Vision One

BACKGROUND

Please describe your company and position.

 I am the Associate Partner of a financial services company 

Describe what your company does in a single sentence.

Professional Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• Brand Equity Tracking

SOLUTION

How did you find Vision One?

Online Search

Why did you select Vision One over others?

specialism

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Tracking: Reviewing our brand equity, market possitioning and marketing funnel 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Valuable reporting with clear insights and recommendations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, made timeline very clear and were able to flex around our needs

What was your primary form of communication with Vision One?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The professionalism, efficiency, and expertise of the team were all exceptional 

Are there any areas for improvement or something Vision One could have done differently?

nothing, we really enjoyed our work with the team

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & Business Development of a clothing company

Describe what your company does in a single sentence.

Owns and operates several blank clothing brands in the printwear and promotion industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• To evaluate local customer needs, preferences and perceptions of our products compared to competitors.
• To explore how well we are recognised and perceived in this market
• To uncover key motivations and preferences amongst target audience respondents in relation to purchasing apparel, including the importance of sustainability, material, colours, product range etc.
• To identify pain points to find gaps in the market and areas of opportunity.

SOLUTION

How did you find Vision One?

Online Search

Why did you select Vision One over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To devise a series of market research-based questions to be deployed at trade shows in the USA and UK. To collate responses and provide analysis, trends and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Devising a series of relevant questions to be asked at each trade show.

Deployong these questions into a useable and accessible format at each trade show

Collating the responses effectively

Providing a report detailing analysis, trends basic recommendations derived from the responses

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exceptionally timely. Happy to support and respond promtly particualrly outwith standard office hours which occurred on several occasions due to the time difference with the USA. 

What was your primary form of communication with Vision One?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The willingness to support outside office hours with international phone calls to provide assistance was impressive

Are there any areas for improvement or something Vision One could have done differently?

Not really. This is the first time I have run a rpoject like this and there's nothing that springs to mind as to how Vision One could have delivered better. 

BACKGROUND

Please describe your company and position.

I am the CIO of a financial services company 

Describe what your company does in a single sentence.

We are a leading global provider of financial services and associated financial products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• Product viability
• Market acceptance
• Cost acceptance

SOLUTION

How did you find Vision One?

Online Search

Why did you select Vision One over others?

• High ratings
• Great culture fit

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A thorough analysis of the target audience's existing practices, including their awareness and usage of specific brands and products, is required to identify pain points and areas of opportunity, ultimately leading to an exploration of the desired features and functionalities in a proposed application, with a focus on addressing unmet needs and enhancing overall user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Detailed metrics and analysis on our target market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, plan was agreed and met and they were very responsive to our needs

What was your primary form of communication with Vision One?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a very good understanding of what we wanted and understood the market very well.

Are there any areas for improvement or something Vision One could have done differently?

I can't think of any areas of improvement

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Lama Trading Co.

Describe what your company does in a single sentence.

We are a company Specialized in Healthy Snack Food

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• Market Research
• Qualitative Market Analysis
• Quantitative Market Analysis

SOLUTION

How did you find Vision One?

• Online Search
• Clutch Site

Why did you select Vision One over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Face-to-face qualitative focus groups this include Project Management, Discussion Guide Development, Recruitment & Incentives, Pre-task, Moderation, Analysis, Reporting, Online Debrief.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Market Data, Consumer Beheviour relating to our product, Customer preferences, Packaging and sampling tests.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent Time Management, Delivery On Time and Quality of Project team is great and matching project needs.

What was your primary form of communication with Vision One?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their time management, delivery time, and experience of the company team.

Are there any areas for improvement or something Vision One could have done differently?

Nothing I am aware of.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of a food & beverage company 

Describe what your company does in a single sentence.

Manufacture flatbreads for the UK retailers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• To test NPD with shoppers
• To understand what shoppers think about our brand

SOLUTION

How did you find Vision One?

Online Search

Why did you select Vision One over others?

• Great culture fit
• Good value for cost

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to test some NPD ideas with our current shoppers and those who are yet to purcase. We also wanted to understand usage and perception of the bakery market. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We presented back to the retailer who were really pleased with the results and the senior leadership team. We actioned a few key insights such as nameing of products. The products are yet to launch so we are looking forward to seeing some tangible sales results. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes at a quick speed.

What was your primary form of communication with Vision One?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were a great team, really engaging, and had great sessions with the respondents. 

Are there any areas for improvement or something Vision One could have done differently?

