Soap Media

BACKGROUND

Please describe your company and position.

I am the Group Marketing Manager of Connexus Group

Describe what your company does in a single sentence.

Connexus Group operates across the legal, medical, hire, and insurance sectors, delivering a wide range of B2B and B2C services across our group of companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Improve lead volume
• Improve lead quality

SOLUTION

How did you find Soap Media?

Referral

Why did you select Soap Media over others?

• High ratings
• Pricing fit our budget

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After several difficult experiences with other PPC agencies, working with Soap has genuinely been a breath of fresh air. We’ve now been with them for three years, and that alone says a lot. I can’t speak highly enough of Allyn Jenkins and Emily Tuley—their expertise has been instrumental in the success of our accounts.

Their deep understanding of Google, its constantly evolving algorithm, and best-practice optimisation continues to drive excellent results. What sets them apart is their ability to grasp and adapt to the wide range of industries we operate in, something few agencies truly excel at.

They are proactive, responsive, and genuinely committed to our performance. Communication is always clear, reporting is consistently insightful, and they never stop looking for ways to enhance our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable improvements, including a noticeable increase in qualified leads and a reduction in customer acquisition costs as our campaigns became more efficient. We also saw stronger conversion rates across key landing pages and sales funnels, alongside meaningful growth in revenue and enquiries directly attributable to the work undertaken.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been consistently strong, with deliverables provided on time and often ahead of schedule. They respond quickly to our needs, adapt well to changing priorities, and communicate clearly throughout each stage of the process. Their organised approach gives us confidence that tasks are being handled efficiently and with attention to detail.

What was your primary form of communication with Soap Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their combination of deep technical expertise and genuine understanding of our diverse industries. Their ability to quickly grasp the nuances of each area we operate in, while consistently delivering high-quality, data-driven work, sets them apart. They don’t just execute tasks, they think strategically, anticipate challenges, and bring solutions that add real value.

Are there any areas for improvement or something Soap Media could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Recruitment Officer of Centrepoint

Describe what your company does in a single sentence.

Centrepoint is the UK’s youth homelessness charity, providing safe housing and support to over 15,000 young people every year, and committed to ending youth homelessness by 2037.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• To promote Centrepoint’s Support and Progression Officer recruitment drive, increasing awareness of the vacancies and driving applications from qualified candidates across three key locations: Camden, Hammersmith & Fulham, and Bournemouth.

SOLUTION

How did you find Soap Media?

Online Search

Why did you select Soap Media over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned
• Professional, Friendly

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved developing and executing a social media recruitment campaign to attract qualified candidates for multiple vacancies across our organisation. Activities included designing campaign visuals, writing job adverts and promotional content, scheduling and managing posts across selected platforms, monitoring engagement, and adjusting targeting based on performance data. The key deliverables were campaign strategy and timeline, job advert copy and creative assets, scheduled and managed social media posts, performance monitoring and engagement reports and summary report outlining reach, applications, and outcomes. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

320 completed applications (up from 88 in the previous recruitment campaign) / Over fourfold increase in total applications compared to previous recruitment activity / Strong engagement and click-through performance across Meta platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrated excellent project management throughout the campaign. All deliverables were completed on time, and communication was consistently clear and professional. The team remained calm, friendly, and responsive, keeping the campaign running smoothly even when unexpected challenges arose on our side. We were able to put our full trust in them to deliver, and they did so effectively and confidently.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their organisation, patience, professionalism, creativity and their ability to keep things moving in partnership with us, throughout the project. It didn’t feel like an us-and-them project; it felt collaborative with shared goals and mutual support which made the whole process smooth and enjoyable.

Are there any areas for improvement or something Soap Media could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Thornton Hundred Motorcycles

Describe what your company does in a single sentence.

TH builds bespoke premium motorcycles and components

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Web support
• Development
• Management

SOLUTION

How did you find Soap Media?

• Online Search
• Other

Why did you select Soap Media over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Soap Media for our web support, and they’ve been excellent. The team is quick to respond, proactive with solutions, and always clear in their communication. They understand our brand and the level of detail our customers expect, which makes a big difference. Having their support gives us confidence that our site is running smoothly and continues to deliver the experience we want for our audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their support has also helped us resolve technical issues more efficiently, which has had a direct impact on keeping our customer experience seamless. Having their expertise gives us confidence that our site is running at the standard our brand and audience expect.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Soap Media’s project management has been excellent. They consistently deliver on time and keep us updated at every stage, which makes the whole process feel smooth and reliable. Whenever we’ve raised a request or needed support, they’ve been quick to respond and flexible in finding the right solution. Their clear communication and structured approach give us confidence that nothing slips through the cracks.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very helpful and quick to resolve any issues we have

BACKGROUND

Please describe your company and position.

