SWOT Digital

BACKGROUND

Please describe your company and position.

I am the CEO, Founder of Dommino, TM (by Zlatamebel LLC)

Describe what your company does in a single sentence.

A junior brand in the Middle pricing segments, of one of the Largest Ukrainian upholstered furniture manufacturer with 2 brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SWOT Digital to accomplish?

• Develop a completely new site (after the site developed by Top Web Studio of Ukraine, which failed technically) for the young brand Dommino, a manufacturer of upholstered furniture, with an emphasis on the possibility to configure furniture to individual order. The new modern website should be relevant for many years and scalable in terms of functionality.
• The online store should become the best in the medium price segment of the Ukrainian upholstered furniture market in order to make the brand a leader and increase online and offline sales.
• Refresh your brand style in modern web design trends.

SOLUTION

How did you find SWOT Digital?

Referral

Why did you select SWOT Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SWOT Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed a unique online store on CMS Magento:

• Concept and UX design: Analysis of the target audience and behavioral scenarios, development of characters and prototyping. UX-analysis of competitors and the previous site for development of Technical task
• Unique UI-design and adaptive, responsive layout of a unique design
• Programming of full e-commerce functionality
• Transfer of SEO results from the past to the new site and SEO at the development stage
• Development of a custom configurator with color selection by repainting the product mask, options and pricing.
• Development of personal account for increase LTV and convenient order tracking (which relieved the load from the call center in favor of processing new orders)

Project support and development (until 2021):

• Regular technical and search SEO optimization 
• Usability audit.
• Conversion optimization (CRO).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. SWOT developed one of the best online stores for manufacturers of upholstered furniture in the middle-price segment in Ukraine, which made it possible to multiply sales. After the site launch, we received an increase in revenue for the Domino brand compared to last year's +514.92%. Conversion (CR) into orders increased x6.15 times. Due to the implementation of convenient product selection and configurator — accelerate purchasing decisions by 6 times. Total increase in Target achieved 1662.17%
2. The previous site had a traffic plateau — up to 14,000 visitors per month. From the 3 month of the launch of the new unique modern site with the same SEO, organic growth х2.4 times is higher than the previous level. Later, was carried out and the maximum traffic was 95,521 visitors per month, which is 7.25 times higher than the maximum traffic of the previous site.
3. As a result of the support and development of the site from 2017 to 2020, the increase in online sales amounted to +1572% to the level after the start of the new site (main development). We increased online sales by +1.8 million dollars, and also increased sales in the retail network by approximately +6.5 million dollars (since about 72% of website visitors buy offline) and the total increase in revenue from sales amounted to 8.3 million dollars.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They solve any problem by turning it into a task. They constantly analyze and look for growth areas of the project, and offer working solutions.

What was your primary form of communication with SWOT Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

They made not only a technical solution for the product configurator (which another Top 3 web studio in Ukraine could not implement), but also a business solution that gave (as a result of the AB test) a +381% increase in online sales compared to ours vision. They were extremely result-oriented! 

Are there any areas for improvement or something SWOT Digital could have done differently?

I think they can improve the presentation of proposals for improvements, as well as the results, but as far as I know they have already implemented this.

BACKGROUND

Please describe your company and position.

I am the Head of e-Commerce of Margo Retail LLC

Describe what your company does in a single sentence.

Largest Ukrainian Furniture Hypermarket

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SWOT Digital to accomplish?

• Website modernization: debug and updates of the functionality and style in the brand identity.
• After 8 years of unsuccessful launch attempts with the previous developer - Launch the site as quickly as possible and bring in 1 million UAH of online sales per month for subsequent rounds of investment.
• To bring web-site visitors to the company’s retail network.

SOLUTION

How did you find SWOT Digital?

Referral

Why did you select SWOT Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SWOT Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full audit of the project at the start of work: site testing and usability audit.
•  Business analysis: based on the audit of the project, goals and objectives, niche and competitors, determined the MVP and prioritized the scope of work and the time frame for achieving the goal, dividing it into 1-month sprints. 
• Complete UX/UI redesign of the site, starting with the pages where performed the main user actions related to conversion
• Code review and refactoring
• Legacy code debuging and code optimization. Due to the low quality of the Legacy code of some sections, they were completely recoded
• Technical optimization of the site on the basis of SEO specifications, bring the site to the current requirements of search engines, in 1 period it was possible to improve the optimization indicators of Google Page Speed up to +76%
• Development of new functionality and sections, taking into account the project's Web-development Strategy
• Eliminated errors in the process of automatic filling of the site with goods from the tabular file and the accounting system, ensured the smoothness of the process.
•  Analyzed the processes in the current Call-center, automated business processes in the new CRM and relaunched a new internal Call-center within 1 month
• Even in the conditions of war in Ukraine, the project continues to develop, ensures cash flow and expansion in the furniture and household goods market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. With them we launched an online store in 1 year and the project immediately reached KPI >1 Mln.UAH/month from the 2nd month after the full launch, which another Top web-studio in Ukraine could not do for 8 years, and many managers in the company no longer believed that this was possible for this site.
2. More than $ 2 million income from online sales of the site. According to analytics, about 70% of website visitors, before purchasing at retail, conduct research online on the website and go to the “Contacts and Salons” section and purchase at retail. Based on this, approximately $ 7+ million were purchased by site users in retail.
3. Thus, during this time the total increase in Income due to the operation of the online store during its operation amounted to $ 9.5 million.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Good project management.
• Work was done on time and goals achieved.
• Sprints always completed on time, even at the beginning of the war in 2022 they did not stop working for a single day.
• Deeply understand business and consumers, select solutions to achieve goals. 

