In Sync

BACKGROUND

Please describe your company and position.

I am an executive at Sourcely

Describe what your company does in a single sentence.

Sourcely is your AI-powered academic search assistant, offering access to over 200 million papers and advanced search filters. It streamlines research by finding credible sources, summarizing them, and exporting citations instantly—helping you save time and improve quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Sync to accomplish?

• Redesign the website with modern touch, sleeker feel
• Design new features
• Make app mobile compatible

SOLUTION

How did you find In Sync?

Online Search

Why did you select In Sync over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from In Sync were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a website called Sourcely, which, frankly, wasn't well-designed and ran on Wix. We were migrating to the modern web framework NextJS and needed a design studio to help us redesign the website, giving it a sleeker feel, making it faster and mobile responsive, and adding new functionality. In Sync design studio respected our original mission and colors and redesigned the site accordingly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Almost 5 months since relaunch after redesign overall: 3x daily new subscribers, LTV of customer (long term value) has increased 1.7x times, and retention numbers are 25% better. We believe these are only the beginning of the positive impacts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the deliveries were all on time, and in case any understandable delays or problems they communicated with us promptly.

What was your primary form of communication with In Sync?

Virtual Meeting

What did you find most impressive or unique about this company?

the commitment and work ethic were great. once we agreed on timelines, they delivered great design results as promised within those timelines.

Are there any areas for improvement or something In Sync could have done differently?

no major concerns at the moment

BACKGROUND

Please describe your company and position.

I am the Quality Assurance Engineer of Agile-ATS

Describe what your company does in a single sentence.

We build and maintain an applicant tracking system for government contractors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Sync to accomplish?

• Create a visually appealing and intuitive interface for the ATS that enhances user experience.
• Conduct user research and usability testing to understand the needs and pain points of hiring managers and directors of recruiting.
• Design the system to be accessible to all users, including those with disabilities, ensuring compliance with relevant accessibility standards (e.g., WCAG).
• Design icons, buttons, and other visual elements that are consistent and enhance the usability of the system.
• Ensure that visual elements support the overall functionality and user experience.

SOLUTION

How did you find In Sync?

Online Search

Why did you select In Sync over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from In Sync were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Summary of Key Deliverables:

• User Interface (UI) Design
• Visual design concepts and mockups for all major screens and components.
• A comprehensive UI style guide, including color schemes, typography, iconography, and component styles.
• Interactive prototypes demonstrating the overall look and feel of the application.
• User Experience (UX) Design
• User personas and journey maps.
• Detailed wireframes and interaction flows for key user tasks.
• Usability testing reports with findings and recommendations.
• High-fidelity UX prototypes for validation and stakeholder approval.
• Responsive Design
• Responsive design frameworks and guidelines.
• Fully responsive mockups for key screens, ensuring functionality across desktop, tablet, and mobile devices.
• Implementation-ready design assets that developers can use to build responsive interfaces.
• Accessibility
• Accessibility audit and report identifying potential issues and areas for improvement.
• Design adjustments to ensure compliance with WCAG standards.
• Documentation of accessibility features and guidelines for developers.

Detailed Scope of Work:

• Step 1: User Interface (UI) Design
  • Discovery and Research:
    • Conduct a design kickoff meeting to understand AgileATS’s goals, target audience, and brand guidelines.Review existing design assets and gather requirements from stakeholders.
  • Concept Development:
    • Develop multiple visual design concepts for review.
    • Present initial concepts to stakeholders and gather feedback.
    • Design Refinement:
    • Refine selected concepts based on feedback.
    • Create detailed mockups for all major screens and components, including dashboards, Kanban boards, job postings, candidate profiles, and reporting interfaces.
  • Style Guide Creation:
    • Develop a comprehensive UI style guide that includes color schemes, typography, button styles, form elements, icons, and other visual components.
    • Ensure the style guide is detailed and easy for developers to follow.
  • Prototyping:
    • Create interactive prototypes that showcase the overall look and feel of the application.
    • Use tools like Figma, Adobe XD, or Sketch to build and share prototypes with stakeholders.
  • Step 2: User Experience (UX) Design
    • User Research:
      • Conduct interviews and surveys with potential users, including hiring managers and directors of recruiting, to gather insights into their needs and pain points.
      • Analyze user feedback and develop user personas that represent different types of users.
    • Journey Mapping:
      • Create user journey maps to visualize the steps users take to complete key tasks within the ATS.
      • Identify potential pain points and opportunities for improvement in the user journey.
    • Wireframing and Interaction Design:
      • Develop detailed wireframes that outline the structure and layout of key screens.
      • Design interaction flows for essential tasks, such as creating job postings, tracking candidates, and generating reports.
    • Usability Testing:
      • Conduct usability testing sessions with potential users to validate wireframes and interaction flows.
      • Collect feedback and identify areas for improvement.
    • High-Fidelity Prototyping:
      • Create high-fidelity UX prototypes that incorporate feedback from usability testing.
      • Ensure prototypes are detailed and interactive, allowing stakeholders to experience the user journey.
    • Step 3: Responsive Design
      • Framework Development:
      • Develop a responsive design framework that outlines how the ATS will adapt to different screen sizes and devices.
      • Ensure the framework is flexible and scalable to accommodate future updates.
    • Mockup Creation:
• Create responsive mockups for key screens, demonstrating how the interface will look and function on desktops, tablets, and smartphones.
• Focus on maintaining usability and functionality across all devices.
• Design Asset Preparation:
• Prepare implementation-ready design assets, including images, icons, and style sheets, for developers.
• Ensure assets are optimized for performance and scalability.
• Developer Collaboration:
• Work closely with developers to ensure the responsive designs are implemented correctly.
• Provide guidance and support during the development process to address any design-related issues.
• Step 4: Accessibility
• Accessibility Audit:
• Conduct an accessibility audit to identify potential issues and areas for improvement.
• Use tools like Axe, Wave, or Lighthouse to evaluate the ATS against WCAG standards.
• Design Adjustments:
• Make necessary design adjustments to ensure compliance with WCAG standards.
• Focus on improving color contrast, keyboard navigation, screen reader compatibility, and other accessibility features.
• Documentation:
• Document accessibility features and guidelines for developers.
• Ensure the documentation is clear and provides actionable recommendations for implementing accessible designs.
• Training and Support:
• Provide training sessions for the development team on implementing accessible designs.
• Offer ongoing support to address any accessibility-related questions or issues during development.
• By following this detailed scope of work, the design company will ensure that AgileATS is visually appealing, user-friendly, responsive, and accessible, meeting the needs of government contractors and hiring managers.

RESULTS & FEEDBACK

1. What were the measurable outcomes from the project that demonstrate progress or success?

The redesign of Our System resulted in a 25% increase in user satisfaction scores, as shown by user satisfaction surveys conducted before and after the redesign. This reflects a positive reception to the new interface. Additionally, user-reported interface issues dropped by 40%, indicating a significant improvement in usability. The average time to complete key tasks in the ATS was reduced by 30%, demonstrating enhanced efficiency and streamlined workflows.

Usability testing sessions revealed a 20-point increase in System Usability Scale (SUS) scores, confirming that the UX design changes were effective. User engagement metrics showed a 35% increase in session duration and a 20% rise in the number of actions per session, indicating higher user engagement. Furthermore, an analysis of user journey data showed a 25% reduction in drop-off rates during key processes such as creating job postings and tracking candidates.

Cross-device testing achieved a 95% pass rate, confirming consistent performance and usability across desktops, tablets, and smartphones. Mobile user engagement metrics improved significantly, with session duration up by 40%, bounce rate down by 15%, and conversion rate up by 25%. Surveys indicated that 90% of users provided positive feedback regarding the usability and functionality of the mobile interface.

