Social Bloom

BACKGROUND

Please describe your company and your position there.

I'm the head of sales & marketing for a wireless managed services provider. We are a B2B telecommunications company selling into the real estate sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We were looking for an email marketing provider for one of our major products. Our expectations were to generate qualified leads which will ultimately convert into sales opportunities.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and short listed 4 vendors. After speaking with the providers we ended up choosing Social Bloom due to cost and scale of their program.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a series of discovery calls and onboarding forms so they could learn about our go to market, ideal customer profiles, and expectations. They setup created a series of email copies and tested out a variety of campaigns to test out and ultimately scale what worked.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their CEO and multiple members of his team as we were onboarded and moved into production.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns were very successful. We generated over $150,000 in sales qualified pipeline each month from the campaigns.

How effective was the workflow between your team and theirs?

We had a Slack channel setup that they were very responsive in. Their team took feedback well and adapted quickly.

What did you find most impressive or unique about this company?

They made the onboarding process as easy as possible. Their responsiveness made them a good partner to work with.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the chief revenue officer at TALENYA. We're an AI talent sourcing company to find candidates for companies so that they can improve their recruiting processes and hire more diverse candidates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialBloom?

We needed help with our email processing.

SOLUTION

What was the scope of their involvement?

We used SocialBloom to help us bootstrap our FCR emailing process; they created two series and six emails for us. They also set up a domain for us to do the emailing from and automated the email-sending processes.

To start the process, we had onboarding calls to figure out the ITP, what market we were going after, and which buyers we were targeting — we got them up to speed on our business so they could do their work. We also talked through how we’d manage the relationship in an ongoing fashion, ensured that we had the right points of contact, and had a process for handing off leads that came in through SocialBloom to our sales team.

What is the team composition?

I was in contact with around 3–4 members of their team, including an account manager who brought us in and a couple of others folks.

How did you come to work with SocialBloom?

I contacted them through their outreach.

How much have you invested with them?

 We spent $12,000 with them.

What is the status of this engagement?

We worked together from February–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was very time-saving for us that we didn't have to do the domain and the emails ourselves — that alone justified the investment. Additionally, we brought in about 25 leads, and half of those would be meetings, and the other half were ones to follow up.

How did SocialBloom perform from a project management standpoint?

Project management was very solid. Regarding tools, we worked mostly using Google Sheets and Slack. Overall, they were responsive.

What did you find most impressive about them?

They’re easy to work with and knowledgeable of the space and the technology. They also followed through on what they said they were going to do.

Are there any areas they could improve?

They could have more clarity in explaining the results we could expect and what we need to improve.

Do you have any advice for potential customers?

Know your ideal customer profile and what the compelling events in their journeys are. They can help you scale your market if you can do that.

BACKGROUND

Please describe your company and your position there.

I the CEO of an technology services firm. We assist medium and large businesses build, operate and manage digital commerce systems and infrastructure

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We have engaged SocialBloom since early 2021 to generate market awareness of our company, Cloudcafe, Inc, its services through conversations with senior executives and decision makers. SocialBloom collaborated with our marketing team to design, build and execute a comprehensive outbound email marketing campaign to a targeted audience across US & Canada.

SOLUTION

How did you select this vendor and what were the deciding factors?

SocialBloom was one of the 4 respondents to our job posting for lead generation on Upwork. After discussing our requirements and evaluating the proposal of the 4 agencies SocialBloom stood out as a team of professionals we could collaborate with because of their experience in appointment setting using email campaigns, proposed approach, transparency, flexibility and cost

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase where our business goals were discussed and our value propositions were identified. SocialBloom team then developed a drip campaign strategy along with the content for email sequences. SocialBloom used very specialized set of tools for this form of campaign. We have been using Slack for project management and team communication

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with an Account Manager, an email campaign manager. To track the performance of the campaign SocialBloom has given us access to near real time dashboard

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started off with a blank slate and SocialBloom's experience helped us shape the message and conduct an informal A/B test to determine audience response. All the performance metrics have been trending in a positive direction including open rate and click through rate. Our most important criteria has been customer response to our email and appointment setting.

Since our campaign started in Dec 2021, we have had a atleast one prospect per week responding. Since its still early in the process and we are in enterprise B2B market with an AOV in 5 figures, trends are more important than actual number at this point. However our goal is to have an average of 3-4 appointments per week over the next 12 weeks.

