SuperBrand

BACKGROUND

Please describe your company and position.

I am the Founder of CMPLX iT

Describe what your company does in a single sentence.

Technology Consulting and Design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SuperBrand to accomplish?

• Rebrand
• New Website
• Collateral to send out

SOLUTION

How did you find SuperBrand?

A networking event'

Why did you select SuperBrand over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from SuperBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo Design (Emblem + Text, or Wordmark)
• Typography 
• Color Pallette 
• Moodboards
• Business Cards
• Email Template
• Postcard
• Merch 
  • T-Shirts
  • Stickers 
• Full Website Refresh  
  • Homepage design
  • Portfolio Page 
  • Case Study/Single Project Page 
  • About Page - About you, history, company mission, etc.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They provided a project schedule with deliverables laid out. Established a meeting cadence but also allowed flexibity to allow me to digest and review the information provided. Each meeting included a shared file with multiple iterations of design that showed they cared as much as I did about the rebrand. There was mutual excitement as we started to hone in on the final design. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything within the project time line they established. I probably took more time than I needed to on certian tasks but they were accomodating and politely pushed things forward when they needed to. They were respectful to any change suggestions and provided professional context when needed. 

What was your primary form of communication with SuperBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Gil and Olivia were great to work with and at times a perfect counter balance - they sometimes took opposing positions on certain elements in the design process that led to something we didn't even consider - It helped me realize they were really leaving no rock unturned and we were on this journey together. 

Are there any areas for improvement or something SuperBrand could have done differently?

As someone going through a branding exercise for the first time, nothing screams out to me to change.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Manukind

Describe what your company does in a single sentence.

ManuKind is a premium baby care brand creating eco-friendly diapers, wipes, and hygiene products made with safe, natural ingredients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SuperBrand to accomplish?

• Develop a complete brand identity.
• Design premium, consumer-ready packaging for multiple products.
• Create a high-conversion, modern e-commerce website.

SOLUTION

How did you find SuperBrand?

Online Search

Why did you select SuperBrand over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SuperBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SuperBrand was responsible for developing the full brand identity, including logo design, typography, color systems, and overall visual direction.

They designed premium, consumer-ready packaging for multiple product lines, ensuring consistency across all SKUs while clearly communicating quality, safety, and sustainability.

In addition, SuperBrand designed and built a modern e-commerce website, including UX/UI design, product page layouts, and conversion-focused user flows.

Key deliverables included brand guidelines, packaging design files, website wireframes, final UI designs, and a fully functional e-commerce website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new brand identity and packaging helped significantly improve overall brand perception and positioning in the premium baby care market.

Following the website launch, conversion rates increased and user engagement metrics improved, including longer session durations and lower bounce rates.

The new visual system and packaging also supported successful product launches across multiple SKUs and channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SuperBrand managed the project efficiently with clear timelines and milestones. All major deliverables were delivered on schedule, and communication was consistent throughout the project.

They were highly responsive to feedback and flexible with revisions, quickly adapting to changing requirements and new ideas. Overall, the collaboration was smooth and well-organized.

What was your primary form of communication with SuperBrand?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to create packaging that is both visually striking and commercially effective. The designs immediately stood out on the shelf and online, while feeling premium and cohesive with the overall brand.

Are there any areas for improvement or something SuperBrand could have done differently?

Overall, we were very satisfied with the collaboration and there were no major areas for improvement. The team consistently delivered high-quality work and exceeded our expectations throughout the project.

BACKGROUND

Please describe your company and position.

I am the markeing of Bilton

Describe what your company does in a single sentence.

Drive efficiency, enhance safety, mitigate risk, & ensure compliance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SuperBrand to accomplish?

• Rebarnding
• New website

SOLUTION

How did you find SuperBrand?

• Online Search
• Linkedin

Why did you select SuperBrand over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SuperBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The rebranding and new website development project aims to reposition the company with a refreshed brand identity that aligns with its vision, mission, and target audience. This initiative includes updating the brand’s visual identity, messaging, and online presence to enhance engagement, credibility, and user experience.

