# Thence Digital Thence Digital Reviews (13), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 0 connections joined Thence Digital's Network [Visit Website](http://www.thence.co/?utm_source=clutch.co&utm_medium=referral) [Get a Custom Proposal](https://clutch.co/profile/thence-digital) **Insights, Implemented. Innovation, Ignited.** Thence Digital is an innovation company for Product-Led-Growth of digital businesses. With capabilities across: Product Consulting \| User Research \| UX Design \| UI Design \| Interaction Design \| UI & Full Stack Development \| UX Testing \| Product Analytics. Established in 2012, it has served global clientele like Visa, Western Union, Angel One, OnePlus, RCB, Northern Arc Capital, Bajaj, Aditya Birla, Asian Paints and more in propelling their digital direct / online businesses forward. It carries deep domain expertise across BFSI, Retail, Consumer Internet, Healthcare, Transport & Logistics, Education industries. ## Company Information - Minimum project size: $25,000+ - Hourly rate: $50 - $99 - Number of employees: 50 - 249 - 2 Locations: - Bengaluru, India (Headquarters) - Singapore, Singapore - Founded in 2012 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 50% UX/UI Design - 40% Custom Software Development - 10% Mobile App Development ### Focus Areas - User Experience Focus: - 50% UX Strategy - 25% Usability Testing - 25% User Research - Mobile Platforms: - 30% Android App Development - 30% iPhone iOS App Development - 25% Hybrid & cross platform apps - 15% iPad iOS App Development ### Industries - 25% Financial services - 10% Information technology - 5% Other industries - 5% Education - 10% Insurance - 10% Retail - 10% Supply Chain, Logistics, and Transport - 25% eCommerce ### Clients - 10% Small Business (<$10M) - 40% Midmarket ($10M - $1B) - 50% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Thence's pricing varies by project, with costs around $2,000 to $26,000. Clients appreciate the value for cost, emphasizing high-quality design and a focus on user needs, while noting the company's commitment to project timelines and customer satisfaction. **Most Common Project Size**: $10,000 to $49,000 based on 11 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - UX/UI Design: $10,000 to $49,000 based on 8 reviews - Other Design: $10,000 to $49,000 based on 2 reviews - Mobile App Development: Less than $10,000 based on 1 review - Other Digital Marketing: $50,000 to $199,999 based on 1 review - Web Design: $10,000 to $49,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Thence Digital Review Insights Overall Review Rating: 4.9 - Quality: 4.8 - Schedule: 4.8 - Cost: 4.7 - Willing to Refer: 5.0 ### Top Mentions - High-quality work (7 mentions) - Timely (5 mentions) - Understands their clients' needs (4 mentions) - Communicative (3 mentions) - Easy to work with (3 mentions) - Accessible (2 mentions) - Accommodating (2 mentions) - Exceptional performance (2 mentions) - Flexible (2 mentions) - Great project management (2 mentions) - Innovative (2 mentions) - Well-organized projects (2 mentions) - Collaborative (1 mentions) - Detail-oriented (1 mentions) - Hard working (1 mentions) - Open to feedback (1 mentions) - Patient (1 mentions) - Puts the customer first (1 mentions) - Translate ideas into products (1 mentions) - Transparent (1 mentions) ### Review Highlights **Advice for Future Clients: Clear Requirements** Clients advise future customers to provide clear and explicit requirements at the start of the project to ensure alignment and avoid misunderstandings. Patience and collaboration are also recommended for optimal results. **Client-Centric Approach** Thence's client-centric approach, prioritizing client needs and goals over billing hours, is highly appreciated. Clients feel that this attitude fosters trust and long-term partnerships. **Positive Impact on Business Goals** Clients report significant improvements in business metrics, such as increased user engagement, streamlined workflows, and faster transaction times, as a result of Thence's design solutions. **Expertise in UX/UI Design** Thence is highly praised for their superior UX/UI design capabilities. Clients from various industries, such as finance, travel, and gaming, highlight their ability to create intuitive, user-friendly designs that align with brand identity and user needs. **Young Team with Fresh Ideas** Thence is appreciated for their young, dynamic team that brings fresh ideas to the table. Clients find this advantageous as it allows for innovative and adaptable solutions. **Areas for Improvement: Team Scalability** While Thence receives high praise overall, some clients suggest that increasing their scalability and expanding their capabilities in frontend and backend integration could enhance their service offerings. **High Standards for Quality** Thence is known for maintaining high standards for quality and attention to detail. Their commitment to delivering top-notch designs is a recurring theme in client feedback. **Challenges with Initial Deliverables** A few clients mention initial challenges with deliverables not meeting expectations. However, they also note that Thence is responsive to feedback and willing to make necessary adjustments to ensure client satisfaction. **Innovative Solutions** Thence is recognized for their innovative approach to design, often providing fresh and vibrant solutions that stand out in the market. Their ability to stay updated with trends and incorporate them into their work is appreciated. **Leadership Involvement** Clients commend the involvement of Thence's leadership team in projects. Their hands-on approach helps resolve issues quickly and ensures project alignment with strategic goals. ### Thence Digital Reviews #### UI/UX Design for Consumer Lending Firm **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: June - Oct. 2021 **Project Summary**: A consumer lending firm collaborated with Thence : Product Design & Engineering for UI/UX design. The team redesigned a mobile application in order to improve scalability, consistency, and intuitiveness. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product Lead, Consumer Lending Firm - Industry: Financial services - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 29, 2021 **Feedback Summary**: Thence : Product Design & Engineering managed the project seamlessly and completed the deliverables, which received positive comments from the end customers. The team brainstormed ideas periodically, maintained timeliness, and ensured project alignment. Overall, they were empathetic and proficient.  ""Their design capability was far superior in terms of quality among peers."" **BACKGROUND** Please describe your company and your position there. I am the Product Lead, a consumer lending firm headquartered in Kolkata. We provides instant loans for students and young salaried employees giving them a chance to cross the financial hurdles they face. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Thence : Product Design & Engineering? Thence was hired to re-design the entire mobile App focusing on UX and UI keeping the brand identity intact. The focus was on improving the scalability, consistency and increase intuitiveness of the App. Our goal was to have a modern, user friendly app for the youth in India. **SOLUTION** How did you select this vendor? We had reached out to several vendors online via LinkedIn and web searches. Most of the vendors were focused on client billing and project timelines. Very few understood the importance of UX research in order to understand the user pain points and create user value in terms of information dissemination through simple yet impactful design and interactions. We had shortlisted 6 vendors. We had selected Thence based on the design framework and methodology, cost, past projects and their strong business proposal in terms of ethics and terms. Describe the project in detail and walk through the stages of the project. Thence conducted a thorough Stakeholder Interview to start with. That helped setting the business alignment on objectives with all the leaders. Thence's focus on customer value is paramount. Although, the project scope was huge and the timeline being very compact, they did not hesitate to follow the research process. They had conducted several user interviews to understand the user pain points and their perception. Moreover, they used a lot of qualitative and quantitative data to understand our users, and their behaviors. They studied 3 primary and 3 secondary competitors to provide the landscape analysis. Their suggestions and recommendations on the players' strength and weaknesses helped us with our product benchmarking. Once the team was in sync with the goals, it was easier to work. They had created 3 themes for the App for which we reviewed and selected the best which suits our brand message. Sometimes the flow of information between the teams were very intense. They had almost created more than 4-5 variations for each of the flows. The debates and discussions were really energetic focused on the goals and user value proposition. Once all the UX flows were ready module wise, the UI work went in parallel to optimize the time and resources. How many resources from the vendor's team worked with you, and what were their positions? Product Team worked directly with Thence's UX/UI designers along with a Product Analyst/Project Coordinator. There was one UX Lead along with a UI Designer who completed the entire project. This team was led by a Delivery Leadership team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We are pleased with the deliverables and the execution. It felt at the start that 4 months would be very optimistic in terms of delivering the project but Thence pulled it off in well. We received good reactions and response from few of our customers as well. We are in the process of developing the product in-house. All the key areas and concerns were handled seamlessly. The information architecture was handled in a very simple manner, demonstrating easy navigation and minimizing the interactions. How effective was the workflow between your team and theirs? The communication between the team members were superb. It was very easy to work with the team. The Product Analyst made sure that the status reports are always on time. There were times when the team went above and beyond to make sure the project timeliness is maintained. The brainstormed ideas were periodically shared, mostly