Unbundl - Infinite Creations Private Limited

BACKGROUND

Please describe your company and position.

I am the Sr. Manager - Digital Marketing of Clove Dental

Describe what your company does in a single sentence.

Clove Dental, the largest network of dental clinics in India with over 500+ locations, has been dedicated to delivering global standards of dentistry since 2011, serving more than 2 million patients and conducting over 20 lakh treatments in the past 13 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• Our goal in hiring Unbundl - Infinite Creations Private Limited is to strengthen our digital presence by managing paid campaigns, improving organic search rankings through a robust SEO strategy, overseeing social media management for better engagement, handling creative creation, and providing technical support to drive higher conversions and overall brand growth.

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

more than 10

Describe the scope of work in detail. Please include a summary of key deliverables.

 Scope of Work for Unbundl - Infinite Creations Private Limited
1. Paid Campaign Management:

• Monthly Ad Budget: Manage a tailored monthly advertising budget to maximize ROI.
• Lead Generation: Implement targeted campaigns to generate high-quality leads.

2. Search Engine Optimization (SEO):

• Identify and optimize primary and hyperlocal keywords to improve organic rankings.

3. Website Technical Management:

• Performance Monitoring: Ensure fast load times and mobile optimization, addressing technical issues as needed.
• Analytics: Regularly analyze traffic and user behavior to report on key metrics.

4. Social Media Management:

• Content Creation: Develop and schedule engaging content across relevant platforms.
• Engagement Strategy: Increase audience interaction and brand awareness.

5. Creative Creation:

• Ad Creatives: Design eye-catching ad creatives consistent with brand guidelines.
• Content Development: Create compelling content for ads and social media.

Key Deliverables

Monthly Reports: Detailed reports on ad performance, lead generation, keyword rankings, and social media engagement.

Ad Campaigns: Launch and manage multiple campaigns each month.

SEO Strategy Document: Comprehensive strategy outlining keyword targets and optimization techniques.

Creative Assets: Supply a set number of ad creatives and social media posts each month.

Technical Updates: Regular updates on website performance improvements.

Key Performance Indicators (KPIs)

Ad Budget Utilization: Monitor monthly budget adherence and lead generation.

Lead Generation Targets: Measure leads generated against business requirements.

Keyword Rankings: Track primary and hyperlocal keyword performance.

Website Metrics: Analyze load times, bounce rates, and user engagement.

Creative Performance: Evaluate ad creatives based on engagement and conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project clearly demonstrate significant progress and success in several key areas:

Cost per Lead Reduction: We have achieved a consistent reduction in the cost per lead by 10-15% month over month, stabilizing at an optimal cost. This indicates that our paid campaigns have become more efficient, allowing us to acquire leads at a lower expense while maintaining quality.

GBP Profile Performance Increase: The performance of our Google Business Profile (GBP) has improved by 8-10% each month. This growth reflects enhanced visibility and engagement, driving more potential patients to our clinics.

Website Traffic Growth: We have successfully doubled our website traffic, indicating that our SEO strategies and content marketing efforts are effectively attracting more visitors. This increase in traffic can lead to higher conversion rates and more leads.

Dynamic Landing Pages Creation: We developed dynamic landing pages for our paid campaigns, tailored for all clinics, doctors, and treatment procedures. This customization enhances user experience and relevancy, likely contributing to improved conversion rates from our advertising efforts.

These measurable outcomes illustrate our project’s effectiveness in optimizing marketing efforts, reducing costs, increasing visibility, and ultimately driving growth for our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach taken by Unbundl - Infinite Creations Private Limited has been highly effective and commendable. They consistently delivered all promised items on time, demonstrating their commitment to meeting deadlines and ensuring project milestones were achieved without delays.

Their agility and collaborative spirit set them apart. The team is not only responsive but also proactive in addressing our needs. They actively sought feedback and made necessary adjustments to align their strategies with our goals. This open line of communication fostered a strong partnership, allowing for seamless collaboration throughout the project.

Moreover, the entire team is exceptionally skilled and dedicated, which has greatly contributed to the project's success. Their expertise, combined with their willingness to adapt and evolve based on our requirements, has made for a positive working relationship. Overall, we have been very pleased with their project management and the outcomes achieved together.

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Unbundl - Infinite Creations Private Limited is their unwavering "never give up" attitude. They consistently demonstrate a remarkable ability to find solutions to critical problems, embodying the spirit of "jugaad," a term in India that reflects creative problem-solving and resourcefulness. This approach not only highlights their adaptability but also reassures us that they will tackle challenges head-on.

