White Peak Marketing, SEO & Web Design

BACKGROUND

Please describe your company and position.

I am the Technical Recruiting Sourcer of Apple

Describe what your company does in a single sentence.

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• We faced some problems during this project. A large portion of our traffic went to our homepage, which featured a lengthy intake form that clients had to fill out because our products were covered by insurance. We wanted to acquire a large number of data points in order to optimize.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Peak Marketing helped us with conversion rate optimization.  One of the main initiatives they worked on was to identify some important opportunities and conduct extensive testing to rework and improve our intake form.

Initially, we granted White Peak Marketing access to our Google Analytics so that they could see what data we were collecting and where our traffic was coming from.  They have since expanded on this information.  They have been providing us with UI/UX design support for the past few months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reworking our intake form was a successful effort, as we were able to significantly enhance our conversion rate using that form.  Looking at our intake flow, traffic volume, and landing page structure, we can see that partnering with White Peak Marketing has resulted in a significant ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

White Peak Marketing is the best service provider I’ve worked with, and I’ve worked with a lot of service providers.They send weekly reports and we discuss through email andd google meetings. They’ve been a really valuable partner, so it is now hard to imagine not working with them.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

White Peak Marketing distinguishes itself by combining conversion rate optimization with excellent UX design, resulting in a really complete offering.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

Our primary challenges has been aligning our internal resources with White Peak Marketing' recommendations.  However, anytime we have found ourselves misaligned, the problem has been primarily caused by our inability to implement their recommendations quickly enough. Overall White Peak Marketing has been great.

BACKGROUND

Introduce your business and what you do there.

I’m the head of health informatics at Inspira Health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Peak Marketing, SEO & Web Design?

Our biggest challenge was visibility. Even though we offer a wide range of services, customers searching online couldn't find us. We needed to improve our search ranking, make our website more accessible, and ultimately connect with more people who needed our care.

SOLUTION

What was the scope of their involvement?

White Peak Marketing, SEO & Web Design has helped us with SEO. When we discussed our problem with them, they partnered with us on SEO. The team has carried out in-depth keyword research, optimized our website structure, and assisted us in building content that speaks to our customers and search engines. White Peak Marketing, SEO & Web Design has also helped us with backlinking.

What is the team composition?

We've worked with 2–3 people, including a senior project manager.

How did you come to work with White Peak Marketing, SEO & Web Design?

We found their profile on Google after an extensive search. A trusted partner also referred White Peak Marketing, SEO & Web Design to us.

How much have you invested with them?

We've invested between $50,000–$100,000.

What is the status of this engagement?

We started working with them in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with White Peak Marketing, SEO & Web Design, we've seen tangible improvements and a significant increase in keyword rankings. Our website traffic is up by more than 40% in the past five months, and our keyword ranking has improved by nearly 30%.

Most importantly, online appointment requests have grown by about 25%, showing that the traffic we're getting is highly relevant. Our local visibility in near searches has also improved by close to 50%, which has been a real game-changer in connecting our customers with us as a company.

White Peak Marketing, SEO & Web Design's work has exceeded our expectations. After our first conversations, it became clear that the team has the technical expertise and collaborative style we looked for, so choosing White Peak Marketing, SEO & Web Design has been an excellent decision. The team has helped us improve our digital footprint and reach more customers.

How did White Peak Marketing, SEO & Web Design perform from a project management standpoint?

Their project management has been excellent. White Peak Marketing, SEO & Web Design has solved our problem and delivered everything on time; they've never missed a deadline. We mainly use emails and virtual meetings for communication.

What did you find most impressive about them?

Almost everything about their service has been excellent. What impresses us most is how they communicate and update us regularly to ensure everything goes smoothly. White Peak Marketing, SEO & Web Design's approach isn't just technical; they take the time to understand our company's needs and communication, which makes a big difference.

Are there any areas they could improve?

No, they've been excellent at their service, and we're highly satisfied.

Do you have any advice for potential customers?

