal of reducing the CPL from 200 rupees (approximately $2.74 USD) per lead to 70 rupees (approximately $0.96 USD) per lead — that was a drastic change. We also started getting higher-quality leads for this lower price, so we were very happy with the results.

How did The Yolk Media perform from a project management standpoint?

We communicated twice per week via phone calls and frequent emails, and they sent us a report every Friday.

What did you find most impressive about them?

They are very young and creative. They know their audience very well, and they deliver what they promise.

Are there any areas they could improve?

During the first two weeks of testing, we didn’t get the results we were expecting. That period could have been shorter. However, in the end, they managed to get us the results we wanted.

Do you have any advice for potential customers?

You can rely on them because trust is the key to a successful social media campaign. At first, we were reluctant to give them all of the responsibility because they were very young. However, things quickly took a good turn,  and we realized that they really knew what they were doing.

BACKGROUND

Please describe your company and your position there.

Puranik Builders Limited is a leading real estate company providing comprehensive residential and commercial solutions across various categories. Established in 1990, we have successfully developed over 4.21 Lakh sq.mt over two decades, while over 9.88 Lakh sq.mt. are under construction.

Trustworthy Corporation, quality structure, innovative design and concepts, and strict adherence to delivery schedules and budget estimates are our key values. We believe in delivering 'Ideas that stay with you'. Hence, we continuously strive to go beyond mere amenities and deliver something that would be a delight for years together. I am the Marketing Manager and take care of strategic alliances too at Puranik Builders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

We needed to evaluate our SEO and lead generation for sales processes as well as social media and PPC. Basically lead generation was the goal.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew their CEO and that’s how I found the brand. Their team was the reason that we chose to work with them. We found their mix of professionalism, scrappiness, and creativity interesting. The Yolk Media didn’t have a cookie-cutter approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In the beginning, we helped The Yolk Media which parts of the market we wanted to target. Our team also educated them on which subjects we believed our target audience would search to inform content clusters. We closely worked with them to create those clusters.

For organic social initiatives, they strictly work on Instagram and Facebook. Their team helps to build our corporate brand image through organic and social platforms. They handled the PPC very well.

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with the same account manager who The Yolk Media assigned to us. We typically work with a team of 4-5 people, which changes depending on the PPC initiative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We internally track metrics such as PPC. For content clusters, we measure whether or not there’s keyword movement. We can only give the highest accolades to their company, their work, and their execution.

How effective was the workflow between your team and theirs?

We had a good professional relationship. We generally met every week over video calls and there were updates about our campaigns every three days.

What did you find most impressive or unique about this company?

Their team deeply cared about their partners, which is hard to find. They showed it in many ways.

Are there any areas for improvement or something they could have done differently?

No for us they are doing their best.

BACKGROUND

Please describe your company and your position there.

Apollo Hospitals was among the first few hospitals in the world to leverage technology to facilitate seamless healthcare delivery. We have emerged as Asia’s foremost integrated healthcare services provider and have a robust presence across the healthcare ecosystem, including Hospitals, Pharmacies, Primary Care & Diagnostic Clinics and several retail health models. We also have invested in telemedicine facilities across several countries, Health Insurance Services, Global Projects Consultancy, Medical Colleges, Medvarsity for E-Learning, Colleges of Nursing and Hospital Management and a Research Foundation. I am the marketing manager of Apollo hospitals managing most of the activities for the North region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

To grow our social presence, lead generation, and to drive traffic by paid ads on platforms such as facebook , instagram twitter and google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an agency that could do it all for us. We were also testing out many agencies simultaneously giving them a practical project. And also one that would give us a single contact person that we could communicate with. Here the account manager Rishabh, took care of everything smoothly and we are able to communicate with him very easily whenever needed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we figured out our goals and KPIs and then we went through the budget and services. We have slowly increased the budgets and services. The Yolk Media has been key in making sure our investment was being well spent. After they discussed the plans we were sure about our rising graphs in the near future. Also there was a lot of testing involved.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Rishabh and his team. And he has been with us every step of the way.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic increased 300% and we have grown our social media audience in HUGE amounts. Our engagement is consistently increasing. The paid ads worked well for us in all aspects.

How effective was the workflow between your team and theirs?

Rishabh is always available for a call when I need to discuss a new launch, campaign, or update. He always comes with good ideas and an extremely positive attitude.

What did you find most impressive or unique about this company?

I love that they have most of the services we need, and I love that we had a manager that understands our business goals, and he makes sure the other members of his team delivers.

Are there any areas for improvement or something they could have done differently?

We've been working with them for a year, and it has truly been a wonderful experience. I would love it if the agency did social media influencer marketing or if they would provide professional photo service. Working with The Yolk Media has been a pleasure and I have nothing but amazing things to say about them, their work ethic, how thorough they are. Thanks to Rishabh really feel like I have another person that is just as invested in our success as I am.

BACKGROUND

Please describe your company and your position there.