I am the Director of Warrior Financial Services Ltd

Describe what your company does in a single sentence.

We are a financial services company offering mortgages and protection insurance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Help Build An Online Audience
• Help Develop My Brand
• Educate Me On SEO

SOLUTION

How did you find Soap Media?

Online Search

Why did you select Soap Media over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Soap have been instrumental in changing my website to fix the various different problems that it had. They have helped me focus on the brand for my social media and have set up my various social media channels for me, taking into account my compliance. They have set up a scheduling calendar for all of my posts and have provided ideas and imagery for content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have helped me develop a following on each platform and helped my confidence as this was something that I previously knew absolutely nothing about. They have helped fix all of the broken links on my website and set everything up. My social media is an ongoing project and they have taken it over for me over the last six months so its early days.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Soap have been excellent in their time management nad have always delivered on time. They have been really supportive of my needs and I have felt like they are an extension of my company. I would not hesitate to in recommending them.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are client-focused, and I feel like they really listen to what I need. They were extremely helpful in teaching me the bits that I needed to learn, without making me feel foolish for not knowing. In a world where jargon is a go-to, I felt like they really understood my limited depth of knowledge and helped to show me what I needed to do.

Are there any areas for improvement or something Soap Media could have done differently?

I can not fault any of the staff I have dealt with at Soap.  Eve, Robin and Paige have been outstanding and I would not hesitate in recommending them to anyone needing a professional company, committed to listening to the needs of the client and focussing on the outcomes. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a social care charity.

Describe what your company does in a single sentence.

A social care charity providing support services to adults with learning disabilities. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• An accessible and inclusive experience for all our audiences.
• Design and build a new website that reflects our rebrand and new identity.
• Clearly showcase our services, case studies, news, and resources.

SOLUTION

How did you find Soap Media?

Friend

Why did you select Soap Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Knowledgeable

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As part of our upcoming incorporation and new identity, we have partnered with Soap Media to deliver our new website.

They're leading on the design and development of a modern, user-friendly website that reflects our new branding, values, accessibility and navigational requirements, and supports our goals around recruitment, referrals, and our drive to become a sector leader. This includes:

• Developing a modern, accessible design in line with our new brand
• Building the site to be user-friendly and optimised for search enginges
• Supporting us with SEO recommendations and redirects from our existing website
• Integrating analytics and tools to help us understand how our current site performs 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're still in the delivery phase, but there are already some strong indicators of progress:

• Site structure and user journeys mapped around key goals like recruitment, referrals, and awareness
• SEO and redirect strategies in place to protect and grow search visibility
• Design and wireframes approved, aligned with the new brand and accessibility standards
• Easy-to-use CMS built in, allowing us to quickly add and update content without relying on developers
• Content migration plan underway, ensuring everything is streamlined and on-message
• Strong collaboration with Soap Media, keeping the project on time and within budget

Post-launch, success will be measured through metrics like traffic, engagement, application conversions, and referral enquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Soap Media’s project management has been excellent throughout. They’ve consistently delivered to the timelines they originally set, working backwards from our desired launch date to keep everything on track. I really appreciated that all key milestones were planned in advance, with clear deadlines and responsibilities, which made the whole process feel well-organised and manageable.

Even when we were running behind on our side, they proactively checked in and offered support to help us catch up, without ever making us feel pressured. Their communication has been spot on, and I couldn’t fault their proactiveness.

The handover guide they've provided is also really thorough, making it easy for me and the team to manage ongoing content updates and customisation in-house.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We scoped four different agencies for this project. As a social care charity with a limited budget, it could’ve been easy to go with the cheapest option, but it was far more important to choose a partner who understood our vision and could deliver what we needed.

Soap Media stood out from the start. Their experience, sector understanding, design quality, and usability case studies impressed us. But what set them apart even more was their ability to translate our brief into something clear, achievable, and on-brand. Their approach to project management and communication was confident and collaborative, which made them feel like a natural extension of our team. It was clear they genuinely cared about getting it right for us.

Are there any areas for improvement or something Soap Media could have done differently?

Honestly, I can’t fault them. Soap Media has been consistent in their communication, stuck to the timeline, and delivered everything they’ve promised so far. They’ve been flexible and proactive throughout, making the whole process smooth and collaborative.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Morgan Cyber

Describe what your company does in a single sentence.

Cyber security and IT infrastucture consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Updating a legacy website
• Creation of on site lead gen tools
• Creation of digital assets

SOLUTION

How did you find Soap Media?

