SuperBrand

BACKGROUND

Please describe your company and position.

I am the President

Describe what your company does in a single sentence.

We make electric bikes to instantly giving people superhuman power, speed and endurance, so they can have fun, save time and get in the best shape of their life (with no effort)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SuperBrand to accomplish?

• Rebrand our Company
• Logo Creation
• Brand Book Creation
• Website Design

SOLUTION

How did you find SuperBrand?

Clutch Site

Why did you select SuperBrand over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from SuperBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Superbrand met with us to craft a new identity for our brand. Key deliverables were the brand identity, core messaging around the brand, new logo, brand book, advertising concepts and a full website redesign in Figma.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Superbrand crushed all the key deliverables out of the park. It was a huge pleasure to work with them. Everything we needed they finished and were more than happy to revise until we were absolutely in love with it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered ahead of time and were super responsive to new ideas and requests.

What was your primary form of communication with SuperBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a powerhouse of fresh ideas and aren't afraid to push the envelope to make something really special.

Are there any areas for improvement or something SuperBrand could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I am the CEO of a gaming and tech startup, combining the power of web 3 to entertaining video games.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperBrand, and what were your goals?

We have a strong technical focus which gave us a differentiation but also was too narrow to reflect the whole story. We needed help to rebrand to reflect a better story and be able to better communicate.

SOLUTION

How did you select this vendor?

Another CEO of a tech startup recommended getting in touch with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

Their methodology is literally bulletproof and you can see they have done it a number of times. They were able to drive us from the overall market to our positioning, to the detailed products, and add a story behind it. Then, they started to think about the story of the new website, the different pages, and the content and finished with the new logo.

How many people from the vendor's team worked with you, and what were their positions?

Three different people:

• copywriter
• founder
• designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to pack all our products into a single, well-thought story. That was quite the achievement especially given the short deadline I had. On top of that, after some research, they came up with a new website design and drove us to fill in the blanks. In the end, I am very pleased with the new story, the website, and the logo. Finally, some communication guidelines and how we communicate in a summary book have been delivered.

Describe their project management style, including communication tools and timeliness.

A big thank you to all the team, friendly, hard-worker, and accommodating seeing the time difference between California and France, I've nothing but praise to tell.

What did you find most impressive or unique about this company?

The mindset. Very start-up minded. I loved working with them and would do it again if any occasion arose.

Are there any areas for improvement or something they could have done differently?

I think we all forgot the mobile version at some point and they had to do it super quickly. We had a couple of mismatches due to that but nothing blocking.