Vulse

BACKGROUND

Please describe your company and your position there.

Our furniture and staircase renovations combine the flair of the UK’s top designers with the time-honoured skills of traditional craftsmen, all brought together with your selection of materials, colours and finishes. As our company's Senior Marketing Executive I work in the brand's marketing team to deliver social media strategies and drive high-quality customer enquiries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

To increase brand awareness, user engagement and generate new leads, improving our position as a leading supplier of luxury bespoke furniture.

What were your goals for this project?

To increase brand awareness, user engagement and generate new leads, improving our position as a leading supplier of luxury bespoke furniture.

SOLUTION

How did you select Social Republic™?

After searching for established social media agencies we then selected a small number of candidates and selected Social Republic as the agency to work with for organic content campaigns.

Describe the scope of their work in detail.

Social Republic delivers fresh content themes and grid templates, and has provided a unique approach to organic campaigns, reaching new, engaged and younger audiences.

What was the team composition?

We have worked with a number of team members including the agency's account manager, senior graphic designer and content lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Social Republic’s carefully crafted strategy, which incorporated new content campaigns has provided a significant improvement of content campaigns across Facebook, Instagram and Pinterest. Through Social Republic’s organic-only campaigns, we have seen social media reach increase by 65%, engagement rates improve by 35% and followers figures rise by more than 10% each month.

How effective was the workflow between your team and theirs?

Workflow was extremely coherent and efficiently organised throughout the whole campaign. We were extremely pleased with the results and Social Republic’s creative flair.

What did you find most impressive about this company?

Their ability to create unique innovative content which saw an outstanding increase in both reach and engagement.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

The British Red Cross is a charity who help people in the UK and around the world to get the support they need when crisis strikes. As social media officer my role is to plan, manage and analyse social media campaigns, working with internal teams and external agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

To develop unique content to celebrate a momentous occasion in the charity's history.

What were your goals for this project?

To generate awareness with mass reach on social media, and to also generate engaging content to create a strong positive sentiment for our brand.

SOLUTION

How did you select Social Republic™?

Having previously worked with the agency we believed they were the right fit for this campaign.

Describe the scope of their work in detail.

The agency's creative teams focus on producing nostalgic and historical content to engage older (30-65) Facebook and Instagram users across the UK, whilst guiding external paid agency campaigns.

What was the team composition?

Account managers from Social Republic worked alongside both British Red Cross teams and external agencies to ensure content was optimised for each network and delivered at the right time, on-time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unique content, delivered on time, taken from initial concept stage to delivery across global social networks to millions of users and charity supporters.

How effective was the workflow between your team and theirs?

Extremely effective, there was great communication and the campaign was completed on-time and within budget.

What did you find most impressive about this company?

Their ability to create unique, engaging content and liaise with multiple teams. Their responsiveness and collaboration was outstanding.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Founder and owner of the business. We provide high-quality branding and graphic design to companies of all sizes. I am responsible for growing and developing the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

We were looking to increase the number of enquiries from social media, specifically LinkedIn and Instagram. The problem we had was not having the time to create and post high-quality content to our social media channels. We required an agency that could promote our work whilst developing unique campaigns,

What were your goals for this project?

We initially wanted the agency to develop a detailed social media strategy which would identify the platforms we should focus on and the plan to create content campaigns. We anticipated that this would save our teams time, whilst in turn creating new business enquiries.

SOLUTION

How did you select Social Republic™?

We searched for relevant agencies, selecting three to develop pitches for our account. We were impressed by their approach to creating strategies and the concepts presented. We looked at experience, team and cost before selecting the agency. I was the main decision maker in this process.

Describe the scope of their work in detail.

The agency were first of asked to deliver a comprehensive strategy, which was presented on-time and offered lots of detail. We provided examples of our previous work which was included in initial content campaigns.

My role was to oversee the content going out, to approve or edit it using a third party platform. The agency was responsible for content creation and lead generation techniques on both LinkedIn and Instagram.

What was the team composition?

The team sized remained the same throughout campaigns and I worked directly with a dedicated account manager and two content creators.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with the agency, traffic to our website increased by 64% with business enquiries improving by 32%. This was better than initially expected and we have been delighted with the results that we continue to work with the agency. We have seen a significant increase in social media engagement by our target market.

How effective was the workflow between your team and theirs?

The agency account manager has been a pleasure to work with. The team always complete tasks on-time and regularly provide ideas for new content campaigns. I always feel like I can get in touch with the team if I need to, and find the weekly and monthly reports to be effective.

What did you find most impressive about this company?

We were impressed with the strategic direction of the team and the outstanding content they produced. They are a personable and dedicated team. Having an understanding of our business has been indispensable.

Are there any areas for improvement?

I have been really happy with the work, and look forward to future campaigns.

BACKGROUND

Please describe your company and your position there.

Marketing manager responsible for digital content and development of social media challenge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

We were looking for an agency that could provide regular social media content for seasonal event campaigns, posting across LinkedIn, Facebook, Instagram and Twitter.

What were your goals for this project?

Our goal was to utilise an external agency that could provide reliable support; producing and posting content before, during and after specific city events.

SOLUTION

How did you select Social Republic™?

Having searched for social media agencies we considered four in total, and were impressed with Social Republic's experience, passion and personable approach. I was personally responsible for selecting the agency we would work with.

Describe the scope of their work in detail.

