SquidX Agency

BACKGROUND

Please describe your company and position.

I am the Founder of a software company.

Describe what your company does in a single sentence.

I recently collaborated with a team on UI Design, and I’m excited about the outcomes! They demonstrated remarkable skill in creating an aesthetically pleasing and easy-to-navigate interface. The UI Design was user-friendly, captivating, and closely matched our brand, greatly enhancing the user experience. They were skilled, responsive, and met deadlines, effortlessly integrating our suggestions. I strongly suggest their UI Design services to anyone aiming to improve their online visibility!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• My goal was to was to create a visually appealing and user-friendly interface through UI Design.

SOLUTION

How did you find SquidX Agency?

Referral

Why did you select SquidX Agency over others?

• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Well the scope our project was to design an exceptional user interface that not only appeared stunning but also ensured a seamless, intuitive user experience that was perfectly aligned with our brand’s identity. The goal was to improve our online visibility, so we concentrated on creating an interface that users would consider captivating and simple to use, regardless of whether they accessed it via our website or app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our user interaction greatly enhanced following the release of the new interface. According to analytics from the initial three months after launch, we observed a 30% rise in average session duration relative to the previous interface. Users were dedicating more time to exploring the platform, indicating that they found the new design more appealing and simpler to use. Page bounce rates decreased by 25%, indicating that users were remaining on the site rather than departing immediately an encouraging indication that the interface was user-friendly and fulfilled their requirements. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't express enough how effectively the UI Design team handled our project. Their project management was excellent, ensuring that everything remained organized, on schedule, and in line with our objectives throughout the entire process. They ensured that the entire process was seamless and easy, and I was struck by their responsiveness and professionalism at each stage. 

Right from the beginning, they established a detailed project plan that specified all the stages research, wireframing, visual design, prototyping, and final delivery. They utilized the project management tool Trello, to share timelines, milestones, and tasks, providing me complete insight into what was occurring and when. We held an initial virtual meeting where they dedicated time to grasp our requirements thoroughly our brand identity, intended audience, and particular objectives for the interface. They posed insightful questions to better understand our vision, giving me confidence that they were committed to ensuring its accuracy. 

What was your primary form of communication with SquidX Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Well a lot of design teams can make something look good, but this team went beyond aesthetics to create an interface that felt like it was custom-built for our users while perfectly capturing our brand’s essence.

Are there any areas for improvement or something SquidX Agency could have done differently?

Non that I can think of at this moment.

BACKGROUND

Please describe your company and position.

I am the CEO of webdadytop

Describe what your company does in a single sentence.

We are a web agency that creates custom WordPress websites and provides digital marketing solutions to help businesses grow online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• To develop a strong and cohesive brand identity including brand story, strategy, and visual/verbal elements; to design a user-friendly, high-performing website with effective UI/UX that drives visitor actions
• to provide flexible, data-driven marketing solutions that adapt to our evolving business needs

SOLUTION

How did you find SquidX Agency?

Referral

Why did you select SquidX Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SquidX Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Strategy and Identity Development:

Brand analysis and market research:
Establishment of brand story and core messaging
Design of visual identity elements including logo, color palette, and typography
Creation of a comprehensive brand guidelines document
Website Planning and Design

User experience (UX) research and persona definition:
Sitemap and wireframe development
Creation of UI design mockups and incorporation of feedback
Implementation of responsive design for mobile, tablet, and desktop
Website Development and Implementation

Custom WordPress theme development:
Installation and customization of plugins (SEO, security, speed optimization, etc.)
Content uploading and structuring
Integration of marketing tools such as Google Analytics and email marketing platforms
Testing and Optimization

Cross-browser and device compatibility testing:
Website speed and performance optimization
Basic SEO setup and optimization
Collection of user feedback and final revisions
Training and Support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Traffic Increase: Within three months of launch, organic website traffic grew by 45%, driven by improved SEO and user-friendly design.
Conversion Rate Improvement: The new website’s optimized UI/UX led to a 30% increase in lead generation forms submitted compared to the previous site.
Bounce Rate Reduction: Enhanced navigation and faster load times reduced the bounce rate by 25%, indicating better user engagement.
Brand Awareness: Social media engagement and brand recognition improved, with a 50% increase in followers and interactions across platforms within six months.
Client Satisfaction: Post-project surveys showed a 95% satisfaction rate, highlighting the effectiveness of collaboration and final deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was highly professional and efficient throughout the entire process. SquidX Agency consistently delivered all milestones and deliverables on or ahead of schedule, ensuring the project stayed on track without any delays. They maintained clear and open communication, providing regular progress updates and promptly addressing any questions or concerns we raised. Their team was very responsive and flexible, adapting quickly to our evolving needs and feedback. They also facilitated collaborative review sessions, which helped ensure that the final outputs aligned perfectly with our expectations. Overall, their proactive approach and commitment to timely delivery greatly contributed to the smooth execution and success of the project.