Give White Peak Marketing, SEO & Web Design everything they need, including money and attention. Be transparent with the team, and they'll give you the best.

BACKGROUND

Please describe your company and position.

I am the Founder of Flush Packaging

Describe what your company does in a single sentence.

Flush makes high quality, niche-driven protective packaging accessible to small businesses. We believe in maximizing product protection and packing efficiency while minimizing waste; allowing e-commerce brands to grow and scale

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• For assistance with our early SEO growth initiatives, we enlisted White Peak Marketing. We knew it would be challenging to give SEO the attention it needs because of our small team size, and White Peak Marketing was crucial in ensuring that we were.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The White Peak Marketing team conducted product research, assisted us in creating a plan to tackle the "low hanging fruit" on our SEO checklist, and gave us a broad overview of what a successful SEO campaign may entail for us.  They described many keyword-focused initiatives that we were able to monitor month after month and assisted us in setting a baseline for where we were at the time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By creating content for our website and customizing page titles and descriptions, we were able to rank in the top spots (positions 1-3) for several of our highest-value keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management tools made it easy to identify what still remained to be done by whom and helped track each person's participation to a work.  Although it occasionally felt repetitive and had a slight learning curve, it helped to keep our projects on schedule and organized.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The degree of passion for our company's success really struck me. They seemed like members of our own team who wished for our success.  The team was very personable, as well.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

In our experience, it appears that towards the end of our engagement, there was less proactivity and more of a "cruise-control" approach to our request, however I am confident this was due to our financial constraints.  At the end of the day, we had considerable growth and implemented numerous methods that we now utilize in-house.

BACKGROUND

Please describe your company and position.

I am the Founder of PASTA COSA LIMITED

Describe what your company does in a single sentence.

Business Supplies & Equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• We hired White Peak Marketing, SEO & Web Design to enhance our healthcare website’s patient acquisition funnel through targeted Conversion Rate Optimization (CRO) using their MaximizeOS system. Our key goals were: To increase online appointment bookings and form submissions. To improve the user experience across desktop and mobile. To identify and eliminate bottlenecks in our patient conversion journey.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables
White Peak approached the project with a data-driven, patient centered strategy. Their scope of work included:

Comprehensive CRO Audit: Reviewed patient touchpoints, analyzed heatmaps, and identified friction areas within booking and inquiry flows.
MaximizeOS Implementation: Applied their proprietary optimization system to test multiple user paths, streamline CTAs, and restructure layout elements to guide visitors toward booking.
Landing Page Optimization: Redesigned and tested key service pages for better readability, accessibility, and conversion clarity.
Performance Tracking: Integrated GA4 and funnel tracking to measure appointment conversions, user drop-offs, and content engagement in real time.
Their team of three specialists a CRO strategist, UX designer, and data analyst managed everything from analysis to implementation seamlessly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within just 10 weeks, the results were both clear and impactful:

Conversion rate increased by 46% across all key medical service pages.
Appointment requests rose by 35%, driven by simplified forms and stronger calls to action.
Bounce rate decreased by 22%, reflecting improved patient engagement and page structure.
These results exceeded our initial projections and had a direct positive effect on our clinic’s patient flow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

White Peak maintained excellent communication and organization throughout the project. We collaborated via Asana for task tracking and had weekly video calls for progress reviews. Their reports were detailed yet easy to understand translating data insights into clear, actionable recommendations for our team.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly impressed us was their precision and clarity in CRO execution. The MaximizeOS system provided full visibility into user behavior, allowing data-backed changes that immediately impacted results. Their team demonstrated a rare combination of technical skill and empathy for the medical patient experience, which made every recommendation feel intentional and effective.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

White Peak Marketing, SEO & Web Design's approach and execution were flawless.

BACKGROUND

Please describe your company and position.

I am the Founder of University of the Arts Londonv

Describe what your company does in a single sentence.

