YB Marketing

BACKGROUND

Please describe your company and your position there.

I’m the executive chairman of the Seattle Fish Company, a sustainable seafood company in Denver and was the past Chairman of the Green & Gold Foundation, an independent organization that raises money to donate back to Colorado State University.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

I was working to help rebrand the Green & Gold Foundation, starting with website and logo development.

What were your goals for this project?

We wanted an agency that would guide us through the process of defining the brand and help us with visual elements.

SOLUTION

How did you select this vendor?

I’d known Adam for some time through our involvement in the Green and Gold Foundation. I reached out to him, and we started talking. I quickly realized that I was working with the right person for the job.

Describe the project and the services they provided in detail.

Encite guided us through branding activities, and reworked the logo and website so they better communicated what we do. and that can continue to grow in the future.

What was the team composition?

I worked primarily with Adam, the president. He delegated to his staff, who did everything from the physical design to the website concepts.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Encite helped me encompass the whole organization into a cohesive brand that is going to bring us success moving forward. We have continued to add members at a steady rate and continue to see more engagement from local alumni.

How was project management arranged and how effective was it?

Their team was great. Adam always followed up to see what had been effective, how things were received, and if there was anything else we needed to do. They kept in close contact, especially in the beginning stages of developing the logo, the colors and the content. They made sure we was getting the response that we were looking for.

What did you find most impressive about this company?

Encite truly understands that it’s about the customer’s success and not theirs. Unlike a lot of companies, they’re not trying to create something they like, but something you will. They understand the market and use that expertise to fulfill their customer’s vision.

Adam and his team helped us develop the ideas that were already in our head, and turn the creative ideas into physical deliverables that we have been able to put into practice - our case, the logo and website. We didn’t really know what message we should be communicating, much less how to do so. Adam and his team helped us do that.

Are there any areas for improvement?

No, not really. Other companies might have done things differently, but I don’t think it could have been any more effective. encite nailed it.

BACKGROUND

Please describe your company and your position there.

Our financial capital firm provides sell-side and buy-side advisory services and other strategic corporate transaction advice. I’m the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

Encite led us in a brand strategy session and helped us develop a visual identity.

What were your goals for this project?

We wanted an agency to guide us through the process of defining our brand and visual identity.

SOLUTION

How did you select this vendor?

We were referred to encite through a couple of different people. We knew we needed marketing help, and that’s how the conversation started. After considering other vendors, we decided to work with encite because of their ability to put together a brand and style guide.

Describe the project and the services they provided in detail.

encite started with a discovery session. We reviewed their work and gave feedback, and based off of this collaboration they then created a new logo and voice for us as well as a style guide for internal coaching. They also did copywriting and design.

What was the team composition?

We worked with 3 - 5 people in total, including project managers, developers, copywriters, and creative.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The quality of their work was outstanding, and we’ve seen increased success since beginning our working relationship with them.

How was project management arranged and how effective was it?

Encite was very responsive and always on time. We typically communicated via phone calls and video conferences.

What did you find most impressive about this company?

The compelling, impactful content and new ideas that Encite provided proved to be the real differentiator.

Are there any areas for improvement?

From my perspective, there were no complaints.

BACKGROUND

Please describe your company and your position there.

I am an attorney and certified mediator who just started a consulting practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

I hired Encite Branding + Marketing + Creative to provide complete brand analysis, then execute that brand with a website and other marketing strategies.

What were your goals for this project?

It was important to have a clear vision and mission so that I could differentiate my company from the many mediators out there.

SOLUTION

How did you select this vendor?

I've known Adam (President, Encite Branding + Marketing + Creative) for several years and seen how his company has provided excellent work for other businesses.

Describe the scope of their work in detail.

Adam and his team worked with me in a collaborative session to identify the brand attributes I wanted to communicate to my target audience. We also determined how to communicate that visually through my website. They continue to work on website design and development, SEO, and digital marketing.

