SEO & Social Media Marketing for Charitable NGO
- Search Engine Optimization Social Media Marketing
- Confidential
- Jan. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What really stood out was their responsiveness to our specific needs as a charitable organization."
- Other industries
- Philippines
- 1-10 Employees
- Online Review
- Verified
Sotavento Medios provides SEO and social media marketing services to a charitable NGO. The team is responsible for increasing the client's organic visibility, creating and optimizing content, and managing ads.
Sotavento Medios' work has helped the client increase their digital reach, organic search traffic, and conversion rate. The team has also contributed to the client's financial success by sponsoring ad campaigns. Sotavento Medios is professional, efficient, responsive, and committed to the work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Committee Manager of a charitable NGO.
Describe what your company does in a single sentence.
We are a NGO in the Philippines for a cause of changing lives of the needy
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Sotavento Medios to accomplish?
- Awareness of the cause of doing good and for raising funds for charity
SOLUTION
How did you find Sotavento Medios?
Referral
Why did you select Sotavento Medios over others?
- Great culture fit
- Referred to me
- Company values aligned
How many teammates from Sotavento Medios were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
SEO Services
The primary goal of the SEO team was to dramatically increase the NGO’s organic visibility to attract people searching for charitable causes, volunteer opportunities, and philanthropic organizations.
Technical SEO Audit & Implementation:
Ensuring the new sponsored website is technically sound, fast-loading, and fully mobile-responsive (crucial for the Philippine audience).
Implementing proper site architecture, internal linking, and XML sitemaps for optimal indexing by search engines.Keyword Research & Strategy:
Targeting high-intent, high-volume keywords related to the NGO's specific advocacy, such as "charity donation Philippines," "volunteer opportunities Manila," and "NGO help people."
On-Page Content Optimization:
Optimizing website content (story, advocacy pages) with target keywords, clear calls-to-action (CTAs) for donations and contributions, and compelling meta descriptions.
Off-Page Authority Building:
Developing a strategy to secure high-quality backlinks from relevant Philippine news outlets, blogs, and community pages to boost the NGO's domain authority.
II. Social Media Marketing Services
The SMM team focused on activating the NGO’s social channels to build community, share success stories, and convert engagement into contributions and fundraising participation.
Platform Strategy & Setup:
Creating or optimizing official NGO profiles on relevant platforms with FB, IG, TIktok,
Developing a clear content pillar strategy
Content Creation & Scheduling:
Generating high-quality, emotionally compelling visual and textual content (photos, videos, written appeals) that communicates the NGO's mission and need for funding/volunteers.
Managing content calendars and scheduling posts for optimal reach and engagement times.
Community Management & Engagement:
Proactively responding to comments, direct messages, and questions to foster a positive community and guide interested parties toward donation and contributor pages.
Fundraising Campaign Support:
Designing and executing social media mini-campaigns specifically for targeted fundraising goals.
III. Digital Infrastructure and Ad Sponsorship
This area covers the foundational technology and direct budget allocation provided by Jeremy Lee and Sotavento Medios.
Website Development and Hosting Sponsorship:
Designing and building a secure, user-friendly website that serves as the central hub for the NGO's activities, stories, and donation processing.
Sponsoring all recurring costs associated with hosting, maintenance, and domain registration.
Advertisement Management:
Allocating and managing the sponsored advertisement budget across relevant platforms (Google Ads, FB IG Tiktok Ads) to ensure maximum reach and conversion efficiency for fundraising appeals.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
When we first started working with Sotavento Medios, we experienced a big win when our digital reach skyrocketed. Their SEO team got the new website ranking for terms like "charity donation Philippines," which led to a quick increase in our organic search traffic. But it wasn't just about the numbers. Their social media team helped us gain a lot of new followers who actively engage with our stories. We track those shares and comments because that’s how our message truly spreads. The engagement rates increased significantly, showing that our advocacy resonated with the Philippine community.
For an NGO, the real measure of success is whether we can fund our cause. The team optimized our new site so well that our conversion rate the number of visitors who become donors or contributors experienced a significant jump. That's the progress we were looking for. They also sponsored ad campaigns, and we made sure those ads were efficient and provided a good return on our investment for new funds and contributors. The biggest win, though, was the direct financial impact, especially with Jeremy Lee's personal donation of 3 million Philippine Pesos. That wasn’t just a number; it validated that our story was finally being heard. It was a significant and measurable outcome of their belief in our work.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
When it came to project management, Sotavento Medios was very professional. Even though this was sponsored, they treated it with importance. Their process was surprisingly efficient. They had a clear plan, defined milestones, and used transparent communication tools, so we always knew where things stood. Everything, including the new website launch, the initial SEO content roll-out, and the social media calendar, was delivered on time, sometimes even early. This speed was crucial for us because, as an NGO, we urgently need to reach people and raise funds. Their commitment to meeting deadlines significantly helped our mission timeline.
What really stood out was their responsiveness to our specific needs as a charitable organization. We weren't just asking for leads; we needed to share a sensitive and compelling story while advocating for a cause. Their team was understanding and very flexible. When we needed to shift a social campaign to focus on an unexpected community event or adjust the website copy to better reflect a new program, they responded quickly and worked with us. They frequently checked in to ensure the message was true to our advocacy. This made it feel less like a client-vendor relationship and more like having a dedicated, organized internal team supporting our cause.
What was your primary form of communication with Sotavento Medios?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Honestly, what impressed me the most, what truly makes Sotavento Medios unique, was the deep commitment they showed. They combined extraordinary generosity with professional execution. It wasn’t just that they sponsored our entire digital presence, providing us with a free website, dedicated SEO, and social media support. It was also the incredible personal investment from the founder, Jeremy Lee, who donated 3 million Philippine Pesos to our cause.
But what really stood out was their delivery. They didn’t treat this huge pro bono effort as a low-priority favor. Their project management was organized; everything was delivered on time. Their team was always responsive and collaborative. They acted less like a vendor and more like a dedicated, caring internal team fighting for our cause. They are genuine advocates first and exceptional marketers second. That combination is rare and has a lasting impact.
Are there any areas for improvement or something Sotavento Medios could have done differently?
no
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS