Way2net Digital Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Senior Program Manager, Center for International Medicine of a cancer research and treatment organization.

Describe what your company does in a single sentence.

We are one of the largest and most advanced cancer research and treatment organizations in the U.S. with its National Medical Center named top 5 in the nation for cancer by U.S. News & World Report.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Way2net Digital Marketing Agency to accomplish?

• Raise City of Hope's brand awareness in Mexico
• Generate international patient inquiries from Mexico
• Share latest knowledge about cancer with people in Mexico

SOLUTION

How did you find Way2net Digital Marketing Agency?

Referral

Why did you select Way2net Digital Marketing Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Way2net Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initial Consulting & Plan Definition.
• Base elements definition & creation
• Landing Pages - Creatives - Contents - Videos
• Google Search Campaigns for related terms (best cancer treatment centers, specific cancer treatments,competition brands & others)
• Display Campaigns on main Mexican News Portals for target related audience
• Social Media Campaigns (Facebook & Instagram)
• Video Linkedin Campaigns targeting Medical Community

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Number of leads
2. Cost per lead
3. Other engagement metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently stay on top of assigned tasks, demonstrating a capable team that delivers on time. When possible, they go the extra mile by offering additional options for consideration. My inquiries and requests are typically addressed promptly and within a very reasonable timeframe. Clear and responsive communication has been a standout aspect of working with Way2Net.

What was your primary form of communication with Way2net Digital Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Way2Net team brings a strong sense of initiative and expertise, often requiring little to no direction from the client. Their briefing sessions typically go beyond the basics, focusing instead on in-depth strategic direction and creative execution—often well ahead of the formal briefing phase.

Are there any areas for improvement or something Way2net Digital Marketing Agency could have done differently?

At this time, I’m very satisfied with Way2Net’s service and have no additional suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am the commercial Manager of Gas Patagonia, an Energy Trader, where we offer extensive experience in regulation of the natural gas and energy markets. We stand out for being a highly innovative company with the most competitive prices in the market and a multidisciplinary, professional and highly qualified team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Way2net Digital Marketing Agency, and what were your goals?

We have very poor or none online presence, so we hire way2net to help us design and implement our digital strategy

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred to us by an industry colleague

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had several meeting to plan and define our core business and target customers, and after these meetins Way2net came with a marketing plan wich consisted in: Design and development of our online presence, corporate website and social media profiles on linkedin, instagram and facebook They also proposed and implemented a content strategy, which had included both website and social media content generation And finally they suggested us to implement advertising campaigns ti improve branding and market presence, and also get new customers

How many resources from the vendor's team worked with you, and what were their positions?

We work with an account director, plus a social media manager and advertising specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result was a significant improvement in our online presence. Website and profiles in social networks worked in a professional way and according to our company and the field in which we work. Several clients and colleagues pointed out to us the change we have made

How effective was the workflow between your team and theirs?

The exchange is always fluid and very friendly.

What did you find most impressive or unique about this company?

We can highlight their very professional approach in everything they do and propose

Are there any areas for improvement or something they could have done differently?

Although our industry is somewhat boring ... we would like them to propose us some more disruptive actions

BACKGROUND

Please describe your company and your position there.

I am the owner of Mollon company, an Offical 3M Products Distributor

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Way2net Digital Marketing Agency, and what were your goals?

We need someone to help us design and implement our marketing plan

SOLUTION

How did you select this vendor and what were the deciding factors?

Theye were referenced to us by a calleague. We contacted them and had an interview.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They design a digital marketing plan for our company which includes:

- Web design and maintenance

- Communication plan to our customers: newsletter campaigns, social media strategy and contents in facebook, instagram and linkedin

- Online advertising campaigns in Google and Social ads - Web analytics and monthly reporting

- 3M Co branding marketing plan implementation

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with one of the directors and interact with other members of the team for social media and newsletters. I think a team of 3 people interact with us

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were successful to reengage actual customers We have outstanding performance with google ads advertising which allows to increase sales and customers every year

How effective was the workflow between your team and theirs?

They are always very responsive to our needs and questions.

What did you find most impressive or unique about this company?

They are flexible, collaborative and very responsive to our needs

Are there any areas for improvement or something they could have done differently?

I think there are always areas to improve or do better. I think they can propose us trying different things and platforms to find more customers

BACKGROUND

Introduce your business and what you do there.

I am a commercial manager at a food company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Way2net Digital Marketing Agency?

We hired Way2net to manage the social media and marketing campaigns of the company.

SOLUTION

What was the scope of their involvement?

They create content and manage the company’s pages, among other things. For social media management, advertising, and marketing they use Instagram, Facebook, Linkedin, and Google Ads. I am not very well versed in technology so I don’t know the exact technologies they have used for content generation. 

What is the team composition?

I work directly with the general manager and his partner, and they have a team of 2–3 people generating content and managing social media. Recently, they’ve added a project manager as well.

How did you come to work with Way2net Digital Marketing Agency?

They were referred to us right when we were looking for a new agency to collaborate with. We asked for proposals and quotations from three different companies. Way2net was the best in terms of price and quality, so we decided to go with them.

