# Swerve Swerve Reviews (24), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 3 connections joined Swerve's Network [Visit Website](https://www.swervestrategic.com?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/swerve-1) **We are strategic storytellers** Swerve is an award-winning full-service **digital marketing, public relations, influencer marketing, social media marketing, events and activations agency** that connects the dots between you and your audience. Our clients represent some of the best-known companies in consumer electronics, toys, food and beverage, health and wellness, family, and lifestyle brands that want to reach families, young parents, tweens, teens and young urban professionals in the US and Canadian markets. Clients we have worked with include household brands such as **Mattel, Moose Toys, Jazwares, Medela, Playmobil, Fisher-Price, Little Tikes, MGA, FujiFilm, Tile, Razer Gaming** and many others. We understand that human decisions are driven by emotion. Through strategic storytelling, we create an emotional connection between a brand and its consumer. ## Company Information - Minimum project size: $10,000+ - Hourly rate: $150 - $199 - Number of employees: 10 - 49 - 1 Locations: - Burlington, Canada (Headquarters) - Founded in 2010 - 2 languages: English, French - 1 timezones: Eastern Standard Time (EST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 30% Digital Strategy - 30% Public Relations - 20% Event Management - 20% Social Media Marketing ### Focus Areas - Event Types: - 100% Immersive Events - Public Relations Focus: - 57% Corporate communications - 43% Crisis communications - Event Planning Services: - 50% Floor Plan & Design - 50% Show Planning & Coordination - Influencer Marketing Services: - 25% Influencer Campaign Reporting - 25% Influencer Identification & Recruitment - 25% Influencer Management - 25% Micro-Influencer Marketing - Influencer Marketing Platforms: - 25% Instagram Influencer Marketing - 25% LinkedIn Influencer Marketing - 25% Tik Tok Influencer Marketing - 25% YouTube Influencer Marketing - Social Media Focus: - 15% Reddit Advertising - 15% Tik Tok Advertising - 10% Facebook Advertising - 10% Influencer Marketing - 10% Instagram Advertising - 10% LinkedIn Advertising - 10% Pinterest Advertising - 10% Snapchat Advertising - 10% Twitter Advertising ### Industries - 5% Non-profit - 15% Gaming - 15% Manufacturing - 20% Consumer products & services - 10% Hospitality & leisure - 5% eCommerce - 5% Retail - 5% Media - 15% Advertising & marketing - 5% Business services ### Clients - 10% Small Business (<$10M) - 70% Midmarket ($10M - $1B) - 20% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Swerve offers competitive pricing, typically ranging from $30,000 to over $250,000 per project, providing good value for cost. Clients appreciate their strong project management, timely delivery, and effective communication, often citing significant outcomes in brand awareness and media coverage. **Most Common Project Size**: $50,000 to $199,999 based on 13 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Public Relations: $50,000 to $199,999 based on 11 reviews - Social Media Marketing: $50,000 to $199,999 based on 4 reviews - Digital Strategy: $50,000 to $199,999 based on 4 reviews - Advertising: $50,000 to $199,999 based on 3 reviews - Other Digital Marketing: Less than $10,000 based on 3 reviews - Ecommerce Marketing: $50,000 to $199,999 based on 2 reviews - Event Marketing: Confidential based on 2 reviews - Product Marketing: $50,000 to $199,999 based on 1 review - Branding: $50,000 to $199,999 based on 1 review - Marketing Strategy: $50,000 to $199,999 based on 1 review - Market Research: $50,000 to $199,999 based on 1 review - Media Planning & Buying: $50,000 to $199,999 based on 1 review - Content Writing Services: $50,000 to $199,999 based on 1 review - Packaging Design: $50,000 to $199,999 based on 1 review - E-Commerce Development: $50,000 to $199,999 based on 1 review - Graphic Design: $50,000 to $199,999 based on 1 review - Content Marketing: $50,000 to $199,999 based on 1 review - Search Engine Optimization: $50,000 to $199,999 based on 1 review - Conversion Optimization: Confidential based on 1 review - Event Management: Confidential based on 1 review - Email Marketing: $50,000 to $199,999 based on 1 review - Affiliate Marketing: Confidential based on 1 review - Pay Per Click: Confidential based on 1 review - Direct Marketing: Confidential based on 1 review - Video Marketing: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Swerve Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.8 - Willing to Refer: 4.9 ### Top Mentions - Timely (14 mentions) - Communicative (5 mentions) - Exceeds expectations (5 mentions) - Great project management (5 mentions) - Professional (5 mentions) - Unique expertise (5 mentions) - Creative (4 mentions) - Easy to work with (3 mentions) - Proactive (3 mentions) - Well-organized projects (3 mentions) - Accommodating (2 mentions) - Efficient (2 mentions) - Helpful (2 mentions) - High-quality work (2 mentions) - Knowledgeable (2 mentions) - Passionate about their work (2 mentions) - Puts the customer first (2 mentions) - Accessible (1 mentions) - Flexible (1 mentions) - Openness (1 mentions) ### Review Highlights **Challenges with Market Scope** A client suggested that Swerve could expand their scope to include broader marketing offerings alongside PR work. This feedback points to opportunities for Swerve to enhance their service range. **Strong Project Management** Multiple clients appreciated Swerve's project management skills, highlighting their timely delivery, organized approach, and effective communication. The team is noted for being responsive, professional, and adaptable to client needs. **Room for Innovation** While clients praise Swerve's creativity, some suggest that the agency could explore more bold ideas to push brands forward. This feedback indicates a potential area for Swerve to expand their creative offerings. **Impressive PR Outcomes** Swerve has successfully executed PR campaigns that resulted in increased media coverage and engagement. Clients reported significant improvements in brand visibility and positive ROI from their PR efforts. **Adaptability to Client Needs** Swerve is recognized for their flexibility and ability to pivot according to client demands. They are noted for their hands-on approach and dedication to delivering results that align with client objectives. **Exceptional Client Engagement** Swerve's team is praised for their ability to understand client needs, provide personalized support, and maintain open communication. Clients found them easy to work with and valued their strategic insights and passion for projects. **Positive Client Relationships** Clients highlight the positive relationships they have with Swerve, noting the team's commitment to client success and their ability to integrate seamlessly as an extension of the client's team. **Effective Communication Channels** Swerve utilizes various communication tools, including virtual meetings and emails, to maintain consistent and effective communication with clients. This ensures that projects are managed smoothly and client needs are met. **Highly Recommended by Clients** Many clients have expressed satisfaction with Swerve's services, recommending them for their professionalism, expertise, and ability to exceed expectations. Clients valued their reliable support and strategic contributions. **High Client Satisfaction** Overall, clients express high satisfaction with Swerve's services, noting their professionalism, strategic insights, and ability to deliver on promises. Many clients have maintained long-term relationships with the agency. ### Swerve Reviews #### PR Services for Robotic Toy Manufacturer (Featured Review) **The Project** - Services: Public Relations - Project size: $10,000 to $49,999 - Project length: Jan. 2011 - Jan. 2018 **Project Summary**: A robotic toy manufacturer hired Swerve to execute a consumer PR strategy in Canada. They also generated buzz for the client's annual robotics competition in the US by handling media relations and tours. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Robotic Toy Manufacturer - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 12, 2022 **Feedback Summary**: Swerve helped the client transform their unknown robotics competition to being one of the most prestigious robotics events in the US. Their PR efforts also kept the client's Canadian firm on top of consumers' minds. Moreover, their team monitored campaign data and delivered detailed reports. ""They were one of the sharpest and most well-connected individuals in the industry."" **BACKGROUND** Please describe your company and your position there. During the time I worked with Swerve, I was the marketing director for a robotic toy manufacturing firm, and its two wholly owned subsidiaries. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Swerve, and what were your goals? We worked with Swerve to head up consumer PR in Canada. We also worked with them in the US every year to help drum up awareness and buzz around their subsidiary's robotics championship event. **SOLUTION** How did you select this vendor? Andrew and I met as industry contacts in the toy industry, and his company quickly proved it had a good grasp on both the Canadian and US Toy and Education markets. Describe the scope of their work in detail, including any steps and the final deliverables. Swerve began by completing any market research necessary and then pitching a scope of work / PR strategy. They did everything from media relations, to student background interviews, to media tours. They drafted press releases and leveraged social media to spread awareness and engagement. They provided follow up measurement reports and always had excellent customer service. How many people from the vendor's team worked with you, and what were their positions? Andrew and at least two other members from the Swerve team worked with me. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? When we first launched our robotics championship event, nobody knew what it was. Now it is the largest and most prestigious global robotics competition. Swerve's expertise and work also helped ensure that our subsidiary company remained top of mind in Canada. Describe their project management style, including communication tools and timeliness. Swerve was very detailed with recap reports and would track things in excel as well as google docs, depending on our preference and the level of detail needed. What did you find most impressive or unique about this company? The company has a lot of heart and truly cares about it's customers/clients. They were one of the sharpest and most well-connected individuals in the industry, and he truly hires people that share his same passion. Are there any areas for improvement or something they could have done differently? Not that I can think of! --- #### PR Services for Watch Company **The Project** - Services: Event Management, Public Relations, Social Media Marketing - Project size: Confidential - Project length: Jan. 2024 - Sep. 2025 **Project Summary**: Swerve provides PR services for a watch company. The team manages media relations and cultivates relationships with influencers in lifestyle, sports, fashion, and art. They also do media pitching. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Marketing Manager, Swatch - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Nov 5, 2025 **Feedback Summary**: Swerve has garnered millions of impressions through strategic pitching and influencer partnerships across print and digital outlets. The team is flexible, timely, and passionate about the project. Their genuine interest in the product and ability to adapt to the brand's needs are remarkable. ""I was very impressed with Swerve's ability to mold to the brand and have a genuine passion for the products."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of SwatchDescribe what your company does in a single sentence.Design and sell Swiss-Made watches **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish?Cultivate and manage media relationsPlan media and influencer activations **SOLUTION** How did you find Swerve?Online SearchWhy did you select Swerve over others?Close to my geographic locationGreat culture fitGood value for costCompany values alignedOtherHow many teammates from Swerve were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Provide always on media relations in CanadaCultivating relationships with media in lifestyle, sports, fashion and artDevelop story pitches based on editorial calendar research and new collections"always on" earned media pitching and managementFind influencer audiences that share Swatch passions  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Swerve earned us millions of impressions via print and digital outlets with their strategic pitching and also via carefully selected influencer partnershipsThe brand connected with influencers and media during multiple successful events based on collectionsDescribe their project management. Did they deliver items on time? How did they respond to your needs?Swerve was very on the ball, delivering in a timely manner and staying flexible with the brands needs and multiple launchesWhat was your primary form of communication with Swerve?