Key Deliverables:
Brand Discovery & Research

Conduct stakeholder interviews and market research.
Analyze competitors and industry trends.
Identify brand positioning and value proposition.
Brand Identity Development

New logo design (multiple concepts with iterations).
Updated brand color palette and typography.
Comprehensive brand guidelines (logo usage, fonts, colors, tone, etc.).
Brand messaging framework (mission, vision, tagline, voice, tone).
Collateral & Visual Assets

Business cards, letterheads, and email signatures.
Social media assets and templates.
Presentation templates (PowerPoint, Google Slides).
Marketing materials (brochures, flyers, one-pagers).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand Recognition & Engagement Growth
• Website Performance & Lead Generation
• Sales & Business Impact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and sometimes event before the dead line a perfect understanding of the products and our needs as clients 

What was your primary form of communication with SuperBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their efficiency, creativity, and quick delivery times.

Are there any areas for improvement or something SuperBrand could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Managing Director of Hyacinth Wealth Services

Describe what your company does in a single sentence.

Financial Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SuperBrand to accomplish?

• Develop a branding strategy for my company
• Design the website for my company
• Refine the logo for my company

SOLUTION

How did you find SuperBrand?

Referral

Why did you select SuperBrand over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from SuperBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. New logo 
2. Brand strategy 
3. Refine presentation of services 
4. Website development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Many hours were spent in defining what the company is and is not. Branding defines the company and clearly articulates who would be a good fit for my services. Website presented a compelling story for prospective clients. Services were articulated clearly. New logo was cleaner and more appealing. New name for company better describes its services. Colors, design were more attractive and inviting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SuperBrand was very responsive; usually responded within 24 hours. There were many revisions and they cheerfully made these revisions upon request. The project probably took longer than they anticipated, but I never felt rushed.

What was your primary form of communication with SuperBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Its founder, Gil Nevo, took the time to really know and understand me, my staff and my company. He has a clearly defined process which helped me to understand was missing in my current brand and what could enhance what was already in place. I didn't want a "standard" website. I wanted a unique space which demonstrated my process and philosophy. 

Gil took the time to understand all that, but never hesitated to make recommendations or tell me what he thought could be different or better. He always presented at least a couple of options and then gave me the time to reflect on them. This felt like a daunting project, but the team's confidence and expertise made it all come together.

Are there any areas for improvement or something SuperBrand could have done differently?

Logo work was incomplete and I had to go back for more files.

BACKGROUND

Please describe your company and position.

I am the Head of Business Development of an information technology company

Describe what your company does in a single sentence.

Offering blockchain and cyber security solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SuperBrand to accomplish?

• Creating a brand narrative
• Designing a new website

SOLUTION

How did you find SuperBrand?

Met the founder at an international blockchain conference

Why did you select SuperBrand over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SuperBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The purpose of the project was to refresh the branding of our company by creating a string narrative around a set of brand principles that is appealing and generating enagagement of our community. In the first phase, the narrative was created. In the second phase, new designs incl. an entirely new website design were created. Key deliverables for the first phase included a brand messaging book, including: 

• Messaging taglines 
• Vision & mission statements 
• Use case descriptions 
• Brand story 
• Core principles 
• 12 month brand/content strategy 

Key deliverables for the second phase included the creation of an entirely new website design, including: 

• Brand moodboards 
• New CI: Logo, typography, colors 
• Website wireframe in Figma 
• Website design template in Figma

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand messaging book, from which messages could be directly used for marketing communication, Wireframe in Figma that could be used for website development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided us with an input file upfront, so we could provide them with sufficient information. Subsequently, virtual meetings to clarify questions, align content, and discuss the project status. They have always delivered on time, were well prepared and were always open for feedback, which was quickly and very well worked in.

What was your primary form of communication with SuperBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They create amazing designs and are really capable of quickly comprehending complex technology and built a high-level appealing narrative on top.

Are there any areas for improvement or something SuperBrand could have done differently?

There was one time that designs were changed quite significantly and we were suprised, because we liked the previous ones more and did not communicate that we want a lot of changes. However, our feedback was well taken and SuperBrand did immediately change the designs back and even improved them. They immediately understood why we preferred the previous version and the end result was amazing!

BACKGROUND

Please describe your company and your position there.

I am the President and Founder of Eclipse Media Solutions. We provide web development services to clients and agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperBrand?

