SOCIAL KNOW HOW

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Tony Carella Speaks. I provide daily reflections on influential quotes from leaders in public life, encouraging thoughtful perspectives on leadership and society.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SOCIAL KNOW HOW to accomplish for your business?

I hired SOCIAL KNOW HOW to strengthen my company by transforming my daily political insights into high-quality content, improving my online visibility through strategic social media marketing, optimizing my digital presence for audience growth, and positioning me as a credible thought leader with a strong, consistent brand.

SOLUTION

What was the scope of their involvement?

SOCIAL KNOW HOW handled the entire content foundation for my project. They planned and produced all of my video content, including the recording, editing, and final production. They also created the branded graphics, wrote the captions, and delivered a steady stream of content each month. They managed the daily posting on Facebook, Instagram, LinkedIn, and YouTube, and took care of the engagement, comments, and targeted advertising to grow the audience. In addition to the content work, they are also creating my website and helping position the project so I can sell copies of my book. They continue to provide strategy, performance reviews, and creative direction to keep everything consistent and aligned with my voice.

What is the team composition?

We work with 2–5 teammates from SOCIAL KNOW HOW.

How did you come to work with SOCIAL KNOW HOW?

They were referred to me. I chose them over other options because they had high ratings, were close to my geographic location, had a great culture fit, and had company values that aligned with mine.

How much have you invested with them?

I’ve spent around $100,000 

What is the status of this engagement?

We started working with them in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A major outcome of working with SOCIAL KNOW HOW is that they’ve finally brought this long-planned project to life. They create and publish content for me every single day throughout the year, including the 366 days of this leap year. My visibility and engagement have grown, and people I hadn’t heard from in years have reached out after seeing the content. I also have new people contacting me, which has sparked conversations connected to my more than 20 years in politics. I now have a consistent and professional public presence that allows me to share my reflections with a wider audience. In just the first month alone, my content reached more than 44,000 unique people and generated over 100,000 impressions, along with strong engagement. My Instagram account has continued to grow throughout the year as the daily content has been published. I’ve consistently seen more profile visits, more followers, and more people discovering my work who had never engaged with me before. The steady increase in views, comments, and new conversations shows that my visibility is expanding in a meaningful and ongoing way.

How did SOCIAL KNOW HOW perform from a project management standpoint?

SOCIAL KNOW HOW’s project management is very strong. They’re organized, consistent, and clear in their communication. They produce all of the videos and creative content and ensure that something is published every single day throughout the year without missing a beat. They handle a large volume of work reliably and always deliver on schedule. I always know what’s happening, and the process from planning to production to posting runs smoothly. We communicate through in-person meetings, email, and messaging apps.

What did you find most impressive or unique about them?

What impresses me most about SOCIAL KNOW HOW is their ability to take a project I’ve been thinking about for more than 10 years and turn it into a functioning daily content platform. The volume and consistency of their work stand out. They produce the videos, the graphics, and the written material, and they make sure something goes out every single day without fail. What’s unique about them is the way they organize and structure my ideas. I have decades of reflections and commentary, and they’ve been able to turn that into a clear, consumable format that stays true to my voice. They’ve created a disciplined system around something that had only existed in notes and personal archives. Their reliability, creative execution, and ability to translate my thoughts into a consistent public presence have made the entire project possible.

Are there any areas they could improve?

There’s nothing they need to improve.

Do you have any advice for potential customers?

Work with them.