Upward Engine

BACKGROUND

Please describe your company and your position there.

I am the Corporate Digital Marking Specialist for Academy Mortgage Corporation based in Salt Lake City, UT. We have over 300 branches across the US. I am over all digital marketing strategy and initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

Mainly SEO and retargeting ads. We had our corporate website rebuilt and needed a larger web presence. Our old site wasn't getting enough traffic and engagement and we wanted to remedy that. The first step was increasing our rankings on Google. Previously we were using a DIY platform for SEO. We found that it was convoluted and expensive. The results weren't getting us where we wanted to be. I had known of SEO Werkz for many years and knew they would be a better fit for our digital needs.

What were your goals for this project?

Our goals were to increase traffic to our corporate website, hoping that this would ultimately translate into leads for our branches nationwide.

SOLUTION

How did you select this vendor?

I had worked with SEO Werkz in the past and knew the top-tier service they offered. I had seen their program work and wanted to bring them on to help us in obtaining our goals. We had considered other 'big box' solutions such as Moz and a couple larger agencies we found. None of those other solutions offered the tailored service and had the type of program that SEO Werkz does.

The choice was clear once we brought them in and went over our ideas together. The Director of Marketing and myself were involved in the decision making and decided to sign up just days after our initial meeting with SEO Werkz.

Describe the project in detail.

The general scope of the project was to take our newly designed corporate website and get it out to the masses. Recommendations were made by SEO Werkz and I implemented some on-site edits and technical SEO changes (that pertained to Google Search Console error fixes).

At the guidance of SEO Werkz we got all of our issues resolved and are currently developing content for deployment and beginning our link building stage. The results are already showing. Our retargeting ads are already generating leads for us that have led to funded loans for people.

What was the team composition?

The size of the team has stayed the same. I work directly with the president/CEO of SEO Werkz as well as the Director of SEO and Director of Paid Search.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With our retargeting campaign, we are seeing conversions already. in the month of July 2019, we saw great results with 374,213 impressions, 735 clicks and 19 conversions. With our SEO campaign we are starting at a local level first ranking our highest producing regions first. In those regions that include UT, AZ, CO and the Pacific Northwest, we are already ranking for over 100 new keywords we weren't even on the map for prior to the start of this campaign. Our web traffic is up and we've only just begun.

How effective was the workflow between your team and theirs?

Very effective. Their response time is great and the level of service is top-notch. Whether it's over email, phone, in person or text, I'm always able to get in touch to collaborate or get questions answered. When requests are made to their team, those requests are handled and we're given frequent updates on the status of project goals.

What did you find most impressive about this company?

The service. It can be hard to find a company who you feel really listens to you and works with you. That's what we've found in SEO Werkz. Getting that "white glove" treatment is one of the biggest reasons we intend to stay with them for the foreseeable future. Other vendors we've worked with paled in comparison, in this regard specifically.

Are there any areas for improvement?

None that I can think of at this time.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Phoenix Deposition Services, which is a court reporting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

We were looking to rewrite and restructure our entire website, as well as to have extensive SEO work done to the content.

What were your goals for this project?

To have a complete overhaul of our website and rank first on all of our keywords and search terms. That would enable us to bring in new business locally and out-of-town.

SOLUTION

How did you select this vendor?

We’d worked with SEOWerkz in the past and had gotten the desired results.

Describe the project in detail.

We submitted the new content for the website and then had several phone conversations to coordinate and discuss any changes that needed to be made. They also wrote several guest blogs per month and kept us one step ahead of our competition.

What was the team composition?

We mainly work with Brian (Director of SEO Strategy, SEO Werkz) and his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re very pleased with the outcome of the website and the results of our SEO campaign. We went from ranking 3–5 on some keywords to a consistent number one for all of our desired keywords.

How effective was the workflow between your team and theirs?

They showed outstanding commitment to reaching our goals and very effective communication. As soon as we sent an email, we could expect a response within a few hours. They were also very punctual regarding phone meetings.

What did you find most impressive about this company?

We’re most impressed by the results: we got exactly what we asked for and more and they not only met but exceeded our expectations. We developed a working relationship with our account manager who took the time to get to know our industry and meet our campaign’s needs and goals.

Are there any areas for improvement?

We wouldn’t change a thing.

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing specialist at Revere Health, an independent and physician-owned multi-specialty clinic in Utah with 200+ physicians.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

We don't have the bandwidth to do SEO in-house so we outsourced SEO Werkz to help with SEO, PPC, and digital campaigns as well as occasional web design and development projects.

What were your goals for this project?

Our goal for the majority of our campaigns is to increment our patient volume.

SOLUTION

How did you select this vendor?

I wasn’t part of the selection process as I came in after they have been hired.

Describe the scope of their work in detail.

