TrackFunnels

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of MG Media Creative

Describe what your company does in a single sentence.

We provide marketing services to businesses around the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TrackFunnels to accomplish?

• replace inconsistent, manually maintained tracking with an automated setup

SOLUTION

How did you find TrackFunnels?

Referral

Why did you select TrackFunnels over others?

• High ratings
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involves a comprehensive tracking and attribution setup for California Psychiatric Services (Psych-Doctor.com), managed through MG Media Creative. The core objective is to establish a unified, automated tracking framework that connects website, advertising, call tracking, and appointment systems, ensuring reliable measurement of marketing performance and patient acquisition.

1. Discovery and Audit:
Audit existing tracking setup across WIX, GA4, GTM, and Google Ads.
Identify gaps, misconfigurations, and missing conversion events.
Review current data flow between platforms (WebMD referrals, RingCentral, Podium, and Valant EHR).
2. Measurement Planning:
Define key conversion points and map them to measurable events in GA4.
Create a measurement plan outlining what actions to track (form submissions, button clicks, phone calls, etc.).
Determine how each lead source (Google Ads, WebMD, calls, or forms) should be attributed.
Ensure UTM parameters are standardized for consistent source/medium tracking.
Plan future data matching logic between online and offline data (e.g., via phone number or email address).

3. Technical Implementation
Google Tag Manager (GTM) Setup
Implement or reconfigure GTM containers for Psych-Doctor.com.
Add event triggers for:
Button clicks (e.g., “Call Now,” “Book Appointment”)
Form submissions (WIX forms)
Phone call tracking (via RingCentral or Google Ads call extensions)
Validate tag firing and dataLayer values across the site.

Google Analytics 4 (GA4) Configuration:
Set up and configure the GA4 property to receive all key website events.
Enable enhanced measurement and connect with Google Ads for conversion import.
Configure event naming conventions and parameter mapping for clear reporting.
Ensure HIPAA compliance (no personally identifiable information sent to GA).

Advertising and Attribution Setup:
Verify correct linking between GA4 and Google Ads for bid optimization.
Ensure all UTMs from ads, WebMD, and other channels are captured in GA4.
Align conversion actions across platforms for consistent attribution reporting.

4. Cross-Platform Data Integration:
Explore and prepare for offline conversion tracking:
Assess Valant EHR API or data export options to send appointment and payment events to GA4 via Measurement Protocol.
Evaluate RingCentral API/Zapier integration to connect call data to original UTM source.
Set up a foundation for mapping patient records and phone calls to original digital touchpoints.
5. Reporting and Documentation:
Develop a custom GA4 dashboard showing:
Leads by source and medium
Conversions from Google Ads, WebMD, and RingCentral
Funnel performance and drop-offs
Provide implementation documentation explaining tags, triggers, and naming conventions.
Conduct a post-implementation walkthrough session with MG Media’s team to review tracking validation and reports.
Key Deliverables:
Fully configured Google Analytics 4 (GA4) property:
All key website events (form submissions, button clicks, calls) tracked.
Correct linking with Google Ads for conversion import and reporting.
Google Tag Manager (GTM) implementation:
Event triggers and tags set up for all lead-generating actions.
Validated dataLayer and parameter mapping for consistent event tracking.
Standardized UTM tracking framework:
Consistent campaign tagging structure across Google Ads, WebMD, and other referral sources.
Ensures correct attribution for every lead and conversion.
Custom GA4 reports:
Consolidated view of leads and conversions by source, medium, and campaign.
Designed for use in reporting marketing performance.
Offline conversion tracking foundation:
Integration framework for sending appointment and payment data to GA4 via Measurement Protocol.
Comprehensive tracking documentation:
Clear explanation of all tags, triggers, variables, and event flows.
Includes access instructions, naming conventions, and maintenance steps.
Post-implementation training & handover session:
Live walkthrough of the full setup and dashboard.
Guidance for MG Media’s team on verifying the tracking and maintaining data integrity.
HIPAA-compliant tracking configuration:
Ensures no personally identifiable information (PII) is sent to GA4.
Website tracking improvements:
Updated form tracking across all WIX forms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accurate Conversion Tracking Restored:
The tracking inconsistencies between Google Ads and the website were resolved, ensuring that all conversions are now correctly attributed in GA4 and Google Ads.