About UAL University of the Arts London (UAL) is Europe’s largest specialist art and design university. Its unique creative community is made up of 6 renowned Colleges, each with its own world-class reputation: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL is the world’s number 2 University for Art and Design in the QS World University Rankings® 2022. Offering an extensive range of courses in art, design, fashion, communication and performing arts, UAL is the main talent pipeline to the UK’s creative industries. Home to a diverse community of over 21,000 students from 129 countries, UAL has a track record for launching and furthering careers. Our graduates can be found in every part and at every level of the creative and cultural sectors, from heads of global business to self-employed practitioners, and on shortlists for awards ranging from the Turner Prize to the Oscars. Building on UAL’s association with some of the most original thinkers in the arts, students and staff are inspired to challenge convention, generate new ideas and nurture talent. Home to award-winning staff and students for more than a century, UAL’s Colleges are at the forefront of learning, creativity and practice in their specialist subjects. This close-knit College structure offers opportunities for learning and enquiry for people at all stages of their creative development. Working here Everyone’s identity matters at UAL and we are made up of all kinds of people - designers, artists, performers, thinkers, researchers and makers - from all over the world. Together in London, the world’s creative capital, our talented and diverse community forms a network of creatives, entrepreneurs and leaders. Find out more about working at UAL, our culture and available jobs: www.jobs.arts.ac.uk

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• We worked with White Peak Marketing, SEO & Web Design to strengthen our digital reach and patient acquisition strategy through Affiliate Marketing and Conversion Rate Optimization (CRO) using their MaximizeOS platform. Our main objectives were: To develop an affiliate program that could attract trusted medical partners and drive patient referrals. To improve landing page conversion rates for medical consultations and health service bookings. To measure ROI effectively and establish a scalable affiliate marketing model within our compliance guidelines.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Peak delivered a structured, compliant, and results-oriented strategy tailored for our healthcare organization. Their work included:

Affiliate Program Setup: Identified and onboarded reputable medical affiliates and wellness influencers aligned with our brand ethics and patient care values.
Campaign Development: Created conversion-focused affiliate campaigns with optimized landing pages, unique tracking links, and medical-specific promotional materials.
CRO via MaximizeOS: Conducted A/B testing on landing pages, optimized CTAs, and simplified appointment booking flows to improve referral conversion rates.
Analytics & Attribution Tracking: Integrated GA4 and affiliate tracking tools to measure lead quality, referral traffic, and conversion paths.
A dedicated team of four specialists including an affiliate strategist, CRO expert, content manager, and analytics lead oversaw the entire process, ensuring accuracy and full compliance with healthcare marketing standards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement led to tangible, data-backed improvements across key performance metrics:

Conversion rate increased by 38% through MaximizeOS-driven CRO enhancements.
Affiliate-driven leads grew by 43%, with a consistent rise in high-quality patient referrals.
Revenue from affiliate channels increased by 27%, establishing a steady new growth stream for our clinic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was handled with outstanding professionalism. White Peak used Monday.com for project tracking and hosted bi-weekly strategy meetings via Google Meet. Their reporting was clear, data-rich, and actionable providing us with insights into both affiliate performance and on-site conversion behavior.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of both healthcare compliance and digital performance marketing stood out. Many agencies struggle to balance medical regulations with marketing execution, but White Peak handled it flawlessly. The MaximizeOS framework gave us the data visibility we needed to make confident decisions that directly improved patient acquisition.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

Their recruitment and management of affiliates were already exceptional.

BACKGROUND

Please describe your company and position.

I am the Founder of PASTA COSA LIMITED

Describe what your company does in a single sentence.