Additionally, the team's humility and respectfulness create a positive and collaborative working environment. They listen to our concerns and value our input, fostering a strong partnership that enhances our overall experience. Their unique blend of determination, innovative thinking, and respectful communication truly sets them apart in the industry.

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

While our experience with Unbundl - Infinite Creations Private Limited has been largely positive, there are a few areas for potential improvement:

Communication Frequency: Increasing the frequency of updates on project progress and challenges would keep us better informed.

Process Documentation: Providing more detailed documentation of their strategies and processes would enhance collaboration.

Overall, these enhancements could further strengthen our partnership and improve the effectiveness of their offerings.

BACKGROUND

Please describe your company and position.

 I am the Manager - Digital Marketing of a beauty & cosmetics company 

Describe what your company does in a single sentence.

Ours is a company which is makes cosmetic dentistry products like teeth aligners

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• Lead Generation
• Website Maintenance
• Creative Design

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project entailed two primary areas of focus: website development and performance marketing:

• Website Development & Maintenance:
  • Ongoing management and maintenance of the website's technology infrastructure and back-end functionality.
  • Implementation of new technological features and functionalities as required for landing page development.
• Performance Marketing: Management of performance marketing campaigns across Google Ads and Meta Ads platforms, specifically targeting for a brand in India.
  • Campaigns have demonstrated consistent improvement in both the quality and quantity of leads generated, aligning with defined business goals with increase in conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Loading Speed
• Lead Conversion rate
• Number of leads
• Cost per lead
• Increase in number of good quality leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The unbundl team was highly efficient in delivering the requirements. The deliveries were timely and the project managers were on point. They even went out of the scope to help achieve targets. The team members are experienced and highly professional. They also incorporate some flexibility in case a few things change at the last moment. Simply put, Unbundl exceeds expectations.

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

The company has a culture of bringing up the issues one might face up front. They have rigorous follow-ups for feedback. As and when required, the senior management at Unbundl also gets on board to solve some tedious issues. They are always there to solve problems and deliver in all situations.

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

The team working is great and provides with all details up front. There is complete transparency. The agency takes time to have regular virtual meetings and personal meetings.

BACKGROUND

Please describe your company and position.

I am the Director of AFG LIFESTYLE PVT LTD

Describe what your company does in a single sentence.

It is a home furnishings retail brand dealing in soft furnishings operating through physical brick and mortar stores at 3 locations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• To make aware of the presence of our new store in Noida
• To increase the customer footfall in our Ghaziabad and noida store

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

Referred to me

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had started off in August with Mr puneet G. We had a new store coming up in Noida in September. We were seeking to make our customers know about the opening of our store. We wanted to make people know about the products we have in store. Unbundle team understood our requirements and did the following- 

1. They made an interactive website.
2. Google page creation along with the product and contact details 
3. Registration on various yellow pages websites 
4. Google ads implementation. 

Though the above things may seem simple but it had a very nice effect on the sales and customer footfall at our new store. I asked our customers of how they came to know about our store. Google was one of the most said answer. The presence of business on Google through our website And Google business page had a great effect on our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase of customer footfall at our noida store. 
• Increase of sales at our ghaziabad and noida store. 
• More online leads are generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. The services were delivered on time, and our queries were promptly answered.

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

In-Person Meeting

What did you find most impressive or unique about this company?

The best thing about them that they understood about our requirements and delivered at an effect cost. We are a small sized company so cost components are very important

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

I cannot say anything about it because my requirements were fulfilled

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Vanilla Moon

Describe what your company does in a single sentence.

Hi Fashion Retail Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• To increase sales on online channels
• To increase customer outreach & brand recall & awareness about the brand
• To increase the ROAS & advising the best suited strategies for the brand.

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Providing weekly performance reports, campaign analysis report & monitoring the budgets, providing monthly budgets &season’s mapping.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are very keen on the year on year results drives after working with Unbundl

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very understanding. In case of any doubts they very patiently address the issue & explain in detail if required. Very good project management skills.

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are young & dynamic. They strive to achieve success together with the brand.

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

Nothing on the top of the head but yes they need to have better SOPs assigned.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Kothari Foods, a company that produces cookies and healthy snacks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Unbundl - Infinite Creations Private Limited?

We needed help with performance marketing, online marketing, and B2C branding.