over meetings and emails to keep everyone aware of the development. The team was aligned on the goals and that reflected positively on the product as well. The working relationship was good with the team, and we really enjoyed working with them. What did you find most impressive or unique about this company? Firstly, the entire team including the founding members are great to work with. Their unique trait for customer empathy helps build long term relationships easily. Their processes for delivering UX/UI projects are so structured that it inspires a lot of startups to build products likewise. Their design capability was far superior in terms of quality among peers. They never compromise on quality owing to the client pressure. They always prioritizes end users which make them a great company to work with generating greater business value in the long run. We would definitely like to work with Thence again. Are there any areas for improvement or something they could have done differently? Desperate multiple positives, there are a few areas where Thence can work improve upon. Planning ahead in terms of team attrition is very critical to projects as this can throw off the timelines and can cause a few disorientation in the development trajectory. Attrition is a natural event in any industry and this in particular was very specific to our project that we had faced. --- #### Workflow & Product Design for Finance Company **The Project** - Services: Other Design, UX/UI Design - Project size: $50,000 to $199,999 - Project length: Jan. 2020 - Ongoing **Project Summary**: Thence was hired by a finance company for UX/UI design services. The team is in charge of designing the client's lending workflows and products that all contribute to their upcoming digital transformation. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director, Northern Arc - Industry: Financial services - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Feb 13, 2021 **Feedback Summary**: The platform and design that Thence continuously generates for the client lead to significant changes in their loan terms, which has so far led to 100% adoption. These growing innovations persistently do wonders for the client's business, thanks to the team's adaptability and problem-solving skills. ""The attitude shown by Thence has been proactive and very hands-on in understanding the ongoing requirements." " **BACKGROUND** Please describe your company and your position there. Northern Arc Capital (formerly known as IFMR Capital) is a Non-Banking Finance Company that provides access to debt for under-banked individuals and businesses in India. Backed by Dvara Trust, Eight Roads Ventures, Leapfrog Investments and Standard Chartered PE, we lend, guarantee, co-invest in our structured-debt products, and we engage in placing debt for our clients. Our pan-India debt portfolio is diversified across 29 states and 540 districts of the country. I am a Senior Director and Head of Digital Business here. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Thence? For the digital design of our Lending Workflows and Products as part of our Digital Transformation What were your goals for this project? As a large lender most of our operations have been skewed to be largely in the offline mode. Our primary goal was to take our predominantly offline business to online. The project involved a complete redesign for extending an overhauled version of our internal technology platform to our clients as well as investors and thereby digitalize the entire lending workflow as well as our product offerings. The larger organizational goal was to ensure complete digitization while product/platform specific goals ranged from optimizing the lending workflow to process applications faster and handle more application volumes. **SOLUTION** How did you select Thence? We were looking for Design Agencies with a proven pedigree and an extensive portfolio in FinTech and specifically had exposure to the Capital Markets space. Thence's prior sector and domain specific case studies played a crucial role in the evaluation, as it gave us the confidence that they could understand the business better than the other contenders. We extended the evaluation further by working with Thence on a paid pilot to ensure they can meet our selection criteria. In the evaluation, along with evaluating the flexibility of the partner, one of the key project objectives we wanted to achieve was to ensure we could offer a consumer grade product since we're a wholesale institutional lending company in our dna, we were clear that we didn't want a cumbersome B2B ERP solution as the output from our partner and wanted to bank on Thence’s experience in coming out with products that work seamlessly and can deliver the wow factor. Describe the project in detail. The key goal of the project was in creating a digital debt platform for financial services industries of India. The platform would be a one-of-its-kind platform where structured finance products and wholesale credit products would be offered and the ease of lending and doing business would be streamlined. The larger aim with this digital platform was to cut down lead time to close transactions, improve transaction volumes and ensure platform scalability. What was the team composition? We worked with a dedicated team that consisted of their Product Analysts and Designers. This team largely ensures delivery while the leadership team works closely with us on the strategic front. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Ever since we've gone live with the platform, every single term loan from Northern Arc has been digitally disbursed on the platform designed by Thence. We have over 75 NBFCs using this platform with 100% adoption. With the entire workflow from documentation to e-stamping digitized, today all our term loans are digital term loans. This is a 360 degree change in terms of how term loans are offered in India. The overhauled platform has cut down lead time by 25% of the earlier workflow. We've also gone live with the pilot of another product, the Investor portal, and we’re hearing good feedback from the community. Based on this positive reception, we intend to roll it out to an extensive investor base. Apart from the above outcomes, we also consistently hear that the product designs are fresh and vibrant which was one of the key objectives for us to achieve working with Thence since comparisons are often drawn to larger consumer tech products like PayTM or Google Pay. The scalability and innovation in design, for example in dashboards, has also been constantly appreciated. Overall, it's been a sea change in the way we do business. How effective was the workflow between your team and theirs? The attitude shown by Thence has been proactive and very hands-on in understanding the ongoing requirements and getting into the depth of the problem statement and subject matter. The core team and anchors have been consistent throughout the project duration and that has been a key for the continued and ongoing engagement. What did you find most impressive about this company? On one hand, their intent to understand the problem statement and subject matter and their demonstrated ability to get into the complexity of the domain by constant probing, really stands out. On the other, they have also always been open and flexible to accommodate multiple rounds of discussions and feedback. And if we do get stuck, there is always involvement from the leadership at Thence to clear the lockjam - this has been critical in cutting down the lead time, clearing confusions, and moving ahead with the project. This constant leadership connect has set up the foundation for the association between the organizations to grow. Are there any areas for improvement? Like all good work only invites more expectations, we expect whatever we've done together as the minimum benchmark to meet and beat by Thence and would like to see them continue to contribute from a strategic standpoint offering their expertise along with their delivery capabilities. --- #### UI/UX Design for Emerging Fitness Travel App **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Jan. - Apr. 2020 **Project Summary**: Thence piloted the UX/UI overhaul of a fitness traveling solution, including the web and mobile platforms. Starting with a market study, they researched the competitive landscape before narrowing their ideas. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & CEO, Zapmytrip Travel Solutions LLP - Industry: Hospitality & leisure - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 8, 2020 **Feedback Summary**: The final screens were well-received, and Thence successfully resolved initial concerns. Their designs minimized customer interaction, prioritized information, and simplified high-volume content. Thanks to their vast experience working with B2C startups, they also had a wealth of advice to give. ""Their UX/UI design capability is unmatched. They will never give up, throw tantrums, or try to rip you off." " **BACKGROUND** Please describe your company and your position there. I am co-Founder and CEO at India Outbound leisure travel technology startup - Vacays. Our product services the FIT leisure travel market using its proprietary Artificial Intelligence algorithm. Our primary platform is Mobile app **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Thence? Our product is B2C and our offering was very complicated and included multiple offerings including flights, hotels, local transfers, tours and activities and Local events all intelligently bundled into one cohesive vacation using the AI algorithm. We hired Thence for complete UI/UX overhaul for mobile and web platform What were your goals for this project? We wanted the UI/UX to be intuitive and user-friendly with minimal interactions required with user, even though service offerings was multi-dimenstional, inter-twined and complicated. Objective was for the used to be able to create a self-service muti-city FIT customized vacation in less than a minute and offer complete customization on the itinerary in a seamless manner **SOLUTION** How did you select this vendor? We spoke to multiple agencies through web search and our network of contacts. However we found most of the vendors just interested in billing and had limited UI./UX design capability e.g. they did not understand the concept of minimal user interactions and were tending to overload the screens and applications. Some