Startupr

BACKGROUND

Please describe your company and position.

 I am the CEO of an information technology company 

Describe what your company does in a single sentence.

IT company that develops SaaS for document management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• Multi channel outreach
• Predictable outbound engine for our platform
• High quality leads that we actually able to close deal with
• ICP segmentation

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• Good value for cost
• Referred to me

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Startupr to build and run a full outbound acquisition program designed to generate qualified demos and convert target segments into paid team accounts. Our platform helps businesses manage agreements end to end — from creation and editing to signatures and storage — and we needed outbound to become a predictable, repeatable growth channel.

Key deliverables included ICP tiering and segmentation across our highest-intent verticals (agencies, staffing, property management, professional services), persona-specific messaging tied to concrete agreement workflows, multi-channel outreach execution across email and LinkedIn with structured follow-up cadences, commercial offer packaging to reduce buyer friction, and ongoing optimization through weekly segment-level performance reporting covering meetings, trials, and pipeline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over July 2025 to December 2025, Startupr delivered:

Qualified meetings booked: 62

Product trials started: 27

Qualified ARR pipeline created: $312,000

Closed won ARR: $86,400

KPI achievement: 104 percent

Total cost: $46,500

Blended cost per qualified meeting: $750

The most valuable outcome was the system. We ended with a repeatable outbound motion we can continue scaling by segment while keeping quality high.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong. Our primary communication was Slack plus weekly video calls. Startupr was responsive, organized, and clear about what was being tested and why. Reporting was transparent and tied to outcomes, not vanity metrics.

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the targeting discipline and the speed of iteration. Startupr consistently improved ICP focus and messaging quality week by week. The team focused on high fit meetings and conversion into trials, not just volume.

Their commercial packaging work also mattered. Making pricing and the offer clearer reduced friction and improved conversion into paid team accounts.

Are there any areas for improvement or something Startupr could have done differently?

Earlier regional testing and tighter segmentation experiments could have helped us identify the strongest pockets of demand faster. We also could have pushed more localization earlier for certain segments.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of BlackLine Media Group

Describe what your company does in a single sentence.

BlackLine Media Group is a creative agency that produces high impact video content and digital marketing campaigns for mid market and enterprise brands to drive growth, engagement, and measurable results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• We hired Startupr to build a predictable outbound acquisition engine that consistently generated qualified sales meetings with mid market and enterprise marketing decision makers, reduced our reliance on referrals and inbound, and improved forecasting and pipeline stability.
• We also hired Startupr to help refine our ideal customer profiles and persona specific messaging so our outreach clearly differentiated our creative capabilities and converted into real opportunities rather than unqualified lead volume.

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Startupr was responsible for designing and executing a performance based outbound acquisition program to generate qualified sales conversations for our agency.

Their scope of work included ideal customer profile tiering, account and contact targeting, and development of persona specific messaging aligned to our portfolio and minimum project sizes. They executed multi channel outreach across email and LinkedIn using structured follow up cadences and continuously optimized messaging and targeting based on conversion data.

Key deliverables included a steady flow of qualified sales meetings, clear qualification standards for meetings and opportunities, transparent reporting on meetings, proposals, and pipeline value, and ongoing weekly iteration informed by performance metrics and feedback from our sales calls.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, Startupr delivered clear, measurable outcomes that demonstrated both pipeline growth and revenue impact.

They booked 53 qualified meetings, which converted into 18 qualified opportunities and 15 formal proposals. From those opportunities, we closed 6 new deals, generating $198,000 in closed won revenue and creating $540,000 in qualified pipeline.

In addition, the program added $12,000 in new monthly retainer revenue and exceeded KPI targets at 106 percent, with a blended cost per qualified meeting of approximately $575. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was strong and consistent throughout the engagement. Deliverables and outreach cadences were executed on time, and weekly milestones were clearly communicated.

They were highly responsive to our needs, using Slack for day to day communication and weekly video calls to review performance, meeting quality, and next tests. They adapted quickly based on feedback from our sales calls and adjusted targeting, messaging, and qualification criteria to improve results as the program progressed. 

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their targeting discipline and speed of iteration. Startupr did not treat outbound like generic lead generation. They took time to understand what made our creative work credible, then translated that into persona specific outreach that felt relevant to each buyer segment.