How effective was the workflow between your team and theirs?

We use Slack for all our communications and its pretty quick and easy

What did you find most impressive or unique about this company?

The most impressive quality of the team is their ability to take technical jargon and convert them into a business friendly email copy. They are honest and transparent about what's working and what's not. We have come to trust them.

Are there any areas for improvement or something they could have done differently?

We would like them to integrate with our Hubspot CRM

BACKGROUND

Please describe your company and your position there.

I am the owner of a video production company. Our customers were happy with our work but we had a problem with customer retention. Our marketing was mostly passive: website inquiries and word of mouth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

We wanted to set up an email marketing strategy to stay in touch with our customers, and to actively reach out to acquire new clients. We did not want our emails to look like advertising, but as personal emails to the recipients. Caleb and his team were very knowledgeable and set up a powerful email platform for us.

The sending schedule is throttled so that the emails are actually delivered and not flagged as spam and timed to bring in results. There's an art to successful email campaigns, and Caleb is an expert at it. The open and response rates are very high and we are very happy with the results. Caleb truly understands our business and our objectives. We have several campaigns in the queue and rely on Caleb to pull in the inquiries.

SOLUTION

How did you select this firm and what were the deciding factors?

We considered a number of email marketing firms. The deciding factor was when Caleb (the owner) said that mass email campaigns simply don't work.

Describe the project in detail and walk through their service package.

Social Bloom offers a start-to-finish email marketing service which includes setting up the emailing platform, copywriting, scheduling, timed launch and responding to inquiries. In our situation, we did not need all of the services. Social Bloom customized the service to fit our needs and budget.

How many resources from the vendor's team worked with you, and what were their positions?

One main contact and two support staff members who report to us on the progress and outcome of the ongoing campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We had a high number of positive responses, but the biggest success is that we now have a way to communicate and stay engaged with the customers.

How effective was the workflow between your team and theirs?

The workflow has been seamless. We communicate on Slack and Social Bloom has been proactive in keeping the work moving forward.

What did you find most impressive or unique about this company?

They were very flexible and understanding to develop a customized program that works to meet our specific needs.

Are there any areas for improvement or something they could have done differently?

No, I can't think of anything they could have done differently. It's par for the course to take some time in the beginning to get to know each other's procedures and style and that period was actually pretty short.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a contract management platform that helps our clients save time, save money, and reduce risk.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom?

We have tried in-house marketing efforts in the past without great success. We hired SocialBloom as an extension of our team to handle all marketing efforts.

SOLUTION

How did you select this vendor?

Completed a series of interviews after researching organizations that were suited to best support our marketing efforts.

Describe the scope of their work in detail.

We started with a simple strategy to get our marketing efforts moving forward. From there, we have continued to add additional marketing projects to drive more lead generation.

What was the team composition?

We are small company with a marketing team of one. We worked directly with the SocialBloom team to create strategy and execution plans.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are seeing a steady increase in leads now that our efforts have had some time to penetrate our targeted markets and review/improve upon our content.

How effective was the workflow between your team and theirs?

We have a weekly meeting to keep each other on task. Very straight forward metric tracking and activity assignments.

What did you find most impressive about this company?

SocialBloom (Caleb) has been a great partner from day one. Their service includes a lot of listening to what we are trying to accomplish and willingness to try new ideas. Caleb has been a very responsive partner.

Is there any area for improvement or anything that could have been done differently?

We did not have a clear marketing strategy/plan when we first engaged. It took some time to agree upon initial steps and the plan of action to achieve the intended results.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Vendor Relations at SelectSoftware Reviews. Our company focuses on providing unbiased research to HR professionals so they can find and buy the right software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

We needed help with Lead Generation in the sales department, so SocialBloom set it up in automatic mode for us. The goals were to contact more than 300 new companies and obtaining 20-30 new prospects.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did our research online for agencies that provided this type of service and shortlisted 3. After interviewing them, we chose this company based on their experience and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Initially, we went through a discovery phase to share our needs and the niche target for this campaign. Later, they put together a lead generation strategy focusing on writing email blasts and contacting through LinkedIn. This was integrated with our Mixmax calendar so whenever there was a warm lead it automatically separated time in our calendar for videocall. They send weekly reports to measure all progress.