How much have you invested with them?

Since the beginning of the engagement up to today, we've invested around $125,000 for web page, advertising, and monthly monitoring services.

What is the status of this engagement?

We started working with them in June 2015 and it is a continuous collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a couple of established goals when we decided to work with Way2net. These were to improve the company’s branding, position us in the market, increase our number of followers on social media, and close more sales. We have been meeting these goals gradually.

How did Way2net Digital Marketing Agency perform from a project management standpoint?

They have been very good at handling the project. We manage it with their CEO and it has worked pretty well. We are very comfortable working with them as we are constantly aware of every advance in the process or if there is the need to redirect any of our efforts. 

They present a monthly report and are very well organized. We communicate mostly via Whatsapp, phone call, and email, and share a common storage drive.

What did you find most impressive about them?

They understand the industry, the product, and what we were looking to transmit as a company very well. Way2net has been able to translate these into our campaigns.

Are there any areas they could improve?

I honestly can’t think of anything right now.

BACKGROUND

Please describe your company and your position there.

I'm a partner at 4 Construcciones S.A. The company provides construction related services. The company has offices in Buenos Aires, Argentina, Sao Paulo, Brazil and Florida, USA. In Argentina, where I'm based, the company started in 2013 and we currently are 10 employees and mange c. 100 workers at construction sites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Way2net Digital Marketing Agency?

We hired way2net almost when we started operating and haven't change them since then. As a construction company we rely on way2net on our entire digital matters.

What were your goals for this project?

Our main concern was to have a company where we could get solutions to ICT related issues that could appear. While we believed that we needed to have a strong construction system to track and monitor our projects we also understood that we need to have a website ongoing without problems.

SOLUTION

How did you select Way2net Digital Marketing Agency?

We did a resarch of three potential candidates who worked with people we know. All three were recommended. When we sat down with them, we thought that they understood what we needed so we tried them. As at today we didn't have any issues and were very responsive.

Describe the project in detail.

We sat down with them and discussed our goals and expectations. We might have had 3 meetings with them early at the beginning. We needed web start up and maintenance and to spend the least reasources possible form our side. However, we required quick response.

What was the team composition?

I don't know exactly what is their team composition. We have a main contact which has been the same one since day one. Whenever we need to have anything done, he directs the issue to whoever he believes is the correct resource to manage it. As long as I can remember we might have worked with 3 or 4 different persons. However, our main contact remains the same which is of huge value to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Any issues that we had during this past 6 years were solved within a day or two. We even requested them additional consultancy beyond the agreemen and they didn't have a problem helping us. Our main success is that our goal of focusing in our main business without spending additional resources has been met so far.

How effective was the workflow between your team and theirs?

Very effective! As said we have the same main contact who responds as soon as we contact him.

What did you find most impressive about this company?

They have been collaborative and understanding to us on what we needed since day one

Are there any areas for improvement?

I can´t imagine one. So far we didn't have any issues. Rather an area of improvement for them I would say they could have an opportunity to enhance their services with construction realted ICT systems. Something we'd never spoken about.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Way2net Digital Marketing Agency?

We hired them to develop our digital communications strategies.

SOLUTION

What was the scope of their involvement?

For social media, they did all of the basics with Instagram, Facebook, LinkedIn, and YouTube. They also assisted with mailing and performed some work on our website.

What is the team composition?

I’m directly working with two of their managers, but I know they’re working with the bigger team.

How did you come to work with Way2net Digital Marketing Agency?

We decided to give them a try after receiving a personal reference.

What is the status of this engagement?

Our collaboration started about two years ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As for metrics, they manage our social media campaigns and monthly investment. The results have been good. We have more followers, visitors, and our bounce time has reduced. Everything works well and is of quality.

We continue working with them because of their thoughtful service. Communication is always fluid. If we ever encounter an issue, we call them, and they’re always available.

How did Way2net Digital Marketing Agency perform from a project management standpoint?

We communicate by phone and email. It’s all been very fluid and dynamic. We also use Google Drive for content creation and schedules.

What did you find most impressive about them?

They always deliver new and interesting proposals for us. Before us, their team didn’t have much experience with working with companies that have strict regulations. They’ve been able to adapt exceptionally well.

Are there any areas they could improve?

While their focus has been high on Instagram and Facebook, they could work more with LinkedIn.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of Delbazer, an online store that aims to reach clients through e-commerce and that is expanding to the hospitality and catering sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address Way2net Digital Marketing Agency?

At first, we hired Way2net Digital Marketing Agency to provide strategic consulting services and branding. Later on, we engaged with them to develop our e-commerce website, digital marketing strategy, and social media campaigns.

SOLUTION

What was the scope of their involvement?

They used WordPress to build the e-commerce website. For the advertising campaigns, they’ve used Google and Facebook Ads. All design work was created in Photoshop and Illustrator.

What is the team composition?

We worked with 3–5 members of their team.

How did you come to work with Way2net Digital Marketing Agency?

