VDS Digital

BACKGROUND

Please describe your company and position.

 I am the COO of a cloud services company.

Describe what your company does in a single sentence.

Our company empowers software companies (ISVs) to successfully navigate, launch, and scale within cloud marketplaces like Google Cloud, AWS, and Azure through strategic guidance and hands-on execution support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VDS Digital Agency to accomplish?

• Build Marketing Architecture
• Build Brand Awareness
• Gain traction with Ads

SOLUTION

How did you find VDS Digital Agency?

Referral

Why did you select VDS Digital Agency over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work:

Objective:
Position our company as a bold leader in the Hyperscaler Marketplace space by launching comprehensive UX marketing and lead-generation initiatives.

Key Deliverables

1.Content Strategy & Production

-Social media content, blogs, newsletters, eBooks
-Repurposing content across multiple platforms (email, podcast, blog)
-Market education materials to simplify ISV marketplace challenges

2. Website Strategy

-Full redesign using WordPress + Elementor
-UX optimization to align user flow with marketing goals
-SEO implementation to boost organic reach

3. Webinars & Events

-Our company hosts; VDS supports with planning, promotion, and execution
-Lead capture and engagement via events and webinar follow-up

4. Advertising & Lead Generation

-Paid ad campaigns focused on cost-per-lead efficiency
-Development of capture workflows (email, text, chat) using Mailchimp and other tools

5. Community & Networking

-Press releases and strategic networking within the cloud community
-LinkedIn newsletter and engagement efforts

6. Strategic Planning & Reporting

-Initial 2-week strategy sprint including content/data gathering
-KPI analysis and campaign optimization starting Week 7
-Weekly budget and progress reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Anaylitics and KPIs delivered weekly showed improved website performance scores, longer scroll depth, and more traffic. Social platform posts gained interaction and impressions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VDS maintained a collaborative project management approach, holding weekly strategy meetings and leveraging shared tools to track deliverables and timelines. VDS Digital Agency was responsive to our evolving needs, adapting campaigns and priorities as needed. While some high-effort items required more time, most deliverables were met on schedule and aligned with the agreed roadmap.

What was your primary form of communication with VDS Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found the intricate marketing planning/map very impressive. Every detail and next step was laid out and added to the evolving roadmap upon completition.

Are there any areas for improvement or something VDS Digital Agency could have done differently?

While some items were not completed, it was a matter of time and budget restraints that did not allow for completion.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of DailyBreath

Describe what your company does in a single sentence.

DailyBreath is a cloud based SAAS company delivering personalized environmental insights for better health outcomes with a mobile app available in the App Store and via Google Play that helps people to track symptoms, pinpoint their triggers, and reduce potential health impacts. 

It's about the Air YOU Breathe, and YOUR health!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VDS Digital Agency to accomplish?

• Revised and unified branding
• Coordinated Blogging and Social Media
• Monetizing Thought Leadership and Affiliate Partnering

SOLUTION

How did you find VDS Digital Agency?

LinkedIN

Why did you select VDS Digital Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Needed Genuine Partner

How many teammates from VDS Digital Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The initiat deliverable was a revised logo, color scheme, font, mood board, and headline banner for blog and social media sites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I'm extremely pleased with the revised logo, recognizing that branding is evolutionary. I am pleased we have progressed quickly and we are matching vision with execution. VDS Digital Agency is my execution partner in making DailyBreath a financial success in 2024

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very prompt in their iterations which accelerates getting to a product that responds to my needs while accomodating new ideas and their expertiese.

What was your primary form of communication with VDS Digital Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Ginny is attuned to business success and, therefore, all activities are viewed in the context of advancing towards monetizing the work, translating all activity into revenue growth.

Are there any areas for improvement or something VDS Digital Agency could have done differently?

As my execution partner, we need to strive to focus on clear objectives. I am guilty of being distracted and diffusing my focus, so I need VDS to keep me laser focused on driving revenue growth.

BACKGROUND

Please describe your company and position.

I am the Founder of MustWants

Describe what your company does in a single sentence.

PropTech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VDS Digital Agency to accomplish?

• Increase customer awareness

SOLUTION

How did you find VDS Digital Agency?

Online Search

Why did you select VDS Digital Agency over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Services 
Social Media Management: 

• Content Creation & Scheduling: Craft and schedule a month's worth of captivating content using "Later". This includes designing visually appealing graphics and videos on Canva and other tools. 
• Platforms Covered: Instagram, Facebook, X, Pinterest, LinkedIn, and YouTube. 
• Strategy & Reporting: Implement a bespoke content strategy tailored to MustWants' brand, followed by bi-weekly meetings and reports for strategy refinement. 
• Client Collaboration: MustWants will have direct access to "Later" for content review and approval. 
• Time Allocation: 12-14 hours. 