Business Supplies & Equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• We partnered with White Peak Marketing, SEO & Web Design to help us create a stronger digital footprint and attract more qualified leads in the construction sector. The focus was on Content Marketing paired with Conversion Rate Optimization (CRO) using their MaximizeOS framework. Our goals were to: Increase brand visibility through authoritative, SEO-driven content. Generate more project inquiries from both residential and commercial clients. Improve user engagement and conversion rates on our website.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Peak’s team built a comprehensive content and optimization roadmap that completely transformed our online presence. Their deliverables included:

Content Audit & Strategy: Evaluated our existing web pages and proposed a content calendar aligned with high-performing construction keywords and client pain points.
Content Production: Developed industry specific blogs, service page rewrites, and case studies highlighting our recent projects and success stories.
CRO (MaximizeOS) Implementation: Conducted A/B testing on landing pages, restructured CTA placements, simplified contact forms, and adjusted layout for better conversion flow.
Performance Reporting: Set up Google Analytics 4 and monthly reporting dashboards that tracked leads, session durations, and form submissions.
Their team of three a content strategist, SEO writer, and CRO expert ensured every piece of content not only informed but converted

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration produced clear, measurable business improvements within just three months:

Conversion rate improved by 41% following CRO and content adjustments through MaximizeOS.
Lead volume increased by 27%, with a noticeable rise in qualified inquiries.
Organic traffic grew by 33%, thanks to high-performing content and keyword strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

White Peak was highly organized, using Asana for progress tracking and Slack for real time communication. We received weekly updates and monthly performance summaries that clearly outlined what was working and what could be optimized further.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to translate technical construction topics into engaging, SEO-optimized content truly stood out. The MaximizeOS system gave us clear insight into how content and design decisions directly impacted conversions. Their mix of strategy, creativity, and analytics made a real difference in how our brand connects with potential clients online.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

If there’s one small suggestion, it would be to expand their post-campaign support options for seasonal content refreshes. Aside from that, everything from communication to execution was excellent.

BACKGROUND

Please describe your company and position.

I am the Founder of Imperial College London

Describe what your company does in a single sentence.

Consistently rated in the top 10 universities in the world, Imperial College London is the only university in the UK to focus exclusively on science, medicine, engineering and business. At Imperial we bring together people, disciplines, industries and sectors to further our understanding of the natural world, solve major engineering problems, lead the data revolution and improve health and well being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• We engaged White Peak Marketing, SEO & Web Design to help us strengthen our online presence in the competitive construction sector through a data-driven Content Marketing and Conversion Rate Optimization (CRO) approach using their MaximizeOS system. Our primary objectives were: To attract more commercial and residential construction clients through informative, search-optimized content. To position our brand as a trusted authority in the industry. To improve website engagement and increase quote request conversions.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Peak delivered a comprehensive content and optimization strategy tailored specifically for the construction market. Their work included:

• Content Strategy Development: Researched high-impact construction topics, such as sustainable building trends and cost optimization, to build topical authority.
• Content Creation: Produced 15+ long-form articles, project spotlight blogs, and case studies optimized for both SEO and reader engagement.
• CRO via MaximizeOS: Conducted audits of landing pages and inquiry forms to identify friction points, restructured CTAs, and implemented A/B testing to improve conversion flow.
• Analytics Setup & Reporting: Integrated GA4 and tracking dashboards to measure user engagement, scroll depth, and lead form conversions.

A dedicated team of three  a content strategist, a copywriter experienced in industrial sectors, and a CRO expert managed the engagement from start to finish.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration produced tangible, data-backed results:

• Conversion rate increased by 34% after implementing MaximizeOS-driven optimizations.
• Website engagement improved by 29%, with users spending longer on content pages and engaging with CTAs.
• Lead generation grew by 24%, particularly from commercial project inquiries.

These outcomes were achieved within the first quarter after content deployment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained consistent communication through Trello and Google Meet, providing by weekly updates, draft reviews, and performance recaps. They delivered all content on time and were proactive in suggesting new topics aligned with seasonal construction trends and search intent.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of the construction audience was outstanding. Their writers managed to balance technical accuracy with engaging storytelling, something that’s often hard to achieve in our industry. The integration of CRO via MaximizeOS made every page not just informative, but conversion focused.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

Their professionalism and strategy execution were exceptional.

BACKGROUND

Please describe your company and position.

I am the Founder of 3D Printing Tech

Describe what your company does in a single sentence.