We were working with the client on information architecture and website development, but needed a partner to lead the design effort. We knew Superbrand would do a great job.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had talked with Superbrand previously and seen their portfolio. We knew that they would do a great job and that their offerings were well aligned with what the client was asking for.

Describe the project in detail and walk through the stages of the project.

We brought in Superbrand after completing a sitemap, wireframes, and technical specs. They then led the client through the design process which included discovery, design concepts, and multiple rounds of revisions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• a creative director
• designer
• project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their design prototypes looked great and were well organized, enabling answering a lot of questions that our developers would typically have before they could ask them.

How effective was the workflow between your team and theirs?

Throughout the process we had regular status updates. Everyone was prepared for each presentation and walked the client through how best to fine-tune the design for a successful outcome.

What did you find most impressive or unique about this company?

The designs looked great. We'd love to work with them again. And as a team of developers it is refreshing to get a file handoff as well organized as Superbrand's.

Are there any areas for improvement or something they could have done differently?

Superbrand created some great designs, but the client did get hung up at one point on a few placeholder images that didn't match the topography of the land they protect.

BACKGROUND

Please describe your company and your position there.

We are a coaching and training personal and professional development company. I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperBrand, and what were your goals?

We were evolving from a personal brand, under myself and my name, into a company brand. We needed a company name, core messaging, branding visuals (logo, fonts, colors, etc), and an overall strategy for transitioning my personal audience into the new company brand.

SOLUTION

How did you select this vendor?

Had been hired previously for personal branding. Originally met founder Gil at a media event in Los Angeles.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with filling out a branding questionnaire that really helped clarify our outcomes and start getting a better sense of where we were headed. Follow this we had a meeting including all members of Superbrand team, where they listened to all our leadership team talk about the challenges we were facing with our branding and messaging. There were lots of questions that invited us to dig deep and think differently. Following this, we had a number of meetings with superbrand while they worked on our messaging. It was a fun back-and-forth process.

After about a month of this, we met for a presentation of our messaging and brand image. We loved many options and over the next few weeks, with some back and forth, made decisions on the company name, key phrases and a logo. Following this, Superbrand began designing our website. A few weeks later they presented us with a beautiful website design, which we loved and after sharing our preferences from the options they gave us, Superbrand provided a final design. They also recommended partner web development companies, which we met with together with them to get a quote from.

Once we hired a web developer, most of our work was with them, but superbrand was consultated from time to time to get their help with bringing the original vision for the messaging and look all the way to life via the new website launch. This included a final review of the website before it launched, which helped us to come full circle to the intention of the messaging, which was in danger of being lost a bit by getting caught up in the technical aspects of the web development.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with 3 people: Gil the Founder, Nicole the Copywriter and Ben the designer. We also met Olivia the Biz Developer once.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of this project, we have an inspiring company brand that everyone on our team has rallied around and within. It has given them more ownership over this work no longer being under the umbrella of my personal brand. The change is also creating a gravity around our work as something more substantial and that lives on it's own as a 'thing' than the work did under me as an individual.

Describe their project management style, including communication tools and timeliness.

We started with a general plan for when the meetings would happen and we always ended each meeting knowing when we would meet next, which I appreciated. Meetings were often long and in-depth, time allowing. I appreciated the relaxed generosity with time Superbrand gave to us. Communication between meetings by email and with Google Docs.

What did you find most impressive or unique about this company?

The quality of the work they deliver is extremely high level. I was surprised at how accurately the words and images they gave us described what we knew but was indefinable for us. We are consistently complimented on our brand and we trust that each time we hire superbrand to evolve our work, this will continue to be the result. Again, I was also impressed with their generosity and how committed they were to a high-level of quality and result.

Are there any areas for improvement or something they could have done differently?

Maybe consider a central place for project communication outside of email.

BACKGROUND

Please describe your company and your position there.

I am the chief executive officer of Development Without Limits, an education consulting group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperBrand, and what were your goals?

Our company needed a branding refresh with updated logo, website and overall story. We hadn't touched that stuff for at least a decade...

SOLUTION

How did you select this vendor?