They were originally referred to us. We contacted them and realized that they had a great deal of experience. In previous engagements, we’ve worked with agencies that didn’t have enough expertise. With Way2net Digital Marketing Agency, we found a mix of business expertise and digital experience. They were just what we were looking for.

How much have you invested with them?

The project cost between $15,000–$20,000.

What is the status of this engagement?

We started working with them in September of last year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their team had an integral vision. We felt that we had a partner in both strategy and digital. They were able to help us shape things in order to improve our digital work. The team at Way2net Digital Marketing Agency provides everything we need in design, development, advertising and consulting. I appreciate that.

How did Way2net Digital Marketing Agency perform from a project management standpoint?

We have a monthly planning session. Our teams use Google Drive to share documents and reports. Everything is online and efficient.

What did you find most impressive about them?

I’m constantly learning from them both in strategy and digital. Their team excels at combining strategy with technology and aesthetics. They’re great at providing consulting and solutions for the digital world.

Are there any areas they could improve?

If they provided more detailed training on e-commerce, we could work on it more on our end.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a toy company. We import, distribute, and sometimes fabricate toy products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Way2net Digital Marketing Agency?

We needed help establishing a digital marketing strategy.

SOLUTION

What was the scope of their involvement?

They developed a new website and managed our social media marketing on platforms like YouTube, Instagram, and Facebook. They also did some community management work for us.

What is the team composition?

I’m in touch with the two owners, but I’m not sure if any other resources are working on our project.

How did you come to work with Way2net Digital Marketing Agency?

For a different project, we were working with a company that had experience with Way2net Digital Marketing Agency. We found them through that connection.

How much have you invested with them?

The total cost varies based on each campaign, but I estimate we spend around $15,000 a month.

What is the status of this engagement?

We started working together in 2016, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Measuring these results is hard. I’m not really sure how much their strategies impact our sales.

How did Way2net Digital Marketing Agency perform from a project management standpoint?

It’s nothing out of the ordinary.

What did you find most impressive about them?

They meet all of our expectations.

Are there any areas they could improve?

They could be more flexible on some issues.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders and marketing manager of Go Global, a company that provides language-related services such as text translation, subtitles, website localization, language testing for apps, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Way2net Digital Marketing Agency?

We didn’t have anyone in the company that could handle digital marketing and web development, so we looked for someone to outsource the work to.

SOLUTION

What was the scope of their involvement?

Way2net developed our website four years ago and currently handles all our digital marketing efforts. They’re in charge of our AdWords campaigns, which have worked really well in Argentina. Since 2018, they began running AdWords for the Oregon market as we have a marketing department there. Additionally, they handle our entire social media strategy, collaborating with us on content creation.

What is the team composition?

They assigned a social media specialist and a graphic designer. I’m in also in touch with their CEO. We have a monthly meeting to set up the next month’s strategies and follow up on projects.

How did you come to work with Way2net Digital Marketing Agency?

I found several agencies online and others were recommended to me. I researched all of them, met with some in person, and finally decided to work with Way2net. They seemed professional, and the fact that I found them easily online was a good sign.

How much have you invested in them?

We spend around $2,000–$2,500 USD per month for their services.

What is the status of this engagement?

We started working with them three years ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business got to a point where it wasn’t growing, so we knew we had to strengthen our marketing efforts. Since starting our collaboration with Way2net, our client portfolio keeps growing. We wouldn’t have been able to do that without working with a professional marketing agency like they are.

They’re a true partner that knows our business. Together, we’re able to adjust and create the right content, which isn’t something you can get overnight.

How did Way2net Digital Marketing Agency perform from a project management standpoint?

We mainly communicate over email. We haven’t had any problems with meeting deadlines.

What did you find most impressive about them?

I think they’re great at design and visual communication.

Are there any areas they could improve?

We’re strict with our content, so if we see a comma missing, we will point it out. Taking this into consideration, they implemented a review system to get our approval before anything gets published, and it has worked out very well.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Grupo MCI. We specialize in hair transplant techniques.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Way2net Digital Marketing Agency?

We needed web development and a marketing strategy to gain more customers for surgical interventions and medical professionals for our training courses.

What were your goals for this project?

We wanted to develop an online presence for the company by executing a monthly marketing and advertising plan for Latin America.

SOLUTION

How did you select this vendor?

We contacted different agencies and selected Way2net for their very professional approach.

Describe the scope of their work in detail.

They designed and developed our website. They were also tasked with creating a content marketing strategy for our social media and currently handle its execution. They’ve also planned advertising campaigns for both Google and social media for attracting new customer interested in hair transplants and medical professionals for training courses.

What was the team composition?

Their team is composed of an account manager, a web designer, a community manager, and an advertising specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We get new customers from different countries such as Brazil, Mexico, Uruguay, Peru, Chile, and Argentina. Our inscriptions for the training courses have also increased, with people from the targeted countries.

How effective was the workflow between your team and theirs?

It was very easygoing.

What did you find most impressive about this company?

Their knowledge of digital platforms and their ability to understand a very specific industry like ours is outstanding.

Are there any areas for improvement?

Yes. I think we could try different things and test other platforms to find the right customers, but we don’t have the budget to do it all.