At 3D Printing Tech, we make 3D printing simple. Our focus is to simplify business processes to make the customer experience seemless and pain free. We do so by taking a consultative approach to help guide customers from point A to point B.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

We engaged White Peak Marketing, SEO & Web Design to strengthen our online presence and improve lead generation for our business services brand. Our key objectives were: 

• To attract more qualified B2B leads through Search Engine Optimization (SEO). 
• To develop a consistent Content Marketing strategy that positioned us as thought leaders. 
• To increase conversion rates using CRO (Conversion Rate Optimization) powered by their MaximizeOS framework.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Peak delivered a full-funnel digital growth plan that aligned perfectly with our sales goals. Their scope of work included:

• SEO Strategy & Execution: Complete keyword research for B2B markets, optimization of service pages, and backlink development from relevant industry domains.
• Content Marketing Development: Created whitepapers, case studies, and weekly blog content tailored to decision makers in the business services sector.
• CRO Implementation (MaximizeOS): Conducted a detailed funnel audit, optimized our landing pages, refined CTAs, and implemented A/B testing across lead generation forms.
• Analytics & Reporting: Set up advanced dashboards for GA4 and HubSpot to measure KPIs such as conversion rates, traffic sources, and lead quality.

A team of four specialists a CRO strategist, SEO analyst, content marketer, and web designer  managed the project from planning through execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from the engagement were clear and highly impactful:

• Conversion rate increased by 39%, driven by CRO improvements using the MaximizeOS framework.
• Organic website traffic grew by 34%, resulting in higher-quality inbound leads.
• Lead-to-customer conversion improved by 28%, thanks to targeted content and better form optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

White Peak’s project management was outstanding. The team coordinated everything through ClickUp and maintained weekly strategy meetings via Zoom. Communication was consistent, timelines were met, and they were very transparent about progress and results.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their strategic integration of CRO and SEO, as they didn't just focus on traffic, but on turning visitors into real business leads. The MaximizeOS system gave us actionable insights into user behavior and conversion bottlenecks, leading to tangible revenue growth.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

Every aspect of the collaboration was efficient, professional, and result driven

BACKGROUND

Please describe your company and position.

I am the Founder of Western Washington University

Describe what your company does in a single sentence.

One of Washington’s six state-funded, four-year institutions of higher education, Western Washington University is state’s third-largest university. With 16,000 students, 175+ academic programs, and an energized campus community, Western offers the focus on students and the faculty access of a smaller college and the academic choice, resources, multicultural diversity, and room to grow of a large university.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

• and improve the performance of our B2B website. The primary focus areas were Search Engine Optimization (SEO), Content Marketing, and Conversion Rate Optimization (CRO) through their proprietary MaximizeOS framework. Our goals were: To strengthen our organic visibility and attract more decision makers in the business services sector. To refine our website’s conversion funnel to turn more visitors into leads. To establish a content system that positions our company as a trusted thought leader.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

White Peak delivered a structured, data driven digital strategy that included:

SEO & Keyword Optimization: Researched and implemented a keyword plan targeting high-intent B2B terms, optimized landing pages, and improved site speed and technical health.

Content Marketing Development: Built a comprehensive content strategy including case studies, long form blog posts, and lead magnets designed for business decision-makers.

CRO via MaximizeOS: Conducted in-depth conversion funnel analysis, implemented A/B tests on CTA placements, and optimized forms and navigation to reduce friction.

Performance Tracking: Set up GA4 and HubSpot integrations to measure lead sources, user engagement, and ROI.