Paid Advertising: 

• Budget Management: Execute a strategic advertising campaign with a $100 budget included, focusing on growth and engagement. 
• Performance Analysis: Provide a comprehensive report at the end of the campaign, detailing key metrics and insights. 
• Benefits of December Launch Services: Social Media Management: Increases brand visibility across multiple platforms. Enhances audience engagement and interaction. Strengthens and maintains brand identity consistency. 
• Paid Advertising: Expands the brand's reach to targeted audiences. Drives targeted traffic for better user acquisition. Boosts brand awareness and fosters initial market penetration. 

2024 Ongoing Marketing Services 

Scope of Services Enhanced Social Media Management: 

• Increased Commitment: Expand social media efforts with up to 20-22 hours of dedicated work per month. 
• Cost: $1,500 per month. 

Scaled-Up Paid Advertising: 

• Bigger Reach: Escalate the advertising budget to $500 per month, enabling broader and more impactful campaigns. 
• Cost: Included in the monthly fee. 

• Email Marketing: Mailchimp Setup: Design and implement a Mailchimp journey to reengage home buyers. 
• Campaign Creation: Develop targeted email campaigns that resonate with your audience. 
• Regular Reporting: Bi-weekly reports to track email campaign performance and engagement. 
• Cost: $1,000 per month. (Mailchimp subscription and email collection handled by MustWants) 

Benefits of Ongoing Services Starting January: 

• Enhanced Social Media Management: Sustains and grows social media presence continuously. Ensures consistent audience engagement and increases follower base. Builds a robust, interactive online community around the brand. 
• Scaled-Up Paid Advertising: Allows for broader market reach and increased visibility. Enhances conversion rates through targeted advertising strategies. Optimizes advertising performance for a higher return on investment. 
• Email Marketing: Strengthens customer relationships through personalized communication. Increases customer retention and encourages repeat engagement. Drives targeted and effective marketing directly to the user's inbox.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ongoing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ongoing

What was your primary form of communication with VDS Digital Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They have the passion to solve hard problems.

Are there any areas for improvement or something VDS Digital Agency could have done differently?

Excelling in every aspect. Looking forward to continuing the positive results

BACKGROUND

Please describe your company and position.

I am the CEO of Virginia Lung

Describe what your company does in a single sentence.

Virginia Institute of Lung Diseases (d/b/a Virginia Lung) currently operates in the state of Virginia. We provide pulmonary related care in the inpatient and outpatient departments. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VDS Digital Agency to accomplish?

• Build a brand
• Build a reputation
• Get more referrals

SOLUTION

How did you find VDS Digital Agency?

Referral

Why did you select VDS Digital Agency over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

VDS helped us with marketing strategis - particularly online. They helped us optimize our website, expand our online presence and build our brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in the number of patients in the clinic. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time. 

What was your primary form of communication with VDS Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by the team's constant communication and timely delivery of the items. 

Are there any areas for improvement or something VDS Digital Agency could have done differently?

VDS does a great work with marketing the company and branding it. Highly recommended. 

BACKGROUND

Please describe your company and position.

I am the founder and CEO of the company. 

Describe what your company does in a single sentence.

Executive coaching and training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VDS Digital Agency to accomplish?

• Create a Website to increase brand awareness
• Set up a marketing strategy leveraging client's LinkedIn network

SOLUTION

How did you find VDS Digital Agency?

LinkedIn

Why did you select VDS Digital Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from VDS Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a brochure-ware website using WordPress and Elementor with an off-the-shelf theme.
• Create a Dripify automation sequence for prospecting on LinkedIn.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website built within the pre-determined timeline. Website populated with pre-written content. 
• Dripify setup with working sequence of messages and decision tree. 
• Continued expansion of LinkedIn network of qualified prospects.
• Number of LinkedIn messages and interactions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VDS used an online portal for project timeline, task management, and messaging communications. Ginny was my primary contact and managed all communications professionally, explored my requirements, and tailored their services to my needs. The team missed a couple of minor daily projected milestones, but they met the overall timeline and delivered a website that works very well, including great performance and monitoring features.

What was your primary form of communication with VDS Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ginny definitely knows her craft and was able to tailor their services to my needs. I'm more technical than most customers and she was able to answer my many questions and keep the effort focused on the most important deliverables. I was so satisfied with website development that I re-upped to do the Dripify campaign and will likely continue to engage for integration with CRM and an email newsletter.

Are there any areas for improvement or something VDS Digital Agency could have done differently?

Not really

UPDATED REVIEW

• Create a Website for the START Group to increase brand awareness
• Set up a marketing strategy for the START Group leveraging client's LinkedIn network

• Pricing fit our budget
• Great culture fit
• Personal touch

• Website design and content created in Wordpress with Elementor. 
• Dripify configuration for client prospecting on LinkedIn. 
• VDS created a beautiful working website with the structure and textual content I supplied. 
• VDS created a Dripify automation sequence with the LinkedIn messaging that I provided.

• Number of leads still ongoing
• Number of LinkedIn messages and interactions