The adoption rate of the redesigned ATS among new users increased by 35% within the first six months, highlighting the success of the design enhancements. Client retention rates increased by 20%, indicating higher satisfaction and loyalty to the product. The number of demo bookings increased by 30%, with a 25% higher conversion rate, directly attributable to the improved design and usability. Revenue growth linked to the design improvements saw a 15% increase, demonstrating the clear financial benefits of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management exhibited by the design company was exemplary throughout the entire process. They consistently delivered items on time, adhering to the agreed-upon schedule without any delays. This punctuality was crucial in ensuring that our project milestones were met and that the overall timeline was maintained without any disruptions.

Their responsiveness to our needs was outstanding. From the initial kickoff meeting to the final delivery, they demonstrated a deep understanding of our requirements and were always available to address any questions or concerns. Communication was seamless, with regular updates and progress reports that kept us informed every step of the way. They were proactive in seeking feedback and made necessary adjustments promptly, ensuring that the final product met our expectations.

The design company also showed great flexibility and adaptability. When we encountered unexpected challenges or changes in scope, they responded swiftly and efficiently, providing innovative solutions that kept the project on track. Their commitment to our success was evident in their attention to detail and their willingness to go above and beyond to ensure our satisfaction.

Overall, their project management skills were top-notch, marked by timely deliveries, exceptional responsiveness, and a client-centric approach that truly set them apart. We highly recommend their services to anyone seeking a reliable and dedicated design partner.

What was your primary form of communication with In Sync?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this design company was their unparalleled dedication to excellence and innovation. Their ability to blend creativity with functionality was truly impressive. Every design element they produced not only looked stunning but also served a clear purpose, enhancing the overall user experience in ways we had not anticipated.

One of the most unique aspects of this company was their commitment to user-centered design. They invested significant time and effort into understanding our users' needs and pain points, which was reflected in the final product. Their approach to usability testing and iterative design ensured that the end result was not only visually appealing but also highly intuitive and user-friendly.

Their responsiveness and communication skills were exceptional. They maintained an open line of communication throughout the project, providing regular updates and seeking feedback at every stage. This proactive approach ensured that any issues were promptly addressed and that our vision was accurately translated into the design.

Another impressive feature was their ability to stay ahead of the curve with design trends and technological advancements. They incorporated the latest best practices and tools, which resulted in a modern, forward-thinking product that stands out in the market. Their expertise in responsive design and accessibility further underscored their commitment to creating a product that is inclusive and accessible to all users.

Are there any areas for improvement or something In Sync could have done differently?

Reflecting on our collaboration with this exceptional design company, it's genuinely challenging to identify any areas for improvement. Their performance was consistently outstanding, and every aspect of their work met or exceeded our expectations.

From the initial consultation to the final delivery, their dedication, professionalism, and attention to detail were evident. They managed the project with precision, communicated effectively, and delivered high-quality results on time. Their innovative approach and user-centric design philosophy ensured that the final product was both functional and aesthetically pleasing.

In every interaction and deliverable, they demonstrated a profound understanding of our needs and a commitment to excellence that is rare to find. Therefore, we can confidently say that there is nothing significant they could have done differently. Their service was impeccable, and we look forward to future collaborations.

BACKGROUND

Please describe your company and position.

I am the Co-founder and CTO of OfferFit

Describe what your company does in a single sentence.

OfferFit is a SaaS automated experimentation platform used by lifecycle marketers to replace manual A/B testing with RL-based optimization of customer messages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Sync to accomplish?

• Create user flows and Figma prototype for new OfferFit Email product
• Expand range and improve UX of reports

SOLUTION

How did you find In Sync?