No all was fab. 

BACKGROUND

Please describe your company and position.

I am the Category Manager of a flatbread production company.

Describe what your company does in a single sentence.

The UK’s leading flatbreads company - passionate and expert bakers of flatbreads and other products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

Understand shopper preferences & drivers of purchase

SOLUTION

How did you find Vision One?

• Online Search
• Other

Why did you select Vision One over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Vision One to conduct Market Research with the objective of better understanding shopper purchasing behaviour and attitudes towards specific categories in UK retail and exploring a range of new product concepts for consumer acceptance and usage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Vision One provided a very detailed report of the key objectives of the research project delivering rich insights and well summarised information. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. The team was flexible and demonstrated a very high level of expertise throughout, always delivering in full and on time.

What was your primary form of communication with Vision One?

Virtual Meeting

What did you find most impressive or unique about this company?

The communication between Vision One and their clients is second to none.

Are there any areas for improvement or something Vision One could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Director of Product and Operations of G Touring

Describe what your company does in a single sentence.

Tour Operator offerring escorted holidays in the mature traveller sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

Understand customer perceptions to our product offering

SOLUTION

How did you find Vision One?

Online Search

Why did you select Vision One over others?

Proffessiopnal pitch

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A qualitative research project talking to 12 focus groups made up of loyal customers, single transactioners and non purchasing aware potential customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Presentation to senior management team supporting and highlighting opportunities for product deveopment 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very prompt in delivering a project that required a six-week window from commencement.

What was your primary form of communication with Vision One?

Virtual Meeting

What did you find most impressive or unique about this company?

A pleaseure to deal with, always friendly and calm whilst working to tight deadlines

Are there any areas for improvement or something Vision One could have done differently?

Very pleased with process and outcome

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a consumer products company 

Describe what your company does in a single sentence.

Manufacture mattresses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• brand tracking
• market research

SOLUTION

How did you find Vision One?

Referral

Why did you select Vision One over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Vision One were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vision One completed our first ever brand tracking project, encompassing assessment of the brand awareness and perceptions in market, competitor comparisons, and advice for future action.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the brieiing process, Vision One added their expertise to define the objectives. The outcome was a comprehensive report to define brand awareness and consumer perceptios.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A fully responsive team that worked around all requirements. The project ran to exact timeframes planned and executed by Vision One. 

What was your primary form of communication with Vision One?

Virtual Meeting

What did you find most impressive or unique about this company?

The understanding of market research is extensive and they were proactive in adding to the brief and planning the project, not all agenceis do this. The team was also knowledgeable, proactive, always accessible, and on hand to answer questions.

Are there any areas for improvement or something Vision One could have done differently?

none on this project

BACKGROUND

Please describe your company and position.

I am the Data & Analytics Director of Network Digital Marketing

Describe what your company does in a single sentence.

Digital marketing company running discount schemes for key workers in the UK.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vision One to accomplish?

• Brand tracking research

SOLUTION

How did you find Vision One?

Online Search

Why did you select Vision One over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Vision One’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Regular brand tracking research helping us to understand our brand health and how consumers view us and our competitors. Analysis and presentation of results, plus recommendations to help us improve our brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Survey results
• NPS
• Brand health

Describe their project management. Did they deliver items on time? How did they respond to your needs?

String project management and great communication regarding delivery times, with the project running smoothly and on time. The Vision One team was proactive in suggesting survey amends, ensuring we get the most from each wave.

What was your primary form of communication with Vision One?

Virtual Meeting

What did you find most impressive or unique about this company?

The Vision One team makes sure they understand our business and our objectives. They deliver results with a proactive and collaborative approach.

Are there any areas for improvement or something Vision One could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

I'm a Product Marketing Manager for a global public services software provider

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vision One?

We were looking for end user research for a prototype mobile app

SOLUTION

How did you select this vendor?

Vision One came highly recommended by a colleague.

Describe the scope of their work in detail.

After discovery meetings Vision One designed a discussion guide and conducted a series of focus groups. The output was a detailed report which provided invaluable insight and will inform our next product design phase.

What was the team composition?

We worked closely with the head of qualitative, with additional resource including at director level.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our prototype has been validated and improved as a result of the exercise.

How effective was the workflow between your team and theirs?

Highly effective - weekly meetings and all agreed timescales kept.

What did you find most impressive about this company?

They really took the time to understand our requirements and objectives, they also confidently challenged us in the right places.

Is there any area for improvement or anything that could have been done differently?

None.