Structured Agency

BACKGROUND

Please describe your company and position.

I am an executive at Hulken

Describe what your company does in a single sentence.

Hulken is a lifestyle brand known for its iconic rolling tote bags designed to make everyday schlepping easier, smarter, and more stylish.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Structured Agency to accomplish?

• Grow revenue through a smarter email and SMS program by improving segmentation, flows, campaigns, and personalization so we see stronger conversions and higher AOV on D2C.
• Strengthen our brand storytelling and make sure email and SMS feel on-voice and consistent with everything else we put into the world, especially around product launches.
• Build a lifecycle strategy that actually scales by using data, testing, and automation to turn new buyers into repeat customers and long-term Hulken fans.

SOLUTION

How did you find Structured Agency?

Referral

Why did you select Structured Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Structured Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Structured runs Hulken’s email and SMS program end to end, making sure the channels drive revenue, feel on-brand, and keep our customers coming back. Their work covers strategy, creative, execution, and ongoing optimization.

• Build monthly and quarterly channel plans
• Create smart segmentation that actually moves the needle
• Outline a clear testing roadmap for constant improvement
• Write, design, and build all campaign sends
• Create and optimize core flows across the full customer journey
• Handle deployment for every email and text
• Own QA so everything sends clean
• Analyze performance bi-weekly, monthly, and quarterly
• Recommend improvements backed by data
• Support list growth through pop-ups, incentives, and capture moments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in D2C revenue attributed to email and SMS, both from campaigns and automated flows
• Higher conversion rates across key lifecycle flows, especially welcome, abandon cart, and post-purchase
• Improvement in list growth through updated pop-ups
• Higher engagement rates across campaigns, including open rate and click-through rate
• Lift in repeat purchase rate and stronger customer retention

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is exceptional. Everything runs through ClickUp, and all copy and design are sent for approval before moving into implementation. Once a build is complete, they send previews for final sign-off, which keeps the entire process clean and controlled. They stay on top of all async communication in Slack, respond quickly, and keep work moving without needing reminders. We also have bi-weekly check-ins that keep strategy, timelines, and priorities aligned.

What was your primary form of communication with Structured Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their speed, independence, and data-driven approach stand out. They move quickly, communicate clearly, and manage projects async in a way that makes everything feel seamless. Their reporting is extremely robust and helps us understand performance at a deeper level, which has been a huge value-add

Are there any areas for improvement or something Structured Agency could have done differently?

Not really. Outside of the natural need for some guidance on brand creative and tone, which is totally expected for a fully external team, we haven’t felt any major gaps. They’ve been adaptable, open to feedback, and quick to refine things as we go. 

BACKGROUND

Please describe your company and position.

I am an executive of a Consumer Products company

Describe what your company does in a single sentence.

CPG Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Structured Agency to accomplish?

• Facebook Ads
• Google Ads

SOLUTION

How did you find Structured Agency?

• Referral

Why did you select Structured Agency over others?

• Referred to me

What was the size of Structured Agency’s team?

• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Hired Structured Social Agency to manage facebook and google ads for our DTC / CPG brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CPA
• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Structured was responsive but ultimately their work was horrible. I'm very sad to say but the team completely underperformed. We have since hired another company for $500 for google and they did better than Structured who charged $5000 for only google. Our new FB guy as a 1 man team beat Structured's FB performance by more than 4x. Structured's CPA's were $200 and our new guy is sub $50.

The worst part is they seemed very non-schalaunt and seriously lacked strategy or sophisticated marketing. They even set up our account wrong multiple ways which cost us a lot of money.

What was your primary form of communication with Structured Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not much honestly. They are responsive, but that's the extreme minimum they could do.

Are there any areas for improvement or something Structured Agency could have done differently?

Results matter and they just didn't deliver. It would be one thing if our business lacked potential but we have since crushed their performance so clearly it wasn't and "us" issue.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a food and beverage company. We make protein bars using simple, real food ingredients, focusing on quality nutrition and great taste without unnecessary additives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Structured Agency?

We needed help running our email and SMS marketing strategy. We also needed help with our conversion rate optimization (CRO) and website optimization.

SOLUTION

What was the scope of their involvement?

Structured Agency creates email and SMS campaigns, updates flows, oversees Klaviyo and Shopify KPIs, increases average order value (AOV) and conversion rate, and fixes website issues. Regarding the campaigns, they’ve created educational long-form emails and short-form recipe emails.

What is the team composition?

Our email/sms team from Structured Agency consists of 2 - 5 employees (including three teammates focused on emails and SMS, the writer, and the designer). We also work with a team of three for CRO.

How did you come to work with Structured Agency?

I was hired after Structured Agency was already onboarded with the company.

What is the status of this engagement?

We started working with Structured Agency in October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Structured Agency’s work has improved our specific KPIs, including AOV, conversion rate, open rate, and click rate.

How did Structured Agency perform from a project management standpoint?

They always deliver on time and are willing to help however and whenever we need it. Regarding communication, we use email, Slack, and video calls.

What did you find most impressive about them?

Structured Agency’s leadership, management style, and team members’ expertise are impressive. Everyone on their team is extremely bright and educated in their respective careers. Additionally, if a KPI is lower than expected, they’re already prepared with ways to fix it.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the CEO of RoseSkinCo.

Describe what your company does in a single sentence.

Help people everywhere love the skin their in, by making beauty simple with beautifully designed, easy to use beauty tools and skincare products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Structured Agency to accomplish?

• Improve our Paid Social & Paid Search Marketing

SOLUTION

How did you find Structured Agency?

• Online Search
• Other

Why did you select Structured Agency over others?

Referred to me

How many teammates from Structured Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid Social & Paid Search, strategy, media buying and creative strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MER, Revenue, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

no, they sucked

What was your primary form of communication with Structured Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

nothing, they were horrible

Are there any areas for improvement or something Structured Agency could have done differently?

they should stop scamming