of them failed to understand the priority and hierarchy of information and thus their capability to represent all the information in simple structured screens was very limited. We found Thence approach very interesting and enthusiastic where they were keen on driving the product out rather than just accomplishing billing miles under their belt. We also looked at some of the work Thence did for large B2C companies which gave us lot of confidence to work with them Describe the project in detail. Thence worked with us in detailed workshop where Product philosophy was discussed and dented in great detail until all team members had deep understanding of the same. They also did a market study of competitive offerings in the marked which helped them understand what we were trying to accomplish. Once the Thence team was on the same page regarding the product philosophy, it was much easier to work with them. Key challenge was to work out the UX philosphy and they experimented a lot, worked out 4 high level UX options and shortlisted 2 of them, which were presented to us. Once we reveiewed and seleted the UX option things started falling in place. Post that it was just a case of spending some more time to tinker with the detailed screen UX designs Thence was coming up with, until we got the final product out What was the team composition? We had a delivery head who was part of all meetings. There was a project manager/co-ordinator who would co-ordinate on a day-to-day basis, a UX designer for Mobile and another one to transform that onto web , a UI designer and a UI tester **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Within 45 days of the launch of the project, we were very happy able to see the shape of the product coming out. In fact it was much better than what we had expected before the start of the project. All key concerns we had were handled seamlessly including minimizing customer interactions, prioritizing information hierarchy, High volume of information presented in a simple manner and most importantly key interactions with user were made very simple How effective was the workflow between your team and theirs? We developed a good working relationship with Thence in the pre-sales period, which easily got transformed into a working relationship with the project team. Team was more than happy to do multiple iterations if required and was very keen to learn about and fix issues in the proposed designs. In fact Thence waived of significant number of hours of billing, as the output did not fit the intended outcome, all without batting an eyelid. This demonstrated that they were completely focused on the customer outcome rather than just racking up billing hours. We enjoyed working with Thence on our project What did you find most impressive about this company? First and foremost the founders are amazing human beings and easy to build a relationship and work with. Secondly they are visionaries and focus on building long term relationship with their clients and would often sacrifice their efforts to get the customer what they want. Another important thing is that they have vast experience on working with large B2C businesses & startups. We took their advice very seriously on the platform priortization Lastly and most importantly their UX/UI design capability is unmatched. They will never give up, throw tantrums, or try to rip you off. They are with you forever, regardless of your situation even when clients face financial pressure. We will working with them again Are there any areas for improvement? Thence is fairly young organization and they are pretty good. There are some areas of improvement.. They can have better questionnaire and take certain inputs from customers regarding the existing platform capabilities, validate their assumptions before they start working out the design philosophies. This would help them so that they don't head out in the wrong direction and are able to optimize the efforts they spend. --- #### Web & Mobile App Design for Venture Capital Firm **The Project** - Services: UX/UI Design, Web Design - Project size: $10,000 to $49,999 - Project length: Nov. 2018 - Mar. 2019 **Project Summary**: Thence provided UI/UX design services for a venture capital company. They conducted several hours of discovery meetings and delivered designs for a website and app for iOS and Android. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Partner, Gilda Venture Capital - Industry: Financial services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — May 12, 2020 **Feedback Summary**: The Thence team is full of authentic, genuine individuals and that sincerity was apparent in their work ethic and process. They guided the partner throughout the engagement and were always available, even working on weekends. Seamless collaboration is a hallmark of their high-quality work. "“Their team was very collaborative, and they took a lot of time to understand what we were looking to achieve.” " **BACKGROUND** Introduce your business and what you do there. I’m a partner of Gilda Venture Capital. We’re a new venture capital company in India. I spent 12 years in Dubai, and our group’s head is actually still there. We started our Bangalore operations two years ago. As part of our international expansion, we want to play in the space of fundraising for startups. We have two projects: a traditional venture capital fund and a platform where we connect lead and angel investors to Indian startups. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Thence? We were at the product development stage of our platform and since I’m an ex-entrepreneur of an ad-tech company, I believe in the power of UI/UX. Instead of addressing that later on in the life of the business, we wanted to do it straight away. Our team engaged Thence when we were still at the concept stage. We made up our minds to launch the platform in the form of a website and mobile app for Android and iOS. **SOLUTION** What was the scope of their involvement? Thence designed our website and apps. They created the initial digital marketing collateral we wanted. Our team had several hours of exploratory and business discovery meetings with Thence’s three founders. Alok (COO) was the one who led the project. They took a lot of time and brought in the right team members for the various parts of the discussion with us. Once they had a clear understanding of what we wanted to achieve, they scoped out the work and shared the document with us. We agreed on a scope of work after a few iterations, then they started customer research. There are two types of our customers: startup entrepreneurs and angel investors in the Middle East. We conducted a predesign survey with both sides. This was intended to get an understanding of whether our audience was using any of our competition’s products as well as what they liked and didn’t like about those products. We also wanted to understand what our users’ expectations of our platform were. Once that information was captured, the Thence team sketched some initial designs, giving us a couple of alternatives for fonts and colors. We worked step by step. Their team only designed our website and apps. Development was done by another company. Thence worked in synergy with that company to deliver the end product. Building the fundamentals of the SEO efforts was also done by another agency. What is the team composition? Two of their three founders interacted with me, and there was a project lead. We may have met a couple of other people in the conference room during the design stage, but mostly worked with Alok and the project owner. He handled the frontend client conversations and brought in the right people when it was necessary. How did you come to work with Thence? I identified 13 design and UX agencies online and after evaluating them all, I ended up choosing Thence. How much have you invested with them? We invested $26,000. What is the status of this engagement? We started working with Thence in November 2018. The first two weeks were spent negotiating the scope and the execution part took about three months. We wrapped up in March 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The city in which both of our teams work has far too many design and development companies. It’s a very saturated market. One thing that stood out during our evaluation period is that Thence’s team members are authentic people; that feeling lasted throughout our engagement. Thence discussed what would and wouldn’t be the right fit for me, without displaying any vested interests for the options. They educated me on why native apps would be better in terms of performance and UX, as well as what cost I’d have if I took that route. Their team provided handholding and enabled us to make the right decision for the business. What’s more, they were always available. It seemed to me that they categorized the work between teams very well, and I never came to the point where I didn’t know who to call for what. Alok was there all the time. There were occasions when my development team was lagging behind, and they pushed some tasks over the weekend. Alok asked his team to work on Saturday and push those designs to the development team. I consider that to be very positive behavior. How did Thence perform from a project management standpoint? They used some advanced project management tools, through which we could see the project’s progress at any point in time. My team and I could see new designs and screens posted on that platform at the end of every third day. The development agency also had access to the tools and could look over anything they wanted. It was a very seamless collaboration. What did you find most impressive about them? Thence came across as real, genuine people. They never sounded sales-like, and their business development jargon wasn’t too difficult to understand. Their team was very collaborative, and they took a lot of time to understand what we were looking to achieve. It was clear they weren’t trying to write a purchase order for themselves. Compared to my experiences with previous projects, that sincere attitude is what really drew me to Thence. My comfort level in dealing with the people there was really high. Their design abilities are on par with other agencies, but I’d definitely give them extra marks for their client management skills. Thence is a young team that is invested in their people. Their recruitment process is very robust. They have a well-understood, driven culture and believe in thoroughly training their people. Thence is also one of the first design agencies to start a UX lab, and they’re very forward-looking as a team. They aim to have a futuristic approach to design. Are there any areas they could improve? Alok and his team were there during the little hiccups that did happen during the course of our engagement. There was nothing that went unresolved. Of course, there were some operational roadblocks at times, but the team always came together. Do you have any advice for future clients of theirs? My advice is to approach collaboration with patience. If the future client is expecting to meet the agency for 30 minutes and come out making a decision, I wouldn’t advise that — as an entrepreneur and definitely not for design. It’s an iterative process, and no client should base their decisions on the previous work that the agency’s done, because it might’ve been done by a different team. The size of the company is not something to be in awe of because it’s not a relevant evaluation. Thence has a business discovery workshop, and people working with them should come with enough patience and time to make a fair evaluation. --- #### UI/UX Design for B2B & B2C Hyperlocal Logistics **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Apr. - July 2019 **Project Summary**: Thence was tasked with creating the UX/UI Design for an on-demand courier service. The solution consisted of a consumer-facing app and a rider app for the courier.