WordPress Implementation for Event Organizer
- Web Development
- $10,000 to $49,999
- July 2014 - Oct. 2015
- Quality
- 5.0
- Schedule
- 4.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“All of the developers have always been available there. They've been brilliant.”
- Hospitality & leisure
- Bournemouth, England
- 1-10 Employees
- Phone Interview
- Verified
Synapse redesigned a responsive Wordpress website to make it easier for users to browse, manage, and book tour packages. Other features included the trip management and social media sharing.
After the site launched, there were slight improvements across the analytics board, from page views to user signups. Furthermore, the site was newly accessible to its mobile users. Synapse's continuous reporting and constant accessibility made it easy to make adjustments during the process.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Please describe your organization.
We're a United Kingdom-based touring operator. We arrange very specific holiday or group trips. In the United States, you know it as a bachelor party or a bachelorette party. We organize what in the U.K. are called stage and hen weekends. We only arrange trips within the U.K., so it's U.K. customers traveling to cities in the U.K. to celebrate.
What is your position?
I am one of the partners and owners.
OPPORTUNITY / CHALLENGE
What business challenge were you trying to address with SynapseIndia?
We've been around for about 10 years, and in that time we redeveloped the site three or four different times. I think our last experience, we had it developed in .NET, and it wasn't responsive. We got to a point where we needed it redone again because we had it done just before the whole tablet boom – before the iPad came out. We needed it done again, but development in the U.K. is quite pricey, and not if you use overseas developers.
SOLUTION
Please describe the scope of their involvement.
We gave them the job of completely redesigning the site using WordPress, so it could be edited easily and changed in the future, and introduced many more features, bits and pieces to it. The undertaking was quite large. We have to deal with people browsing through packages, individual activities, group members being able to pay for their bit of the packages as a whole, and all sorts.
The size of the team has varied from one person up to five people, depending on what's going on at any given time. During the entire period, there has been probably 10 different people working on it.
I've used WordPress for other projects myself, I know that its open source, so any of that code isn't going to be compiled. We had issues in the past with developers disappearing, and compiled code can give you some issues, so that was part of the decision to use WordPress. Secondly, a huge number of websites run on WordPress, so you have the support there, and you can edit things yourself. A competent non-technical person can make changes and tweaks on their own, and that was important to us as well because we have a number of people on staff that aren't developers.
How did you come to work with SynapseIndia?
We used Elance to find them. You post the job on Elance, you get people to bid for it, and then it's sort of finding that combination between price, expertise and good reviews – something like using TripAdvisor to pick a hotel. SynapseIndia proved to be the right choice, and they're a big company, they're not one or two developers in some small office. They have a lot of people on staff and a lot of depth to their knowledge. If the product changed in any way, I knew we wouldn't have to stop working with them because they've got experts in just about every field.
Could you provide a sense of the size of this initiative in financial terms?
It's been probably about $50,000 so far.
What is the status of this engagement?
We still do bits and pieces now. The job started last July [2014], and we went live in December last year. Then we kept on doing tweaks and changes and adding new features in. We've been working with them for more than a year now. A milestone will be completed tomorrow [October 2015]. Before that, it has just been minor tweaks, not any major milestones.
RESULTS & FEEDBACK
Could you share any statistics or metrics from this engagement?
Their work was mostly user features, for when people become customers, rather than when they first visit. The big push to the site this time around was related to being able to manage the bookings, both for us and for the customers themselves – managing their groups and inviting their friends – those sorts of things. In the sense of whether the site performs better or worse for getting new customers, it's on the par because the designs of all of our previous sites have been good, including this one.
This job is more about functional improvements, rather than attracting more people generally. Bounce rates are about the same. I've done a comparison of January 1, 2015 to September 22 of this year, and compared it to last year. Everything looks positive with slight improvements across the board. Sessions are up, users are up, page views are up, pages per session is up, average session duration is up, and all is good. The big change for us was making the site completely responsive, so that's helped. In the U.K. now, probably 50 percent or more of visitors are using not just phones, but iPhones and other devices, like Android.
Their working day fits in with different time zones. They work long days. You might not have all of your development team all the time, but there's pretty much somebody working on your site from when they start in the morning to when they finish, which overlaps with the U.K. working day. That's been very beneficial.
How did SynapseIndia perform from a project management standpoint?
SynapseIndia was able to deliver all their assigned milestones on time and within budget, without any major defects in their work. It was a moving target for a lot of the stuff, so we didn't really have major deadlines because we obviously had a working website. They've been good. When needed, they've added a resource and got the job done.
What distinguishes SynapseIndia from other providers?
I can tell you something that I like about them that distinguishes them from offshore, onshore, and all providers: you don't give them a job and then they disappear, and then come back two weeks later and go, "Here it is"' Every day, you get an update on what they've done. Because we've used Elance, we can look at their Work View to see a screenshot every hour, being able to spot a problem as it's happening.
A number of times, I've seen the screenshot and thought, "Oh, hang on, it looks like they're going slightly in the wrong direction there," and been able to get onto Skype to give them some feedback. They're always on Skype. All of the developers have always been available there. They've been brilliant.
My previous experience is, you give somebody a spec, they go away for a couple of weeks, come back with a mockup. You say, "OK," and they go away for a couple more weeks, come back with a full working site, and you're like, "No, that's not what we had in mind at all." This experience has been a case of every day you can see what's going on, and you don't have that whole, "Well that was a wasted two weeks." Or worse, it's a wasted half a day, or something like that, which is amazing. I guess transparency of development is what impressed me the most.
You can give them chunks of work, and they will still get in touch with you with any sort of query. It's almost as if the developer sits next to you, and you can give instant feedback, rather than building up a ton of work to test or review. Everything works very smoothly.
Is there anything SynapseIndia could have improved or done differently?
Not really. They work most Saturdays. There were no problems of a language barrier or anything like that – everybody's good. Offhand, I can't think of anything.
RATINGS
-
Quality
5.0Service & Deliverables
"because nothing's broken."
-
Schedule
4.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"I've already done that.