How many resources from the vendor's team worked with you, and what were their positions?

The entire marketing team worked with us, even shared a Slack group for immediate responses.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

These lead-gen campaigns were very successful. We are still getting new customers to sign for our PPC bidding program.

How effective was the workflow between your team and theirs?

We had video call meetings twice a month via Zoom with the SocialBloom team. Communication was very fast and efficient, whenever they had questions with the prospects.

What did you find most impressive or unique about this company?

They are really a Lead-generating machine, worth adding to help your Sales team in any industry.

Are there any areas for improvement or something they could have done differently?

They could have done more research to better understand our target market at the beginning of the campaign but that later was corrected and worked perfectly.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a music mixing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialBloom, and what were your goals?

My goal was to get leads, so we hired Social Bloom for linkedin and email lead generation.

SOLUTION

How did you select SocialBloom and what were the deciding factors?

He had a great offer and I liked their personality as a company

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery call then 2 onboarding calls and they started working right away with the information given

How many resources from the SocialBloom team worked with you, and what were their positions?

I got the owner and a staff member work with me

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

3 leads in a week, that's pretty awesome.

How effective was the workflow between your team and theirs?

It was perfect. I didn't have to manage anything, they got it.

What did you find most impressive or unique about this company?

The trust that they generate. They are very genuine people. Everything is on-point and on time.

Are there any areas for improvement or something they could have done differently?

not really. They have done a great job.

BACKGROUND

Please describe your company and position.

I am the Founder of ED Online Marketing

Describe what your company does in a single sentence.

At ED Online Marketing, we are a digital marketing agency based in the Netherlands. We help businesses grow their online presence and get more customers through services like SEO, Google Ads, social media marketing, and web development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• We brought them in to support our business during a growth phase without expanding internal staff. Hiring full-time sales reps and support agents would have been expensive and time-consuming. Their outsourced team gave us the flexibility to scale operations quickly while keeping overhead manageable.

SOLUTION

How did you find Social Bloom?

• Online Search
• Clutch Site

Why did you select Social Bloom over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Social Bloom were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Bloom took over our outbound sales development and lead generation activities. The scope included setting up cold email campaigns, identifying relevant target companies, and doing the initial outreach. Their team handled the complete follow-up with prospects and qualified the leads before booking them directly into our calendars for a meeting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration was very successful. Within the first few months, they generated dozens of qualified sales leads for us, which resulted in several new long-term contracts signed with corporate clients. Our internal team could focus fully on delivering high-quality marketing work for our existing clients while the sales pipeline stayed consistently filled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is very structured and transparent. Communication was smooth via Slack and regular video calls, so we always knew what they were working on. They delivered all the target lists and campaign setups exactly on time. When we wanted to change our targeting criteria, they responded very quickly and adjusted the strategy without any delays.

What was your primary form of communication with Social Bloom?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am most impressed by how quickly they understood our specific market and the way we position our agency. It didn't feel like a standard outsourced agency; they really worked as an extension of ED Online Marketing. Besides that, the quality of the leads was high, not just random contacts.

Are there any areas for improvement or something Social Bloom could have done differently?

In the absolute beginning, the messaging in the outreach campaigns needed some fine-tuning to perfectly match the tone of voice we prefer. However, they picked up our feedback immediately and adjusted it within a couple of days, so it was not a big issue.

BACKGROUND

Please describe your company and position.

I am the CEO of Stream Commerce (Shopify Plus Full-Service Agency)

Describe what your company does in a single sentence.

At Stream Commerce, we’re a Shopify Plus full-service agency focused on helping eCommerce brands scale through conversion optimization, retention marketing, and full-funnel growth strategies. We work closely with mid-market and enterprise brands looking to improve their digital storefront performance and customer lifecycle marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• Build and manage a structured outbound sales pipeline targeting qualified eCommerce brands.
• Improve our email marketing performance, particularly around lead nurturing and re-engagement campaigns.
• Support our internal team with consistent appointment setting and sales development so we could focus more on closing.

SOLUTION

How did you find Social Bloom?