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Pidge - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 24, 2020 **Feedback Summary**: As the project evolved, Thence remained nimble enough to adapt to growing deliverables. They created a full UX/UI set for the core code and supplementary features, and the internal team praised the design's clear call to action. Besides their design skills, Thence has an empathetic work approach. ""In the end, they delivered a good project while maintaining a healthy relationship."  " **BACKGROUND** Please describe your company and your position there. I'm the co-founder of Pidge, a hyper-local company, having two distinct arms. One is the B2C arm, which is an on-demand and secure delivery courier service where any customer can download the app. The B2B arm is more focused around fulfillment for different kinds of clients where it ranges from large clients doing hyperlocal logistics such as meat delivery for examples like artisans and independent practitioners with more ad-hoc needs. So, that's kind of the spectrum of the clients that we serve. There is also a significant rider element. Our service is differentiated because of the customer service and that comes from having employed riders versus the gig economy. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Thence? We worked with Thence for UI/UX design of our MVP. What were your goals for this project? Creating a new product from an idea is a different kind of challenge. So, We were looking for a good partner agency that could have the expertise of translating an idea into a product efficiently. Someone with enough knowledge about the market Landscape. Someone who could help us through three significant implications like, speed, diligence, and cost. The goal was to build two apps, one was the Consumer App and the second was the Rider App. For both the apps the challenges were similar, creating the flows and processes in a unique way that has never been seen or experienced in the market before. But the structure of the two was different. The other task was how to eliminate the general complexities that customers face and to deliver a great UX. **SOLUTION** How did you select this vendor? When I was looking for an agency, I had one question in mind, how does each agency approach these three - diligence, ambiguity, speed; and how they understand my thought process. This approach helped me to narrow down to three agencies, Agency A, Agency B and Thence. The difference that I saw was: Agency A had a very isolated approach towards UX/UI, Agency B was more focussed on selling the project based on pedigree rather than process. While Thence, on the other hand, laid out the entire design process in front of me before asking. Their way of explaining primary and secondary research processes, stakeholder's interviews, and other bits and pieces that when put together make a cohesive structure was phenomenal. These attributes and their way of approach attracted me a lot and created a strong sense of confidence in me that Thence is the one for my project. Describe the project in detail. The objective of the project was to build two apps from scratch. One was the consumer’s app and the other was the rider’s app. The products were to be built in such a way that it would remain in the memory of both our B2B and B2C prospects with respect to ease of use. What was the team composition? The team at Thence on our project comprised of Designers and Product Analysts led by their Delivery Leadership. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Initially, we had deliverables before at the early stages of the project. But as we move on into the process and as the product grew, those initial deliverables also started to grow. Thence was very good at adapting the evolving deliverable set by meeting deadlines and without compromising on quality. This was quite helpful and turned out to be the biggest quantification of success. At the end of the engagement period, we had a full UX/UI set for the core code flows and many other supplementary features that allowed us to create a product and have it marketed into the market. With the designed product, within three months our repeat factor of users has gone up. We are witnessing people coming to us from our competitors and telling us in as many words why we are different and efficient. The entire time frame from registration to first order is a maximum of 3 mins for 50% of the customers. The product is so flexible and modular with a clear call to action that it tells the customer that they are on the app for a purpose. The product has been conducive to the changes that later came in from the market feedback. All these demonstrate product success. How effective was the workflow between your team and theirs? The communication was transparent and quick. The constant availability was admirable. Thence made the whole process easy, flexible and faster for us as well by meeting the deadlines that in turn helped us in achieving our business goals. Thence acted as an agency that was actually interested in business success rather than an agency who was trying to prove how good they are with UX/UI. The most appreciable was the way Thence was patient and flexible to the changes throughout the process. In the end, they delivered a good project while maintaining a healthy relationship. This builds up confidence in us that we can approach them again in the future. What did you find most impressive about this company? The most impressive thing about Thence is one, their strong approach towards design and two, their sensitivity to clients. Thence does demonstrate empathy in their building process rather than being self-centered, this is very important to have and Thence has inculcated it in themselves strongly. Are there any areas for improvement? There is no such blanket area of improvement. There is one but only specifically with our project with respect to the sample size skew during the evaluation of the scope of the project, however, considering the limitations that we were working with this was only natural. --- #### UX Design for Blockchain Company Mobile App **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Jan. - May 2019 **Project Summary**: Thence provided UX design support to improve an existing blockchain wallet. They produced wireframes, animation, and the overall look of the product. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, PLMP Blockchain - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 30, 2019 **Feedback Summary**: The designs completely fulfilled expectations and resulting in a reliable final product. As a team, Thence brought great project management skills and ensured the collaboration ran smoothly. Their UX expertise was a crucial asset throughout the engagement and resulted in a strong final product. ""They’re one of the best when it comes to knowing the market and how to create an appealing product." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of PLMP Blockchain. We primarily make blockchain applications and have offices in Singapore and Bangalore. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Thence? We hired Thence to help us redesign an existing blockchain wallet. **SOLUTION** What was the scope of their involvement? They provided a holistic UX service. They assisted us with the design after my team explained our vision. We were presented with 3–4 options for the look. They provided some UX guidance and incorporated it throughout the application. Their team also provided analysis on how the different designs would be useful for potential users. They handled the design, wireframes, and animation for the wallet. The final product has between 130–140 screens. What is the team composition? I worked with three people and spoke with one of the co-founders. How did you come to work with Thence? I came in contact with Thence through a mutual contact. After we discussed their services and I saw the previous work they had done, I knew I wanted their team for the project. How much have you invested with them? We spent $9,500. What is the status of this engagement? We worked together from January–May 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The designs fulfilled our expectations, and we were impressed. They delivered a complete final product. How did Thence perform from a project management standpoint? The project management was excellent. Their team was always accessible. Although we set aggressive timelines, they met every deadline even if it required working later than expected. Their team has a strong relationship with each other, and they were extremely accommodating. Any criticism was well-received. They were also willing to explain how to improve UX and other aspects. What did you find most impressive about them? They kept up with trends. They’re one of the best when it comes to knowing the market and how to create an appealing product. Are there any areas they could improve? More scalability would