What was your primary form of communication with SquidX Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about SquidX Agency was their deep understanding of both design and technology, allowing them to seamlessly blend creative vision with practical functionality. Their ability to listen carefully to our needs and translate them into innovative solutions set them apart from other agencies. Additionally, their commitment to transparency and collaboration fostered a strong partnership, making the entire process smooth and enjoyable. 

Are there any areas for improvement or something SquidX Agency could have done differently?

While our collaboration with SquidX Agency was overall very positive, there are a few areas where improvements could be made. First, having a more detailed and specific timeline and priority setting during the initial project phase could have made the process even more efficient. Second, although feedback and revisions were handled quickly, communication was sometimes a bit too frequent or repetitive, so streamlining communication channels might help reduce information overload. Lastly, when the project scope expanded, clearer guidance on additional costs or schedule changes would have helped us plan better from the client’s perspective. Aside from these points, their transparency and collaborative attitude were impressive, and their continuous effort to enhance client satisfaction stood out.

BACKGROUND

Please describe your company and position.

I am the Founder of a creative marketing agency. 

Describe what your company does in a single sentence.

We're a creative marketing agency that helps businesses scale through targeted marketing, documentation, and strategy that helps business owners scale without adding to their workload. We're in the business of helping you earn more and work less. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• Website Design
• Increased traffic
• UI Design

SOLUTION

How did you find SquidX Agency?

Online Search

Why did you select SquidX Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SquidX Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We contacted SquidX Agency to build us a website that was not only functional but also impressive, engaging, and immersive to provide an experience. 

The key deliverables on this project were to: 

• Develop and design a company website using Webflow
• design in line with UI and UX design principles
• Create designs in line with company branding guidelines
• Ensure testing and user testing are complete before public launch.
• Ensure all pages are responsive across all devices

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All of our webpages are responsive 
• Both clients and competitors have asked about who was behind this website
• We have seen an increase in website engagement and visits
• The website is easily manageable

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SquidX Agency was amazing throughout the whole project. Everything was delivered on time. They were really responsive and great at walking us through anything we didn't understand. Communication and deliverables were great! 

What was your primary form of communication with SquidX Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were responsive; given the time difference, they showed genuine care throughout the whole project, and they went the extra mile to make sure we were happy with the result. 

Are there any areas for improvement or something SquidX Agency could have done differently?

No.  Really great experience, I had a great time working with SquidX Agency and highly recommend them I felt they listened and understood what I was wanting really well, it shows in the end result. Super Happy!

BACKGROUND

Please describe your company and position.

 I am the Creative director of an advertising & marketing company 

Describe what your company does in a single sentence.

Creative web agency for web design and online advertising 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• WP Theme development

SOLUTION

How did you find SquidX Agency?

Online Search

Why did you select SquidX Agency over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom WP theme development

Maintainability 

Scalability 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sprints

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time on budget

What was your primary form of communication with SquidX Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their speed and quality of work.

Are there any areas for improvement or something SquidX Agency could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Pixel Kahuna of Samsara Project

Describe what your company does in a single sentence.

Startup Web Development Agency based in Hawai‘i. We (I) cater to small and medium sized businesses. Sometimes we need to outsource if we are beyond capacity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• Help me with an agency website

SOLUTION

How did you find SquidX Agency?

• Online Search
• Referral

Why did you select SquidX Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SquidX Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
The project involved a complete redesign and development of our corporate website, focusing on improving user experience, modernizing the design, and implementing advanced functionality. The vendor handled all aspects from initial concept through final deployment.

Key Deliverables:

1. Discovery & Strategy Phase 
   1. Comprehensive user research and competitive analysis
   2. Development of site architecture and user flow diagrams
   3. Content strategy recommendations aligned with our brand positioning
2. Design Phase 
   1. Creation of responsive wireframes for all key page templates
   2. Development of a new visual design system including typography, color palette, and UI components
   3. Interactive prototypes for user testing
3. Development Phase 
   1. Custom WordPress theme development with advanced admin controls
   2. Integration with our existing CRM and marketing automation platforms
   3. Implementation of multilingual support across the site
4. Testing & Launch 
   1. Comprehensive cross-browser and device testing
   2. Performance optimization resulting in 40% faster page load times
   3. SEO implementation and technical setup
5. Post-Launch Support 
   1. Staff training on the new CMS
   2. Documentation of all custom features
   3. Three months of priority technical support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with SquixX delivered significant, quantifiable results that exceeded our initial expectations:

Website Performance Metrics

• 65% reduction in page load time (from 4.2s to 1.5s)
• 42% decrease in bounce rate across all landing pages
• Mobile responsiveness score improved from 68/100 to 94/100 in Google PageSpeed Insights

User Engagement

• 78% increase in average session duration (1:45 to 3:07)
• 53% improvement in pages per session
• Navigation path analysis showed 40% more visitors reaching high-value pages

Conversion Improvements

• 89% increase in contact form submissions
• 62% higher click-through rate on primary CTAs
• Lead quality score improved by 37% according to our CRM analytics

Business Impact

• 47% increase in qualified leads generated through the website
• Sales cycle shortened by approximately 2 weeks for web-originated leads
• Customer acquisition cost reduced by 28% for digital channels

Technical Achievements

• Accessibility compliance improved from meeting 65% to 98% of WCAG 2.1 AA standards
• Zero critical security vulnerabilities identified in post-launch penetration testing
• 99.99% uptime since launch with improved hosting architecture

The measurable success of this project has directly contributed to our company's overall growth objectives and established our digital presence as a significant competitive advantage in our market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team's project management was impressively efficient and responsive. They assigned a dedicated project manager who provided weekly updates and responded to inquiries within 4 hours, while giving us real-time visibility through their collaborative platform.

All major milestones were delivered on schedule, and they even completed the entire project two weeks ahead of our anticipated launch date. When we requested an accelerated timeline for product pages, they reallocated resources without compromising quality.

Their adaptability stood out—when late-stage stakeholder feedback required significant homepage revisions, they presented three alternative solutions within 48 hours. They also demonstrated proactive problem-solving by identifying potential technical issues with third-party integrations early and developing solutions before these became obstacles.

Overall, they maintained an ideal balance between structured execution and flexible adaptation to our evolving requirements.

What was your primary form of communication with SquidX Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly distinguished this company was their rare combination of technical expertise and genuine business insight. Unlike other agencies we've worked with, they didn't just execute our requirements—they invested time to deeply understand our industry challenges and strategic objectives.

Their team consistently proposed solutions we hadn't considered, often identifying opportunities to streamline processes or enhance functionality that delivered unexpected value. Their suggestions were always grounded in data and practical experience rather than simply upselling services.

Their collaborative approach also stood out significantly. Rather than maintaining rigid client-vendor boundaries, they functioned as a seamless extension of our team, sharing knowledge openly and empowering our staff through thorough training and documentation.

Most remarkably, their senior leadership remained actively engaged throughout the project lifecycle, not just during the sales process. This level of commitment from their principals ensured consistent quality and demonstrated their authentic investment in our success.
I'm incredibly impressed with SquidX Agency and would enthusiastically choose to work with them again; the entire experience was genuinely enjoyable from start to finish. Their team's professionalism was top-notch, making even complex tasks feel seamless and collaborative. For anyone seeking a truly dedicated and skilled agency, I wholeheartedly recommend SquidX Agency.

Are there any areas for improvement or something SquidX Agency could have done differently?

In reflecting on our excellent partnership, I can only identify one minor area for enhancement: consolidating the initial information gathering process. This is a minimal critique of what was otherwise a flawlessly executed project. The team consistently exceeded expectations in every meaningful aspect of our engagement, from communication to technical delivery, and I would not hesitate to work with them again.

BACKGROUND

Please describe your company and position.

I am the CTO of Adaitarget

Describe what your company does in a single sentence.

Agency Website

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• UI Design
• Web Design
• Webflow Development

SOLUTION

How did you find SquidX Agency?

• Online Search
• Social media

Why did you select SquidX Agency over others?

High ratings

How many teammates from SquidX Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

 They created the website for my company with a very beautiful design and a highly professional appearance. The overall look is visually stunning and reflects the quality and values of our brand perfectly. Their attention to detail and creativity made the website stand out, providing an excellent user experience and making it easy for visitors to navigate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 They made a great website for my company, offering an excellent platform to showcase our products and services effectively. It provides a professional and user-friendly interface that attracts potential clients and helps us build a strong online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

20 days

What was your primary form of communication with SquidX Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Amazing designs

Are there any areas for improvement or something SquidX Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Bentino Construction

Describe what your company does in a single sentence.

We’re a Sydney-based construction company delivering high-quality residential, commercial, and fit-out projects with precision, reliability, and a commitment to excellence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• Refresh our outdated website with modern UI design and a more professional visual identity to appeal to high-end commercial clients.
• Improve user experience and lead generation through strategic Webflow development and streamlined web design tailored for mobile users.

SOLUTION

How did you find SquidX Agency?