Online Search

Why did you select In Sync over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Performance on test assignment and interviews

How many teammates from In Sync were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Work closely with OfferFit leaderships and Product function to develop UX concept for OfferFit Email, a new self-serve email marketing product. 
• Design and conduct user testing to iterate on user flows in the product 
• Create rough and pixel-perfect Figma mockups 
• Create a clickable Figma prototype of all key user flows in the product 
• Support front-end developers in implementing UX design 
• Improve the UX of reporting functionality in OfferFit's main product

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significant input into the vision and overall design of the product 
• Great prototype which impressed customers and prospects 
• Close collaboration with frontend engineers in implementing the product

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very thorough and independent project management 
• Clear action items, delivered on time with clear, ongoing progress updates 
• We're impressed with their effective prioritization while collaborating with multiple teams in the company

What was your primary form of communication with In Sync?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The designer we worked with, Stacy, has been instrumental in helping us think through the design and UX of our newest product (OfferFit Email). She's been not only a designer, but a real partner in thinking through the user flows, conducting and analyzing usability studies, and systematizing and structuring our design elements.

Are there any areas for improvement or something In Sync could have done differently?

No: Stacy and In Sync management (Mariia) have been awesome to work with! I worked with multiple designers and agencies in the past, and Stacy and In Sync are the best.

BACKGROUND

Please describe your company and position.

I am an executive at an information technology company

Describe what your company does in a single sentence.

Reduce traffic and emissions by helping drivers to find a parking space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Sync to accomplish?

• Improve user experience of our B2B SaaS web app
• Deliver deeper analytics + insights capabilities to our users
• Incorporate customer feedback into the next version of our product

SOLUTION

How did you find In Sync?

UpWork

Why did you select In Sync over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from In Sync were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop new UX + UI of responsive SaaS B2B Web app, taking into account interviews with stakeholders including executive team and key customers. Define roadmap of additional functionality based on the stakeholder interview + design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New UX + UI received very positive feedback from all stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always timely, very strong communication + remote work skills leveraging Slack, Loom + Zoom to interact with all stakeholders. Very responsive to changes in requirements, and never afraid to push back with a better idea for how to implement something that meets the needs expressed by the users.

What was your primary form of communication with In Sync?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Top UX/UI expertise while being friendly to work with, and they were a good cultural fit for our team.

Are there any areas for improvement or something In Sync could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the CPO and a co-founder of an AI startup company located in Israel and the US. I’m responsible for product design and road mapping. Our customers consume our services as API. We have a frontend that we call language studio where customers can experiment with our algorithms and try various ways to process text, all in a visual way.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Sync?

We hired In Sync to provide UI/UX designs for an interface we wanted to develop for our customers. We had our ideas of how we wanted the product’s experience, but we needed visual design and UX experts to help us get a finalized design from which we could program and create the interface.

SOLUTION

What was the scope of their involvement?

In Sync provides us with UI/UX design services. They've used Figma to create our product's design from scratch. Part of the ideas was ours, and they also provided some suggestions. The task has been to design something that can easily explain how to process text and trigger users to try and play with it.

The product is called the language studio, an interface through which users can utilize our algorithms in text. The platform lets them experiment with text, try different algorithms and eventually see what they need to process their text. Additionally, it helps users to plan how to consume our service with API and discover our capabilities. 

What is the team composition?

We've interacted with two people from their team: one main point of contact and a UI designer. 

How did you come to work with In Sync?

We met them via a referral from a friend who had worked with In Sync before.

How much have you invested with them?

So far, we've spent close to $40,000.

What is the status of the engagement?

We began our partnership in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate is good, and we get positive feedback from users. We consistently see people moving through the platform and converting into paying customers. Moreover, our product team is happy working with In Sync; the developers can easily take their design and materialize it. Overall, internal and external feedback, measurements of the user journey, and the success of the user journey have been very good.

How did In Sync perform from a project management standpoint?

They've met all the deadlines and make an effort to do more than is required to deliver on time, when necessary. We use ClickUp for project management and communicate via Whatsapp and Zoom, where they record our meetings. During the initial phase, we had weekly brainstorming sessions.

What did you find most impressive about them?

In Sync is a great team, and their dedication to the project is very impressive. With them, we have good communication and collaboration at an affordable price.

Are there any areas they could improve?

I can't think of anything they need to improve; we're very happy with them.

Any advice for potential customers?

Be clear with your requirements. Additionally, allow In Sync to record the sessions so they can recap and get back to the recording if they missed something.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and main founder of an IT software startup. We’re building an NFT marketplace.