‘Aestiva’ is a Latin word which is related to Summer and Summer is the best season to flaunt your beauty. We at Aestiva help you to choose to be in your ideal shape with world class plastic and cosmetic surgery treatments at the Aestiva Plastic Surgery Clinic. I am Tanushree Jalvi the head of operations at Aestiva plastic Surgery Clinic

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

The Yolk Media has been our paid ads and SEO. They have complete control over our PPC strategy, including the creation of landing pages and campaigns to drive visitors to our website as well as our clinic. Everytime they helped us get the best outcome possible, dropped the CPC and generated the best quality leads. In terms of SEO we currently rank on the first page for many keywords and so the traffic from organic reach is good as well. Our objectives were to get the best qualitative digital marketing services possible

SOLUTION

How did you select this vendor and what were the deciding factors?

I had a conversation with Charit the owner of The Yolk Media itself and he verified the benefits of using PPC and SEO, good campaigns, great reach which was pretty convincing. The strategy he had in his mind was powerful and as a result after the meeting we were on board with The Yolk Media.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The aim was to develop numerous leads and extend our reach as well as generate Ad campaigns Quality leads based on the people interested to visit our clinic were among the deliverables .To collect the right leads for our clinic, they employed a variety of strategies.

How many people from the vendor's team worked with you, and what were their positions?

They have provided us with a number of team members with whom we have collaborated. Charit himself held our back all the time. These guys have specialists for each category. There were PPC experts, SEO guys, website developers and a digital marketing executives on board with us

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The quality of leads is a measurable consequence for us.They continue to assist us in obtaining high-quality leads, who willingly visit our clinic. We got a lot of reach and recognition since the collaboration with The Yolk Media

Describe their project management style, including communication tools and timeliness.

They send us weekly details of our PPC leads and account and SEO progress. It includes ways they can improve our campaigns and leads. Charit also has a monthly video call to go over our goals and progress. They always deliver on their timelines and keep us updated on the status through email.

What did you find most impressive or unique about this company?

The most amazing aspect of The Yolk Media is the one-on-one approach; having a dedicated account manager helps us achieve the greatest results for our firm. They have and continue to produce fantastic results for us.

Are there any areas for improvement or something they could have done differently?

Because they are so proactive, I don't notice any changes in my working relationship with them. They are continuously attempting to stay one step ahead. The quality of their work is outstanding.

BACKGROUND

Please describe your company and your position there.

I am Marketing Manager at ITC Hotels, India's premier chain of luxury hotels, which has become synonymous with Indian hospitality. ITC Hotels pioneered the concept of 'Responsible Luxury'​ in the hospitality industry, drawing on the strengths of the ITC group's exemplary sustainability practices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Yolk Media, and what were your goals?

We partnered with The Yolk Media for Social Media, SEO & PPC campaigns, working collaboratively with marketing teams, the ultimate primary goal was to scale revenue/growth and generate leads for our chain of luxury hotels

SOLUTION

How did you select this vendor and what were the deciding factors?

They were initially hired by another section of our organisation. When our company restructured, a VP of marketing from a different segment transferred to us, bringing The Yolk Media with him

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We hired The Yolk Media to help us expand our PPC operations. Their team enhanced our landing pages and incorporated non branded keywords into our ads. They were in charge of paid advertisements on Google, and Facebook.

Their team also directed paid YouTube commercials. We later hired them to assist with our SEO and social media initiatives. They created keyword-rich material for each of our products.

Their team also generated nuanced content for the website's blogs as well as secondary and tertiary sites. Yolk Media was also in charge of maintaining and developing content for Instagram, and Facebook.

How many people from the vendor's team worked with you, and what were their positions?

We collaborate with a project manager as well as a media specialist. On the SEO front, we also have two people on our team. On creative initiatives, I also communicate with one principal individual. I've collaborated with a few other members of the squad

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When we originally started working with them, we concentrated solely on branded keywords. We didn't do anything to refine or collect leads.

Yolk Media not only broadened our market but also improved the effectiveness of our efforts. Our cost per acquisition is minimal; in fact, it is lower than it should be. It's almost a 4:1 ratio at this stage. It used to be almost a 1:1 ratio.

They did research and discovered that our internet presence, particularly on social media platforms, was lacking. Based on our clients' feedback, their team made the recommendation.

They did the same thing with LinkedIn, extracting and layering in our consumer data to guarantee it was compatible. Now, Facebook and LinkedIn play an important role in their work

Describe their project management style, including communication tools and timeliness.

Basecamp is where we do our work and structure other things. I appreciate that their team holds me accountable. They make certain that I provide them with everything they require in a timely manner.

Their team assists me in staying on top of everything. They are more of a partner than an agency. Their team suggests concepts we hadn't considered. They also let us know when an idea is unlikely to succeed.

What did you find most impressive or unique about this company?

The Yolk Media is invested in our success and is eager to collaborate. I've worked with a lot of organisations that just said yes. TYM, on the other hand, does not fall within this category. If they believe we could do better or that a proposal is not the best use of our money, they are more than willing to say so. This is just as crucial as execution. It is incredibly beneficial

Are there any areas for improvement or something they could have done differently?

I can't think of any, because any concerns that may have arisen never became issue!