What was the team composition?

I work directly with Adam as well as a graphic designer and content development manager. I know there are others on his team who help with the work. For example, he has someone who produces videos and another person who writes copy for websites.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still doing website development, so we don’t have measurable outcomes yet. I found the brand strategy meetings to be extremely beneficial. It allowed me to focus on a growth path based on the company’s vision and mission. This has helped us avoid becoming just another general practitioner.

How effective was the workflow between your team and theirs?

Their work style is attentive but easygoing. They do excellent work and pay attention to detail. I found Adam to be a responsive and direct communicator.

What did you find most impressive about this company?

I was most impressed by how hardworking the team is.

Are there any areas for improvement?

I had hoped to shorten the time frame for completion, but they are quite busy so we couldn’t fast-track my project.

BACKGROUND

Please describe your company and your position there.

I’m an estimator for a painting company in the Denver metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

We were ramping up for our busy season. We needed to hire an external firm to advise us from an advertising perspective. 

What were your goals for this project?

We wanted to boost our brand awareness and position in our target market. The overall goal was to refresh our social presence and appeal to our customer base.

SOLUTION

How did you select this vendor?

We researched agencies. During the selection process, their team’s creative abilities convinced us to hire them.

Describe the scope of their work in detail.

Encite Branding + Marketing + Creative started work by getting to know us and understanding our background and target market. Then they developed a social media marketing campaign. It consists of content calendars, curated blog posts, and other brand building activities.

What was the team composition?

We’re in regular contact with the President and the Content Development Manager. There’s also a Creative Director working on our account, along with an outside copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re incredibly happy with the work Encite Branding + Marketing + Creative continues to deliver. They produce consistently impressive marketing campaigns, and their positive company culture makes them a pleasure to work with. Their team makes it simple to explain the strategy to other members of our organization. They truly understand how to build strong brands and help us stand out from the competition.

How effective was the workflow between your team and theirs?

Encite Branding + Marketing + Creative is a dedicated team of professionals. They work within tight timelines and always meet their estimates. It feels like we get 100% of their attention, even though we obviously aren’t their only client.

What did you find most impressive about this company?

They aren’t afraid to really engage with us. When we’ve hit bumps in the road, they analyze how they can do better. Encite Branding + Marketing + Creative is so passionate about what they do. They’re a great agency, and they feel more like an extension of our staff.

Are there any areas for improvement?

No, they’ve exceeded our expectations. They’re truly invested in our company and their work reflects that.

BACKGROUND

Please describe your company and your position there.

I’m the COO at incredibles, a high-quality, handcrafted cannabis-infused edibles company. I oversee sales and business development initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

We wanted to revamp our whole marketing image, from packaging to marketing materials. We needed a marketing firm to hone our brand image from scratch, and increase brand awareness and our position in the marketplace.

What were your goals for this project?

We wanted to boost our brand awareness and position in our target market.

SOLUTION

How did you select this vendor?

Their owner is a friend. We were considering other firms, but they weren’t the right fit. Encite gave us the best presentation, and we were sold.

Describe the scope of their work in detail.

They conducted extensive research on our competition and industry, and brought that back to our senior leadership team for a strategy workshop. They started from the ground up, developed messaging and positioning that made sense. We wanted to change our logo, and put ourselves in a better position for our customers. They overhauled all of that, including consumer-facing elements like our website, as well as marketing material for the budtenders that handle our product directly. They helped with messaging and design in almost every aspect. Luckily, we were able to work with a team who understood the big picture and could successfully execute it. They also let us do some of the work on our side internally, which helped us budget wise and brought our team up to speed on the transition.

What was the team composition?

We had one main point of contact who delegated all the work on his side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our work with Encite has really bolstered brand awareness. Both engagement on our site and sales increased.

How effective was the workflow between your team and theirs?

Very. They’re consistently responsive, and are extremely easy to work with.

What did you find most impressive about this company?