have been helpful. If they could expand their capabilities in terms of frontend and backend integration, it’d be more convenient. Do you have any advice for potential customers? Enter the project knowing what you want. This will help improve the flow and timeline of the project. Both teams need to put in the effort and Thence will guide you. --- #### UI/UX Redesign for Gaming Website **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Aug. 2018 - Feb. 2019 **Project Summary**: Thence did UI/UX redesign for a gaming website. They built customer profiles, did quantitative analysis, and created a prototype. Other services included surveys and A/B testing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** AVP Marketing, Gaussian Networks - Industry: Gaming - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Apr 22, 2019 **Feedback Summary**: The redesigned site remains in development, but UX testing with a focus group has shown improvements in retention and engagement. Thence’s work has also received positive feedback from other stakeholders. They’re an accessible team focused on customer service and market results. ""They established high standards for quality and attention to detail." " **BACKGROUND** Please describe your company and your position there. I am the assistant vice president of marketing for Gaussian Networks, a gaming company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Thence? We had an internal gaming client who needed UI/UX redesign for a website. We engaged Thence to work on those designs, along with UX research and interaction design. What were your goals for this project? We wanted to identify customer needs and customer journeys and address bottlenecks in UX. We also wanted to position them as a top brand and facilitate easy navigation within an improved website architecture. **SOLUTION** How did you select this vendor? We wanted a vendor with design expertise and experience. Thence impressed us with the list of projects they had handled. Describe the project in detail. Once we started the project, we divided it into four phases. They first built customer profiles, then did quantitative analysis, including heat maps, surveys, and A/B testing. They built and tested a prototype before rolling out the final product. What was the team composition? We worked with a project manager, who was part of a team of three. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The site remains in development. We’ve conducted UX testing with a focus group, which showed over 50% improvement in retention and engagement KPIs. The qualitative feedback from the business teams and users has also been encouraging, and the new UI really speaks to customers in representing a contemporary online gaming brand of this pedigree. How effective was the workflow between your team and theirs? We had two calls a week with the project manager and one client visit every month to see the progress of the project. The project manager was accessible all the time and response time was never an issue. What did you find most impressive about this company? They established high standards for quality and attention to detail, along with a customer-centric approach. That helped us match our client’s goals and elevated us in the market. Are there any areas for improvement? No, we’re very satisfied. --- #### UX Design for Retail Investment Platform **The Project** - Services: UX/UI Design - Project size: Confidential - Project length: Sep. 2017 - Ongoing **Project Summary**: WinkTales provided UX design and development services for an online web and mobile-friendly platform. They began with a research process before creating the designs and working on the frontend implementation. **Review Rating**: 4.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, GoldenPi - Industry: Financial services - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 24, 2018 **Feedback Summary**: The finished platform is excellent, attracting new customers and significantly improving the rate of return customers, which now reaches 60%–70%. The team was approachable, communicative, and professional throughout, smoothly prioritizing tasks and taking feedback on board. "“WinkTales put in a lot of effort into the details of the platform.” " **BACKGROUND** Introduce your business and what you do there. I’m the co-founder and CEO of GoldenPi Technologies. We have an online platform for retail investors to invest in fixed income instruments in India. We get data feeds from financial institutions that are fed into the system using an algorithm. It then displays the overall fixed income products to retail investors in an easily consumable way. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with WinkTales? We needed someone to design the layout of our website and work on the structure of the whole thing. The presentation of our product is very important because retail investors often shy away from complex financial products. It’s imperative that the layout of the mobile-friendly website allows retail investors to easily understand the investment options and proceed with their investments. **SOLUTION** What was the scope of their involvement? They did the UX design for us, beginning with a lot of research. They also did some user-level testing with a set of mock customers and took their feedback. From there, they came up with some really innovative ideas around how the investment options should be represented and what level of detail should be shown. Once we had that, their software and design team moved ahead to build the web pages, including providing frontend code. They sent it to us for review and we shared it with our customers to get feedback. There was a back and forth element to this process. We did a couple of iterations and now we are running one of those. We’re now revamping the entire website and working on more advanced elements. What is the team composition? I interface with the design head mostly. How did you come to work with WinkTales? We started scouting, online and in our network, for companies to help us design and build our product. A few people from our network pointed out that WinkTales is quite good in this area. We looked at their work, among others, and shortlisted two or three options. We ultimately chose WinkTales because of their previous experience and the fact that they were well established. They were very communicative during our discussions about the designs which put us at ease. Without charging anything, they gave us some ideas to experiment with and think about. What is the status of this engagement? We started working together in September 2017 and the work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? It’s been good. The number of visits to our online platform definitely has increased, while the number of repeat visitors has also significantly increased. We have approximately 60%–70% repeat visitors on our website. WinkTales put in a lot of effort into the details of the platform, including what should be shown where, the coloring, the theme, the font, and more. Some of our existing customers and some really big financial institutions have given really good feedback on it. How did WinkTales perform from a project management standpoint? We typically work on a feature-by-feature basis. There’s a prioritized list in a product backlog that we share with them and discuss. We also visit each other in our respective offices during this process and use email and the phone. The project management has been good. They’re very approachable and clearly identify certain points of contact in their team. Beyond that, they keep to their promised delivery schedules and are able to take on any changes or pivots smoothly. What did you find most impressive about them? They’re very approachable, which makes communication easy. Are there any areas they could improve? At times, they could improve their research into a project’s domain, in order to improve their designs. Do you have any advice for potential customers? Express your requirements explicitly so that both parties are on the same page. --- #### UX/UI Design for Global Technology Company **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Oct. 2016 - Apr. 2017 **Project Summary**: WinkTales conducted thorough UX research to pinpoint the ideal user-friendly designs for two mobile apps. The products are for internal use and have a targeted focus on the user. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Associate Partner, Global Technology Company - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Jul 10, 2018 **Feedback Summary**: WinkTales designed two seamless and intuitive deliverables informed by diligent research. Both apps empower the internal team to work at a higher degree of impact and productivity. External clients appreciate how efficiently they now receive consultations and analysis for improving their business. "“WinkTales hands-on methodology throughout the entire design process is what really delighted us.” " **BACKGROUND** Introduce your business and what you do there. I’m an associate partner in the India business of a multinational technology company.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with WinkTales? We needed a team with design expertise and a user-centric philosophy to help us design and deploy two mobile apps in our internal play store. We wanted both products to work efficiently and have a strong focus on the user. Our consultants shouldn't have to spend more than five minutes a day using them **SOLUTION** What was the scope of their involvement? Along with UX/UI design, WinkTales conducted UX research that was critical to ensuring the apps deliver on their objectives. These finding played an essential role in our project. WinkTales designed both apps to be seamless and intuitive so they can provide necessary information efficiently. This was both our core challenge and primary differentiator.  The first app we created helps our consultants assess the maturity of clients who work in business areas of interest to us, like the Internet of Things. The second one aggregates news about our clients from various online publications to give our consultants an overview of this activity. What is the team composition?  We mainly interfaced with Prabhasa (Co-Founder, Director, and Head-Delivery, WinkTales). The UX team we worked with was comprised of a researcher, designer, and a project manager.  