Improved Ad Performance:
After removing an outdated Google Ads link that was directing traffic to an old landing page, conversion data became accurate — allowing Google Ads’ optimization algorithms to perform correctly. This directly improved campaign efficiency and reduced wasted ad spend.

Reliable Attribution Data:
MG Media and their client (CPS) now have dependable tracking that correctly connects ad clicks, form submissions, and website actions, enabling better performance analysis and budget decisions.

Operational Efficiency:
The need for manual troubleshooting of conversion discrepancies was eliminated, saving the marketing team time and improving confidence in reported results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fantastic and timely to work with

What was your primary form of communication with TrackFunnels?

Virtual Meeting

What did you find most impressive or unique about this company?

Great professionalism, expertise, and fully flushed out delivery

Are there any areas for improvement or something TrackFunnels could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of All On Board GbR

Describe what your company does in a single sentence.

Online and in-person language training for individual bookers and organizations with international teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TrackFunnels to accomplish?

• Set up and Configure Google Tag Manager container
• Clean up duplicate tags & triggers in GTM
• Implement GDPR-compliant tag firing based on consent with CookieFirst CMP
• Set up GA4 ecommerce tracking with Arlo
• Enable future purchase-based bidding in Google Ads

SOLUTION

How did you find TrackFunnels?

Referral

Why did you select TrackFunnels over others?

Referred to me

How many teammates from TrackFunnels were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

 Created a dedicated new GTM workspace to isolate changes from the live container. Performed a full audit of existing tags, triggers, and variables across both the All On Board (AOB) website and the e-commerce platform (Arlo). Cleaned up redundant and legacy tags to streamline future maintenance. Ensured CMP (CookieFirst) integration across both platforms (website and e-commerce) by reviewing CMP documentation, implementing a new custom trigger (cf_after_consent_update) and creating a dataLayer variable cf_advertising_enabled in GTM to ensure advertising-related tags (e.g., Google Ads, remarketing) fire upon proper user consent. Eliminated duplicate pageviews and cross-domain firing in GA4 by disabling unnecessary GA4 auto-event collection on History Change, removing redundant send_page_view = true settings from configuration tags and an extra GA4 Pageview tag. Updated Google Ads Conversion Linker trigger to behave in accordance with the client needs: to fire on History Change and include advertising consent conditions for GDPR compliance. Consolidated GA4 datastream to simplify property management and unify data flow. Configured CMP setup on e-commerce platform (Arlo) by updating GTM triggers to align with the new CMP instance, updating logic to rely on Arlo’s native dataLayer events instead of generic triggers, and ensuring that the key events are sent to the dataLayer during checkout. Fixed the Google Ads conversion setup by setting up a GA4 purchase event with dynamic conversion values and linking it to Google Ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consent-based firing works as expected (tags delayed until consent given).

GTM container cleaned up & documented

• All tags now fire only after user consent, ensuring GDPR compliance.
• CMP synchronization completed — both main site and e-commerce platform have independent but coordinated CookieFirst instances.
• GA4 tracking now unified under a single datastream for streamlined reporting.
• Duplicate pageview issues resolved across both AOB and Arlo environments.
• Purchase tracking verified via Arlo’s dataLayer events and correctly linked to Google Ads.
• GTM container simplified with cleaner structure, reducing maintenance overhead.

Client understands setup & can proceed with purchase campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TrackFunnel offered top-notch project management and clear and timely communication. They managed to understand our convoluted setup and the consequent GTM & GA4 setup issues very fast, in a 20 minutes call, and they came up with clear and effective solutions to all problems. We were impressed with the speed of action, clarity, and transparency of their work, and we happily recommend TrackFunnel for any GTM, GA4, Google Ads, or Marketing automation-related issue.