What was your primary form of communication with SWOT Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Strategic approach to developmen & result orientation, strong business, competitive and consumer analytics, and the ability to decompose any problem allows them to achieve the project's goals. 

Are there any areas for improvement or something SWOT Digital could have done differently?

To improve communication in projects, we agreed to hold monthly calls in the cross-functional working group at the end of the sprint, before starting a new one, in order to better understand the problems of the project and respond to them faster.

BACKGROUND

Please describe your company and position.

I am the CEO of Mama, Medical Center

Describe what your company does in a single sentence.

The best local women's medical center in Kryvyy Rih with a new look to the niche & ambitions to expand throughout the country (Ukraine)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SWOT Digital to accomplish?

• The main goal is for the website to develop a website for a medical center “for girls” to be No. 1 in the geographic segment - initially in the local market of Kryvyy Rih. With ambitions to further expand its geography in throughout Ukraine, up to the most competitive cities (target market) - Kyiv, Kharkiv, Odessa, Zaporizhia.
• Destroy the negative stereotype about going to the doctor so that it is associated with something positive - like going to a beauty salon or a women's club
• Develop a website on a popular CMS so that they can easily find a developer (if necessary), as well as with clear content functionality in the admin panel, without being tied to a specific developer.

SOLUTION

How did you find SWOT Digital?

Referral

Why did you select SWOT Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables

• Analysis of the target audience and competitors, both direct and indirect. 
• Сreated a unique UX/UI design and an intuitive interface based on behavioral scenarios. Refreshed the brand identity and took into account the stylistic example of the leader of the niche of beauty salons in Ukraine, which reflects the values of the company — Gbar, in order to change the user experience in the niche. 
• Adaptive, responsive layout of the unique web-design for the main devices and permissions of our users, for the convenience of the site from any device
• Integrated with CRM for quick appointment booking
• Multilingual functionality 
• The site was developed on one of the most popular CMS in the world 
• Wordpress, with simple filling of the site in the admin panel and the possibility of updating, (*which was very important for us, because there were problems with the support and filling of the previous site on a rare CMS when the content manager and they could not find a developer for it even in the country)
• Developed a marketing strategy, with the definition of the main traffic channels, based on the analysis of competitors and the specifics of the niche, as well as the promotion strategy in them. 
• Facebook and Instagram targeting has been set up to better expand, involve and warm up the target audience, introduce the brand and attract new customers, based on the creation of similar audiences.
• Performed the basic internal technical optimization of the site, Search Engine Optimization (SEO) for commercial search requests for all services, worked out semantics, wrote SEO texts and meta-information. 
• Thanks to the introduction of our vision and the professionalism of SWOT Digital, now the process of making an appointment with a doctor and going to a doctor for women's is more like shopping or going to a beauty salon. This is what we wanted to achieve! And it gives its results immediately after the start, we began to receive + 8-9 additional entries from the site daily and about +100 per month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth +825% of online applications to the previous site level. The conversion to the doctor appointments immediately after the launch increased by x9,1 times. Now our business additionally receives up to +8 entries per day from the site and more than +100 per month. This increased revenue by approximately $148 thousand over the life of the site. 
• Marketing: For commercial search queries in organics, we have the Top 2 positions in Google among websites of women's medical centers in the local market of Kryvyi Rih and the Top 5 overall because, For some requests, we compete with marketplaces and platforms. As a result, 1.2-1.5 thousand organic traffic per month. From targeting in Facebook and Instagram - cost per lead (CPL) $3.4-4.5 with ROMI - 445%. 3. 1 day required for website content filling.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The development of the site was completed on time, as were all further improvements to the site and other work related to promotion. For us girls, it was important to understand all the difficult tasks involved in creating a website. We were worried about everything, starting with drawing up the technical specifications) But we went through all stages of the work so competently, clearly, and easily that for us, the cooperation was painless and very, very pleasant. 
About responding to our needs: They collected the necessary information very carefully and in detail, and they completely managed to feel our main values and bring them to life! Thanks for always being in touch, and to our PM."