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I was very impressed with Swerve's ability to mold to the brand and have a genuine passion for the products, which showed in their pitching to media, planning of events, and influencer relations. They were very easy to work with, and it was always a pleasure to connect with them for status updates.Are there any areas for improvement or something Swerve could have done differently?If we were continuing our work together, I woud challenge Swerve to reach outside of traditional media and lean into the niches that our brand owns, sport, art and lifestyle, finding the trendsetters and digital publications like on instagram and tik tok that act beyond influence. --- #### Social Media Marketing for Digital Marketing Agency **The Project** - Services: Social Media Marketing - Project size: Confidential - Project length: Jan. - Apr. 2024 **Project Summary**: Swerve provided social media marketing services for a digital marketing agency. The team managed an end client's online community and provided reports. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, ExtremelyOnline Consulting - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 19, 2025 **Feedback Summary**: Swerve deployed 200+ social media replies and comments on TikTok, Instagram, and X, and their work received positive feedback from the end client. The team established a smooth project management process and collaborated seamlessly. The team was confident and professional, which stood out. ""I was impressed by Swerve's ability to move quickly while delivering high-quality outcomes."" **BACKGROUND** Please describe your company and position.I am the Owner of ExtremelyOnline ConsultingDescribe what your company does in a single sentence.Digital marketing specializing in reaching online communities.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish?Provided regular reporting on the performance of the community managementProvided online community management for a livestreaming customer **SOLUTION** How did you find Swerve?ReferralLinkedinWhy did you select Swerve over others?Close to my geographic locationGreat culture fitReferred to meHow many teammates from Swerve were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.ExtremelyOnline Consulting was hired by Swerve to service a client in the livestreaming creator space. The scope of work was to deploy 200+ social media replies and comments on creator content posted to TikTok, Instagram and X. EO Consulting also provided monthly and quarterly reporting to highlight performance of the engagements.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Deploy 200+ replies or comments per month on high quality creator contentProvide monthly and quarterly reporting on the performance of the content The Swerve and ExtremelyOnline Consulting sub-contracting partnership resulted in high praise from the client and was highlighted as the best performing region. Describe their project management. Did they deliver items on time? How did they respond to your needs?Swerve nailed getting ExtremelyOnline onboarded to the project. It was a quick turnaround and every Swerve business unit moved together seamlessly to ensusre a smooth introduction to the client business. A process for project management and delivery was quickly established. Nothing but great things to say about working with this organization. What was your primary form of communication with Swerve?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I was impressed by Swerve's ability to move quickly while delivering high-quality outcomes. I felt at every step of the project that we were going to be successful and that's linked to the confidence and professionalism demonstrated by every part of the organization. Are there any areas for improvement or something Swerve could have done differently?I've noticed in the public relations marketplace that many clients are looking for broader marketing scope in conjunction with PR work. Swerve has evolved into Swerve Strategic in response to that include additional marketing offerings, which is awesome to see.  --- #### Digital Strategy & Graphic Design for Electric Company **The Project** - Services: Digital Strategy, Graphic Design, Social Media Marketing - Project size: Confidential - Project length: Mar. 2023 - Aug. 2024 **Project Summary**: Swerve created a digital strategy for an electric company. The team helped the client create an internal and external marketing strategy aligned with their refreshed branding and provided graphic design. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Former Director Comms & Stakeholder Experience, Electric Co - Industry: Utilities - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Nov 27, 2024 **Feedback Summary**: Swerve provided a detailed strategic outline and made changes according to the client's requests. The client was impressed with the team's ability to understand their needs. The team was always available and delivered work in a faster-than-expected time frame, exceeding expectations.  ""The skill set on the Swerve team was incredible."" **BACKGROUND** Please describe your company and position.I am the Former Director Communications and Stakeholder Experience of an electric company.Describe what your company does in a single sentence.Electricity distrubution and supply  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish?Assist in creating an overall marketing and communications strategyAsssit with launching and executing a campaignGraphic design work **SOLUTION** How did you find Swerve?Online SearchWhy did you select Swerve over others?Close to my geographic locationPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Swerve were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We needed Swerve to assist with creating an overall internal / external communications , marketing and stakeholder engagemnet strategy that included implementation. This strategy would be inline wirh a refreshed brand and park of the digitization goals of the compnay and overall organisational stratgegy. Providing graphic design as part of our internal engagemnt campaign celebrating the company and our contribution to our customers. Providing ongoing day to day personalised agency services that we required **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Swerve provided  us with a detailed strategic outline as requested and was able to make changes according to our various requests. The team was always available when we needed other work done and delivered it in  a faster than expected time frame. Andrew and team were always professional and made us feel as though they were as invested in ensuring a sussssful campaign outcome as we were.  The skill set on the Swerve team was incredible and truly is a one stop shop agency. Describe their project management. Did they deliver items on time? How did they respond to your needs?The Swerve delivered on time and exceeded all expectations. What was your primary form of communication with Swerve?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The ability to understand our needs and wants and be able to adjust when necessary. They are professionl, able to put our ideas on paper and execute in a professional and up to date manner. The skill set on the team is incredible and although their experience in our feld may not have been as vast as a few other agencies, they were still able to fill in any posisble gaps. Are there any areas for improvement or something Swerve could have done differently?Not at this time  --- #### PR Services for Preschool Academy **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: Jan. - Nov. 2023 **Project Summary**: Swerve provided PR services for a preschool academy. Swerve created the client’s company profile for prospective families and employees. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 5.0 **The Reviewer** VP of Brand & Enrollment, Preschool Academy - Industry: Education - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 5, 2023 **Feedback Summary**: Swerve’s team was organized and provided a positive experience; however, the client didn’t receive the expected results and ROI. The client discontinued their relationship with Swerve since the work didn’t impact their business as expected. "“We had a positive and pleasant experience with Swerve.”" **BACKGROUND** Introduce your business and what you do there.Childventures Early Learning Academy is a premium childcare company based in Ontario. I am responsible for driving enrolment and building the brand experience. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Swerve?As we enter into new markets, we wanted to build our profile with prospective families and employees. Our ultimate goal was to build the CV profile as employer of choice within the childcare space. **SOLUTION** What was the scope of their involvement?We hired Swerve to generate earned media opportunities for us at both the community and provincial level.What is the team composition?Swerve provided us with a team of 3-4 account people of varying levels of seniority. They were all very competent in their roles and a delight to work with.How did you come to work with Swerve?We found Swerve via Google. Their client list and core competencies were a great fit with our industry.How much have you invested with them?$50,000–100,000What is the status of this engagement?Our contract ended with Swerve. However, I would not hesitate to use them again in the future should the opportunity arise. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Swerve produced a handful of earned media opportunities that we have been able to leverage in multiple ways.How did their team perform from a project management standpoint?Swerve's project management is on point. They are highly organized and provided a seamless experience.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?I’d like to highlight Nick’s work. What did you find most impressive about them?The Swerve team is an absolute delight to work with. They are experts in their field, super competent and very easy to deal with.Do you have any advice for potential customers?I recommend ensuring having a clear hook for the media and consumers to pick up to customers looking to generate earned media.  --- #### PR for Medical Device Company **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: A medical device company has hired Swerve for PR services. The team helps with influencer relationships and other PR campaign strategy development tasks. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Medela - Industry: Medical - Review Type: Phone Interview - Verified **The Review** — Nov 2, 2023 **Feedback Summary**: Swerve's work has helped the client grow their stories and build a strong influencer relationship. Swerve's team delivers on time and within budget. The client also praises the team's reliability, efficiency, and professionalism. "''Working with Swerve is like working with your internal team members.''" **BACKGROUND** Introduce your business and what you do there.I’m an executive at Medela, a medical device company. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Swerve?We needed support with our PR efforts. **SOLUTION** What was the scope of their involvement?Swerve is helping us with PR for our company, especially with support for influencer relationships. The team has created a campaign strategy based on the requirements we’ve set at the start of the project.What was the team composition? We work with 2–4 members of Swerve’s team, including Samantha (PR Account Manager).How did you come to work with Swerve?We found them through an RFP we put out and chose them based on their understanding of the market.How much have you invested with them?So far, we’ve spent $150,000–$250,000 with them.What is the status of this engagement?We started working together in January 2018, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Thanks to Swerve’s work, we’ve noticed a yearly growth in the stories we’ve secured through them. We’ve also built a strong influencer relationship, which is a result of the work they’ve done.How did Swerve perform from a project management standpoint?Swerve delivers on time and budget. Moreover, the team is reliable, efficient, and professional.Are there any employees from the service provider's team that you would like to give a shout-out to in this review? Samantha has been incredible because I can count on her for great ideas, curating a strong relationship, and delivering everything with great results. Overall, I appreciate her commitment to our project.Are there any areas they could improve?I don’t think there’s anything they can improve on.Do you have any advice for potential customers?Working with Swerve is like working with your internal team members, so I recommend giving them as much information as possible and being collaborative, transparent, respectful, and timely to ensure their efforts’ success. --- #### Influencer Mktg & Media Outreach for Toy Brand **The Project** - Services: Digital Strategy, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Aug. - Dec. 2022 **Project Summary**: Swerve created an entire marketing strategy for the 2022 holiday season for a toy brand. The strategy included targeted media outreach and influencer marketing campaigns on TikTok and Instagram. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Brand Manager, Toy Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 31, 2023 **Feedback Summary**: Swerve’s work quality exceeded the client’s expectations, as the campaigns surpassed the established impression goals for the project. The team was able to create well-thought-out strategies and use their industry expertise to help the client. Moreover, their positive attitude was outstanding. "“I really liked the way Swerve worked. Their whole team had a positive attitude.”" **BACKGROUND** Introduce your business and what you do there.I was the brand manager of a toy company’s toy vehicles portfolio for almost two years. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Swerve?We needed help with digital marketing. Our goal was to increase our brand awareness; I wanted to reach a specific target. **SOLUTION** What was the scope of their involvement?Swerve was in charge of planning and executing our entire 2022 holiday marketing strategy, which was focused on influencer marketing and media outreach. After an onboarding process, Swerve created a brief for the project and started executing different campaigns.These campaigns had certain components in TikTok and Instagram, but a very important piece of these campaigns was the media outlets that talked about skateboarding or toys in general, which were relevant to our brand.What is the team composition?We worked with at least three teammates from Swerve on a weekly basis.How did you come to work with Swerve?My company was already working with Swerve on other brands. When I asked my colleagues for a recommendation, they directed me to Swerve. Initially, I got in touch with Andrew (Owner & CEO), who told me what they did, what their expertise was, and how they could help me with the business problem I had.After that, I met the team I would be working with, including the account management team. During that meeting, I explained our challenge and briefed them on our brand, and we took it from there.How much have you invested with them?We spent between $30,000–$50,000 CAD (approximately $22,000–$36,000 USD).What is the status of this engagement?We worked together from August–December 2022. Still, since that project, I’ve kept reaching out to Swerve for other projects as well. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Initially, we set up a target for the impressions we wanted to get from these campaigns. Ultimately, Swerve surpassed that target. In addition to that, Swerve’s work quality exceeded my expectations.Given our business challenges and the target we wanted to reach, Swerve was able to translate our requirements into a well-thought-out strategy, which was a win on their side. The team also demonstrated an up-to-date knowledge of our target and touchpoints, ultimately delivering actionable insights, which was very important.Moreover, Swerve was very helpful in giving me visibility of the media landscape. I was someone new to the toy world, and they had a lot of experience in this space. That experience was very helpful for me in order to understand how toys work in terms of media exposure.How did Swerve perform from a project management standpoint?During the execution phase, I discovered that Swerve was very focused and action-oriented. We had regular touchpoints during the week, during which we were able to track performance, progress, and timetables and reveal other opportunities we found along the way. We also had weekly phone calls to talk about the next steps, things to achieve during the week, and achievements from the past week.I also found it very valuable that I was able to keep a very open line of communication with Swerve’s account management team. They were always available to provide us with answers, guidance, and clarity whenever needed.What did you find most impressive about them?I really liked the way Swerve worked. Their whole team had a positive attitude during the time we worked together.Are there any areas they could improve?I can’t think of any areas of opportunity for Swerve. Overall, my experience was very positive.Do you have any advice for potential customers?Have very open lines of communication with them. Be very clear about what you’re looking for and ensure that Swerve understands it so that they can come up with the best solution for your business challenges. --- #### Branding for BioTech Company **The Project** - Services: Advertising, Branding, Content Marketing, Conversion Optimization, Digital Strategy, Direct Marketing, Ecommerce Marketing, Market Research, Marketing Strategy, Other Digital Marketing, Public Relations, Search Engine Optimization, Social Media Marketing, Video Marketing - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Swerve has provided branding services for a biotech company. They have been responsible for all elements of the branding strategy, including market research, strategic planning, and tactical execution. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP Operations, Exerkine Corporation - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 10, 2023 **Feedback Summary**: Swerve provides regular reports, both weekly and monthly, to discuss KPIs for activities like public relations and digital advertising. The team is highly engaged, forward-thinking, and actively addresses any issues that arise. They have maintained transparency and open communication. ""The team is very transparent and will not advise work that they don't have confidence in."" **BACKGROUND** Please describe your company and position.I am the VP, Operations of Exerkine CorporationDescribe what your company does in a single sentence.Exerkine Corporation is a biotech company commercializing developments in exercise physiology and nutraceutical therapeutics. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish?Assist with strategic brand planning.Execute a complete PR plan.Execute a complete digital advertising plan. **SOLUTION** How did you find Swerve?ReferralWhy did you select Swerve over others?Great culture fitReferred to meCompany values alignedHow many teammates from Swerve were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Swerve PR was hired to assist with our brand development. Specifically, the Swerve team has been involved in all aspects of our branding process, including market research and analysis, strategic planning, and tactical execution. Importantly, we came to Swerve due to their expertise in public relations and digital marketing, including but not limited to annual planning, monthly reporting, SEO/SEM optimization, digital ad planning, and public relation planning and outreach. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Swerve PR provides weekly and monthly reports. Specifically, they provide KPIs for all key activities, such as public relations and digital advertising. Importantly, they provide 'next step' synopsis to ensure that our branding efforts are constantly moving forward.What was your primary form of communication with Swerve?In-Person MeetingVirtual MeetingEmail or Messaging AppDescribe their project management. Did they deliver items on time? How did they respond to your needs?The Swerve team is very engaged in our program, meeting with various levels of the organization on a weekly, bi-weekly and monthly basis. As a matter of process, the team is involved with annual, semi-annual and monthly planning. An executable plan is developed on a yearly basis, which is then broken out into semi-annual tactics and activities. From there, the team breaks out into monthly work tasks. The team meets with us on a regular basis to go over plans and work tasks, and each month is followed by a detailed report outlining KPIs, challenges and wins. The team is forward thinking, looking to new opportunities and actively addressing issues.What did you find most impressive or unique about this company?Initially, what I found to be most impressive and unique was how direct Andrew W., owner and CEO, spoke. This attitude has filtered down and seems to be a core operating practice at Swerve. The team is very transparent and will not advise work that they don't have confidence in. Given that the practice of marketing can yield varying results, I find this level of transparency to be critically important when trying to gauge the ROI for my business.Are there any areas for improvement or something Swerve could have done differently?N/A --- #### PR Services for Digital Photo Printing Company **The Project** - Services: Branding, Content Marketing, Digital Strategy, Event Marketing, Media Planning & Buying, Product Marketing, Public Relations, Social Media Marketing - Project size: Confidential - Project length: Apr. 2018 - Ongoing **Project Summary**: Swerve is helping a digital photo firm build brand awareness and leverage paid and earned influencers. The team handles PR programs for the client, creating engaging content to introduce products and services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Digital Photo Printing Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Apr 11, 2023 **Feedback Summary**: The client has secured a minimum of 175 stories over a 12-month period, thanks to Swerve's efforts. The team has managed the engagement well by being organized and responsive. Moreover, their resources deliver tasks before deadlines and show genuine interest in understanding the client's business.  ""They always brought fresh and unique ideas to the table and often exceeded our expectations."" **BACKGROUND** Please describe your company and position. I am the Director of Marketing of the company. Describe what your company does in a single sentence. Our movement aims to inspire, educate, and create awareness about the importance of printing digital photos. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Build brand and product awareness, leveraging paid and earns influencers. **SOLUTION** How did you find Swerve? Referral Other Why did you select Swerve over others? Pricing fit our budget Great culture fit Good value for cost Referred to me Company values aligned What was the size of Swerve’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Develop an annual plan that educates and inspires Canadians to print their smartphone and digital photos in creative ways using our services. Deploy a holistic PR program that leverages key life and purchase seasons to inspire and educate Canadians on taking action in preserving and printing their precious memories. Leverage key Gen Z and Millennial moments and interests to create engaging content via media, influencers, and popular social platforms to introduce our products and services in a tangible way that inspires and drives purchase consideration among new users. Goals: Education & inspiration – Continue telling our story to Canadians coast-to-coast, inspiring them to join our movement. Brand awareness & equity – Raise awareness around the brand - and use key strategic partnerships to increase brand equity. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Secure a minimum of 175 stories, qualified as traditional media, online outlets and influencer content within our target demographic over a 12-month period. Describe their project management. Did they deliver items on time? How did they respond to your needs? Very organized and professional. Always responsive and delivered on asks on or before deadlines. What was your primary form of communication with Swerve? In-Person Meeting Virtual Meeting Email Messaging App What did you find most impressive or unique about this company? Swerve did a great job of taking an interest in understanding our business, products and consumer demographic. They always brought fresh and unique ideas to the table and often exceeded our expectations. Are there any areas for improvement or something Swerve could have done differently? No --- #### Digital Ad Services for Supplement Company **The Project** - Services: Digital Strategy, Ecommerce Marketing, Other Digital Marketing, Public Relations, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Jan. 2022 - Ongoing **Project Summary**: Swerve provides digital ad support for a supplement company. The team's tasks include market research and strategy development. They run multiple campaigns, driving customers and conversions for the client.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing & Business Dev Director, StayAbove Nutrition - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 11, 2023 **Feedback Summary**: The client is happy with Swerve's services. The team delivers on time and is responsive to the client's needs. Their resources go above and beyond in evaluating data and trends. Moreover, they have a strategic approach to planning, conversions, and marketing, all leading to successful results.  ""They take all stages of the funnel into consideration and are able to connect marketing efforts to conversions." " **BACKGROUND** Please describe your company and position. I am the Director of Marketing and Business Development of StayAbove Nutrition Describe what your company does in a single sentence. Provides scientifically backed supplements. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Drive conversions through digital advertising. Increase brand awareness Increase website traffic **SOLUTION** How did you find Swerve? Referral Why did you select Swerve over others? Referred to me What was the size of Swerve’s team? 10+ Describe the scope of work in detail. Please include a summary of key deliverables. Digital Advertising Support with all steps required to execute a successful digital advertising campaign. This includes but is not limited to the following: Market Research Strategy Development (Developing creative, messaging, positioning) Execution, Optimization, Management, Reporting (particularly of digital advertising and PR) Additional Requirements: Having multiple campaigns running at once with regular evaluation and updates Driving the customer down the marketing funnel Driving conversions (ROAS) Strategic planning in the digital space **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? ROAS (return on advertising spend) Awareness (Impressions and click-throughs) PR Opportunities executed Describe their project management. Did they deliver items on time? How did they respond to your needs? Yes, Swerve continues to deliver items on time and is very responsive to our needs. They are quick to hop on a call when needed and go above and beyond to help out team understand the data and trends. What was your primary form of communication with Swerve? Virtual Meeting Email Messaging App What did you find most impressive or unique about this company? Their ability to plan strategically and drive conversions through marketing efforts. This sounds fundamental but was something our previous agency wasn't able to do. We were getting brand awareness, but the customer wasn't getting driven down the funnel to conversions, and there wasn't a sound plan to do so. With Swerve - they take all stages of the funnel into consideration and are able to connect marketing efforts to conversions (and show how it's being done). This is important, as we learn what's working for our business, and, more importantly, what's not working to be able to pivot. Are there any areas for improvement or something Swerve could have done differently? The only suggestion would be if they continue to grow, an in-house graphic designer and website support would be beneficial. This way, we could do 100% of our marketing activity with Swerve and not have to find outside individuals. They have been great with referring us in the right direction, which we've certainly benefited from! --- #### Branding & Marketing for Floor Care Device Manufacturer **The Project** - Services: Digital Strategy, Marketing Strategy, Public Relations, Social Media Marketing - Project size: Confidential - Project length: July 2022 - Ongoing **Project Summary**: Swerve has been hired to develop a marketing strategy for a floor care device manufacturer. The client's goal is to build brand awareness and product value through social media and digital ads.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** General Manager, Tineco - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 7, 2023 **Feedback Summary**: Thanks to Swerve's efforts, the client has seen a significant increase in their click-through rate (CTR) and engagement rate on social media platforms. The team provides excellent project management and is thorough and responsive. Swerve is invested in the project and highly creative.  ""The team has the unique ability to balance creativity, execution, and fun."" **BACKGROUND** Please describe your company and position. I am the General Manager of Tineco Describe what your company does in a single sentence. We manufacture floor care devices (cordless vacuums, floor washers, carpet cleaners) and sell the units via in-store and online retailers. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Build overall brand awareness Develop marketing campaign for the brand Improve overall effectiveness of paid social/digital marketing **SOLUTION** How did you find Swerve? Referral Why did you select Swerve over others? Great culture fit Good value for cost Referred to me Company values aligned What was the size of Swerve’s team? 6-10 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Tineco is transitioning from an Amazon Seller to brand. We make useful, innovative products but most consumers are unaware of the brand. And, many consumers are unaware of the floor washer category (which is where we excel). The partnership with Swerve focused on building a marketing strategy that allowed us to communicate their inherent value of our products and build brand awareness. We developed an integrated marketing program with PR, media, influencer and social/digital advertising that demonstrated how Tineco floor washers transform the cleaning experience. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Overall media share of voice increased CTR/Engagement rate increased on social advertising Influencer post had increased views / engagement. Describe their project management. Did they deliver items on time? How did they respond to your needs? Project management is exceptional. The follow up and communications are timely, on point and allow for quick decision making. If something required urgent attention, Swerve will not only follow up on email but also call to ensure the issue was properly addressed. What was your primary form of communication with Swerve? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? The team has the unique ability to balance creativity, execution, and fun. The team takes great pride in its work and is fully invested in my brand/company. That is what makes the partnership exceptional. Are there any areas for improvement or something Swerve could have done differently? Swerve is highly creative. It would be great to see Swerve pitch more bold ideas. Bold does not equate to complex and expensive, rather ideas that continue to push the brand forward. --- #### PR Services for Robotic Toy Manufacturer **The Project** - Services: Public Relations - Project size: $10,000 to $49,999 - Project length: Jan. 2011 - Jan. 2018 **Project Summary**: A robotic toy manufacturer hired Swerve to execute a consumer PR strategy in Canada. They also generated buzz for the client's annual robotics competition in the US by handling media relations and tours. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Robotic Toy Manufacturer - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 12, 2022 **Feedback Summary**: Swerve helped the client transform their unknown robotics competition to being one of the most prestigious robotics events in the US. Their PR efforts also kept the client's Canadian firm on top of consumers' minds. Moreover, their team monitored campaign data and delivered detailed reports. ""They were one of the sharpest and most well-connected individuals in the industry."" **BACKGROUND** Please describe your company and your position there. During the time I worked with Swerve, I was the marketing director for a robotic toy manufacturing firm, and its two wholly owned subsidiaries. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Swerve, and what were your goals? We worked with Swerve to head up consumer PR in Canada. We also worked with them in the US every year to help drum up awareness and buzz around their subsidiary's robotics championship event. **SOLUTION** How did you select this vendor? Andrew and I met as industry contacts in the toy industry, and his company quickly proved it had a good grasp on both the Canadian and US Toy and Education markets. Describe the scope of their work in detail, including any steps and the final deliverables. Swerve began by completing any market research necessary and then pitching a scope of work / PR strategy. They did everything from media relations, to student background interviews, to media tours. They drafted press releases and leveraged social media to spread awareness and engagement. They provided follow up measurement reports and always had excellent customer service. How many people from the vendor's team worked with you, and what were their positions? Andrew and at least two other members from the Swerve team worked with me. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? When we first launched our robotics championship event, nobody knew what it was. Now it is the largest and most prestigious global robotics competition. Swerve's expertise and work also helped ensure that our subsidiary company remained top of mind in Canada. Describe their project management style, including communication tools and timeliness. Swerve was very detailed with recap reports and would track things in excel as well as google docs, depending on our preference and the level of detail needed. What did you find most impressive or unique about this company? The company has a lot of heart and truly cares about it's customers/clients. They were one of the sharpest and most well-connected individuals in the industry, and he truly hires people that share his same passion. Are there any areas for improvement or something they could have done differently? Not that I can think of! --- #### PR & Communication Mgmt for Tracking Technology Company **The Project** - Services: Public Relations - Project size: Confidential - Project length: Jan. 2014 - Jan. 2020 **Project Summary**: Swerve provided communication and PR services in Canada to a tracking technology company. Their work included supporting product launches, managing the PR program, securing media outlets, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Global Communications & PR , Tracking Technology Co. - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 9, 2022 **Feedback Summary**: Throughout the engagement, Swerve achieved 120 media stories and 150–200 impressions per year. The team offered outstanding project management and customer service, demonstrating excellent organization and communication skills. Additionally, they were knowledgeable and trustworthy. "“Swerve has a very knowledgeable team, and they know the Canadian market really well.”" **BACKGROUND** Introduce your business and what you do there. I’m the head of global communications and PR at a Bluetooth tracking company. We develop hardware and software customers can use to keep track of their belongings. Our hardware has different shapes and sizes that users can attach to their keys, wallets, remote controls, and more. Additionally, our software can be embedded into other products, such as Fitbit devices, laptops, and earbuds. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Swerve? We needed help with our communications and PR to launch and build a presence in Canada. **SOLUTION** What was the scope of their involvement? Swerve handled all of our communications and PR efforts in Canada. Their involvement included supporting our product launches, which added up to 10 total launches in the time we worked together. Additionally, they created thought leadership programs and got us key B2B media outlets across the country. Swerve also helped us with our PR program, developing and distributing press releases, and they secured a lot of media coverage for our company in different verticals. What is the team composition? We worked with around 3–5 people from Swerve, including Andrew (President & CEO) and an account director, who was our main point of contact. How did you come to work with Swerve? I don’t know how we found them because they started working with my company before I joined. What is the status of this engagement? We worked with Swerve for six years, from 2014–2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  In the time that we worked together, Swerve secured around 120 media stories and achieved 150–200 million impressions per year. How did Swerve perform from a project management standpoint? Swerve’s performance was great. At one point after our collaboration ended, I was looking to bring them back because I had heard from my predecessor nothing but good things about their work and customer service. Their deliveries and overall communication were great. To manage the project, we had a template for monthly reporting, and we had a regular cadence of weekly or biweekly calls to share results. What did you find most impressive about them? Swerve has a very knowledgeable team, and they know the Canadian market really well. Still, their expertise goes beyond that, and they offer programs for the US as well. Moreover, their customer service was outstanding; they were constantly on top of things, and I felt I could trust their advice. Do you have any advice for potential customers? Be clear with your communication, set your goals from the beginning, and ensure you can provide the resources and tools to set them up for success. If you can do that, they’ll do a great job. --- #### Marketing & PR Services for Toy Distribution Company **The Project** - Services: Advertising, Public Relations - Project size: $50,000 to $199,999 - Project length: Mar. 2019 - Mar. 2020 **Project Summary**: A toy distribution company needed PR and marketing services for one of their product lines. Swerve worked on the awareness campaign, engaging the press and using other marketing channels for promotion. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** President, Kroeger Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 9, 2022 **Feedback Summary**: Thanks to Swerve’s efforts, the client saw an increase in sales and a significant improvement in coverage and brand awareness. The team stood out for their creative and innovative approach, expertise, and understanding of the market. Also, they managed the project and communicated seamlessly. "“They executed well and exceeded expectations.”" **BACKGROUND** Introduce your business and what you do there. I’m the president and owner of a toy distribution company in Toronto, Canada. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Swerve? We needed assistance with PR awareness campaigns around a brand and product line we distributed. **SOLUTION** What was the scope of their involvement? We engaged Swerve and had an introductory meeting to discuss the project and brand services we needed. We provided a virtual and written brief, and their team came to us to review the product and understand what we were looking to get from their services. They worked with the brief we provided and honed it to ensure they understood our needs. Then, they started to engage the press and other services to navigate the marketing and promotion of our product line. They used all the typical PR and marketing channels, including social media, radio, and television. What is the team composition? We worked with five people that ranged from senior directors to account managers. We interacted with each one depending on the stage of the engagement. How did you come to work with Swerve? I had a personal relationship with Andrew (President & CEO), so I knew about his services. We chose them because they were well-versed in kids' play, PR around school programs, and other ways to reach children and adults besides typical PR campaigns. How much have you invested with them? We spent about $125,000. What is the status of this engagement? We worked with them from March 2019–March 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Thanks to Swerve, we saw direct results on the sales side and an indirect impact on the PR side. The coverage around the brand was higher, and we definitely increased sales. Also, they added a charitable component that helped us get a bit more awareness. Overall, they executed well and exceeded expectations. How did Swerve perform from a project management standpoint? Project management was excellent. They were on time and within budget; they created incremental awareness at no extra cost. We usually communicated through Google Meet. What did you find most impressive about them? They were subject experts within the kids category. Their communication skills and understanding of the market were strong. Moreover, they were creative, innovative, and attentive. Are there any areas they could improve? No, their work was solid. They understood the product and linked it to the customer base. I wouldn’t change anything. Do you have any advice for potential customers? Create a strong brief beforehand to explain what you’re looking for. --- #### PR & Influencer Marketing for Smart Lock Manufacturer **The Project** - Services: Other Digital Marketing, Public Relations - Project size: $200,000 to $999,999 - Project length: Jan. 2020 - Dec. 2021 **Project Summary**: A smart lock manufacturer hired Swerve to handle their PR and influencer marketing needs. The team was tasked with vetting requests for samples and securing the client media mentions and media slots. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Alfred Inc. - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 7, 2022 **Feedback Summary**: Swerve got the client on numerous shows and got them magazine and influencer coverage. They were substantially over every KPIs that they established. The organized team provided regular reports and was excellent at documentation. Their strong follow-through and project ownership stood out. "“Swerve did exactly what they said they would do and more every single time.”" **BACKGROUND** Introduce your business and what you do there. I’m the president of Alfred Inc. We’re a smart lock manufacturer for the residential and multifamily market. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Swerve? We needed a company that could handle our PR initiatives. **SOLUTION** What was the scope of their involvement? We were a new launch. We hired Swerve to help build our brand recognition by handling all of our PR needs. We also used them to vet all of the requests for samples that we received to make sure that whoever was going to test our product was legitimate and would do a good job. What is the team composition? I worked with three people from Swerve. How did you come to work with Swerve? We found Swerve through our retail representatives who had worked with Swerve on prior campaigns. How much have you invested with them? We spent around $250,000 CAD (Approximately $190,000 USD) on this project. What is the status of this engagement? We worked together from January 2020–December 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Swerve got us on numerous morning shows. They got us on some HGTV shows, and they also helped us get a bunch of magazine and influencer coverage. We started out with a series of KPIs that we agreed on before we hired Swerve, and they were substantially over every marker that we had agreed upon. In the end, we were running just slightly more than a million clicks and a million impressions each day. How did Swerve perform from a project management standpoint? Swerve performed well in terms of project management. They provided us with monthly reports that showed every sample request and documented the validity of the influencers who were using the product and their reach with HGTV and some of the morning news channels. We also had a weekly review with Swerve’s team. They did a great job of documenting and reporting everything and leveraging that information to produce results. We had a shared drive, and we typically communicated through Zoom and Google Meet. What did you find most impressive about them? Swerve did exactly what they said they would do and more every single time. They were a great vendor. We knew exactly what we would get and when we would get it. All of their people were very good, too. Are there any areas they could improve? If they could find a way to make it cheaper, that would be great. But we do believe that we got value out of the engagement — Swerve gave us more than they promised on every line. Do you have any advice for potential customers? Make sure to talk to them regularly. They were great at driving us to make sure that we were meeting with them and that we were focused on the project. --- #### Digital Marketing Services for E-Commerce Company **The Project** - Services: Pay Per Click, Social Media Marketing - Project size: Confidential - Project length: Mar. 2020 - Ongoing **Project Summary**: Swerve has helped an e-commerce company with their digital marketing efforts. The team identifies, reaches out to, and manages relationships with relevant influencers and runs Google Ads and Meta campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Coordinator, Fujifilm Printlife - Industry: eCommerce - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Nov 21, 2025 **Feedback Summary**: Swerve's work has led to a significant increase in sales, viewership numbers, and engagement across our social media platforms. The team is organized, easy to reach, and dependable. Moreover, they deliver quality outputs on time and communicate effectively through virtual meetings and daily emails. ""Swerve is always very willing to provide any kind of support we need."" **BACKGROUND** Introduce your business and what you do there.I’m the marketing coordinator for Fujifilm Printlife, an e-commerce company for personalized products. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Swerve?We needed help increasing brand awareness and conversions and expanding our reach and exposure in Canada. **SOLUTION** What was the scope of their involvement?Swerve has helped us with influencer collaboration, including identifying, reaching out to, and managing relationships with relevant influencers to create authentic content and campaigns that drive brand awareness and customer engagement. The team also provides monthly reporting by compiling and analyzing data from PR and influencer campaigns and presenting measurable results and insights in detailed monthly reports to inform strategic decisions.Moreover, Swerve has been responsible for digital marketing execution, including planning, launching, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook and Instagram) to drive traffic, conversions, and sales. The team also tracks performance by monitoring ad performance and ROI and adjusting strategies as needed to maximize effectiveness and budget efficiency.What is the team composition?We’ve worked with 2–5 teammates from Swerve.How did you come to work with Swerve?A co-worker referred Swerve to us. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.What is the status of this engagement?We started working with Swerve in March 2020, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Thanks to Swerve's work, we've seen a significant increase in sales, viewership numbers, and engagement across our social media platforms. On the digital ad side, we've seen an increase in online traffic coming from our Google Ads. The team's initiatives in selecting the right influencers to represent our brand, in addition to carefully curating our Google Ads to ensure maximum impact and visibility, have been the most impactful.How did Swerve perform from a project management standpoint?Swerve delivers on time and is very organized, easy to reach, and dependable. We communicate through virtual meetings and daily emails.What did you find most impressive about them?Swerve is always very willing to provide any kind of support we need. It's easy to discuss ideas with them, and they constantly provide helpful suggestions that help our brand grow.Are there any areas they could improve?None that I can think of --- #### PR, Digital & Influencer Mktg for Floor Care Manufacturer **The Project** - Services: Digital Strategy, Marketing Strategy, Public Relations - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Swerve has provided PR, digital marketing strategy, campaign planning, and influencer marketing for a floor care manufacturer to boost their brand visibility. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Tineco - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Oct 28, 2025 **Feedback Summary**: Swerve has consistently delivered projects on time and has been highly responsive. The team’s strategic approach and creativity have led to continuous growth in media placements and digital metrics. Communication is smooth, and the client is very satisfied with the partnership. "“It has been a great relationship.”" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of TinecoDescribe what your company does in a single sentence.Floor care (vacuums, floor washers, carpet cleaners) manufacturer and seller **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish?PR helpstrategic planningcreative campaigns **SOLUTION** How did you find Swerve?ReferralWhy did you select Swerve over others?Great culture fitGood value for costHow many teammates from Swerve were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Swerve is our partner for PR, digital marketing planning and strategies, campaign planning, and influencer marketing **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?For PR is a a continuous growth of SOV and media placements. For digital marketing it is impressions, clicks, etc. Describe their project management. Did they deliver items on time? How did they respond to your needs?They always deliver projects on time and are very responsive. They are a very easy company to work with. What was your primary form of communication with Swerve?Virtual MeetingWhat did you find most impressive or unique about this company?The Swerve PR team has been an incredible partner-strategic, responsive, and always a few steps ahead. Their ability to craft compelling narratives and drive meaningful coverage has elevated our brand in ways we couldn’t have imagined. They don’t just amplify the Tineco message, they help shape it with insight, creativity, and precision. Are there any areas for improvement or something Swerve could have done differently?Nope! It has been a great relationship and we will continue to increase the scope of work --- #### PR Services for Toy & Entertainment Company **The Project** - Services: Affiliate Marketing, Content Marketing, Event Marketing, Public Relations, Social Media Marketing - Project size: Confidential - Project length: Jan. 2013 - Ongoing **Project Summary**: Swerve provides ongoing PR services for a toy and entertainment company. The team handles influencer and engagement marketing, and they manage press releases and media outlet coverages. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Associate Marketing Manager, MGA Entertainment - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Apr 24, 2023 **Feedback Summary**: Swerve has continuously managed successful retainer programs, which have included influencer partnerships. Thanks to their PR efforts, the client's ROI has been favorable. They've also delivered work in a timely manner and have been adaptive to the client's ever-changing demands.  ""Swerve is able to pivot and adapt to our ever-changing needs with ease"" **BACKGROUND** Please describe your company and position. I am the Associate Marketing Manager of MGA Entertainment Describe what your company does in a single sentence. Toy & entertainment company **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Retainer PR **SOLUTION** How did you find Swerve? Other Why did you select Swerve over others? Other What was the size of Swerve’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Become the ongoing PR agency to manage and handle influencer marketing, experiential marketing & events, and top tier media outlets. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Continued successful retainer programs over the years, including experiential events, ongoing influencer partnerships & successful ROI. Describe their project management. Did they deliver items on time? How did they respond to your needs? Everything was delivered in a timely fashion, Swerve is able to pivot and adapt to our ever-changing needs with ease, providing a great partnership over the years. What was your primary form of communication with Swerve? In-Person Meeting Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? Their perspective and reach within the industry are invaluable! Are there any areas for improvement or something Swerve could have done differently? N/A --- #### PR Services for Crowdfunding Platform **The Project** - Services: Public Relations - Project size: $10,000 to $49,999 - Project length: Jan. - Apr. 2022 **Project Summary**: Swerve provided PR services to a crowdfunding platform. They helped the client promote their services in various publications produced by content creators the firm hoped to work with. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Crowdfunding Platform - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Apr 12, 2023 **Feedback Summary**: Swerve helped the client secure media stories, increasing brand awareness. Their team impressed the client with their on-time delivery and niche focus on the toys and collectibles industry. They were also responsive via email, online calls, and messaging apps, which the client appreciated. ""They conducted themselves professionally and garnered fantastic results."" **BACKGROUND** Please describe your company and position. I am the Director of Marketing of (a/an) eCommerce Describe what your company does in a single sentence. Crowdfunding campaigns for content creators to launch physical merchandise for their fans. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Brand Awareness Storytelling Impressions **SOLUTION** How did you find Swerve? Referral Other Why did you select Swerve over others? Good value for cost What was the size of Swerve’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Have worked with Swerve PR many times over the years. They conducted themselves professionally and garnered fantastic results. Highly recommend their services. Work was done to promote our young company to increase brand awareness amongst our client base, by promoting our services within publications ready by content creators we hope to work with. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Media Stories/Publications Impressions Describe their project management. Did they deliver items on time? How did they respond to your needs? Response was via email, sometimes via online calls. No issues with on time delivery. What was your primary form of communication with Swerve? Email Messaging App What did you find most impressive or unique about this company? Niche focus on our industry (toys, collectibles). Are there any areas for improvement or something Swerve could have done differently? No --- #### Digital Marketing for Publishing Company **The Project** - Services: Advertising, Other Digital Marketing - Project size: Less than $10,000 - Project length: Jan. 2023 - Ongoing **Project Summary**: Swerve provides digital marketing and advertising support for a publishing company. They're tasked with producing articles, creating advertisements, and participating in the client's media campaign event. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, aNb Media/ TTPM - Industry: Media - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 11, 2023 **Feedback Summary**: Swerve has been able to generate business for the client, meeting their expectations. The reliable team delivers on time and responds quickly to questions and concerns. They impress with their hands-on approach and dedication to providing robust solutions for the client's needs. ""They're very hands-on and work hard to provide us with the best results."" **BACKGROUND** Please describe your company and position. I am the VP of ttpm/FamFluence Talent Management Describe what your company does in a single sentence. TTPM is a consumer website publishing reviews, videos, and live price updates for toys, baby gear, and all things play **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? advertise in tfe participate in media event contribute article **SOLUTION** How did you find Swerve? Referral, Other Why did you select Swerve over others? Pricing first our budget, Great culture fit, Good value for cost Describe the scope of work in detail. Please include a summary of key deliverables. clients purchasing an ad for our upcoming B2B issue **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? clients had ad in b2b generate business for clients Describe their project management. Did they deliver items on time? How did they respond to your needs? always on time and very response, made all deadlines What was your primary form of communication with Swerve? Virtual Meeting, Email or Messaging App What did you find most impressive or unique about this company? They're very hands-on and work hard to provide us with the best results. Are there any areas for improvement or something Swerve could have done differently? none --- #### PR & Digital Marketing for Toy Manufacturer **The Project** - Services: Public Relations - Project size: $50,000 to $199,999 - Project length: Oct. 2015 - Ongoing **Project Summary**: Swerve provides marketing and PR support for a toy manufacturer. They're responsible for creating marketing campaigns and developing and implementing influencer and social media marketing strategies. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Global Brand Marketing, Toy Manufacturer - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Apr 11, 2023 **Feedback Summary**: Swerve's support has boosted the client's influencer and social collaborations and product placements across national and local news shows, resulting in an increased POS. The strategic, responsive team prioritizes the client's needs and goes above and beyond to deliver results that boost growth. ""Every single person on their team is strategic and a pleasure to work with."" **BACKGROUND** Please describe your company and position. I am the VP, Global Brand Marketing Describe what your company does in a single sentence. Toy manufacturer **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Increase company’s profile in Canada Secure coverage for company’s brand portfolio Create marketing campaigns to drive brand awareness **SOLUTION** How did you find Swerve? Other Why did you select Swerve over others? High ratings, Close to my geographic location, Great culture fit, Good value for cost, Company values aligned Describe the scope of work in detail. Please include a summary of key deliverables. The company has retained Swerve for over 10 years as the agency of choice in Canada. They have secured both industry and consumer press and have created the strategy and overseen the influencer/social strategy as well. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Increased POS at retail as a result of influencer and social collaborations Increased POS as a result of product placement across national & local morning news shows Describe their project management. Did they deliver items on time? How did they respond to your needs? They have always prioritized the client and have done whatever is needed to bring the client’s wants to life. We communicated weekly with them as well as had bi-weekly video calls to make sure our campaigns were progressing. What was your primary form of communication with Swerve? Virtual Meeting, Email or Messaging App What did you find most impressive or unique about this company? Every single person on their team is strategic and a pleasure to work with. Are there any areas for improvement or something Swerve could have done differently? I don’t have any complaints for Swerve! --- #### Branding & Marketing for Branding & Digital Marketing Agency **The Project** - Services: Digital Strategy, Public Relations, Social Media Marketing - Project size: Less than $10,000 - Project length: Nov. 2022 - Jan. 2023 **Project Summary**: Swerve developed a positioning strategy for a branding and marketing company's customer. They provided recommendations and examples of how to market the customer based on research. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Principal, Uncommon Sense - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Apr 11, 2023 **Feedback Summary**: Swerve successfully delivered a brand strategy platform. They finished the project on time and clearly communicated timelines and updates throughout the partnership via virtual meetings. Their dedication to the project's success set them apart from other agencies. ""Everything was delivered on time and met or exceeded expectations."" **BACKGROUND** Please describe your company and position. I am the Principal of Uncommon Sense Describe what your company does in a single sentence. Uncommon Sense, a strategic consultancy that brings together brand and digital strategy, research, innovation and behavioural science in order to deliver an uncommon perspective that make awfully good sense. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Develop a positioning strategy for In Store Water Systems **SOLUTION** How did you find Swerve? Online Search Other Why did you select Swerve over others? High ratings What was the size of Swerve’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. brand strategy for In-Store Water Systems which includes insights, recommendations, and examples of how In-Store Water Systems can position itself as it kick-starts its digital marketing efforts. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Brand strategy platform towards social media strategy development Describe their project management. Did they deliver items on time? How did they respond to your needs? Swerve delivered clear timings, roles & responsibilities. Next steps were always clearly laid out. Everything was delivered on time and met or exceeded expectations. What was your primary form of communication with Swerve? Virtual Meeting What did you find most impressive or unique about this company? There are many agencies that can sufficiently do what many marketers require, but few that will go above and beyond. Oftentimes that comes down to the people and Swerve certainly has an advantage in this regard. Are there any areas for improvement or something Swerve could have done differently? Not that I can think of. --- #### Marketing & PR Services for Headwear & Apparel Company **The Project** - Services: Advertising, Branding, Content Marketing, Content Writing Services, Digital Strategy, E-Commerce Development, Ecommerce Marketing, Email Marketing, Graphic Design, Market Research, Marketing Strategy, Media Planning & Buying, Packaging Design, Product Marketing, Public Relations, Search Engine Optimization, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Apr. 2023 - Ongoing **Project Summary**: Swerve is an ongoing marketing and PR partner for a headwear and apparel company. They help promote the company's priority products by planning, managing, and executing marketing and PR services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Division Manager, Do-Gree Fashions Ltd. - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Apr 10, 2023 **Feedback Summary**: Thanks to the Swerve team, the product line has peaked significantly, allowing the company to hit their goals. Milestones and deadlines are thoroughly followed, leading to overall excellent project management. Further, the team conducts regular meetings for smoother collaboration. ""All the deadlines are respected."" **BACKGROUND** Please describe your company and position. I am the Division Manager of Do-Gree Fashions Ltd. Describe what your company does in a single sentence. Importer and manufacturer of headwear and distribution of baby & Kids apparel and toys. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Swerve to accomplish? Bring back on the map one of our brand **SOLUTION** How did you find Swerve? Other Why did you select Swerve over others? High ratings Good value for cost Company values aligned What was the size of Swerve’s team? 6-10 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Swerve planned, managed and executed marketing and PR services for Cloud b for 5 years. During that time they secured high-profile media and influencer coverage to promote priority products and new product launches and also to solidify Cloud b's brand positioning as the leading sleep aid for babies and toddlers. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? The Cloud b line has reached its peak during Swerve's services Describe their project management. Did they deliver items on time? How did they respond to your needs? Everything and more, the project was carried out as it had been presented and without blunder and all the deadlines are respected. With this efficiency we brought the Cloud b line to its peak and that was the mission! What was your primary form of communication with Swerve? In-Person Meeting What did you find most impressive or unique about this company? The rise of their firm during our project Are there any areas for improvement or something {provider_name} could have done differently? No! We had results --- #### PR Support for Toy Manufacturer **The Project** - Services: Public Relations - Project size: $200,000 to $999,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: Swerve has managed PR efforts for a toy company. They've organized influencer campaigns and live events to generate impressions and build brand awareness. They've also supported organic and paid media efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Jazwares - Industry: Manufacturing - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Sep 6, 2022 **Feedback Summary**: Swerve's PR efforts have generated over 18 million impressions for the client following a live event. The team has consistently met expectations for deliverables and communicated effectively. They've kept the client updated via email and weekly meetings where they present upcoming media efforts. ""They truly care about our needs and want us to exceed our goals."" **BACKGROUND** Please describe your company and your position there. We are one of the top toy manufacturers in the world, laser-focused on bringing content to life through the creation of innovative play experiences. I am the Managing Director for the Canadian market. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Swerve, and what were your goals? We hired Swerve to manage our national PR / Influencer campaigns. Our goals were to generate impressions / awareness of our key brands. **SOLUTION** How did you select this vendor? I have a long history working with Andrew and his team at SwervePR. They have always met and exceeded deliverables. They were invited to participate in our RFP process and wow'ed the team with their preparation. Describe the scope of their work in detail, including any steps and the final deliverables. They arranged influencer campaigns, organic as well as paid PR media. How many people from the vendor's team worked with you, and what were their positions? We work with many different people on their team. Approximately 3-4 people and additional people are looped in when necessary. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? They helped organized a local event at the toronto Fan Expo where we had a mascot attend the event for one of our brands. This resulted in over 18 million impressions over the course of a few days. Describe their project management style, including communication tools and timeliness. Communicate with weekly meetings, strong email communication, and regularly updated presentations showcasing earned / paid media. What did you find most impressive or unique about this company? They truly care about our needs and want us to exceed our goals. Are there any areas for improvement or something they could have done differently? No, we've been very pleased with their services. --- #### PR & Media Services for Grocery Retailer Business **The Project** - Services: Public Relations - Project size: Confidential - Project length: July 2019 - Aug. 2022 **Project Summary**: Swerve handled the PR needs of a grocery retailer. The team supported grand openings and developed seasonal campaigns for the company. They also managed their press releases, earned media, and media contacts.  **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Farm Boy - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Aug 31, 2022 **Feedback Summary**: The company had a great experience with Swerve. They had successful store openings with great press coverage and positive ROI. The team managed the project well. They consistently communicated with the client and were professional and timely. They provided unique ideas to support the firm's goals. ""They were adaptable and responsive."" **BACKGROUND** Please describe your company and your position there. Company is Farm Boy. We are a grocery retailer with 44 stores across Ontario **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Swerve, and what were your goals? Swerve was hired to do our PR, support grand openings of stores and develop seasonal campaigns to garner earned media n the marketplace **SOLUTION** How did you select this vendor? We reached out to a few agencies that were recommended to us through connections. We had a discussion with Swerve and thought they would be a great fit to support our Burlington store opening. Describe the scope of their work in detail, including any steps and the final deliverables. Store opening support, press release, media contact How many people from the vendor's team worked with you, and what were their positions? 3-5 depending on the ask. Director to coordinator **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Overall with our time with Swerve we had very successful openings that had great press coverage and positive ROI on our investment Describe their project management style, including communication tools and timeliness. Communication was consistent, professional and timely What did you find most impressive or unique about this company? Swerve had strong thinking and unique ideas on how to best support our business. They were adaptable and responsive Are there any areas for improvement or something they could have done differently? No, they were a good agency. Staffing was sometimes a challenge but I blame that on COVID and the current climate. --- ## Portfolio & Awards ### FujiFilm Instax Mini 40 Launch   Consumer data showed that existing Instax cameras skewed towards children and young females, but new product launches/designs were targeting an older Gen Z / Millennial audience.Swerve was challenged to develop a PR strategy that would reach this audience and overcome the “Instax cameras are for kids” mentality in fresh, exciting ways. The Execution Swerve seeded product samples and information with key media which resulted in pickup from Hypebae, ELLE Québec, S/ Magazine, Buzzfeed and more. We engaged with paid influencers and developed detailed brand guidelines with product specs and visual cues to ensure that the content aligned with the Mini 40’s design aesthetic to highlight the camera, all under embargo to launch the day sales dropped.  We seeded “surprise and delight” mailers to 21 influencers on an earned basis targeting fashion, street style and lifestyle content creators with a “cool” factor that aligned with the identity and aesthetic of the Mini 40.  We included a camera strap to encourage out of home use, embellished with modern enamel letter pins that spelled the recipients’ initials for a special personalized touch, personalized note cards including an image from the recipients’ Instagram feed printed onto Instax film, custom tags with an illustrated Mini 40 on the box portraying the contents of the mailer and the recipients' names, paying homage to shoe box tags. The Results and Impact  Within the first three months, FUJIFILM overachieved their Mini 40 sales forecast by 26%. Retail locations and support expanded at London Drugs and Indigo as a result of the full funnel launch plans that were presented to the retailers, including PR plans 95% surprise & delight mailer pickup. Secured 25 stories and 1,160,536 impressions with a cost-per-contact of $0.0032 for the surprise and delight mailers, exceeding the industry standard of $0.03. The average engagement rate for paid influencer content was 4.61%, 2.61% higher than the industry standard of success. ### Swerve - Magic Mixies Magic Cauldron Case Study The Challenge Drive purchase, brand awareness and media attention via paid and earned influencer content, promote the launch and position it as the hottest toy, despite global shipping delays, all while launching late in the season (October), making it difficult to break through the chatter and drive sales. The Insight and Strategy - Audience: kids 5+ and their parents The Execution:  Three-tiered approach: Stir the Cauldron - Pitch and secure B2C stories with parenting and lifestyle publications that communicate key messages in an impactful way.  Add the Secret Ingredients - Leverage paid influencer partnerships to tell the story of real magic through the Magic Mixies Magic Cauldron.  Create Real Magic - Develop surprise and delight mailers for select influencers and select media editors.  A custom, magical package was delivered to media and influencers launch week with a mysterious email leading to a landing page asking, “Who will you magically create?” Targeted paid influencers known to feature their children and pushed live during peak sales periods to help drive immediate sales.   Key media outlets were pitched prior to launch to secure national toy gift guides ahead of the Holiday season. The Results and Impact The Magic Mixies Magic Cauldron sold out across retailers immediately, was named  “Top Toy” at 3 major retailers including Toys ‘R’ Us, Walmart and Mastermind, and won Creative Toy of the Year at the Toy Association’s annual Toy Awards. 90+ stories in the Canadian market during the two months leading up to the holidays including 2 nationally syndicated hits. Influencer engagement was 3% + capturing ‘how-to’ content showcasing the magic of how the product comes to life.  The execution far surrased all outlined KPs for the launch plan.  Supplementary Information Magic Mixies was the #3 brand in the Special Feature Plush class in 2021 across all toy brands. In 2021, Magic Mixies Cauldron was the #36 top toy item in Canada, despite only launching in October. ### Nanit: Sleep Health Case Study Nanit is a line of smart baby monitors that track wellness and development via a dynamic app. Swerve’s mandate was to build brand love, trust, and awareness via earned traditional media relation, and to showcase what makes Nanit stand out, highlighting its amazing attributes with praise for the brand from media and influencers across Canada. Secondary goal was to position Nanit as a parenting hub via its online community that provides information and insights from experts and parents,  The Insight and Strategy  Swerve positioned Nanit as a one-stop resource for parenting research, tools and advice. We capitalized on timely seasonal themes (ie. Sleep Month) and the overarching topic of sleep health to showcase Nanit’s research findings and experts.  Media samples were distributed to offer a test of the Nanit Pro system personally to demonstrate how it makes the transition to parenthood easier. Dr. Natalie Barnett, a sleep expert and spokesperson, was enlisted to speak to the importance of a good night’s sleep, sleep hygiene, and maintaining sleep schedules.  The Execution  Swerve identified influencers who recently had a baby or were expecting, and provided a sample, and encouraged them to share its capabilities. With Daylight Savings arriving, and March being ‘Sleep Month’, expert insights and data were provided to ensure better sleep health. Swerve pitched media with tailored stories to generate interest and insert Nanit’s spokespeople and resources into the timely media conversation.  The Results and Impact  The program generated 56 media and influencer stories, 17,238,524 impressions, a CPC of $0.004 ($0.01 above industry standard). All coverage was positive and included at least one key message. Dr. Natalie Barnett was quoted in 21 pieces of coverage. Swerve surpassed target KPIs by 700%. Coverage included Toronto Sun, Vancouver Sun, The Province, Breakfast Television, CTV, City Parent, canoe.ca and Canada.com. ### Rubik's Cube 40th Anniversary Swerve was tasked with executing a public relations campaign for the Rubik’s 40th Anniversary.. The goal was to raise awareness for the milestone and invite Canadians, while at home during the COVID-19 lockdown period, to “finally” get around to learning to solve the cube.    The team developed and executed an integrated public relations strategy to mark the anniversary of the iconic puzzle and promote the “Do the Cube” initiative.   The award-winning program included a charitable initiative as a means to give back to teachers and students during the COVID-19 period, the use of an expert speedcuber and other professional Rubik’s Cube solvers in targeted media placements, earned media and influencer placements and a consumer call-to-action to participate in an online Rubik’s Guinness World Record attempt.    Swerve’s efforts garnered an impressive 98 stories for a total of 112+ million impressions.    Campaign Award: IABC Award of Excellence  Winner, Media Relations category ### Farm Boy Store Expansion Farm Boy stores have been providing a fun and friendly, fresh market shopping experience for over 40 years.    As AOR, swerve's mandate is to generate awareness for Farm Boy’s retail expansion and its private label products. Our ongoing efforts include a strategic combination of PR including influencer partnerships, B2B and B2C media outreach, in-store activations to support openings and ongoing seasonal storytelling.   In 2021 swerve has secured 342 stories for store openings and 498 stories featuring the Farm Boy brand and private label products. Results to date total 247+ million impressions across social media, online, print, broadcast and radio.    