OPPORTUNITY / CHALLENGE

What challenge were youS trying to address with In Sync?

We needed help with design and UX services.

SOLUTION

What was the scope of their involvement?

In Sync is fully embedded in our team. We’re an agile organization, so one of their team members joins us in our daily stand-ups. The deliverables are mainly Figma designs and support for engineers. We usually agree on the feature we’ll develop. 

We have the tablet view and the mobile view for the apps.

What is the team composition?

We work with six engineers and one salesperson from their team. Mariia (CEO) and Stacy (UX/UI & Graphic Designer) are in charge of the design and our main points of contact.

How did you come to work with In Sync?

We found them on Upwork two years ago. We got in touch with them and started some tasks to see if we could work together.

How much have you invested with them?

In total, we’ve spent more than $30,000.

What is the status of the engagement?

We began working together in July 2021 and are still engaged with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Based on their design, we've gotten a lot of traction in the market from investors, developers, and partners, which is valuable. Overall, we’re preparing to launch the product this summer. We’ve gotten tons of positive feedback from investors — they’re just in love with the design.

How did In Sync perform from a project management standpoint?

The project manager has excellent soft and hard skills in design. She has risen to the occasion to meet deadlines and stand out. Moreover, they’ve been able to deliver the project on time and within our budget. They’ve also met the requirements, even for some features requiring more investigation and exploration. We relaxed the deadline a bit to allow market research, and they came up with the report.

We use JIRA to manage and track the project and Slack to communicate.

What did you find most impressive about them?

They work from their heart, working on the project like their own. In Sync listens to what we tell them and brings it out in the project.

Are there any areas they could improve?

No, they’re great with our project. We love everything they do.

Any advice for potential customers?

Embed them into your team and share the vision of the products with them — the results will be stunning.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a SaaS startup called Vicinity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with In Sync?

We needed help with designing our software, which functions like a location-based notebook.

SOLUTION

What was the scope of their involvement?

In Sync designed the UI/UX of our software from scratch. We entered this engagement with a rough idea about what we wanted our product to be and look like, so we had ideation sessions to polish it further. After that, they proceeded with the work, creating wireframes, developing user journeys, and figuring out the key technological capabilities to produce a clickable prototype. They used Figma for the designs.

What is the team composition?

We worked with two people from their side: a project manager and designer.

How did you come to work with In Sync?

We found them through Upwork.

How much have you invested with them?

We invested around $4,000 USD.

What is the status of this engagement?

We worked together on this project from February–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They exceeded our expectations across all metrics — in fact, they delivered a working prototype earlier than we expected.

How did In Sync perform from a project management standpoint?

They hit all deadlines, stayed within our budget, and always responded quickly. For communication, we used WhatsApp and had weekly calls via Google Meet.

What did you find most impressive about them?

I was impressed with how fast and well they grasped the idea for our software — they actually understood it better than we did. We also felt like we were working with a partner, not just a service provider.

Are there any areas they could improve on?

They could expand their services by offering development support as well.

Do you have any advice for potential customers?

They don’t like being micromanaged, so just let them do what they do best. This approach worked out very well for us.

BACKGROUND

Please describe your company and position.

I am the Sr Product Manager

Describe what your company does in a single sentence.

Custom manufacturer of drop count test kits, reagents, software, chemical feed and control equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire In Sync to accomplish?

• Deliver prototype of future software product

SOLUTION

How did you find In Sync?

Online Search

Why did you select In Sync over others?

Great culture fit

How many teammates from In Sync were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was to build a working prototype for our upcoming product launch, to be showcased to customers. There were about 5 major features but hundreds of screens required to fully deliver the prototype.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We set aggressive timelines for delivering each feature. The team from In Syncwas very proactive and asked great questions to build a great prototype. We were very impressed to their commitment to quality and timeliness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time and were very responsive.

What was your primary form of communication with In Sync?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very quick to learn the industry and our needs.

Are there any areas for improvement or something In Sync could have done differently?

No