How did you come to work with WinkTales? As we were scoping for agencies, we enlisted the help of our platform to find the right team. After discovering WinkTales, we shortlisted them and took it forward from there.  How much have you invested with them? We spent somewhere around $20,000 on their services.  What is the status of this engagement? We worked together from October 2016–April 2017. Each application took three months to complete, and we finished them one after the other.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? From an impact perspective, both applications have been well received. We've seen great reviews coming in from my internal team of consultants. They've expressed that our apps help them conduct presale conversations and keep them updated about what's happening with their clients. The assessment app has garnered positive feedback from our clients, as well. They appreciate how quickly it enables us to provide recommendations for increasing their capabilities in a particular space. How did WinkTales perform from a project management standpoint? WinkTales worked hands-on and worked diligently to adhere to their timelines. Since this particular engagement was just for two products, we stuck to e-mail as our form of correspondence. They provided consistent status updates and advised us on best practice. Rather than into looking at our project as one large problem statement, they broke down the entire process into smaller milestones. Using this organized process gave us clear visibility on where we stood and what the next steps looked like. I found that commendable on their part. What did you find most impressive about them? We greatly appreciated that WinkTales invested due diligence in our engagement. Even before hitting the drawing board, they had their homework done and exhibited a strong work ethic. We felt confident about their design capabilities, but the research they conducted really set them apart. This stage was especially critical because we're designing apps for use by multiple stakeholders. They translated those takeaways into actionable design hypotheses that they then executed and validated. WinkTales hands-on methodology throughout the entire design process is what really delighted us. Are there any areas they could improve? There's not really anything that comes to mind. If I had to say something, it would be to suggest they invest a bit more on the UI side. That isn’t a red flag, though. Do you have any advice for potential customers? I’d avoid rushing through the process. The phase-wise manner the team uses works well. We initially had a specific timeline in mind. Once WinkTales walked us through the entire workflow and their approach, it made sense to allocate the time they requested. I understand that deadlines need to be met, but I suggest starting early on and giving WinkTales due time to deliver. --- #### UX/UI App Design for Home Décor Company **The Project** - Services: UX/UI Design - Project size: Confidential - Project length: Dec. 2015 - Ongoing **Project Summary**: WinkTales conducted user research before designing a UI and UX to facilitate in-app data input and interviewing tasks. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Systems Manager, Home Décor Company - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 16, 2018 **Feedback Summary**: The app’s polished design has resulted in a 99% engagement rate. WinkTales' project leadership is prompt and attentive to needs. Their team follows timelines well and is accommodating to last-minute changes, resulting in an exemplary customer experience. "“Promptness and speed of delivery are what differentiates them from everyone else we’ve worked with.”" **BACKGROUND** Introduce your business and what you do there. We’re a home décor company. We sell paints, kitchens, bath items, wallpaper, and furnishings for homes.I’m the senior systems manager for consumer engagement platforms. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with WinkTales? While we have a specific focus on user experience for consumers, we found that we could improve user engagement for employees and partners in a range of our mobile applications and portals. We needed to create a more engaging design. **SOLUTION** What was the scope of their involvement? We’ve had three or four engagements with WinkTales in order to solve our design problem. We have an app for field contractors who are expected to respond to customers within a certain time. The app houses project management tools and allows users to generate custom reports at the end of a project, giving us visibility into completed work. We needed a professional frontend for driving our business needs. It needed to make it easier for users to enter data and conduct interviews. We spent a lot of time with users trying to understand how they manage their work. WinkTale’s team performed their own research with our users and came back with suggestions. What is the team composition? I worked directly with Alok [Founder, WinkTales], who delegated design tasks to his team. We communicated almost every day. How did you come to work with WinkTales? I found them through a common contact. We looked at three or four established candidates as part of our evaluation process. WinkTales was a new entrant at that time, but they came back with the highest number of ideas. Their turnaround time was almost instant compared to larger companies, which was a deciding factor in choosing them. They could provide a more engaged collaboration despite being a newer company. What is the status of this engagement? We started working with them in December 2015. We have an ongoing collaboration and have met recently for a new project. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Users’ experience within the app is a key performance indicator for us. We’ve seen 99% engagement on it due to the app’s design. The apps we’d created in the past with different partners had an engagement rate of 30–40%. I attribute this increase to WinkTales’ design and technical skills.   How did WinkTales perform from a project management standpoint? Our experience has been great in this sense. Alok is prompt and always puts the customer before everything else. Their ability to stick to timelines has been great. We’re always demanding and asking for last-minute changes, but they manage to turn everything around. What did you find most impressive about them? Promptness and speed of delivery are what differentiates them from everyone else we’ve worked with. It’s also why we’re continuing to work with them two years later. Are there any areas they could improve? They should increase their bandwidth in order to take on more work. WinkTales is clear in terms of how much work they can handle and have been growing gradually over the last year. Do you have any advice for potential customers? You should become involved in the thought process early on. The more you collaborate with WinkTales’ team, the better the output will be. The company stands out from larger vendors who have formatted design questionnaires. We’ve appreciated the inclusive experience, but other clients may not be comfortable with this style. --- #### Design & Communications for Workplace Wellness Company **The Project** - Services: Other Design - Project size: $10,000 to $49,999 - Project length: June 2016 - Ongoing **Project Summary**: The team interprets brand representations and translates them into designs. Their expertise is used in developing the branding and designs for employee wellness programs. The work is ongoing. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** COO, GetActive - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 10, 2018 **Feedback Summary**: Starting out with little experience was advantageous because they had no pre-conceived ideas about design, allowing them to mold to fit into this role. Now an integral part of the team, the team understands the guiding principles well and delivers the work within tight deadlines. "“They understand our philosophy and our product.” " **BACKGROUND** Introduce your business and what you do there. GetActive is a workplace wellness company. We started in 2009 as a company that promotes physical activity with gamification and employee engagement. Over time, we moved into corporate wellness. We collaborate with multiple providers who are on our platform offering their wellness services to the organization. We use a lot of social strategies to make wellness work within organizations. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with WinkTales? We are primarily a product company that builds and sells products. Our core expertise is technology and enterprise sales. We didn’t have any design expertise on our team. **SOLUTION** What was the scope of their involvement? We initially engaged them for our website design work. Then, they started helping us with some of our mobile application screens. They have also helped with branding. Since we work with various wellness organizations, our communication needs to be drafted based on those organizations’ guidelines. Often times, wellness as a strategy for employees is something new to these organizations. Often times, they need to create their own wellness brand for interaction with the employee. Together with WinkTales, we discuss with the organization what they would like to represent the brand. Then, WinkTales starts executing and creating it. Almost all our design requirements are taken care of by WinkTales. As we expand, our design requirements and our engagement with them also expand. What is the team composition? We started working with Alok, who is one of the founders. We still meet him once in a while to review the work. We work with 2 managers under him including a design head who works with a few graphic designers and copywriters. He is the guy who understands our requirements and then leads his team to deliver the work to us. At any point in time, there are 3–4 folks from WinkTales who are engaged with us. How did you come to work with WinkTales? WinkTales was referred to us by a friend who had heard good things about them. We met them and explained the kind of company we are and the kind of support we were looking for. We started by having them design a couple of small things for us. We set a quick turnaround time to decide if they were a company we could work with. How much have you invested with them? We pay $2,000–$2,500 per month or $20,000–$25,000 for the whole financial year. What is the status of this engagement? We started working