What was your primary form of communication with TrackFunnels?

Virtual Meeting

What did you find most impressive or unique about this company?

The project management skill were real - they kept everything to the point and transparent, provided detailed documentation for each action taken and for each point discussed in our calls and quickly implemented (in one week!) all of the discussed points. They even tidied up our GTM setup to help us keep track of any current and future changes in the container. 

Are there any areas for improvement or something TrackFunnels could have done differently?

I don't see anything that they could have done better. For us, it was the perfect solution at the perfect time and an honest price.

BACKGROUND

Please describe your company and position.

I am the Director of Trans Pacific Press Co., Ltd.

Describe what your company does in a single sentence.

We are a publisher of academic books in Japanese and Asian studies, distributing our titles worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TrackFunnels to accomplish?

• build our online store on Shopify
• implement effective marketing strategies to promote our books

SOLUTION

How did you find TrackFunnels?

Referral

Why did you select TrackFunnels over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

TrackFunnels was responsible for launching our online bookstore using Shopify within a short timeframe. They designed and built the site in a way that allows our team to easily manage and update content independently moving forward. In addition, they implemented basic on-page SEO measures to help improve the site's visibility and search engine performance. Key deliverables included: A fully functional Shopify-based online bookstore User-friendly backend setup for easy content and product management Responsive site design optimized for desktop and mobile Basic on-page SEO implementation (e.g., meta tags, headings, URL structure) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

TrackFunnels helped us scale our online presence efficiently and focus our resources on strategies with the highest return. The project delivered several measurable outcomes that clearly demonstrated progress and success:

• Increased Sales: We saw a noticeable uptick in book sales following the launch of our new online store.
• Social Media Growth: Through effective social media marketing, TrackFunnels helped us grow our subscriber base by 100x, significantly expanding our reach and engagement.
• Ad Performance Insights: TrackFunnels tested paid advertising early in the process and quickly determined that it was not cost-effective for our type of product. This insight allowed us to avoid unnecessary spending and redirect our budget toward more effective marketing strategies.
• Website Traffic: We experienced a 40% increase in website traffic, driven by improved SEO and targeted marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TrackFunnels demonstrated excellent project management throughout. Their work was exceptionally fast, responsive, and well-aligned with our needs. They consistently delivered on time—or ahead of schedule—with a high level of quality and attention to detail. We felt confident entrusting them with the entire process, and their clear communication and professionalism made the collaboration smooth and stress-free.

What was your primary form of communication with TrackFunnels?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about TrackFunnels was their deep expertise and strategic clarity.
They consistently provided clear, well-founded recommendations—knowing exactly what should be done and what shouldn’t. Their guidance wasn’t just technical; they actively proposed new ideas and approaches that pushed us beyond our existing knowledge and comfort zone. Thanks to their input, we were able to explore new possibilities and make smarter, more confident decisions throughout the project.

Are there any areas for improvement or something TrackFunnels could have done differently?

We don’t have any major complaints. If we had to mention one point, it might be that their services are on the higher end in terms of cost.
That said, the value absolutely justifies the price—they deliver results, not empty promises. In our experience, going with cheaper options often leads to wasted time and money, so we consider the investment in TrackFunnels to be well worth it.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of a game show events company.

Describe what your company does in a single sentence.

Game show events for private and business customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TrackFunnels to accomplish?

• Implement reliable tracking with GA4 and GTM for accurate conversion measurement.
• Ensure GDPR compliance through a proper cookie consent solution.
• Evaluate MarTech tools (CMS and booking systems) to support long-term scalability.
• Redesign the website to improve user experience and conversions.
• Strengthen SEO visibility to drive sustainable organic traffic growth.
• Optimize Google Ads campaigns to reduce costs and improve efficiency.

