SOT B&D Branding Agency

BACKGROUND

Please describe your company and position.

I am the Owner & Chef of D'CARAMEL Patisserie

Describe what your company does in a single sentence.

Retail bakery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOT B&D Branding Agency to accomplish?

• Logo
• Pattern
• Packaging design

SOLUTION

How did you find SOT B&D Branding Agency?

• Online Search
• Referral

Why did you select SOT B&D Branding Agency over others?

• High ratings
• Company values aligned
• Great portfolio

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to create a brand for the new patisserie, D'CARAMEL. SOT B&D developed the logo, signature illustrations, pattern, and packaging. The development process included sketching, refining the logo and pattern, and creating packaging that is both functional and visually appealing. The result is a clean, elegant, and meaningful design that highlights the uniqueness of the D'CARAMEL brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The agency created our logo, patterns, and packaging, and our customers love them! We've received tons of positive feedback, both in person and on social media, and it’s really made our brand stand out

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and met all agreed deadlines, ensuring smooth progress throughout the project. Was very responsive to our needs, always quick to address any concerns and willing to make necessary adjustments.

What was your primary form of communication with SOT B&D Branding Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their ability to capture the essence of our brand in both the logo and packaging design. Their creativity, attention to detail, and seamless process truly set them apart

Are there any areas for improvement or something SOT B&D Branding Agency could have done differently?

Overall, we were really happy with the work. One area for improvement could be providing a central repository for all drafts and design versions would make it easier to access and reference past concepts whenever needed. That said, we were very pleased with the final result!

BACKGROUND

Please describe your company and position.

I an executive of FAMCaffe/Europa 93

Describe what your company does in a single sentence.

We have been crafting exceptional Italian coffee for generations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOT B&D Branding Agency to accomplish?

• logo
• packing design
• materials for PR activities/digital marketing

SOLUTION

How did you find SOT B&D Branding Agency?

Referral

Why did you select SOT B&D Branding Agency over others?

• Good value for cost
• high professionalism

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to create a distinctive brand image for Sergio Dalla Riva, a renowned producer of traditional Italian coffee with a 50-year legacy. This involved developing a logo, a recognizable graphic identity, a harmonious color palette, and a clear system for presenting product information on the packaging.

The design solution embraced a premium style, featuring black as the primary color, bold typography, and enticing imagery. Bright accent colors were strategically introduced to differentiate product lines: green for Espresso #3 and red for 100% Arabica.

A system of pictograms was also developed to highlight key product details, such as flavor intensity, roasting degree, and grain characteristics. The result is a cohesive, upscale brand image that resonates with consumers and effectively communicates the essence of Sergio Dalla Riva's coffee

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved visibility of the product
• Positive customer feedback
• Sales increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The timing was perfect, with some tasks completed ahead of schedule. The speed of response to our requests and feedback was above expectations.

What was your primary form of communication with SOT B&D Branding Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They exhibited high professionalism and exceptional ability to transform ideas into perfect products. They have a strong commitment to achieving outstanding results

Are there any areas for improvement or something SOT B&D Branding Agency could have done differently?

I would recommend them to expand list of their services. It seems they could do more.

BACKGROUND

Please describe your company and position.

I am the Assistant Director of Stepnoy

Describe what your company does in a single sentence.

“Stepnoy” is one of the largest meat and dairy companies in Ukraine. We are a diversified agricultural enterprise that includes crop farming, livestock breeding, and dairy processing. Our company has steadily expanded livestock production, increased grain and crop yield, upgraded livestock complexes, and improved production processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOT B&D Branding Agency to accomplish?

• Packaging design
• Rebrand
• Brand identity
• Web Development

SOLUTION

How did you find SOT B&D Branding Agency?

Online Search

Why did you select SOT B&D Branding Agency over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned
• Excellent portfolio of work

Describe the scope of work in detail. Please include a summary of key deliverables.

With a wide range of milk of different fat content, kefirs, yogurts, butter, and sour creams, it became necessary to rejuvenate the Stepnoy brand. The company wanted to retain existing consumers and attract new customers. The main challenge, however, was to rebrand old packaging and develop a new modern, but also recognizable brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 The new packaging design developed by SOT B&D meets all effective design requirements: 

1. visual layer – easy to recognize, read, and remember
2. contextual layer - clarifies the product's purpose
3. conversion layer - highlights the product's benefits and unique features. 

SOT B&D's contribution has led to an average sales growth of 34%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team at SOT B&D was professional, responsive, and easy to work with throughout the entire process. 
• They kept us informed at every stage.
• They were always available to answer questions or address concerns. 
• Their clear communication and collaborative approach ensured our vision was perfectly realized.

What was your primary form of communication with SOT B&D Branding Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• What impressed us most about SOT B&D was their comprehensive approach to design. 
• They worked meticulously to understand the vision and translated it into a new brand. 
• Their work on the packaging design not only met but exceeded our expectations, significantly boosting our sales upon release. 
• SOT B&D Branding Agency transformed our trademark into a simple, light, and modern brand, taking it to the next level.

Are there any areas for improvement or something SOT B&D Branding Agency could have done differently?

No