They also maintained strong qualification standards, which protected our time and materially improved conversion from meetings into real opportunities and closed deals. We would strongly recommend Startupr to agencies or service providers looking for a disciplined, performance driven outbound program that prioritizes qualified opportunities over raw lead volume.

Are there any areas for improvement or something Startupr could have done differently?

Earlier, deeper experimentation by vertical would have improved ramp up speed. Separating restaurant and franchise brands from education and institutional buyers sooner, and testing creative offer packaging earlier, could have accelerated proposal conversion in the first month.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of U1CORE

Describe what your company does in a single sentence.

U1CORE Bureau — EU-based strategic design & development partner

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• ICP refinement; multi-touch campaigns (email + LinkedIn)
• SDR implementation
• weekly optimization

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Scope: ICP, multi-touch, SDR, weekly optimization

Process: “ICP refinement → multi-touch outreach (email + LinkedIn) → SDR execution → weekly optimization.
Trajectory & results: 36 qualified meetings from July–October 2025 (5, 6, 10, 15); $18,000 total ($500/meeting); ~650% ROI; predictable pipeline without new headcount

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We engaged Startupr on a pay-per-meeting model to build predictable pipeline without hiring SDRs. From July–October 2025, after refining our ICP and launching multi-touch outbound across email and LinkedIn, Startupr delivered 36 qualified meetings (5, 6, 10, 15 by month) for a total of $18,000 - a blended $500 per meeting - driving ~650% ROI while keeping our team lean. This is an ongoing project and we're excited to continue working with them. Communication, scheduling, and week-over-week optimization were consistent and effective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly cadence, responsive communication, transparent reporting, everything was great 

What was your primary form of communication with Startupr?

Virtual Meeting

What did you find most impressive or unique about this company?

Structure, speed to value, and measurable ROI; strong quality control on meetings

Are there any areas for improvement or something Startupr could have done differently?

More early testing of region-specific angles might accelerate lift

BACKGROUND

Please describe your company and position.

 I am the Director of Revenue Operations of a property management software company 

Describe what your company does in a single sentence.

A property management software company with an all in one platform for landlords and real estate operators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• Reaching multi portfolio operators was difficult because decision makers receive constant outreach.

SOLUTION

How did you find Startupr?

Online Search

Why did you select Startupr over others?

Good value for cost

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Startupr on a performance based pay per meeting model to stand up outbound quickly. Startupr built ICP tiers and persona specific messaging. They ran a coordinated multi channel program across email, LinkedIn, and limited calling for high value accounts, with structured follow up cadences. The team iterated weekly based on segment performance, message results, timing, and meeting to evaluation ratios. Transparent dashboards covered meetings, pipeline value, segment performance, and trial progression.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From May 2025 to October 2025, Startupr delivered 64 qualified meetings, initiated 28 product evaluations, and generated 1.1 million US dollars in qualified pipeline. Total cost was 41,600 US dollars, which worked out to 650 US dollars per qualified meeting. KPI achievement was 100 percent. Meeting examples included regional groups with 3,000 to 9,000 units, student housing operators, multi state portfolio firms, short term rental operators, and established single family rental operators.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items all delivered on time. Whenever we needed anything they responded quickly and efficiently. 

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their targeting precision improved week by week, and their vertical-specific messaging felt credible. Hybrid SDR plus AI workflows enabled personalization at scale. Consistent follow up reached high value accounts. Full transparency accelerated learning and execution.

Are there any areas for improvement or something Startupr could have done differently?

More early testing by region or seasonality could further improve reply windows.

BACKGROUND

Please describe your company and position.

 I am the Creative Director of a gaming company 

Describe what your company does in a single sentence.

We opperate mobile gaming apps that provide winners with chances to win money through gameplay.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• No outbound infrastructure, no validated advertiser ICP, and low expected response rates. We needed segmentation, messaging, and SDR execution quickly.

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• Good value for cost
• Company values aligned

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Startupr on a performance based pay per meeting model. They built advertiser ICPs, tested segment specific messaging for brands, gaming studios, subscription apps, performance agencies, and regional advertisers, and ran multi channel outbound that combined personalized email, targeted LinkedIn, selective calls, and retargeting. They iterated weekly and provided transparent reporting.