SOLUTION

How did you find TrackFunnels?

Referral

Why did you select TrackFunnels over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from TrackFunnels were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement spanned multiple areas to strengthen digital performance and compliance:

Website Redesign – Revamped homepage and key inner pages with a modern UX design and a strong focus on conversion rate optimization (CRO).

SEO Enhancements – Comprehensive improvements including keyword research, on-page optimization (meta tags, sitemap), backlink strategy, and content refinement.

Google Ads Optimization – Full account audit, campaign restructuring, A/B testing, and tighter alignment between ads and landing pages.

MarTech Stack Review – Evaluation of platforms and tools, including comparisons of CMS options (WordPress vs Wix) and online booking software.
Analytics Setup – End-to-end tracking implementation with GA4, GTM, and Google Ads conversion tracking.

GDPR Compliance – Deployment of Cookiebot to ensure consent management and regulatory compliance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through strategic SEO improvements and optimized ad campaigns, we achieved significant traffic growth, more efficient media spend, and increase in conversions.
Organic Growth: Website traffic improved by roughly 20% within just a few weeks of implementing SEO enhancements.
Google Ads Optimization: Average CPC dropped by 25% while maintaining a steady CTR, resulting in more efficient ad spend.
Conversions: Conversion volume increased and was supported by improved tracking of leads through bookings, calls, and contact forms.

Google Ads Optimization: Average CPC dropped by more than 25% while CTR held steady, making spend more efficient.

Conversions: Conversion volume more than tripled during the engagement, with better visibility into leads through bookings, calls, and contact forms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TrackFunnels’ project management was excellent. They set clear priorities from the start and delivered all items on time. In fact, many improvements (like SEO fixes, campaign optimizations, and tracking setup) were visible within just weeks. Communication was proactive and responsive: whenever we had new needs or questions, they quickly adapted and implemented solutions without delay. Their ability to manage multiple workstreams (design, ads, SEO, tracking, compliance) in parallel made the whole engagement feel seamless and efficient. Whenever we needed to meet in person or hop on a call, they were always available, and even after the project ended, they never shied away from answering follow-up questions.

What was your primary form of communication with TrackFunnels?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their truly holistic approach. They didn’t just focus on one area like SEO or ads, but instead connected everything: website design, campaign optimization, analytics, and even GDPR compliance. This made every improvement reinforce the others and created quick, measurable results. I was also impressed by how hands-on and collaborative they were. Working directly with me, adapting quickly, and ensuring I always had full visibility into what was happening. That combination of technical expertise and personal commitment felt unique compared to other agencies.

Are there any areas for improvement or something TrackFunnels could have done differently?

Honestly, the project exceeded my expectations, and TrackFunnels delivered on every key point. Overall, their responsiveness and transparency meant I always felt in the loop. I really do not have any complaints.

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing for an education company. We offer award-winning, in-depth online tech courses in AI, data, software engineering, and UX/UI design. We provide personalized instruction and career support to prepare students for tech industry jobs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TrackFunnels?

We needed help fixing our tracking and tagging. We also needed support with mentoring and communication.

SOLUTION

What was the scope of their involvement?

TrackFunnels has updated tags based on our business requirements. The team has created the required tags in Google Tag Manager, created snippet codes, and tested the outcomes of the implementation.

What is the team composition?

We've worked with one teammate from TrackFunnels.

How did you come to work with TrackFunnels?

We found them through a referral. We heard excellent things about them. TrackFunnels is professional and supportive of our business goals.

What is the status of this engagement?

We started working together in May 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TrackFunnels has successfully implemented tags that fire correctly. We verify the tags when a key action is taken on the website and tested via Google Tag Manager.

How did TrackFunnels perform from a project management standpoint?

TrackFunnels' project management is very good. The team delivers on time. We communicate via Slack and Google Meet.

What did you find most impressive about them?

TrackFunnels is professional and knowledgeable.

Are there any areas they could improve?

There's nothing they need to improve.