Their team of 4 professionals an SEO strategist, a CRO specialist, a content strategist, and a project manager worked in complete sync with our internal marketing department.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The improvements were both measurable and meaningful:

Conversion rate increased by 39% after implementing MaximizeOS-driven CRO optimizations.
Website traffic grew by 28%, primarily from organic and referral sources.
Qualified lead volume rose by 31%, significantly improving our sales pipeline.
These metrics were achieved within just four months of implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

White Peak’s project management was professional, efficient, and transparent. We collaborated via ClickUp for progress tracking, and weekly status calls ensured alignment. They always delivered milestones on time and adapted flexibly when we requested changes to content topics or campaign pacing.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their CRO expertise through the MaximizeOS framework was the biggest differentiator. They didn’t just optimize for aesthetics every recommendation was backed by behavioral data and conversion analytics. We also appreciated their clear, data-rich reporting that made it easy to justify marketing spend to our leadership team.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

The entire engagement was smooth, results-driven, and strategically valuable.

BACKGROUND

Please describe your company and position.

I am the Founder of Constellation Registry

Describe what your company does in a single sentence.

Constellation is the Global Ambition Registry of Canada. We’re building public infrastructure to make Canada’s global innovation talent visible, discoverable, and better connected—wherever they live. Our registry maps ambitious Canadians and friends-of-Canada building companies, ideas, and movements that matter globally. It’s maintained by a growing network of Scouts who identify and nominate people doing world-scale work. We focus on three things:

• Visibility – who’s out there, what are they building, and where do they live? 
• Connectivity – how do we help these people find each other across borders, sectors, and roles? 
• Insight – what can this data teach us about where Canada’s ambition lives—and how we support it? Who should be in the registry? Anyone shaping global outcomes with a Canadian connection: founders, operators, investors, scientists, policymakers, civic leaders, artists, educators, and more. 

Join the registry. Nominate someone. Help us find Scouts in every corner of the world. Learn more and register at cstn.ca.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Peak Marketing, SEO & Web Design to accomplish?

We partnered with White Peak Marketing, SEO & Web Design to improve our medical practice’s online visibility, patient engagement, and appointment conversions. The project focused on Search Engine Optimization (SEO), Content Marketing, and Conversion Rate Optimization (CRO) using their MaximizeOS system. 
Our goals included: Increasing local search rankings to attract more patients in our service area. Creating authoritative, compliant medical content to build trust and credibility. Optimizing our booking process and landing pages to increase appointment conversions.

SOLUTION

How did you find White Peak Marketing, SEO & Web Design?

Online Search

Why did you select White Peak Marketing, SEO & Web Design over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from White Peak Marketing, SEO & Web Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The White Peak team executed a well-structured and research driven strategy that included:

• SEO Audit & Implementation: Full technical SEO review, optimization of service pages, metadata enhancement, and local SEO strategy for Google Maps and local listings.
• Content Marketing Plan: Developed a 4-month editorial calendar with medical articles, patient education blogs, and landing pages tailored to specific treatments and keywords.
• CRO via MaximizeOS: Conducted usability testing on our site, streamlined appointment scheduling forms, and implemented optimized call-to-action buttons across all main pages.
• Analytics & Tracking: Installed GA4, Hotjar, and call tracking tools to monitor user flow and appointment conversions in real time.
• A dedicated team of 3 specialists an SEO strategist, a content writer with healthcare experience, and a CRO expert handled the project from planning to final reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing White Peak’s recommendations, the results were significant and measurable within the first few months:

• Conversion rate increased by 44%, primarily from improvements in form usability and page layout.
• Website traffic grew by 32%, driven by stronger local SEO performance and optimized content.
• Patient appointment requests increased by 27%, showing direct ROI from their CRO and content strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication and project delivery were seamless. We had weekly update through Google Meet, regular progress summaries via Asana, and monthly analytics reports. The team was punctual, responsive, and consistently provided proactive suggestions to improve results.

What was your primary form of communication with White Peak Marketing, SEO & Web Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were genuinely amazed by their ability to blend human-centered CRO with data-driven SEO.  In addition to assisting us in identifying the areas in which we were losing potential patients, the MaximizeOS optimization system provided us with a clear solution.  They were more than just service providers; they were real collaborators in the endeavor.

Are there any areas for improvement or something White Peak Marketing, SEO & Web Design could have done differently?

None.