They work with the budget they’re given and guide us through the best way to disperse that budget for the best outcome. We provide the copy since healthcare is a difficult field to write copy for. Once that’s done, SEO Werkz executes the PPC, SEO, retargeting, or social campaigns that were approved. They've also fixed a lot of issues that we had on our website with our previous agency.

What was the team composition?

I work closely with about five of their team members. Overall, I've worked with eight people from SEO Werkz. It usually varies depending on the campaign that we are working on at the moment.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With SEO Werkz's help, the majority of our SEO campaigns have targeted keywords that have brought our listings up to the first page, if not the first listing on Google, Yahoo, and Bing. The PPC campaigns have at least doubled our click-through rate and physicians have basically made back all of the money that they've spent to do the campaigns and more. It's great that SEO Werkz has made it so easy to track these numbers through the dashboards and reports that they update in real-time. We’re able to see how the campaign is doing at our convenience.

How effective was the workflow between your team and theirs?

We stay connected throughout the day using Slack, and that's been amazing. It gives us the ability to be in constant contact even though we aren't all in the same office. We have our bi-weekly calls which also allow us to communicate the things that are difficult to explain through text, and gives them the time to give us a quick update on all of our campaigns.

What did you find most impressive about this company?

I find it very impressive that SEO Werkz’s CEO is able to balance out his time to give each client the attention that they need, and constantly works to build a better process to improve his company.

Are there any areas for improvement?

There have been few issues with content creation that could be improved, as well as how they are managed. We addressed those issues and SEO Werkz took the feedback and quickly worked on a solution.

BACKGROUND

Please describe your company and your position there.

Deseret Digital Media operates a range of digital media properties. I'm the senior marketing manager some of them, and I oversee our overall marketing strategy and plan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

We hired them to help us run campaigns around PPC, Display, YouTube, UAC, etc. in Google Ads efficiently. We needed someone who would not only launch campaigns but optimize them and come to us with new ideas.

What were your goals for this project?

To run efficient PPC and SEO campaigns in a timely manner and see results within very strict KPIs. We wanted their expertise to help shape our overall strategy.

SOLUTION

How did you select this vendor?

They were selected before I joined the company, but we've kept them for more than two years because they're incredibly smart, agile, dependable, and the price is competitive.

Describe the scope of their work in detail.

They were tasked with running PPC and SEO campaigns for more than eight different verticals. We put them in charge of execution as well as day-to-day management. There were very specific and somewhat difficult KPIs that we required they meet.

What was the team composition?

I work very closely with them on a daily basis, communicating about results and opportunities constantly. We connect over email, Slack, and frequent in-person visits.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we launched with SEO Werkz, they've increased our website traffic and app installs significantly. They've been able to get our overall cost-per-click rates down and increase conversion rates.

How effective was the workflow between your team and theirs?

It's incredibly strong and the lines of communication are excellent. They let us know when they needed something or if there's a problem or concern with current and upcoming campaigns. They also make frequent on-site visits to review performance and strengthen the relationship.

What did you find most impressive about this company?

The speed and quality of their work deserve A+. I've worked with many agencies and SEO Werkz is the first to which I've willingly handed over the reins and trusted them completely.

I've never once felt the need to micromanage them, and I'm totally confident in their knowledge and expertise. I can count on them to do a great job and be proactive with new ideas.

Are there any areas for improvement?

I have no negative things to report.

BACKGROUND

Please describe your company and your position there.

Deseret Digital Media owns some of Utah's most prolific brands: KSL.com, KSL Cars, KSL Homes, Utah.com, KSL Jobs, and many more. I direct the marketing efforts for KSL Cars and KSL Homes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

KSL Homes was a product never before marketed, so we needed to start from scratch on our SEM campaigns. I worked with SEO Werkz to define the Ad Groups, different strategies, keywords, copy, etc. to get this off the ground.

What were your goals for this project?

We wanted to get the campaigns live as quickly as possible and it's a lot of work to get something like that done from zero and we did it in less than a week.

SOLUTION

How did you select this vendor?

SEO Werkz manages our SEM campaigns on a larger scale for all product verticals and they have a lot of skill and acuity when it comes to staying on top of Google and current trends/needs.

Describe the project in detail.

KSL Homes was entering the market for the first time. It needed a strong PPC presence to compete with large incumbents and we needed to capitalize on the buying/summer season and the search volume available.

What was the team composition?

Myself and Jordan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns are active and improving each day--working toward a steady level for us to understand realistic KPIs, etc.

How effective was the workflow between your team and theirs?

Very easy to work with. Jordan is quick to respond, answer and ask questions and using Slack is smooth.

What did you find most impressive about this company?

They definitely have relevant expertise.

Are there any areas for improvement?

I think creative copy is always needed with our PPC ads and some time devoted to that is always a benefit.

BACKGROUND

Please describe your company and your position there.