Sometimes, they had great ideas that didn’t necessarily fit our vision, so they adjusted. They kept brainstorming, and eventually came up with creative that worked. They didn’t charge me for every little email or phone call, and they made the experience feel personal. I felt like I had a true partner.

Are there any areas for improvement?

No, there’s nothing that jumps out to me. I recommend them highly, and still do work with them both personally and professionally.

BACKGROUND

Please describe your company and your position there.

I’m the Assistant Director at Pickens Technical College. We’re a technical college in Aurora, Colorado that equips students with the knowledge to excel in their future careers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

We hired Encite for content and email marketing.

What were your goals for this project?

We wanted to boost our brand awareness and position in our target market.

SOLUTION

How did you select this vendor?

We researched agencies. During the selection process, the team’s creative abilities convinced us to hire them.

Describe the scope of their work in detail.

As our creative partner, Encite has provided services pertaining to graphics, apparel, content marketing, social media management, and email marketing. We engage with the team regularly.

What was the team composition?

We work with a five-person team, including a creative director and content marketing manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Encite’s creative and strategic work helped us see more than a 30% increase in Facebook likes, as well as an average of 2,000 weekly impressions, and over 200 daily users. Enrollment for the spring semester also jumped by more than 15%.

How effective was the workflow between your team and theirs?

Very. They engage with us regularly, just to check in on things.

What did you find most impressive about this company?

The team’s attention to customer service really stands out. With our retainer agreement, the partnership feels more like a genuine relationship as opposed to a business arrangement. We view them as an extension of our own team.

Are there any areas for improvement?

No, we have a mutually beneficial partnership. The team provides multiple options when it comes to creative work, and there is an open line of communication that helps us determine the direction we should take.

BACKGROUND

Please describe your company and position.

I'm an executive at Help On Demand

Describe what your company does in a single sentence.

Intelligent lead distribution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire encite branding + marketing + creative to accomplish?

• Digital Marketing Strategy
• Creative Branding

SOLUTION

How did you find encite branding + marketing + creative?

Clutch Site

Why did you select encite branding + marketing + creative over others?

• Close to my geographic location
• Company values aligned

What was the size of encite branding + marketing + creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed someone to provide us with a sales strategy, creative assets, email marketing, social media management, and various other marketing tasks. In terms of email, encite helped us draft, configure, and send multiple email campaigns on a monthly basis. From a social perspective, encite managed a number of our accounts, including LinkedIn and Facebook. Moreover, they provided us with comprehensive marketing and design services, such as collateral design, tradeshow material design, video production, CRM and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• After partnering with encite, we saw a major increase in engagement and brand awareness across our target audience and existing customer base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently met our deadlines and responded to our concerns quickly. They were also highly receptive when it came to open communication. We typically interacted through Teams.

What was your primary form of communication with encite branding + marketing + creative?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They were good listeners and understood our needs. We were impressed with their responsiveness and the quality of the work they delivered. We could tell they had our best interests at heart because they were always willing to go the extra mile for us.

Are there any areas for improvement or something encite branding + marketing + creative could have done differently?

We felt comfortable giving them a lot of constructive feedback and they would always adjust and redirect. I don’t see any specific way they could improve though, they always did top-notch work for us.

UPDATED REVIEW

This review was published on 12/09/2021: 

John Neumeier

VP National & International Sales, Help On Demand

Other Industry

51-200 Employees

Denver, Colorado

Confidential

Confidential

Jan 2021 - Ongoing

Project summary

encite branding + marketing + creative provides digital marketing campaigns for an IT solutions company. Their scope of work includes social media ads, email marketing, and more.

Feedback summary

encite branding + marketing + creative has a thorough project management that has been described as phenomenal. They have a great amount of patience and responsiveness towards the client, as well. Furthermore, the vendor continues to fine-tune and present new ideas for the client's work.

BACKGROUND

Please describe your company and your position there.