together in June 2016 and the work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They produce the work with a quick turnaround. They understand our philosophy and our product. They bring all of that in the design. It has worked out really well for us. We have a lot of communication and design requirements almost on a daily basis. They’re able to quickly deliver all those things to us within the timeframes. Sometimes we push them really hard and very rarely have they told us something wasn’t possible for such a small timeline. More often than not, they delivered. They feel like an arm of our company. Any time we take on a new design phase, we are assured that WinkTales is there to deliver it for us. How did WinkTales perform from a project management standpoint? It has worked well, but there’s always room for improvement. Whenever we have a detailed requirement, it’s my responsibility to create the requirement from our side. Then we share it with them via email. If it’s an important assignment, we have a meeting prior to that to explain to them what exactly we’re looking at. Then I document it in a requirement document and send it to them. For smaller, day-to-day work, we use email and we also use WhatsApp, where we exchange notes in a group. They deliver to us on software called Zeppelin where they share all the designs and assets us with us, which we use to then implement. What did you find most impressive about them? Prior to WinkTales, we worked with other design firms. When we started with WinkTales, they were a young team with fresh ideas. That worked well for us because many designers come with their own baggage of what they think is right and our message gets lost. Since WinkTales is pretty fresh, it was easier to work with them and explain to them what we are really looking at and get them to design the way we want it. Are there any areas they could improve? We’d like to see them expand their expertise like content creation so that we could get more of the copy work done through them. We’d like them to venture into different territories around design so that we can have just one entity to work with instead of engaging multiple entities. Do you have any advice for potential customers? Focus on the long term. It takes time for them to understand your values and philosophy. The more you work with design firms, the better they understand you, and then that starts showing in the design. If you choose a different design firm for every project, the messaging and branding gets confused. If somebody were looking at working with WinkTales, I’d recommend giving them a longer duration. Many of these professionals will end up being your extended teams. --- #### Mobile App Dev for Behavioral Health Org **The Project** - Services: Mobile App Development - Project size: Less than $10,000 - Project length: Feb. 2017 - Ongoing **Project Summary**: WinkTales used a provided wireframe to develop a web-based, non-native Android application that guides users through mindfulness activities. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Silver Oak Health - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 8, 2018 **Feedback Summary**: There were issues regarding developmental functionality, but design testing yielded positive responses, and the app has garnered 4,000–5,000 downloads post-launch. WinkTales worked through multiple iterations to ensure project success, and their business strategies proved vital during development. "“Their responsiveness was one of the primary reasons we went back to them after the first project.”" **BACKGROUND** Introduce your business and what you do there. Silver Oak Health is a behavioral health organization. We use cognitive sciences — specifically in psychology — to improve quality of life. We have diverse solutions in the mental health area. I`m the vice president of marketing. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with WinkTales? Specifically, with our corporate clients, we were moving into the area of “mindfulness,” which is the practice of focussing our attention on living in the present moment, in order to reduce stress. We had already been conducting events such as workshops, seminars, and other engagement activities, but we realized that we needed something to take these initiatives forward even after the events. This is when we came up with a mobile application which could be used for habit formation amongst corporate employees. Two of the top-performing mindfulness apps on the market are Headspace and Calm. We wanted to build something similar, but anchored around an Indian voice. **SOLUTION** What was the scope of their involvement? Our corporate clients engage with us primarily through the web. WinkTales designed a web-based, non-native Android app, and our internal technology team developed it. We went to WinkTales with just an idea and a wireframe we’d sketched out on paper. As we don’t have any internal user experience personnel in our organization, WinkTales helped with this and designed a couple of different custom flows. They printed out different scenarios, and we tested it on a few sample groups of people who went through the entire flow of the app. We made many changes based on the insights we gained from this exercise. We were looking for an app which would showcase the different tracks we had recorded with our mindfulness coach, as well as provide a useful engagement tool. We also have a diary/reflection tool within the app and a feature that provides a report on the status of the user’s mindfulness journey. Our app features guided and unguided tracks. In guided tracks, the app’s mindfulness coach leads users through different kinds of mindfulness techniques. These are largely meant for those who are relatively new to such practices. The unguided audio tracks are primarily targeted at more experienced mindfulness practitioners. We also have a four-program series in the form of curated tracks which users go through every day, in order to develop the mindfulness habit. What is the team composition? We primarily interfaced with Alok [Co-Founder & Director, WinkTales] and Mangala, a client service representative. Our development team also worked closely with their lead designer Sudheesh towards the end of the project. How did you come to work with WinkTales? A partner organization recommended WinkTales to us. We initially used their services for some offline creative work to help us design brochures and exhibition stalls for a national conference we were attending. We were happy with their work, so the app was a natural progression. Proximity was also a deciding factor, as they’re situated only 15 minutes away from our office. It was easy for us to meet, strategize, and stay updated on the progress of the project. How much have you invested with them? The cost of their work has been around 340,000 Indian rupees ($5,200 USD). What is the status of this engagement? We started working with them in early 2017. The app is currently available for Android and iOS. The iOS version launched three weeks ago and is still undergoing some beta testing. It still requires some amount of work as we’ve temporarily just replicated the Android design for iOS. Going forward, we will need to go back to WinkTales for a more structured iOS design. They’ve been helping us with some screens and adaptations over the last few months, but at this point, the Android version is 90% closed, with only one testing/review meeting pending.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Qualifying the results would be a little difficult at this point because we’ve hardly done any marketing. At present, we’ve reached around 4,000–5,000 downloads after promoting the app for two months. It’s been primarily a B2B push to our existing corporate clients. There has been a lot of positive feedback on the app, which in effect pushed us to roll out the iOS version. We do have a lot of issues from a functionality perspective, but this is more on the development side of things, as opposed to design. We’ve received some fairly good feedback on the app design during this phase. We went through many iterations in the beginning as we weren’t happy with the initial versions that came out, but we’re happy with what we have now. Our organization’s founders had a specific idea in mind when we started the project, which was different from the initial draft WinkTales sent us. After a couple of iterations, we were able to get on track, and our expectations were met. How did WinkTales perform from a project management standpoint? Their responsiveness was one of the primary reasons we went back to them after the first project. Alok, in particular, gave an equal amount of interest to us as to their larger clients. Things were managed based on timelines, and we didn’t have any complaints on any of these fronts. We communicated via phone and email, had in-person activities, and transferred assets using Zeplin. We were able to review everything quickly, as well as download assets and colors without any hassle. The Marvel App was used to share designs. What did you find most impressive about them? WinkTales had a certain amount of business and strategy input for the app’s development which helped a lot. We changed some of our flow and content based on the initial strategy meetings we had with their team, and this made a substantial difference. Most other creative agencies we’ve worked with in the past only provided design support, as opposed to WinkTales’ slightly more holistic offering. Are there any areas they could improve? Very early on in the project, we lost track a little bit in terms of what we wanted versus what they were providing. Alok’s stepping in rectified that minor detour quickly. He understood our vision and design style a lot better than the other people we’d interfaced with. It’s not a strong negative because this does commonly happen with other agencies too, but avoiding it could have saved us a bit of time. Do you have any advice for future clients of theirs? Clients should spend a lot of time providing explicit references of what they want to do initially. This is the one place where we went a little wrong, but the moment we were able to present other apps and design styles as references, we were able to get back on track. Giving strong references of what is required will help the team align with the project much quicker. --- #### Branding, Digital Marketing & Dev & for Global Tech Company **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Jan. 2014 - Ongoing **Project Summary**: WinkTales Creative handles the employee communication for a large IT provider, working on brand and digital marketing, including social media and videos, and create applications within a custom social platform.  **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 5.0 **The Reviewer** HR Professional, Global Tech Company - Industry: Information technology - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Nov 1, 2017 **Feedback Summary**: Since working with them, employee engagement has increased from around 12% to 25%, and the more meaningful communication has improved awareness and participation among employees. They have grown as a company over the years of the project, improving project management, and collaborating well.  "“They helped us differentiate between the many ways communication can be done within an organization.” " **BACKGROUND** Introduce your business and what you do there. We are a global provider of IT services with 20,000 employees and clients in a number of verticals, including banking and insurance. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with WinkTales Creative? We needed help with employee communication. Around 4 years ago, we started looking at employee engagement and communication more seriously and started centralizing all our requirements in the area. We needed a plan for effectively communicating with employees, in order to ensure we had more engagement as a result. **SOLUTION** What was the scope of their involvement? We initially started with fliers and posters — the minimum level of communication done with employees. We've expanded the scope to include an array of their services, such as video and audio editing, social media integration, and creating unique content for specific product launches. They also run our official engagement social media accounts on Facebook and Twitter and have created a couple of applications for certain launches. We have introduced a social platform for employees to interact within the organization, and have built awareness around other office tools. They help us create communications, share interfaces, and applications to help create that awareness. This includes creating microsites and applications, depending on our needs. What is the team dynamic? Initially, they were a smaller team, and we had interactions with the actual resources. Now that the team has expanded, I have a dedicated client service manager whom I interact with on an almost daily basis. How did you come to work with WinkTales Creative? We reached out to various vendors across the industry and found them based on a referral from our leadership team. We had an initial discussion and were impressed with their portfolio and the amount of hard work they’d put into creating meaningful communication and delivering on time. Any communication we undertake reaches out to all our employees, both in India and abroad, so it was important to be stringent in selecting a vendor. How much have you invested with them? The cost of their work in 2015 and 2016 was 15–20 Indian Lakhs [$23,000–$30,000]. Before that, we had more sporadic requirements. Our communication expenditure has grown by 50% from 10-15 Indian Lakhs [$15,300–$23,000] in 2013 and 2014. We have been doing a lot more work in 2017, but I am yet to know the total. What is the status of this engagement? We had our first discussions with them at the end of 2013 and started the work at the beginning of 2014. The collaboration is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our engagement levels have gone the initial 12–13% to currently being at 25%. When we started out, there wasn’t enough attention being given to communication. We have seen many changes to what things looked like 4 or 5 years ago, and we have been slowly improving. They helped us differentiate between the many ways communication can be done within an organization, in order to increase awareness and participation in events and activities. From a collaboration perspective, they’ve helped us identify our loopholes, how we could improve designs and creatives in order to produce meaningful communication. We have used all the available mediums to reach out to every level of employee, from top to bottom. How did WinkTales Creative perform from a project management standpoint? There is a lot of back-and-forth around design and creative requirements. We haven’t had any issues in terms of communication. Because they were a smaller company in the beginning, we had many issues with taking projects at our pace. They have grown their staff quite a bit, and the project management has been streamlined as well. We share briefs and scopes of work, so I know what will be done and when. What did you find most impressive about them? Their ability to understand client requirements during the first discussion. It’s also important for us to have interaction on a day-to-day basis and build a level of chemistry, which they provide. They have been one of the agencies which understood what we need in a short span of time and delivered it within our timelines. Are there any areas they could improve? We didn’t really have bad experiences with them; nothing that would require escalation. They constantly interact with the customer, in order to ensure that nothing was missed, but they need to look at how the client is charged for certain services. There are many vectors available online and clients are becoming wiser in how communication is created, for a cheaper price. For the more standard, rudimentary levels of communication, they should not be charging what they currently are. Do you have any advice for future clients of theirs? Nothing in particular comes to mind, however, the more our business will adopt the cloud, the more our employee interactions will change. This is true for the entire industry, and it’s important to see how mobile will become the method of communication. There is a lot of attraction to it, which we’re seeing every day, and we have to bring the medium into consideration, looking beyond what it is at the moment. --- ## Portfolio & Awards ### Bringing the money home: Getting users hooked on to the world of fantasy games BackgroundLeading mobile gaming platform offering plethora of games including fantasy cricket, rummy, PUBG and more. ChallengeTapping into the massive trafficinflow to improve visitor-usercustomerratios ensuring fewer drop offs through the customer lifecycle. Scope of WorkDelivering conversion optimization to increase various user acquisition KPIs. ApproachApplying RIVO framework to understand measure build-learn cycles on an iterative basis. ### Making Investing a seamless experience for experts and newbies BackgroundThis large stock broking entity with over 10,000 brokers is amongst the country’s foremost Market Discovery and Trading Platforms. ChallengeWith growth from traditional user bases saturating exploring new avenues of growth and increasing LTV of existing customers by boosting user engagement. Scope of WorkProduct Partner for client’s digital eco-system in delivering UX transformation and product life cycle management services. ApproachLeveraging data mining and primary user research to identify and plug specific qualified problems in the user journey. ### Gamification the way to employees’ hearts and health BackgroundLeading HealthTech startup offering corporate wellness programs through its digital platforms for large enterprises. ChallengeDelivering the stark difference of digitally aided wellness programs vis-à-vis traditional offline engagements and interventions. Scope of WorkAugmenting client’s technology teams by for end to end services for achieving product enhancements and KPIs.ApproachLeveraging Gamification experiences as the primary product differentiator for driving user engagement on an ongoing basis. ### Booking a self rental car now easier than zooming away in one BackgroundFast growing start-up offering rental and subscription-based mobility solutions for retail consumers via its digital platforms. ChallengeImproving customer experience and retention to capture market share by disrupting a highly competitive segment. Scope of WorkAugmenting client’s design teams by for end to end design services for growing portfolio of digital apps. ApproachComplete product overhaul to transform legacy front-end to new-age global standards with enhanced features and benefits. ### Enabling content consumption for a healthy lifestyle BackgroundAn Indian HealthTech company with a vast ecosystem of health products and services. ChallengeImproving user engagement metrics to upsell multiple product offerings. Scope of WorkDesigning the product experience for app-in-app OTT platform to drive user engagement and retention. ApproachWorking closely with product and technology teams to propel the application experience over rapid build-test-iterate sprints. ### Crafting beautiful UX for retail customers BackgroundAn international décor and paint manufacturing firm known for innovating by the application of technology to a legacy industry. ChallengeDesigning digital interventions and enabling increased adoption as part of massive digital transformation undertaking. Scope of WorkUX Partner for client’s digital eco-system in delivering full UX stack design capabilities across projects ApproachEmploying the RIVO framework to understand user needs, followed by implementing design blueprints, furthered by validation and optimization. Read the full case study here: Decor Firm UI UX Case study ### Project with Orlink ### Project with Goldenpi ### Project with JivaBhumi ### Project with Getactive ### Project with Asian Paints ## Key Clients - BFSI: Angel Broking ## Packages ## About the Team ### Our Story We love to challenge the status quo.We love the impact of digital products. Our mission is to blend the two and “push boundaries to craft exceptional digital products”Our vision is to “build an equitable world by championing change with digital” ## Locations (2) ### Bengaluru, India (Headquarters) - Plot 110-1, GILL CAMPUS, 2nd Floor, Electronic City, Phase 1, Bengaluru, Karnataka 560100 - Bengaluru 560100 - India - 76 - 100 employees - Phone: +919538127910 ### Singapore, Singapore - 7 Temasek Boulevard - Singapore 038987 - Singapore - 2 - 5 employees - Phone: +6589132389 ## Contact Thence Digital [Send a message](https://clutch.co/profile/thence-digital) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/thence)