I’m the communications coordinator for a large physician-owned, multi-specialty clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

We hired them to help our marketing team with several aspects of digital marketing, including content creation, SEO, social media marketing, PPC, and web development.

What were your goals for this project?

Each campaign had different specific goals, but generally, to bring in more patients.

SOLUTION

How did you select this vendor?

Our marketing director had worked with SEO Werkz previously.

Describe the scope of their work in detail.

SEO Werkz designed separate campaigns for each doctor and clinic location that was interested in digital marketing. They provide content for the campaigns and have worked with us on improving the functionality of our website.

Their recommendations are based on individual campaign needs and they share the data and campaign success with us through a combination of online, interactive dashboards, and static reports.

What was the team composition?

We work with 6–8 people regularly and are in constant contact through Slack.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The organic traffic to our website has dramatically increased as a result of their campaigns. Many of our individual campaigns for physicians and clinic locations have reported an increase in patient volume too.

How effective was the workflow between your team and theirs?

We use Slack to communicate, which is great because we’re able to keep in touch regarding several different aspects of our project without hundreds of emails back and forth. They’re always very quick to respond and they try hard to meet our needs.

What did you find most impressive about this company?

They’re extremely accessible and always eager to help. Any time we've hit a snag, they're quick to address our concerns and find ways to fix the problem.

Are there any areas for improvement?

We've had some issues with the quality of the content in terms of grammatical errors or medically inaccurate statements. However, after discussing these concerns with the team, they made significant efforts to improve.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing & Communications at Revere Health, the largest independent physician-owned multi-specialty clinic in the state of Utah.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

We hired SEO Werkz to build and execute all the digital marketing campaigns for our physicians and clinics. This includes a mix of SEO, PPC, retargeting, social media, and content marketing. They also host and maintain our website and provide web design services as needed.

What were your goals for this project?

The goals vary by provider and clinic, but generally are centered around increasing patient volumes in the clinic for new and existing providers.

SOLUTION

How did you select this vendor?

I have worked with the owner of SEO Werkz in the past and found the company to be honest and hard working, providing excellent service and a wide array of products. After working with a different digital marketing company that did not meet our expectations and seemed to consistently overcharge and under-deliver, I made the decision to switch.

Describe the scope of their work in detail.

SEO Werkz provides strategic direction and budget recommendations for new projects, creates all of the content and collateral, and provides us with reporting and analysis of all of our campaigns, including real-time dashboards that are easy to read and digest even with a physician audience that has limited time and limited understanding of digital marketing.

What was the team composition?

We work on an ongoing basis with about 8 team members from SEO Werkz. The size of the team varies based on the scope of the campaign for each of our clinics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In all of our SEO campaigns, the targeted keywords have reached the first page and in 95% or more we see those keywords in the top 3 for Google, Bing, and Yahoo search engines. We have also seen a significant increase in traffic to the Revere Health website, going from an average of 16,000 unique visitors per month in December 2016 to more than 300,000 unique visitors to our website in the early part of 2019, a 1900% increase. Most of the PPC and social media campaigns have CTRs two to 10 times the average.

How effective was the workflow between your team and theirs?

SEO Werkz has workflows that facilitate many campaigns running at the same time, with simple forms to initiate new campaigns, and real-time dashboards as well as monthly reporting for continuous feedback. We also use Slack as a communication tool between members of their team and ours to enable quick conversations and cut down on emails back and forth.

What did you find most impressive about this company?

They are honest and will work hard for any and every client. They understand some of the frustrations that clients have experienced with other digital marketing companies (being overcharged, getting poor quality work, lack of reporting, lack of accountability) and make sure that their clients don't experience those issues. They are also very accessible, including the top leadership.

Are there any areas for improvement?

Quality content for our physicians (content that is medically accurate and informative) has been a challenge in the past, but every time that we have experienced a problem, their team has quickly addressed it. We also had some issues in the past with learning that some campaign deliverables were not provided, and we didn't learn about that until we discovered it on our own. However, as soon as the problem was discovered, SEO Werkz quickly provided a credit or refund on work that was paid for and not provided.

BACKGROUND

Please describe your company and your position there.

I’m the senior brand manager for Deseret Digital Media. Our company is made up of different brands spanning from traditional digital classifieds verticals such as cars, homes, and jobs to stand alone travel and senior care websites. My role is to set marketing strategies and execute campaigns across multiple marketing channels for several products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

Due to resource constraints and not having the knowledge base in-house, we needed to hire an external resource for all of our PPC search, universal app, and video campaigns. 

What were your goals for this project?

In addition to increasing our brand awareness, we needed an effective direct response channel. We wanted to increase our KPIs in terms of traffic and conversion rates based on specific goal parameters.

SOLUTION

How did you select this vendor?

They were a referral from a previous employee.

Describe the project in detail.