I am the VP of National/International Sales. Our company connects consumers with your experts in seconds 24/7 "Live and On-Demand" anywhere in the world. Works with any product or service such as: financial services, manufacturing, education, healthcare, mortgage, insurance, dispatch services and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire encite branding + marketing + creative?

We needed to boost our overall prospecting traffic with written content, help managing social media ad campaigns, and a firm to help us leverage email to build traction in multiple market segments.

SOLUTION

How did you select this vendor?

Started with searching for agencies online. As we explored various websites and lists, Encite kept coming to the top of our list. We then compiled a short list and included Encite our list. After another review internally of this list, and also looking at reviews, it became clear that Encite was the partner for our company.

Describe the scope of their work in detail.

After deciding to move forward with Encite, we met with their team (primarily Adam and Sophie), and from there they gathered information from our team, established goals and time frames and started to implement or plan. This all started with a Kwik Brief, which mapped out who we were and where we were going. At this point in our engagement, we get the progress reports on all projects. Within those status reports and meetings we look for results and fine tune with new ideas on content, email, and social campaigns.

What was the team composition?

Primarily we worked with Adam, who is the President and other key members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started working with them in April 2020, and we continue to work with them to date. They continue to help us fine tune, and present new ideas for different markets. We are delighted with the work Encite has done and continues to do for us. They have helped us transition or ideas into reality.

How effective was the workflow between your team and theirs?

Their project management has been thorough and phenomenal. The team has a great amount of patience, understanding and is very responsive. They are always willing to take our calls, or even jump on a quick zoom meeting. They are always on time, prepared and come with the metrics, as to how things are going and also with new ideas.

What did you find most impressive about this company?

Encite's level of service, experience, and knowledge is impressive. I feel they really care about our company and getting results. High degree of service and ability to meet every challenge.

Is there any area for improvement or anything that could have been done differently?

Certainly at this time we have no complaints, and as I mentioned earlier we are still in partnership with Encite.

RATINGS

Overall rating - 5

Quality - 5

Great content writing and results - 5

Cost - 5

Very high quality and great value to what we are spending 

Schedule - 5 

Great! - 5

Willing to refer -5 

Have referred them on to others and will continue to do so.

BACKGROUND

Please describe your company and your position there.

I am the owner and master designer at Fleur Decor, a wedding and events florist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

We used encite for our website.

What were your goals for this project?

We wanted to create a new website while improving our ROI on marketing.

SOLUTION

How did you select this vendor?

I found encite on Google.

Describe the project in detail.

Once selected, we did a discovery and content meeting where they worked with us to get to know our business and how we wanted to communicate our offerings. Then we began working on the website. A very seamless process that really validated why we chose encite in the first place.

What was the team composition?

Adam, the President, has been our primary contact. Their website developer was also involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website has been completed and the quality is outstanding.

How effective was the workflow between your team and theirs?

Excellent workflow and communication process.

What did you find most impressive about this company?

Adam and his team were able to complete the projects under a very tight deadline and often made last-minute changes when needed. Our company slowed the process as we continually fine-tuned the website with additional details. encite was always patient, but helped us stay on track with our deadline.

Are there any areas for improvement?

I would recommend they continue to follow the same business model - it works.

BACKGROUND

Please describe your company and your position there.

I am a residential real estate broker

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

To create unique branding for my business and to update my website

What were your goals for this project?

Better, more recognizable branding and a more up to date and functional website

SOLUTION

How did you select this vendor?

Through thorough research of available vendors in the area.

Describe the project in detail.

Creating a new logo for Brian Arnold Real Estate and creating a new website for www.Soldbybrianarnold.com

What was the team composition?

They had designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

More web traffic so far

How effective was the workflow between your team and theirs?

The workflow was efficient and responsive.

What did you find most impressive about this company?

How quickly they responded to any of my needs and how easily they understood what I wanted in my new branding and website.

Are there any areas for improvement?

no