Startupr

BACKGROUND

Please describe your company and position.

 I am the Creative Director of a gaming company 

Describe what your company does in a single sentence.

We opperate mobile gaming apps that provide winners with chances to win money through gameplay.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• No outbound infrastructure, no validated advertiser ICP, and low expected response rates. We needed segmentation, messaging, and SDR execution quickly.

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• Good value for cost
• Company values aligned

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Startupr on a performance based pay per meeting model. They built advertiser ICPs, tested segment specific messaging for brands, gaming studios, subscription apps, performance agencies, and regional advertisers, and ran multi channel outbound that combined personalized email, targeted LinkedIn, selective calls, and retargeting. They iterated weekly and provided transparent reporting.

In the first five months Startupr delivered 73 qualified advertiser meetings, 42 activated test campaigns, and 860,000 US dollars in qualified pipeline. We achieved 100 percent of KPIs. Revenue is NDA. This established a scalable and data driven engine for direct advertiser revenue.
What impressed us
Precision targeting by segment, clear qualification standards, full visibility into meeting quality and pipeline, and disciplined weekly optimization that accelerated test activations.
Areas to improve, optional
A pre packaged fast start onboarding for certain cohorts could shorten test lead times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

73 qualified meetings, 42 test activations, 860,000 US dollars in pipeline, KPI achievement 100 percent, Revenue NDA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and in many cases predicted any issues we may run into, before the needs arrose. 

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The expertise and personal touch were impressive.

Are there any areas for improvement or something Startupr could have done differently?

I'm very satisfied.

BACKGROUND

Please describe your company and position.

I am the Business Development Director of Arounda: Design and Development Agency

Describe what your company does in a single sentence.

Arounda is the design and dev partner that unites branding, websites, and UX/UI into one holistic digital product. Our approach is human-centered, goal-oriented, rooted in deep industry knowledge, data-driven methodologies, and a commitment to measurable outcomes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Startupr to accomplish?

• We engaged Startupr on a pay-per-meeting model. They ran deep ICP research, built multi-touch campaigns across email and LinkedIn, executed SDR outreach, and iterated weekly. Delivery team: Account Manager + Outbound SDR.

SOLUTION

How did you find Startupr?

Referral

Why did you select Startupr over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Startupr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deep ICP research
Custom multi-touch (email + LinkedIn)
Copy & sequences; data validation
SDR outreach
Weekly reporting
Message/timing/targeting refinements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

62 qualified meetings (5/8/10/12/12/15) from May–Oct 2025; $112K revenue; $522/meeting blended; steady, predictable pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly cadence, responsive comms, and transparent reporting.

In total, they are very agile, and we could change our type of communication how it was needed. 

They were very professional and understanding.

What was your primary form of communication with Startupr?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First of all, how they think outside the box, how professional they are, and we really had a perfect match. 

They have a very strong team that becomes not just executors but advisers and long-term partners on our journey.

On-time feedback, always first to step up and suggest ideas, and create campaigns that are working.

And we've been receiving the leads that were converting with a snap of a finger because Startupr did a great job.

Are there any areas for improvement or something Startupr could have done differently?

Actually no. Everything is perfect, looking forward to their new ideas and campaigns.