Having selected Social Republic as our agency, we worked with them to develop a comprehensive social media content strategy which would help develop campaigns throughout the year and beyond. I work directly with their content team, who always provide me with ideas for campaign content. We then work together to bring those ideas to life.

What was the team composition?

I work mainly with four members of the content creation team, who have created graphics, animations and videos for our campaigns. I also work closely with an account manager who is dedicated to our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Social Republic has provided regular, scroll-topping content that has increased our output and engagement rates by 36%. We have seen a positive reaction by our followers and the general public to the posts created by the team.

How effective was the workflow between your team and theirs?

Every step of the process has been flawless. Our strategy was developed quickly and comprehensively covered the workflows in place. We have access to relevant platforms that help to ensure that content is creation on time, with our feedback, and maintain regular contact with teams.

What did you find most impressive about this company?

I have been impressed by the experience, passion and personable approach of the Social Republic team. They always produce incredible pieces of content and would recommend them to any brand manager.

Are there any areas for improvement?

We would love to work with them more often.

BACKGROUND

Please describe your company and your position there.

I'm the Buying Manager at The Avocado Company. The Avocado Company sources, imports, ripens and packs avocados for customers in the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

When looking for an agency we wanted to find someone who could help us with two main areas, social media strategy and content creation.

What were your goals for this project?

Our main objectives were to improve our overall brand recognition and then focus on improving engagement.

SOLUTION

How did you select this vendor?

It was very important for us to find an agency that knew social media inside and out, who could not only increase our engagement on social platforms but then also convert this into website traffic and enquiries. We spoke with four different agencies based both in London and Manchester and felt that Social Republic were by far the best option for us.

Describe the scope of their work in detail.

Social Republic were commissioned to create organic content for all of our social channels. They developed a strategy that would keep our content fresh and engaging. They focused on content which was based around sustainability, recipes and remained responsive to the current news.

What was the team composition?

I've worked closely with a dedicated senior account executive, as well as with content creators and social listening teams. They're always a pleasure to work with and always one step ahead of others.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Social Republic went over and beyond for us. We were incredibly happy with the work they produced, especially with the development of the fan favourite ‘Alvaro’ the animated avocado.

How effective was the workflow between your team and theirs?

With one account manager, I found it easy to communicate during campaigns, with weekly and monthly reports making my life easier. Social Republic looked after all elements of task management, reporting, content output.

I was able to look at content ahead of it being posted and make any necessary amendments. Having access to content teams made it easy to create reactive content, with the team always providing ideas

What did you find most impressive about this company?

I was impressed by the agencies 'finger on the pulse' approach, understanding how to leverage social networks, and their ability to come up with ideas for campaigns ahead of time. The content produced matched our brand pillars and was timely, relevant, and engaging. They have grown our accounts over time and we're really happy to be working with them.

Are there any areas for improvement?

We would definitely recommend Social Republic to anybody looking for an agency which really spends time to understand your business journey, goals and audiences.

BACKGROUND

Please describe your company and your position there.

Clear has been leading the way for events, video, motion graphics and design since 1985; working with household brands such as Pets at Home, Warburtons, PZ Cussons, M&S and Kellogg's.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

Our aim was to work with an agency to help improve our social media presence, with the aim of reaching marketing and communication professionals.

What were your goals for this project?

As a leading live events agency, our focus was to showcase our outstanding productions through innovative social campaigns.

SOLUTION

How did you select this vendor?

Having worked closely with the team during our time on the NatWest Entrepreneur Accelerator programme, we commissioned Social Republic.

Describe the scope of their work in detail.

Once commissioned we took part in strategy planning and tone-of-voice workshops. This strategy document was developed and implemented by the Social Republic team, using as a guide for success.

What was the team composition?

I worked closely with senior account executives, content creators, graphic designers and members of the outreach/influencer team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Social Republic team developed a comprehensive social media strategy which incorporated organic, paid and personal branding campaigns, focusing on increasing content output and engagement on LinkedIn and Instagram.

How effective was the workflow between your team and theirs?

We found working closely with an account executive to be the right approach for us, having one person to contact at all times. It's also positive to have access to other members of the team at all times too.

What did you find most impressive about this company?

The quality of content output has been exceptional, both from a business and personal brand perspective. We have seen an increase in posts, reach, engagement and visits to our website. We would like to thank the team for their hard work so far.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

British Red Cross is a charity who help millions of people in the UK and around the world to get the support they need when crisis strikes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Republic™?

The challenge was to create a solution that would allow users to learn first aid skills in under a minute, before increasing downloads of the BRC first aid app.

What were your goals for this project?

To educate the public on first aid skills whilst driving them to the First Aid Champions website.

SOLUTION

How did you select Social Republic™?

After being referred by a supplier, seeing examples of their work on their website and speaking to the team.

Describe the scope of their work in detail.

The agency worked alongside our teams to create relevant ‘flows’ which would take their user through skill before leading them to a specific landing page.

From there they partnered with the brand’s external paid agency to develop a plan to retarget website visitors with ads to download the first aid app.

What was the team composition?

Social Republic’s creative team liaised with our social media team to create the chatbot.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A groundbreaking solution that has been utilised by thousands of users, and ultimately driven app downloads.

How effective was the workflow between your team and theirs?

Extremely effective, there was great communication and the campaign was completed in a short space of time.

What did you find most impressive about this company?

Their ability to create this unique quiz bot in a short space of time to a high standard is impressive.

Are there any areas for improvement?

No.