SOLUTION

What was the scope of their involvement?

Unbundl does all our branding, including logo, product design, and packaging. For this aspect, they do brainstorming to produce the concept and ideas. Additionally, the team handles our complete online presence, including online sales. They designed and built our website from scratch and now help us with SEO. We work closely with them on keyword research. 

The team handles social media marketing (SMM) and manages all our accounts. They make creatives for us following our company’s ethos and branding; this includes animations, reels, and other types of ads. Their focus is on increasing ad conversions. 

What is the team composition?

We work with an account manager and 4–5 people from Unbundl daily. 

How did you come to work with Unbundl - Infinite Creations Private Limited?

I found them through a mutual friend. We decided to go with Unbundl because we saw their work for other companies, which was really nice. 

How much have you invested with them?

We’ve spent around $12,000.

What is the status of this engagement?

We started working together in December 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Unbundl does very high-quality work. Since collaborating with them, we’ve seen increases in engagement, traffic, and conversions. Their work has also helped improve our market presence. Overall, our company does the same amount of business on- and offline, which amounts to more than $1 million in revenue. 

How did Unbundl - Infinite Creations Private Limited perform from a project management standpoint?

They’re very good at project management. The team always delivers on time. We use an Excel spreadsheet that we keep updating. 

What did you find most impressive about them?

I’m impressed with Unbundl’s good pricing and team; they’re very honest. 

Are there any areas they could improve?

There’s nothing they need to improve currently.

Do you have any advice for potential customers?

My advice is to believe Unbundl and let them do their job.

BACKGROUND

Please describe your company and position.

I am the CSR DIRECTOR of Innocent hearts group of institutions

Describe what your company does in a single sentence.

We run schools and colleges

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• For social media presence
• To make people aware of all the advancements in education sector
• To be able to connect with the society better

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Unbundle helps us in maintaining our social media presence in a very valuable way. It is helping us to connect with our society and deliver them the best of education .

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our number of admissions to our schools has increased . People love to engage with us on social media because of the content prepared by unbundle on our social media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very adjustable to our needs. 
• Correcting where we are wrong and improving our approach on social media. 
• All on time never delayed!

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

In-Person Meeting

What did you find most impressive or unique about this company?

That they are available to us all the time. They listened and worked according to our needs.

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

None that we can think of as of now

BACKGROUND

Please describe your company and position.

I am the Managing Director of hummel India pvt. Ltd.

Describe what your company does in a single sentence.

Retail - Sports Apparel & Footwear

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• Website Management

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

Referred to me

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create, maintain & run website as per industry standard - responsiveness, features - which are consumer friendly etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Speed Score etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've been responsive and understanding of our business urgency.

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

They deliver what they commit

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

Nothing as of now

BACKGROUND

Please describe your company and position.

I am the Marketing Head of LaRiSa Hotels & Resorts

Describe what your company does in a single sentence.

Larisa is an exquisite luxury boutique resort chain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Unbundl - Infinite Creations Private Limited to accomplish?

• Performace Marketing
• Social Media
• Website design
• content writing and ad creation

SOLUTION

How did you find Unbundl - Infinite Creations Private Limited?

Referral

Why did you select Unbundl - Infinite Creations Private Limited over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Unbundl - Infinite Creations Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Unbundl has been a valuable partner in enhancing our digital presence. They are actively contributing to our SEO efforts, ensuring our online visibility continues to grow. Additionally, they are spearheading our paid marketing campaigns for Larisa, driving more traffic and potential guests to our luxury boutique resort chain.

We are genuinely pleased with Unbundl's dedication and results. Their expertise in SEO optimization has allowed us to climb search engine rankings and attract more organic traffic. Simultaneously, their proficiency in paid marketing has expanded our reach, connecting us with a wider audience interested in our offerings.