SEO Werkz generally starts each campaign with a meeting for us to communicate our goals. Then they conduct the necessary research to identify core needs and make recommendations.

Once a campaign is launched, we meet regularly to review campaign performance and to discuss optimization. We also talk about prospective campaigns, and they keep us informed on new techniques available that may be of benefit to us.

What was the team composition?

Our main point of contact is their Director of Paid Search. The owner and several other team members are often directly involved as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through their campaign management, we've been able to streamline our marketing and have seen improvements in the KPIs we’re tracking. We've also been able to consistently hit our ROI goals. The confidence I have in their abilities helps to alleviate stress and provides more time for me to concentrate on other priorities. SEO Werkz has been great about finding creative and effective solutions to meet our specific challenges.

How effective was the workflow between your team and theirs?

SEO Werkz is quick to respond both to our needs and industry changes. We communicate regularly and they’re always attentive to our needs. They stay up to date on industry news and trends and make good recommendations based on experience and expertise.

What did you find most impressive about this company?

Their attentiveness and quick response time is stellar. SEO Werkz maintains an open dialogue and I feel that they have our best interests in mind. Their ability to research, execute, and optimize our campaigns successfully has been vital to our business growth.

Are there any areas for improvement?

They’re open to our feedback with appropriate and timely responses.

BACKGROUND

Please describe your company and your position there.

We're an ecommerce company thriving in an extremely competitive market. I'm the Director of Accounting/COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

Development of a new ecommerce website and ongoing SEO work.

What were your goals for this project?

Create a website that enhances the customer's experience, is mobile friendly, and organically ranks by Google and other search engines within the top three spots.

SOLUTION

How did you select this vendor?

SEO Werkz was recommended to us by another company that utilizes their expertise.

Describe the project and the services they provided in detail.

They designed, developed, configured, and launched a new ecommerce website that offers over 3,000 products. The primary focus of the project was enhance the customer's shopping experience by making it quick and easy for them to find the product(s) they are looking for. The project included everything from new branding to SEO optimization.

What was the team composition?

We worked directly with 3 individuals from SEO Werkz. There were other working members of the team that we never met nor had direct contact with. Meetings were always focused and productive.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The new site has just launched. It is functioning as designed. We don't have any quantitative data at this point.

How was project management arranged and how effective was it?

The website development and SEO optimization each had their own project manager. Each would reach out to us as needed. Meetings were always focused and productive.

What did you find most impressive about this company?

Their technical abilities are expansive and encompassed all our needs. They were able to take complex issues and find solutions native to the website platform rather than having to do custom programing. This is important to us in keeping the site secure and current with updates.

Are there any areas for improvement?

Everything went as presented and planned. There's nothing I could suggest for areas of improvement.

BACKGROUND

Please describe your company and your position there.

I am the practice administrator for a personal injury law firm, Law Offices of William R. Rawlings

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Werkz?

After working for many years with a previous SEO company without seeing any change in our website traffic or internet-based leads, we interviewed several SEO companies to find a better fit. We were immediately impressed with the level of customer service provided by SEO Werkz and straightforward strategies designed to meet our specific goals.

What were your goals for this project?

Our goal with SEO Werkz was to update and legitimize our website while doubling our internet-based leads. We also wanted a closer working relationship with our SEO company than previously, with regular meetings to ensure goals were met.

SOLUTION

How did you select this vendor?

We were introduced to SEO Werkz through one of their employees, who met with a member of our firm. After reviewing their portfolio and customer reviews, we added them to the list of potential candidates to be interviewed. Their presentation was thorough and to the point—the clear choice. In addition to being well-prepared for the task at hand, the company is locally based, which was a priority for our firm.

Describe the project in detail.

We had several meetings designed to better communicate the values and goals of our business and translate them into a comprehensive internet marketing strategy. We also revised the website several times over the course of those meetings to ensure that it operated effectively and accurately represented the firm. SEO Werkz collected information on case types, past results/strategies, and employee-based strengths/weaknesses to provide us with several tailored options.

What was the team composition?

We met with the entire team working on our account several times at the start of the project. Currently, for our monthly meetings, we meet with the Director of Client Relations. Daphne is fantastic and always provides excellent solutions to any new challenges we present her with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rankings have improved greatly, and we are seeing months with more than double the average number of internet-based leads prior to SEO Werkz involvement. The team is extremely responsive to our requests and quickly implements any website changes, in addition to sending regular status reports.

How effective was the workflow between your team and theirs?

SEO Werkz provides excellent customer service. From the outset, we were clear that we were looking for a full-service internet marketing company, as we don't have anyone in-house to work on that aspect of our business. Their team handles everything.

What did you find most impressive about this company?

This company is great about setting realistic goals with their customers and meeting them. They are also upfront and transparent about what works and what doesn't.

Are there any areas for improvement?

We have been working with SEO Werkz for a little over a year and have nothing but great things to report so far!