Vallo Media

BACKGROUND

Please describe your company and position.

I am the Principal Consultant of Zyos Group

Describe what your company does in a single sentence.

We build solutions for SMB's on top of AI to serve their Innovation and Customer Growth Needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vallo Media to accomplish?

• Launch a successful rebrand for Lillio.

SOLUTION

How did you find Vallo Media?

• Online Search
• Referral

Why did you select Vallo Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Vallo Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Rebranding
Brand Discovery and Audit

Conduct a brand audit to analyze Lillio's current market position, strengths, weaknesses, opportunities, and threats.
Research competitors and target audience to define Lillio’s unique selling proposition (USP).
Align on brand vision, mission, values, and goals.
Brand Identity Development

Redesign logo, color palette, typography, and other visual assets.
Create a comprehensive brand style guide.
Update messaging framework, including tagline, tone of voice, and key messages.
Content Refresh

Rewrite web copy, social media bios, and other branded content to reflect the new identity.
Develop an FAQ or press release explaining the rebrand to existing customers.
Rebranding Rollout

Update all online and offline assets, including website, social media profiles, email signatures, and marketing collateral.
Plan and execute a communication strategy to announce the rebrand to stakeholders, customers, and the media.
 
Phase 2: Launching Paid Media
Strategic Planning

Define paid media objectives aligned with business goals (e.g., lead generation, brand awareness, conversions).
Identify target audience segments and their behavior across digital channels.
Allocate budget across platforms (Google Ads, Meta Ads, LinkedIn, etc.) and campaign types.
Creative Development

Design visually compelling ad creatives aligned with the new branding.
Write persuasive ad copy that reflects the updated brand voice.
Produce video ads or other dynamic formats for high-impact platforms.
Campaign Setup

Build audience segments using customer personas and analytics insights.
Implement pixel tracking and UTM parameters for accurate attribution and performance measurement.
Create and structure campaigns with appropriate ad groups, keywords, and bidding strategies.
Platform Management

Launch campaigns on selected platforms (Google Ads, Meta Ads, LinkedIn, etc.).
Set up A/B tests for creatives, audience targeting, and messaging.
Ensure landing pages align with campaign goals for a seamless user experience.
Performance Monitoring and Optimization

Track key performance indicators (KPIs) such as click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
Continuously refine campaigns based on performance data.
Reallocate budget to high-performing channels and ads.
Reporting and Insights

Provide weekly or bi-weekly reports on campaign performance.
Share actionable insights and recommend adjustments for ongoing success.
 
Phase 3: Integrated Campaign Rollout
Email and Organic Integration

Launch an email marketing campaign to complement paid efforts.
Align organic social media posts with paid media for a cohesive brand presence.
Partnerships and Influencer Marketing

Explore partnerships or influencer collaborations to amplify the reach of paid campaigns.
Retargeting Strategy

Create retargeting campaigns to re-engage website visitors and cart abandoners.
Develop custom audiences from CRM data for high-converting segments.
 
Timeline
Rebranding: 6-8 weeks
Paid Media Launch: 4-6 weeks
Ongoing Optimization: Continuous
Deliverables
Rebranded logo, style guide, and messaging framework.
Campaign strategy document, creatives, and ad copy.
Monthly performance reports and optimization plans.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rebranding Outcomes
Brand Awareness

Target Metric: Increase brand recognition by X% (as measured by surveys or brand recall tests) within 6 months post-rebrand.
Benchmark: Growth in website traffic from branded keywords by X%.
Engagement

Target Metric: Increase social media engagement rates (likes, shares, comments) by X% within 3 months of rebranding rollout.
Benchmark: Improvement in email open and click-through rates for rebranded communications.
Customer Perception

Target Metric: Achieve at least X% positive sentiment in customer feedback and online reviews after the rebrand announcement.
Benchmark: Reduction in bounce rates on the updated website by X%.
 
Paid Media Outcomes
Traffic Generation

Target Metric: Drive X% increase in website traffic within the first 90 days of paid media launch.
Benchmark: Achieve a cost-per-click (CPC) of $X or below across platforms.
Lead Generation

Target Metric: Capture X leads per month through landing pages tied to paid media campaigns.
Benchmark: Maintain a cost-per-lead (CPL) of $X or below.
Conversion Rates

Target Metric: Achieve X% conversion rate from paid media campaigns (e.g., form submissions, purchases).
Benchmark: Improve average cart value or purchase frequency by X%.
Return on Ad Spend (ROAS)

Target Metric: Maintain a ROAS of at least X:1 within the first 3 months of campaigns.
Benchmark: Increase ROAS to X:1 within 6 months as optimizations are implemented.
Audience Engagement

Target Metric: X% increase in engagement metrics (CTR, video completion rate) across ad platforms.
Benchmark: Retargeting campaigns to generate X% of total conversions.
Brand Search Growth

Target Metric: X% growth in branded search volume on Google Ads within 90 days.
Benchmark: Improved quality score on branded search ads due to increased relevancy.
 
Integrated Outcomes
Customer Acquisition Cost (CAC)

Target Metric: Lower CAC by X% over a 6-month period through efficient campaign management.
Benchmark: Increase customer lifetime value (CLTV) relative to paid media costs.
Organic and Paid Synergy

Target Metric: X% uplift in organic traffic and social media followers attributed to paid media campaigns.
Benchmark: Higher engagement rates on organic posts aligned with paid media themes.
Email Campaign Impact

Target Metric: Achieve an X% open rate and Y% click-through rate on email campaigns supporting paid media efforts.
Benchmark: Growth in email list size by Z% due to campaign-driven opt-ins.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vallo Media project management exceeded expectations, delivering all items on time and often ahead of schedule. Their team demonstrated exceptional organization and attention to detail, ensuring every aspect of the project was managed seamlessly. They maintained clear and consistent communication throughout, proactively addressing our needs and adapting to any changes or feedback with remarkable flexibility.

What truly stood out was their responsiveness—any questions or concerns were met with immediate and thoughtful solutions, showcasing their commitment to our success. Their ability to prioritize our goals and anticipate our requirements made the process not only efficient but also enjoyable. Their dedication to excellence and client satisfaction was evident in every interaction and deliverable.

What was your primary form of communication with Vallo Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Vallo Media was their ability to combine creative innovation with data-driven strategies. Their team exhibited a deep understanding of how to craft campaigns that not only captured attention but also delivered measurable results. The seamless integration of cutting-edge technology, compelling storytelling, and a personalized approach set them apart in the industry.

What was particularly unique about Vallo Media was their commitment to truly understanding our brand and audience. They didn’t just provide generic solutions; instead, they tailored every aspect of their work to align perfectly with our goals. Their collaborative spirit and unwavering dedication to excellence made them not just a service provider but a true partner in our success.

Are there any areas for improvement or something Vallo Media could have done differently?

Vallo Media truly excelled in their communication and project updates, which kept us well-informed throughout the process. If there’s any room for refinement, perhaps offering a slightly more streamlined method for tracking progress—such as a shared dashboard—could enhance what is already a very effective approach. This is more of a suggestion than a critique, as their dedication to keeping us in the loop and ensuring transparency was greatly appreciated and instrumental to the project’s success.