Online Search

Why did you select Social Bloom over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Social Bloom were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Bloom supported us across both sales outsourcing and email marketing functions. On the sales side, they handled lead sourcing, prospect qualification, and outbound outreach across email and LinkedIn. They also managed follow-ups and booked discovery calls directly into our calendar with pre-qualified leads. From an email marketing standpoint, they helped us restructure parts of our outbound messaging, including cold email sequences, nurture flows, and reactivation campaigns. They worked closely with our positioning to ensure messaging aligned with Shopify Plus merchants, and they continuously tested subject lines, CTAs, and copy angles. Key deliverables included weekly lead lists, outbound campaign execution, performance tracking reports, and ongoing optimization of messaging based on response data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first couple of months, we saw a noticeable lift in booked meetings, with a steady flow of qualified prospects entering our pipeline each week. Our email open and reply rates improved significantly after refining messaging, and we were able to shorten our sales cycle slightly due to better lead qualification upfront. More importantly, the consistency they brought to outbound efforts allowed our internal team to focus on closing deals rather than prospecting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid overall. Deliverables were consistently on time, and communication was clear and proactive. We had regular check-ins, and they were responsive whenever we needed adjustments or wanted to test new ideas. They operated more like an extension of our team than an external vendor.

What was your primary form of communication with Social Bloom?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was their ability to actually understand our niche. Selling Shopify Plus services isn’t generic, and they took the time to align messaging with our ideal client profile. They weren’t just sending volume they were thoughtful about targeting and positioning, which made a big difference in response quality.

Are there any areas for improvement or something Social Bloom could have done differently?

At times, we would have liked even more aggressive testing on different outreach angles earlier in the engagement, but they were receptive to feedback and adjusted quickly when we raised it.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of GIFTA

Describe what your company does in a single sentence.

GIFTA is an award-winning influencer gifting company based in the UK. We specialise in connecting brands with the right creators by managing the end-to-end process of physical product seeding. Our goal is to help brands generate authentic content and organic reach through strategic gifting campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Bloom to accomplish?

• scale our outbound sales efforts and identify new brand partnerships.
• streamline and automate our cold email marketing sequences.
• increase the volume of qualified leads entering our sales pipeline.

SOLUTION

How did you find Social Bloom?

Online Search

Why did you select Social Bloom over others?

• High ratings
• Great culture fit

How many teammates from Social Bloom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social bloom was  brought to manage our sales outsourcing and email marketing operations. The scope involved the initial setup of dedicated sending domain to protect our primary infrastructure, followed by the curation of highly targeted lead lists within the FMCG ans lifestyle sectors.
 Key deliverables included the copywriting of several bespoke email sequences tailored to our unique value proposition, the technical management of automated outreach and the daily monitoring of inboxe responses. They essentially acted as an extension of our internal team, handling the "top of funnel" heavy lifting so we could focus on closing deals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been very encouraging. Since partnering with Social Bloom, we have seen a significant uptick in our response rates and a consistent flow of booked discovery calls. Their work has directly contributed to a more predictable sales pipeline, allowing us to engage with major brands that were previously difficult to reach through standard networking.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 The project management was remarkably efficient and well-structured. We operated on a clear timeline from the initial onboarding phase through to the launch of our first campaigns. Social Bloom consistently met every deadline we set, ensuring that lead lists were curated and email sequences were live exactly when promised. Their use of reporting tools meant we were never in the dark; we received regular updates on campaign performance, which kept the entire process transparent and professional. How did they respond to your needs? Their responsiveness was one of the highlights of the partnership. Whenever we needed to pivot our strategy perhaps to target a new niche or adjust our messaging for a specific seasonal campaign the team at Social Bloom was incredibly quick to react. 

What was your primary form of communication with Social Bloom?

Email or Messaging App

What did you find most impressive or unique about this company?

Their technical proficiency in email deliverability was particularly impressive. Navigating th modern lanscape of spam filters and domains is a bit of a minefield, but social bloom handled it effortlessly. Beyond the technical side, Their communication is excellent; they are proactive instead of reactive, which is exactly what we look for in a partner.

Are there any areas for improvement or something Social Bloom could have done differently?

We spent some time refining the "tone of voice" for the emails to ensure they landed perfectly with our specific audience, but the team was incredibly receptive to feedback and adjusted the scripts immediately.