Furthermore, Unbundl is currently in the process of designing our website from the ground up. Their commitment to delivering a tailored, user-friendly, and visually appealing website aligns perfectly with our brand's image and goals. We eagerly anticipate the launch of our new website, confident that it will further elevate Larisa's online presence and guest experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO Positive SEO outcomes Favorable SEO performance Promising SEO results
• Performance Marketing Effective performance marketing Strong performance in marketing efforts Impressive results in performance marketing 
• Website development with impresive UI/UX Website development with outstanding UI/UX design Impressive user interface and user experience in web development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

How Unbundl working on our major project

• Website development Project Initiation (August 20th - August 25th):
  • Assemble the development team and assign responsibilities.
  • Initial client meetings to gather requirements.
• Planning and Research (August 26th - September 5th):
  • Detailed requirements gathering from the client.
  • Research competitors and industry best practices.
  • Create a project plan, timeline, and budget.
• Design Phase (September 6th - September 25th):
  • Develop wireframes and prototypes for website layout.
  • Design the user interface (UI) and user experience (UX).
  • Review and revise designs based on client feedback.
• Development (September 26th - October 10th):
  • Front-end development (HTML/CSS, JavaScript).
  • Back-end development (server-side scripting, databases).
  • Integration of features, functionalities, and content.
• Testing and Quality Assurance (October 11th - October 15th):
  • Conduct thorough testing for functionality, compatibility, and security.
  • Address and fix any issues or bugs identified during testing.
  • Optimize website performance for speed and responsiveness.
• Client Review and Feedback (October 16th - October 20th):
  • Present the developed website to the client for review.
  • Gather client feedback and make necessary adjustments.
• Deployment (October 21st - October 23rd):
  • Prepare for website launch, including server setup and domain configuration.
  • Final testing on the live server to ensure everything works correctly.
• Website Launch (October 23rd):
  • Make the website live to the public.
  • Everything on track ascommited by unbundl to LaRiSa.

What was your primary form of communication with Unbundl - Infinite Creations Private Limited?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unbundl consistently goes above and beyond in their work, exceeding even their own standard operating procedures (SOPs). Their commitment to delivering exceptional results is evident in their proactive approach and unwavering dedication to excellence. Notably, Unbundl not only meets but often surpasses client expectations by consistently delivering projects ahead of schedule.

Their ability to adhere to stringent timelines showcases their exceptional project management skills and the efficiency of their team. Unbundl's reliability in delivering on or before the committed time frame is a testament to their professionalism and commitment to client success.

In a world where timeliness and quality are paramount, they stand out as a reliable and results-driven partner. Their consistent track record of exceeding SOPs and delivering ahead of schedule underscores their unwavering dedication to client satisfaction and project excellence.

Are there any areas for improvement or something Unbundl - Infinite Creations Private Limited could have done differently?

Virtually everyone possesses the potential for continuous improvement, enabling them to continually enhance their skills and capabilities. For Unbundl, I would say, they can enhance their communication regarding workload by occasionally expressing the need to decline client requests. While their readiness to work diligently and go above and beyond is commendable, setting boundaries is equally important.

BACKGROUND

Please describe your company and your position there.

I am cofounder at Amydus. We sell plus size fashion online

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Unbundl - Infinite Creations Private Limited ?

We hired infinite team to improve our performance marketing numbers

SOLUTION

How did you select Unbundl - Infinitive Creations Private Limited?

Team at infinite creations came referred from our existing vendor in complementing business

Describe the scope of their work in detail.

Increase new customers base Improve ROAS Scale revenue

What was the team composition?

Praneet, co-founder, worked closely on the project. Ads were aptly taken care by Kartik, in infinite creations team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to improve Facebook ad ROAS by 20% Google Ads ROAS by 25% Overall website revenue by 40%

How effective was the workflow between your team and theirs?

Workflow was streamlined We are having consistent meetings and goal discussion weekly

What did you find most impressive about this company?

Their passion for details and trying new stuff are impressive in the workflow.

Is there any area for improvement or anything that could have been done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the owner of an e-commerce startup in home textiles in India

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Infinite Creations Private Limited, and what were your goals?

We faced many issues on Wordpress website, so hired the Team unbundl (Infinite creations) since i got to know 3 times about them from different people. So i had to do it. Then seeing their proper work completion timelines with quick fixes to our problems, we contracted with them for PPC and onpage and ofpage SEO optimization. And the monthly retainership for website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth from different company brand owners.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Scope of work Shopify web development PPC Seo optimization Key deliverables : website, paid marketing

How many resources from the vendor's team worked with you, and what were their positions?

3 - founder, associate web developer, sr. Marketing manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to complete website within our launch date and getting great RoAs overall.

How effective was the workflow between your team and theirs?

Our workflow was very seamless. I can say that they even went out of the scope to help a startup and many a times at off timings

What did you find most impressive or unique about this company?

Its a one stop solution to your e-commerce growth

Are there any areas for improvement or something they could have done differently?

Email marketing and influencer marketing they should add to their portfolio