In the first five months Startupr delivered 73 qualified advertiser meetings, 42 activated test campaigns, and 860,000 US dollars in qualified pipeline. We achieved 100 percent of KPIs. Revenue is NDA. This established a scalable and data driven engine for direct advertiser revenue.
What impressed us
Precision targeting by segment, clear qualification standards, full visibility into meeting quality and pipeline, and disciplined weekly optimization that accelerated test activations.
Areas to improve, optional
A pre packaged fast start onboarding for certain cohorts could shorten test lead times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

73 qualified meetings, 42 test activations, 860,000 US dollars in pipeline, KPI achievement 100 percent, Revenue NDA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and in many cases predicted any issues we may run into, before the needs arrose. 

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The expertise and personal touch were impressive.

Are there any areas for improvement or something Startupr could have done differently?

I'm very satisfied.

BACKGROUND

Please describe your company and position.

I am the Business Development Director of Arounda: Design and Development Agency

Describe what your company does in a single sentence.

Arounda is the design and dev partner that unites branding, websites, and UX/UI into one holistic digital product. Our approach is human-centered, goal-oriented, rooted in deep industry knowledge, data-driven methodologies, and a commitment to measurable outcomes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• We engaged Startupr on a pay-per-meeting model. They ran deep ICP research, built multi-touch campaigns across email and LinkedIn, executed SDR outreach, and iterated weekly. Delivery team: Account Manager + Outbound SDR.

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deep ICP research
Custom multi-touch (email + LinkedIn)
Copy & sequences; data validation
SDR outreach
Weekly reporting
Message/timing/targeting refinements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

62 qualified meetings (5/8/10/12/12/15) from May–Oct 2025; $112K revenue; $522/meeting blended; steady, predictable pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly cadence, responsive comms, and transparent reporting.

In total, they are very agile, and we could change our type of communication how it was needed. 

They were very professional and understanding.

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First of all, how they think outside the box, how professional they are, and we really had a perfect match. 

They have a very strong team that becomes not just executors but advisers and long-term partners on our journey.

On-time feedback, always first to step up and suggest ideas, and create campaigns that are working.

And we've been receiving the leads that were converting with a snap of a finger because Startupr did a great job.

Are there any areas for improvement or something Startupr could have done differently?

Actually no. Everything is perfect, looking forward to their new ideas and campaigns. 

BACKGROUND

Please describe your company and position.

I am the Founder/CEO, Ember Finance of Ember Finance

Describe what your company does in a single sentence.

Finance Consulting, focused on grants and development aid.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• Lead Gen

SOLUTION

How did you find Startupr?

• Online Search
• Referral

Why did you select Startupr over others?

• Referred to me
• Company values aligned
• Other

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Startupr supported our finance consulting agency in building a consistent pipeline as we expanded regionally. From the start, they took time to understand our services, target clients, and the specific markets we wanted to grow into.

They handled the full outbound process, combining cold email and cold calling through their SDR team. Their focus was on reaching the right decision-makers, qualifying leads properly, and setting up meetings that actually made sense for our business.

The key deliverables were high-quality, qualified meetings, ongoing optimization of outreach, and clear visibility into performance, helping us move faster and grow with confidence in new regions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few weeks, we started seeing qualified meetings coming in with decision-makers that actually matched what we were looking for. Compared to previous efforts, the quality of leads and the relevance of conversations improved noticeably.

Over the first couple of months, Startupr helped us build a consistent flow of meetings across our target regions, which gave us much better visibility into our pipeline. We spent less time filtering out poor fits and more time on real business discussions.

The project helped us move faster, test new markets with confidence, and make real progress toward regional growth without wasting time or resources.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well organized from the start. Onboarding was quick, timelines were clear, and deliverables were handled on time without us having to chase updates. 

What was your primary form of communication with Startupr?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how practical and focused the team was. They took the time to understand our business and past challenges, then moved quickly to execute with the right mix of people, tools, and outreach channels. Nothing felt generic or over-engineered — just a clear, efficient approach that delivered real conversations and helped us move forward with confidence.

Are there any areas for improvement or something Startupr could have done differently?

Nothing that comes to mind