Farm Boy experienced the largest turnout for a store opening in its company history during its St. Catharine's, Ontario opening, due to the coverage secured by swerve, with 100+ customers lined up outside the store before the doors opened starting at 4 AM! ### Tineco Vacuum - Canada Market Launch Tineco specializes in creating innovative, intelligent technology that makes everyday home products smarter and easier to use. swerve is Tineco’s PR, Influencer and Digital Marketing Canadian AOR. ​ swerve was tasked with creating a marketing campaign to introduce the brand to the Canadian market, increase Tineco’s brand awareness with a targeted consumer and driving audiences direct to priority retailers. ​ The team at swerve identifed the designated target market - homeowning women and men aged 25 - 44 with 1+ children, in Canada. Focusing 1st on strategic influencer partnerships and an “always on” traditional media relations strategy across Canada, swerve exectued an maintained meaningful coverage and chatter within Facebook, Instagram , as well as technology, home and lifestyle outlets, to introduce the brand, explain its key points of differentiation, and keep the Tineco brand top of mind.   From January 2021 to November 2021, swerve generated 364 stories across traditional, digital and social platforms, garnering 181,560,313 impressions. This coverage launced the Tineco brand in Canada alongside established competitive brands and helped our client secure strong retail presence and grew its market share and share of voice. ### Mastermind Toys 'The Authority on Play' Mastermind Toys is Canada’s largest privately owned, specialty toy and book retailer, selling online at MastermindToys.com and in 68 locations across eight provinces.   In 2019 Mastermind Toys sales were in decline as retailers such as Indigo, Wal-Mart, and Canadian Tire, expanded their toy marketing. The company had not invested in marketing nor had they adapted its assortment in-line with the changing tastes and styles of younger, newer parents.   Mastermind Toys needed to re-capture market share, attract a new generation of parents, and convince shoppers that it should be their toy retailer of choice.   Swerve was selected as Mastermind’s first-ever AOR in January 2020 to re-brand and re-position Mastermind Toys and to introduce the brand to a new millenial parent demo.   Swerve was the perfect partner given its reputation and successful track record of working with the biggest toy brands in the world and launching new toy brands into the Canadian market.   Together, Swerve and Mastermind launched a campaign positioning it as the 'Authority on Play'. To amplify this, Swerve's executed a strategic PR and influencer campaign targeting a younger demographic to promote its new focus on toy curation and product selection for a new generation of kids.   Mastermind had just hired a new CEO, Sarah Jordan, to lead the its transformation. Swerve lead a B2B thought-leadership campaign to introduce Sarah to the business community, toy industry, and public with the goal of changing the brand's reputation as a young, dynamic toy retailer on-top of the latest children's trends.   Over two successful years, Swerve secured more than 450 stories including BNN, Globe & Mail and The Voice Of Retail podcast, resulting in more than 137,000,000 impressions.   Swerve's work for Mastermind Toys won several top industry awards including: 2021 CPRS Awards of Excellence Gold + COVID Gold Winner, External Communications 2021 MarCom Award, Platinum Winner, Public Relations ### Growing Brand Awareness through PR and Influencer Hatley is a premium clothing and accessories brand for babies, children and women featuring original hand-illustrated prints, celebrating the relationship between fun and fashion.   Hatley had been in an aggressive growth mode for several years, however, in recent months sales had slowed and ownership felt its digital marketing had fallen flat. A new approach was needed to increase awareness of Hatley among its target demographic of young parents with children 7 and under who lived in Canada.   Hatley selected Swerve to be its PR and Influencer marketing AOR due to the agency's strong reputation for executing successful strategic marketing programs targeting families and millennial parents with some of the best-known brands in CPG.   Swerve was tasked with building Hatley's brand awareness and equity with its target audience, and driving product desire and purchase consideration of Hatley’s baby line through paid and earned influencer marketing programs.   Swerve executed a strategic program layering attention-grabbing influencer partnerships and an “always on” traditional media relations campaign to drive interest in the brand and create buzz.   Over 2021, Swerve secured over 146 stories and 44 million impressions promoting Hatley across traditional, online and social media outlets.  Swerve also executed affiliate marketing programs incorporating swipe-to-purchase and QR code couponing through paid influencer partners that drove sales through Hatley's D2C website. ### Launching Tile Mate in Canada Tile, a leading startup technology company that produces smart location devices that help locate lost items, was seeking to stand out in a highly competitive holiday technology market. Although Tile was the number one brand in this space, there were competitors touting similar features. The company was seeking to leverage the Holiday season to launch Tile Mate – a new version of their product, and to officially launch in Canada. Swerve, Tile's PR, Influencer marketing and events AOR in Canada, was tasked with promoting the launch of this new product and getting coverage in as many media and online/blog gift guides as possible. What Swerve did: Researched editorial calendars, seasonal news stories and influencer partners that would fit with a GPS tracking device Themes included travel, purses and handbags, busy parents, jet-setting executives, etc, Crafted a variety of pitch angles to showcase the breadth of product uses, to secure coverage. Targeted a broad range of national media outlets and top blogs to secure as much coverage as possible during competitive Holiday period.  Worked with media contacts with successful social media channels for extended brand exposure. Conducted one-on-one desksides with top media to showcase Tile Mate and Tile Slim  Secured brand participation in Marilyn Denis’ – Canada’s top-rated morning lifestyle show - 10 Days of Giveaways episode which is watched by more than 500,000 house-holds nation-wide. Secured top lifestyle blogger product reviews and giveaways.   Results:   Tile Mate and Tile Slim sales during the Canadian holiday season Canada ‘far exceeded expectations’ Sales in Canada were among the Tile's ‘top-performing markets’ world-wide.  Swerve exceeded campaign KPI goals with 311 stories and over 97 million impressions secured between October and December. ROI: 8983% Cost-per-contact of $0.0001 ### Swerve + Streamlabs Community Engagement About Streamlabs Streamlabs by Logitech is designed for streamers to operate everything needed to stream to the top platforms. It integrates webcam, game, desktop, music, and microphone captures, providing optimal video and audio quality in one place.  The Challenge Streamlabs aimed to boost awareness and drive downloads among streamers and their fans. The goal was to integrate marketing seamlessly into a streamer's online presence through organic community engagement—no paid ads or expensive content. The strategy was to comment on people's feeds, fostering a natural, constant presence. The Program Streamlabs endeared itself to the streaming community by being positive, affirming, and empathetic. The approach avoided sales talk and marketing jargon, focusing on providing encouragement and assistance. Target Audience Streamlabs primarily targets gamers, streamers, and content creators looking to enhance their live streaming experiences. This tech-savvy audience ranges from hobbyists to professionals active on Twitch, YouTube, Meta, and TikTok. They value high-quality, user-friendly tools for broadcasting, monetizing, and engaging with viewers. Execution Swerve identified 250 top gaming streamers on X, Meta, and TikTok. The objective was to comment on 50-75 individual streamer channels weekly (200-300 monthly), providing authentic, valuable contributions. 80% of the interactions were comments, while 20% were likes, shares, or emojis. The team monitored channels, capturing responses to brand content and engaging appropriately. Influencers not aligning with the brand were dropped, and new streamers were added quarterly to keep the target list fresh and active. Results (Jan 29 - Jun 1, 2024) Over 1,000 engagements posted across TikTok, Meta, and X 43,000+ impressions from Streamlabs engagements 3,000+ likes, replies, retweets, and bookmarks across TikTok, X, and Instagram Several top-liked comments on TikTok content with 250K+ views ### Swerve + Fisher Price Easter Digital Marketing About Fisher-Price Fisher-Price is  the #1 infant and preschool company in the world, playing an important role in childhood for almost a century, creating everything from “bump to bus.” The Challenge Create, execute and manage an Easter-focused social media marketing campaign to drive awareness for Fisher-Price and some of its “basket-ready” toy recommendations among the brand’s target demographic of parents and gift-givers. The Program Swerve was tasked to plan, execute and manage a paid social media advertising campaign on Meta using UGC influencer content and audience-targeted social ads to build brand awareness and drive traffic to the Fisher-Price website. Target Fisher-Price key buying demographic across targeted social platforms Objectives Create audience profiles that effectively target and reach Fisher-Price end consumers Paid social campaign - leverage social carousel ads and influencer content to increase reach and awareness and drive traffic to Fisher-Price website Focus on Meta: Facebook and Instagram Swerve to utilize proprietary softwares and methodology to find audiences beyond Meta to optimize spend The Results Swerve generated the following results for the Fisher-Price Easter campaign over a 3-week period: Lead Gen Performance: 31,005 link clicks 1.20% unique CTR 4.59% engagement rate Ad Performance: 2,857,978 reach 38,957 clicks $0.54 CPC $2.23 CPM (cost per 1,000 impressions) 9,414,959 impressions 13.77% action rate KPI Forecast & Results Reach Campaign: Surpassed forecasted reach by 231% Surpassed forecasted impressions by 222% Reduced CPM by 61% Increased CTR by 206% Reduced CPC by 64% Traffic Campaign: Surpassed forecasted reach by 181% Surpassed forecasted impressions by 101% Reduced CPM by 64% Increased link clicks by 128% Increased CTR by 305% Reduced CPC by 66% ### Printlife Launch Event - Square One Activation In 2019 FujiFilm introduced its new service - Printlife - to the world by hosting an activation at the Square One Shopping Centre.  The event, planned and managed by Swerve who also led PR and influencer marketing for the activation, invited consumers to submit their personal photos to be printed and exhibited in an interactive, free photo exhibit in one of Canada's busiest shopping centres.The activation featured free professional headshots taken by a celebrity photographer, a free public photo exhibit as well as free photography tutorials.  The goal of the activation was to remind consumers about the value printed photography brings to their life, introduce the brand and encourage and excite consumers to make printing photos a part of their daily life. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_event_management_company_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_crisis_communications_company_2026.svg) ### Industry Recognitions - 2023 ACE Award - Diversity, Equity, Inclusion COY - 2023 CPRS ACE Awards - Best Use of Media Relations - 2023 CPRS ACE Award - Best Use of Influencers - 2023 IABC Ovation Award Winner - CTV-TV Interview - Supply Chain Challenges - CBC Interview - 2022 Supply Chain Challenges - 2023 Toy Industry All-Star - Toy Book - CPRS Board of Directors - Andrew Wagar - Swerve Names First VP, Client Service - Strategy - Swerve Wins 5 Accounts - AdNews - Toronto Metropolitan University Alumni Recognition - iHeart Radio Interview - Top Toys for 2022 - Board of Directors, Canadian Toy Association - Great Place to Work® Canada 2022-2023 - 2021 MarCom Platinum Award - Public Relations - Great Place to Work® Canada 2022 - For Women - Great Place to Work® Canada 2021 For Today's Youth - MarCom Award - 2022 Platinum Winner - PR - CPRS Awards of Excellence 2021 Gold - Strategy Agency of The Year 2019 - Great Place to Work® Canada 2022 - Great Place to Work® Canada 2021 - IABC 2020 Award of Excellence - CPRS Awards of Excellence 2021 Gold - MarCom Award - 2021 Platinum Winner - PR Program ## Key Clients - Mattel ## Packages ## Locations (1) ### Burlington, Canada (Headquarters) - 1005 Skyview Drive, Unit 104 - Burlington, ON L7P 5B1 - Canada - 21 - 30 employees - Phone: 4165935628 ## Connections - Camila Lima (FUJIFILM America) ## Contact Swerve [Send a message](https://clutch.co/profile/swerve-1) ### Connect on Social - [LinkedIn](https://ca.linkedin.com/company/swervepr) - [Facebook](https://www.facebook.com/swervestrategic/) - [Instagram](https://www.instagram.com/swervestrategic/)