What was your primary form of communication with SWOT Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

They turned web development into a tool for achieving our business goals and objectives. This is a completely different experience. Your ideas, information and all insights are embodied in your site. They emphasized the style of the site and our identity, and the non-standard approach reflected in the developed site and its functionality the idea of going to a medical center, like shopping or a women's club. 
This is a break from the pattern that allowed us to stand out from our competitors due to packaging that is not typical for the medical niche."

Are there any areas for improvement or something SWOT Digital could have done differently?

A clearer roadmap of the work at the beginning, in order to better understand how the work will be carried out and what is needed from us. But they have already implemented it at the moment, after receiving feedback from us)

BACKGROUND

Please describe your company and position.

I am the Executive Director of Zlatamebel LLC

Describe what your company does in a single sentence.

Large Ukrainian upholstered furniture manufacturer with 2 brands in Premium & Middle pricing segments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SWOT Digital to accomplish?

• If it's possible, the site should sell (we did not believe in the possibility of this in the Premium segment of upholstered furniture, but it would be good)
• Update the brand style by making a new modern website.
• The main goal is for the website to bring visitors/customers to the company’s retail network.

SOLUTION

How did you find SWOT Digital?

Referral

Why did you select SWOT Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SWOT Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• At the stage of development of the technical specifications, the project development strategy for 3-5 years was taken into account with gradual transformation into an online store of Premium upholstered furniture with a full online ordering cycle, as the user experience progresses 
• Developed a corporate website with a catalog and a simple order form with the Client’s contact information and the price of the product “from”; 
• In the process of supporting and developing the project in sprints, we carried out internal technical optimization of the site for search engine updates and refined the functionality 
• Periodic usability audit and conversion optimization (CRO) 
• Developed a Configurator for upholstered furniture with a choice of fabric and color, a custom optional pricing mechanism 
• Implemented a hybrid Checkout, where Cart and Checkout are combined to shorten the user journey, because in the Premium segment, more than 90% of orders are 1 product; 
• Implemented a Personal Account to track the status of the Order and Wish List; 
• Completed a full redesign of the site. 
• Eliminated the virus and protected the site from viruses by building a security system.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. In the first month after the new web-site launch, online sales increased by +249%. The conversion immediately after the launch increased by 3.5 times. 
2. The maximum amount of online sales after the transformation into a full-fledged online store was about $13,600 
3. Total offline sales revenue increased by +12% in the 1st year after launch. The total income from online sales during the work on the site and optimization of conversions exceeded about $ 5 million. At the same time, in according to Google Analytics and End-to-end Analytics — 69% of site visitors go to the retail network (offline) and buy furniture. So, the total increase of company income (online + offline sales) was about $ 20 million during this time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All work was done on time. Conveniently organized workflow with transparent reporting. They had a great understanding of our requests and business needs, complemented by their development expertise and user behavior analytics.

What was your primary form of communication with SWOT Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing is impossible for them. They transformed our ideas into a highly profitable product. They make such a site that people began to buy Premium upholstered furniture online with a large check! 

They developed the functionality of the upholstered furniture configurator and were able to transform the typical bulky price matrix and one simple formula, making a quick pricing mechanism that no one failed. Even what was considered technically impossible for SEO on the CMS, they did, which increased organic traffic and income.

Are there any areas for improvement or something SWOT Digital could have done differently?

Everything on the site is perfect. In the future, we would like to develop a web application, but this issue is on hold.

BACKGROUND

Please describe your company and position.

I am the DIRECTOR of MILLENNIUM HAIR LCINIC

Describe what your company does in a single sentence.

hair loss

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SWOT Digital to accomplish?

• more leads

SOLUTION

How did you find SWOT Digital?

Referral

Why did you select SWOT Digital over others?

High ratings

How many teammates from SWOT Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Finding new leads and helping us to optimize our location

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Chris' attention to detail was second to none. He really does love his job but also wants the best for you and your company. He has a kind approach, takes time to explain and always there as a support. I would highly recommend Chris. A truly kind man with a high level of skill.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. It was fantastic. Chris really did manage my expectations as we waited for the campaign to go live. He said it would take a week or two, it was less and he provided a fantastic service.

What was your primary form of communication with SWOT Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Chris attention to detail. Working with Chris is a dream. He has the patience to explain exactly what he does and is always there as a helpful hand. A true gent and has been a big part of our success. Thank you Chris and team.

Are there any areas for improvement or something SWOT Digital could have done differently?

No. A fantastic service