We found this vendor based on a trusted colleague in our professional field who highly recommended them. We interviewed Gil @SuperBrand and felt like he was a great partner to move our branding revision forward.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, we completed a 2 or 3 interviews with Gil and also concurrently completed a brand workbook in between meetings. Gil led us through the process of rebranding by digging into why we do what we do, how we do it and who we do it for. Based on our own words, he crafted a series of descriptions about our work that ultimately became the framing for our website. Gil helped us turn our passion into client-focused stories that are energizing and interesting.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with their lead/founder, Gil Nevo.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of this project we have a cohesive brand journey, clear and beautiful logo and branding guidelines that we are able to follow for any and all writing and website updates.

Describe their project management style, including communication tools and timeliness.

We had every other week meetings and frequent email communication. Gil was also able to connect us with a web designer who could take our brand roadmap and build it into a full site. He was super responsive, easy going and focused on helping us get our brand shined-up.

What did you find most impressive or unique about this company?

Their commitment to taking time to really understand our work and then helping translate it to words that other people understand was essential. For a process that was intimidating for us to undertake, Gil was able to make it fun and productive. They possessed unlimited creative energy and applied it to their clients' needs.

Are there any areas for improvement or something they could have done differently?

We have no areas of improvement to note.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for a content agency in Chicago. We specialize in content strategy and creation for brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperBrand, and what were your goals?

Our client was building a content hub and wanted a strong identity for their new content brand. SuperBrand helped us develop the new brand messaging, logo, and website mockups.

SOLUTION

How did you select this vendor?

We met with them prior to bringing our client on board and thought they'd be a great addition to the project.

Describe the scope of their work in detail, including any steps and the final deliverables.

They met with our clients, digging into the reasoning for developing this content brand, all of the details on their business model and what makes them different, and the "why" behind why their clients would seek them out. They really helped pull language out of our client I don't think they would have gotten to on their own.

From that, SuperBrand developed messaging including taglines, mission statements, the about page for the website, and many other items. They also designed their new logo and the design of the content hub that then went directly to our website developers.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people - the head of the company and their copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to pass along all of the assets they delivered to our website developers who used that to create the website.

Describe their project management style, including communication tools and timeliness.

They are very good at asking questions to get our client to think about things in a different way. This helped them get away from their standard language into something more emotional.

What did you find most impressive or unique about this company?

The way they got to the heart and purpose of the company was really impressive.

Are there any areas for improvement or something they could have done differently?

I would have liked more due dates in advance so I could let my client know.

BACKGROUND

Please describe your company and your position there.

I am the Creative Director of an organization and online platform proving professional and educational resources for screenwriters and filmmakers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperBrand?

We were on the brink of begging a website rebuild and realized we needed an outside perspective on our brand, logo and messaging before we could move forward.

SOLUTION

How did you select SuperBrand and what were the deciding factors?

We spoke with the Superbrand team about their process, past projects as well as our goals and expectations. I would say the deciding factor to go with Superbrand was the way Gil and the team seemed to understand our goals and vision from the get-go and ease any concerns about roadblocks we might run into in evaluating our brand with an outside consultant.

Describe the project in detail and walk through the stages of the project.

We entered into an extensive discovery period that included questionnaires and 3 zoom meetings to discuss our brand voice and look/feel. We then received three designs of our homepage and an additional sales page as well as logo options. We went through a few iterations and additional discussions until we arrived at the final drafts. We then received all assets and Illustrator files to work with.

How many resources from the SuperBrand team worked with you, and what were their positions?

We worked with a project manager, a designer and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still months away from launching our website, but have been able to develop a website style guide and several more branded assets from the rebrand exercise and have a better understanding of our voice overall. We are excited to launch the finished product.

How effective was the workflow between your team and theirs?

The workflow was very efficient. We were given ample time for feedback and to absorb the assets we were given, and Superbrand was quick to turn-around on their end.

What did you find most impressive or unique about this company?

We were impressed by how quickly and deeply they were able to understand our voice in our very niche industry. They also helped us think outside of the box in the way we are communicating the value of our services. They helped us to realize what sets us apart from competitors and how to effectively show that.

Are there any areas for improvement or something they could have done differently?

There could have been a bit more organization of files and assets like a single drive folder to reference, but other than that we were very happy with the process.