Social Motion

BACKGROUND

Please describe your company and position.

I am the Director of Digital Marketing of a food & beverage company 

Describe what your company does in a single sentence.

Better Taste. Better Nutrition. Better Eggs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Motion to accomplish?

• Digitally Native Video Content Development
• Consumer-engaging, Attention-holding Digital Ad Deveopment

SOLUTION

How did you find Social Motion?

Referral

Why did you select Social Motion over others?

Good value for cost

How many teammates from Social Motion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We relied on the Social Motion team to help the brand extend a digital assets refresh into video across a variety of formats and products. In all, the Social Motion team developed dozens of assets for use in significant digital spending including social, pre-roll programmatic video, retail media and more.

Each video needed to feel of a piece to the creative look of the brand, clearly communicate product benefits, and hold a consumer's attention. Videos included 6s, 10s, 15s, and 30s in horizontal, square, and vertical formats including sound on and off. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Prior to the project we were looking for a partner who could translate our brand voice into a replicable style for digital video. During the project we needed a partner who could deliver on time, in full and to the brief. And once assets were out in the world, video has needed to deliver video view completes, click through, and return on ad spend (ROAS). Across the project and now live in media social motion has delivered!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Motion was an engaged, attenttive partner willing to work with our teams and our creative needs. They really looked to understand our goals to deliver strong video content for our brand.

What was your primary form of communication with Social Motion?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to iterate on a concept, live within a brief while pushing the creative to strong results, and a willingness to partner throughout.

Are there any areas for improvement or something Social Motion could have done differently?

Continue to focus on the project goals, deliverable requirements and understand of the brand... and results will continue to be strong!

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager for Magformers, a magnetic toy company. We manufacture and distribute magnetic construction toys among a few other toy options.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Motion Films?

We hired Social Motion Films to help us a create a series of 3 films for our company - we've had trouble getting decent and engaging videos in the past and we liked the style of SMF, so we brought them on to create 3 different videos for toy lines of ours.

What were your goals for this project?

Our goals were to have 3 videos created for 3 different toy lines that would be exciting and engaging to watch and that would help make the customer interested in checking out our company and product.

SOLUTION

How did you select this vendor?

The reached out to me just prior to Toy Fair 2019 - I met with them and really liked their style of videos that they created, the stop-motion, animation and hand drawn elements to help bring a product to life. I showed to the rest of my team and we loved the style.

Describe the video(s) and the process in detail.

Video #1 was a video for our basic sets - the original sets we were known for. We wanted a video to help show what magformers can do and we wanted to incorporate the hand-drawn elements. An aspect we felt helped bring the toy to life from a child's imagination. Video #2 was a video for another brand we sell - Clicformers. We have new puppy sets this year and we wanted o show the puppy builds come to life. Video #3 was a video to showcase our new Mini-Figure sets for 2019. These are our first sets to include figures and we wanted to showcase the 4 figure-sets you can get.

What was your vendors' project management or feedback process?

We checked in by email each week and they would send us any completed video clips or stills to review. We would email back our video as adjustments were made each week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're currently prepping for our mini-figure campaign to start next week and run for 4 weeks, which will include our mini-figure video. The Basic video is currently being run with a YouTube campaign and has over 2 million views.

How effective was the workflow between your team and theirs?

The workflow between myself and our assigned project manager was fairly easy and quick on the turnaround.

What did you find most impressive about this company?

The quality of video and then the speed at which they could update and get things done once the project got rolling.

Are there any areas for improvement?

Now that we've worked with them and we've been able to create our online campaign using one of their videos, in the future we may have videos created in a different structure so we have less cutting to do afterwards for social media. But that's only known in hindsight. The overall process and end-product we received were excellent.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Jones Natural Chews

Describe what your company does in a single sentence.

We manufacture all-natural dog bones, chews and treats.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Motion to accomplish?

• Brand Awareness Video

SOLUTION

How did you find Social Motion?

They reached out.

Why did you select Social Motion over others?

• Great culture fit
• Good value for cost

How many teammates from Social Motion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Motion produced a 30 second video highlighting our brand and values. The deliverables included a package of formats, so we can use the video across various digital channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They manage the timeline so nicely, and have all deliverables finished ahead of time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They made quick edits and the entire project remained on time, thanks to their quick response times.

What was your primary form of communication with Social Motion?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Social Motion is incredibly easy to work with because they take the time to understand your needs. I rely on agency work, as a small department, and I love running down objectives with them. There is no need to mince words, and no pretense. We discuss outcomes, they present storyboards and have an efficient process. 

Are there any areas for improvement or something Social Motion could have done differently?

I love that they gently prod me back on track to the timeline (I often leave them waiting...).

BACKGROUND

Please describe your company and position.

I am a Digital Marketing Specialist of Gordon Food Service

Describe what your company does in a single sentence.

Broadline Food Service Distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Motion to accomplish?

• Generate Leads on digital platforms

SOLUTION

How did you find Social Motion?

Referral

Why did you select Social Motion over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a video that highlights our brand and what we do. This included: 

• scripting
• storyboarding
• shooting
• editing
• formatting

We were looking for something unique that would separate us from the rest of the marketplace. Deliverables would include 60 :30 :15 second videos in:

• US English
• CA english
• CA french.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement from: 

• Google Ads
• Facebook
• Instagram paid ads
• LInkedIn. 

Also, leads generated from Ads where these video played

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were always delivered on time. They were very flexible and responsive to our needs. They kept the project on track, and made suggestions along the way to improve the final product.

What was your primary form of communication with Social Motion?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated the strategy first mentality when it came to our first project together. Social Motion took the time to really identify our points of differentiation from the competition and highlight them.

Are there any areas for improvement or something Social Motion could have done differently?

Nothing at this time