VisualFizz

BACKGROUND

Please describe your company and your position there.

One Hope United is a private, nonprofit human service organization that has invested in children and families for over 120 years. We offer a diverse array of early childhood education, prevention, intervention, and community-based programs. Our vision is for every child and family to enjoy life without limits. I am the Donor Relations Officer for Cook County, focusing on private fundraising in the Chicago area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz?

Several years ago, One Hope United created a Wishbook tool to replace a large-scale toy drive that diminished our fundraising capacity during the holiday season. While the initial version of the Wishbook achieved moderate success, donations decreased between years one and two.

We decided to completely revamp the Wishbook as a fundraising tool. This included creating new content for the online portal where we would mostly interact with new prospects and donors. VisualFizz redesigned and developed new web content for the online Wishbook portal.

What were your goals for this project?

Our goals were to increase donations, create a more personalized experience for the donor, attract new donors to One Hope United, and make the Wishbook a functional fundraising platform throughout the year rather than just during the holiday season.

SOLUTION

How did you select this vendor?

We selected VisualFizz after several personal meetings. We gave their team information about our work and mission, shared background about the history of our gift-in-kind drive and the transition to Wishbook, and offered details about the direction we hoped to pursue for the next iteration of this tool.

VisualFizz team members attended a focus group during the initial planning phase. They were clearly prepared and well-versed in the information we had previously shared. Additionally, they shared several interesting, creative insights about how they could contribute to this project.

Can you go into detail about the services they provided and the scope of the project?

VisualFizz was built the Wishbook landing page. They built an easy-to-navigate web page that features all our donation options, the OHU/Wishbook video, a Wishbook PDF download, and a contact form. The page was integrated with the Raiser’s Edge fundraising software and incorporated modern design and imagery with the proper branding, colors, and fonts.

The Wishbook, its landing page, and its online content were widely promoted on all One Hope's social media platforms. They were distributed to our entire donor database throughout Illinois, Wisconsin, Missouri, and Florida.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Between 2016 and 2017, One Hope United more than doubled our online donations with the Wishbook tool. The campaign has extended beyond the holiday season, and we continue to receive online gifts. The success of this year's campaign was also clearly evident on Giving Tuesday. Again, One Hope United more than doubled what we raised last year.

What did you find most impressive about this company?

I was very impressed that the VisualFizz team could develop a range of creative, compelling ideas and images to bring our donation options to life and connect both new and existing donors with One Hope United's mission and vision. They utilized several departments, platforms, and software with skill and enthusiasm. They were a great pleasure to work with, and we were tremendously happy with the results!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of (a/an) Non-profit

Describe what your company does in a single sentence.

Our company is dedicated to preserving the legacy of the Holocaust by honoring the memories of those who were lost and by teaching universal lessons that combat hatred, prejudice, and indifference.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VisualFizz to accomplish?

• Produce a :15 TV commercial to promote a new special exhibition.

SOLUTION

How did you find VisualFizz?

Referral

Why did you select VisualFizz over others?

Referred to me

What was the size of VisualFizz’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Two :15 commercials for broadcast on select television stations within the Chicagoland area, each promoting a new special exhibition on display at the Museum.

RESULTS & FEEDBACK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VisualFizz kept us apprised of progress throughout the process of producing both commercials. They were amenable to our requests for edits to initial drafts and they were respectful of our deadlines.

What did you find most impressive or unique about this company?

We appreciated working with a local company with personal ties to our organization.

What was your primary form of communication with VisualFizz?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something {provider_name} could have done differently?

The first :15 commercial project came out with a sense of "rushing" through the spot - there were many animated visuals that were included in an effort to convey as much information as possible within a very short amount of time, and it did feel a bit busier than we'd have liked. We shared this feedback at our post-mortem debrief and the next :15 commercial showed that we were heard, we ended with a beautifully animated spot that captures attention and matched the tone we were looking for.

BACKGROUND

Please describe your company and your position there.

I am the director of a non profit agency that works with families in crisis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz?

We started with PPC services and expanded to SEO and some website maintenance.

SOLUTION

How did you select this vendor?

We have experience with several other vendors and found VF team more responsive, knowledgeable, and thorough.

Describe the scope of their work in detail.

The VF team took time to learn and understand our industry. They started with PPC and project management then we later added SEO and website maintenance. We had regular bimonthly meetings to stay on target.

What was the team composition?

The VF team consisted of project managers, a PPC specialist, a SEO specialist, upper management and others that consulted as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased our Google ads impression share exponentially, and our organic traffic increased as well.

How effective was the workflow between your team and theirs?

We had bimonthly meetings, but anytime we had a question in between times, the team answered generally the same day. They were very easy to get ahold of and talk to when needed.

What did you find most impressive about this company?

Their professionalism, responsiveness, and expertise were impressive.

Is there any area for improvement or anything that could have been done differently?

No.

BACKGROUND

Please describe your company and your position there.

I was the design lead at Zymo Interactive, a design and development firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz?

We needed assistance with social media marketing and content creation.

What were your goals for this project?

We wanted to increase our overall Google rankings and develop a schedule for creating and releasing content.

SOLUTION

How did you select this vendor?

I was familiar with the quality of their managing partner’s social media work.

Describe the scope of their work in detail.

VisualFizz managed all of our company’s social media accounts and blog content. They also provided SEO services, working to improve our search rankings.

What was the team composition?

They provided a social media specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They created quality content. They delivered frequent social media posts, triggering them at critical times to get the most visibility. Additionally, the team drafted relevant, supporting content for our blog.

How effective was the workflow between your team and theirs?

The workflow was flexible. They accommodated our adjustments throughout the process.

What did you find most impressive about this company?

Though they worked independently, they remained responsive. They needed minimal guidance to create quality content.

Are there any areas for improvement?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I’m the founder of ExecTable and we provide an exclusive community for executives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire VisualFizz?

We hired them to help us get the brand elements figured out. I needed to have a compelling story to suit the brand.

What were your goals for this project?

Our main goals were to solidify the brand, create a roadmap to market it, and position it with a creative tone.

SOLUTION

How did you select this vendor?

I was very pleased with their team’s responsiveness and expertise, especially Dan [Co-Founder, VisualFizz]. I was comfortable in having them help with our branding and positioning.

Describe the scope of their work in detail.

I had a few conversations with Dan and he was very transparent, attentive, and provided a unique and creative side that I really liked. We met to build a brand structure and roadmap in order to better position ExecTable.

What was the team composition?

I worked directly with Dan, which was important for me in order to be on the same page with their executive team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to convey and tie in the story of who we are to the brand itself.

How effective was the workflow between your team and theirs?

The workflow between us was very effective.

What did you find most impressive about this company?

Their responsiveness, attentiveness, and great sense of creativity are very impressive.

Are there any areas for improvement?

Regarding the experience I had with them, there’s nothing to improve.