Referral

Why did you select SquidX Agency over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

SquidX handled a complete website overhaul, starting with UX research and UI design tailored to our construction services. They delivered a custom Webflow website with a responsive layout, clear service pages, and integrated project galleries. Key deliverables included a fully designed homepage and five core service pages, a case studies section with dynamic CMS functionality, a quote request form with conditional logic, and a clean, user-focused interface optimised for both desktop and mobile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new site, we’ve seen a noticeable increase in qualified enquiries—particularly from commercial clients—and users are spending more time on key service pages. Bounce rates dropped by over 25%, and the new quote request form has streamlined our lead capture process significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and well-structured. SquidX kept us informed at every stage with clear timelines and regular check-ins. They delivered all design milestones on time and were quick to adjust based on our feedback, showing a solid understanding of our industry and priorities.

What was your primary form of communication with SquidX Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to translate a traditionally offline industry like construction into a sleek, modern digital experience without losing the essence of our brand. Their attention to detail in UI design and how well they understood our audience was genuinely impressive.

Their expertise, attention to detail, and ability to deliver on time made them a standout choice for any business looking to elevate their online presence.

Are there any areas for improvement or something SquidX Agency could have done differently?

The project ran smoothly overall, but a clearer outline of revision rounds at the start would have helped manage expectations. That said, they were flexible and accommodating throughout, which made the process feel collaborative.

BACKGROUND

Please describe your company and position.

I am the President of Monnetek

Describe what your company does in a single sentence.

Provide IT and web services to early-stage startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• website

SOLUTION

How did you find SquidX Agency?

Facebook

Why did you select SquidX Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped me select WordPress and a proper page builder. Vender built a nice-looking landing page for me. It was delivered on time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Action plan. Strategy review. Wireframe. Website design review. Final approval.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the design was delivered on time.

What was your primary form of communication with SquidX Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They knew exactly what I wanted.

Are there any areas for improvement or something SquidX Agency could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Thinker of Brader Labs

Describe what your company does in a single sentence.

Automation for business agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• Create a responsive website and clean

SOLUTION

How did you find SquidX Agency?

Online Search

Why did you select SquidX Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and implement a responsive, user-friendly website aligned with brand identity. Ensure maintainability, performance, security, and SEO best practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Page load time reduced from 4.8 s to 1.9 s (–60%)
Time to First Byte (TTFB) improved from 800 ms to 250 ms (–69%)
Core Web Vitals scores (LCP, FID, CLS) all meeting “Good” thresholds

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Post-launch support bugs were triaged and addressed within 24 hours on average. You always had a single account manager who coordinated between designers, developers, and QA—no “lost in translation.”

What was your primary form of communication with SquidX Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most agencies hand over a live site and fade out—here, they dedicated two hours to hands-on admin training and delivered a bespoke “Site Admin” guide. Weekly burn-down charts, Core Web Vitals metrics, and clear task boards meant you always knew exactly where the project stood. There were no hidden blockers or “gotchas”—just objective measurements that built trust.

Are there any areas for improvement or something SquidX Agency could have done differently?

creating a 3 to 6-month iterative roadmap aboout targeting A/B tests, new feature roll-outs, or content expansions. It would keep momentum and drive continuous optimization.

BACKGROUND

Please describe your company and position.

I am the CEO of GTD Construction

Describe what your company does in a single sentence.

We are a construction company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SquidX Agency to accomplish?

• Website redesign

SOLUTION

How did you find SquidX Agency?

Online Search

Why did you select SquidX Agency over others?

• High ratings
• Company values aligned
• Other

How many teammates from SquidX Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables
Fully redesigned website (up to 6 pages)
Mobile-responsive design
Home, About, Services, Projects, Contact, and one optional page
Contact form with notifications
Portfolio or gallery section
Basic on-page SEO setup

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A professionally designed and fully functional website was delivered
• The site is mobile-responsive and displays correctly on all major devices and browsers
• Page load speed improved, based on performance tests (e.g., Google PageSpeed Insights)
• Clear presentation of services and portfolio, improving user engagement
• Increased time spent on site and reduced bounce rate (monitored via Google Analytics)
• Higher number of contact form submissions, indicating improved lead generation
• Improved visibility on search engines due to basic on-page SEO setup

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project efficiently and maintained clear communication throughout. They delivered all items on time according to the agreed schedule. Any questions or requests were addressed promptly, and they were flexible in accommodating small changes during the process. Overall, their responsiveness and reliability made the experience smooth and professional.

What was your primary form of communication with SquidX Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect of this company was the quality of their work. The design was clean, professional, and tailored to our industry. Every detail was thoughtfully executed, and the final result exceeded our expectations. Their commitment to delivering a high-quality product stood out.

Are there any areas for improvement or something SquidX Agency could have done differently?

No