Two Six - Performance Marketing

BACKGROUND

Please describe your company and your position there.

Medicare Choice Group provides simplified Medicare education, transition, and enrollment solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Six - Performance Marketing?

We needed an independent marketing agency to stand up and operate an ad campaign for us with the goal of driving Medicare leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Revenue Collective referral was the big push to use Two Six. Additionally, TC is a good sales leader!

Describe the project in detail and walk through the stages of the project.

In a short time, we created and executed a Medicare marketing campaign. After our initial call, Two Six continued to inform MCG on status, progress, results, and ideas to improve. Throughout the sprint, we learned a lot about our target audience and their responsiveness to digital ads. This education will help shape our efforts moving forward.

How many resources from the vendor's team worked with you, and what were their positions?

3 (help me with this one) TC, Will & Joey. We enjoyed working with each of them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

N/A

How effective was the workflow between your team and theirs?

Workflows were very fluid, we didn't have a single issue communicating (slack helps) clearly and that made our partnership strong.

What did you find most impressive or unique about this company?

Willingness to 'Jump In'. With limited experience in the Medicare arena, Two Six put their best and brightest on the mission to help us achieve our goals.

Are there any areas for improvement or something they could have done differently?

Attention to results. Taking ownership of the 'next step' after lead is generated. Getting leads isn't easy and closing them is even harder. The former doesn't matter when the ladder never happens. And in partnership, you either with together or lose together.

BACKGROUND

Introduce your business and what you do there.

I was the marketing director for a loan management software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Two Six - Performance Marketing?

We needed someone to develop and design our website.

SOLUTION

What was the scope of their involvement?

Two Six was brought in to mainly work on our website development project, provide us with marketing insight, and build our SEO strategy. They used WordPress to create the website and implemented Cadence for its drag and drop functionality.

Their work resulted in a platform that was integrated with our marketing technology and Salesforce Pardot tool with all our lead generation and sales funnels.

What is the team composition?

We worked with T.C. (CEO), but we also had a dedicated project manager, SEO specialist, and developer.

How did you come to work with Two Six - Performance Marketing?

I reached out to our intern who previously worked with Two Six to connect with the team. We chose them among 15 different agencies because we preferred their cost-effective solutions.

How much have you invested with them?

We’ve invested about $30,000.

What is the status of this engagement?

We worked together from October 2020–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They launched the website shortly after I left so I can’t provide any verifiable metrics, but they were pleasant to work with and they exceeded all our expectations.

This project had a lot of revisions due to the fact that our executives didn’t really know what they wanted, but Two Six was very patient with us and delivered every single request with agility.

How did Two Six - Performance Marketing perform from a project management standpoint?

They worked on this project on an hourly basis and they successfully matched the hours that were put in. We typically communicated through weekly Zoom meetings and our shared Slack channel.

What did you find most impressive about them?

Their strongest asset is performance marketing, which unfortunately we didn’t get to delve into in this project — I’ve seen their ROI through their work with other clients and it was fantastic. 

In terms of our experience, we were very impressed with their patience and flexibility as they were able to work with us despite the ever-changing nature of the project.

Are there any areas they could improve?

It would’ve been great if this engagement was built on a project basis instead of an hourly basis.

Do you have any advice for potential customers?

The biggest advice I could give is to have very clear expectations for the project, so you can move quickly to the performance marketing aspect of the partnership.

BACKGROUND

Please describe your company and your position there.

Head of Marketing at TechGC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Six - Performance Marketing?

Needed someone to tighten up LinkedIn Ad Manager to make a seamless Lead Generation structure and framework for advertising.

SOLUTION

How did you select this vendor?

Referred highly

Describe the scope of their work in detail.

Highly consultative, responds quickly, performs work while also educating.

What was the team composition?

I'm a one person Marketing Department and crucially needed strong marketing support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results increased dramatically after working together.

How effective was the workflow between your team and theirs?

Very effective workflow

What did you find most impressive about this company?

They were smart, practical, resourceful, transparent, and easy to work with.

Is there any area for improvement or anything that could have been done differently?

Look forward to working with Clutch on the next project!

BACKGROUND

Please describe your company and your position there.

I’m one of the founders of my company and also run marketing and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Six - Performance Marketing, and what were your goals?

We wanted to increase organic traffic through blogs and generating backlinks.

SOLUTION

How did you select this vendor and what were the deciding factors?

Was referred and deciding factors were evaluating their other clients and a test project to see results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• On-site SEO optimizations
• Blogs
• Backlinks

How many people from the vendor's team worked with you, and what were their positions?

3 people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They’re awesome! We increased organic traffic significantly and that has been sustained and sales are higher because of it!

Describe their project management style, including communication tools and timeliness.

Organized, timely!

What did you find most impressive or unique about this company?

They provide quick and effective results.

Are there any areas for improvement or something they could have done differently?

No they’re great

BACKGROUND

Please describe your company and your position there.

I work in Marketing Operations & Analytics for LexisNexis Intellectual Property.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Two Six - Performance Marketing?

We were looking to optimize our paid search and paid social media campaigns.

SOLUTION

How did you select this vendor?

We found TwoSix and had several conversations with them. Hearing about their experience and expertise, it was clear they would be a good fit for us.

Describe the scope of their work in detail.

TwoSix manages and executes our paid search and paid social media channels. They help with every aspect: strategy, content, images, ad types, etc.

What was the team composition?

My team works closely with TwoSix. We have calls set up each week to review progress and results. They are very hands-on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in results (clicks and leads) since we started using TwoSix.

How effective was the workflow between your team and theirs?

We have calls set up each week to review progress and results. They are set up in our project management tool and can see upcoming campaigns.

What did you find most impressive about this company?

They have been great in helping us manage multiple campaigns with various key stakeholders.