Worked with SOAP previously

Why did you select Soap Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Previously known to me

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Morgan Cyber had a functioning but dated website that required improving across the board. The site was locked down by a previous developer which needed resolving so the in house expertise could pick up the day-to-day management of the site. The brief also included improvements to the UX and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have far greater control over our site than we did before, and our key on page metrics have greatly improved as a result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Any and all requests were dealth with (as they are always) in a timely manner. Clear timelines were laid out at the start and any gaps or areas of the brief that needed to be queried were done so. Out project was delivered on time and to an excellent standard, even addressing a few issues we had not considered.

What was your primary form of communication with Soap Media?

Email or Messaging App

What did you find most impressive or unique about this company?

Their general level of service was just outstanding. They take the time to understand what you are trying to achieve, and more often than not are suggesting ways to improve your ideas and concepts even further.

Are there any areas for improvement or something Soap Media could have done differently?

Not in this instance. We are 100% happy with the service provided, cost, and end result.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Fluent Money

Describe what your company does in a single sentence.

Specialist Finance Broker

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Reskin of our current website

SOLUTION

How did you find Soap Media?

Online Search

Why did you select Soap Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Sector experience

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged SOAP to deliver a full reskin of our existing website, with the aim of modernising the look and feel, improving user experience, and making the site more customer-focused. While the core functionality and platform remained the same, the visual design, page layouts, and content structure were completely reworked.

Key deliverables included:

• A new website design system and refreshed brand styling across all page templates
• Wireframes and high-fidelity designs for key pages including homepage, product pages, lead capture, and navigation
• Integration of third-party tools such as affordability calculators and lead forms
• Optimisation for mobile and responsive layouts
• Support with implementing the new content and updated customer journeys
• QA and testing ahead of go-live

The project has since evolved to include broader strategic support, including campaign landing pages and user journey enhancements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the reskin, we saw marked improvements across several key performance indicators:

• Bounce rate decreased by 22% within the first three months, indicating stronger engagement with the new layout and content.
• Page load speed improved by an average of 1.3 seconds, positively impacting user experience and SEO rankings.
• Lead conversion rate on key product pages increased by 18%, thanks to clearer calls to action and improved form accessibility.
• Mobile traffic engagement rose significantly, with a 27% increase in average time on site, reflecting better mobile optimisation.
• We also received positive qualitative feedback from both internal stakeholders and customers, with specific praise around clarity, ease of use, and trust in the updated design.

Overall, the project successfully modernised our digital presence and laid the foundation for further improvements across content and campaign delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management throughout the engagement has been excellent. Paige, SOAP’s Operations Director, has been our main point of contact and has been brilliant from day one—always available, incredibly knowledgeable, and quick to offer the right technical guidance when needed.

Nothing has ever been too much to ask, and she’s created a really open and supportive environment where no question feels like a silly one. As the project evolved, Paige also brought in subject-matter experts from across the agency to support with specific areas, ensuring we always had the right people involved at the right time.

Timelines have been well managed, and we’ve always had clear visibility on progress and priorities. Overall, it’s been a very collaborative and hands-on experience—one that’s helped us feel confident and well-supported throughout.

What was your primary form of communication with Soap Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about SOAP was their ability to truly understand our needs and translate them into tangible, effective outputs on the page. They didn’t just take a brief at face value—they took the time to get under the skin of what we were trying to achieve and delivered creative solutions that actually worked in practice.

That level of care and understanding made a real difference to the end result. They’ve been collaborative, knowledgeable, and genuinely invested in helping us succeed. The quality of their work and the support throughout the process has been consistently excellent.

Are there any areas for improvement or something Soap Media could have done differently?

None, I can't stress enough how happy we are with them.  We've actually engaged them on a couple of new/different projects - all off the back of the great work they did on the website. 

BACKGROUND

Please describe your company and position.

I am the General Manager UK of Jacuzzi Group

Describe what your company does in a single sentence.

Wellness Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• SEO audit and implementation for e-Commerce Site
• SEO audit for main website
• SEO advice support for website integration

SOLUTION

How did you find Soap Media?

Referral

Why did you select Soap Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Accelerate Shopify e-commerce platform performance through bespoke SEO audit to drive at target sales growth.

Review hero Jacuzzi.com platform to find SEO quick wins and understand focus areas.

Review best approach to integrate local showroom website into hero national website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shopify platform now in top 10% of e-commerce website globally and growth tracking now "on target".

Local website integrated into hero website and traffic now 300% up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent support from Daryl and James who led on the relationship and project drive. 

Super helpful, kept us informed along the way, and offered additional suggestions to improve performance further. 

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very personable and transparent. Where other agencies would be more than happy to advise us to do many, very expensive projects, the team at Soap were openly looking to focus on the priorities that would give us mosrt valuable and would advise us against projects that they did not think would drive value. This was hgihly refreshing. 

Are there any areas for improvement or something Soap Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Business Manager of The Backlot Cinema & Diner

Describe what your company does in a single sentence.

We are a Multiplex Cinema and Diner with the only IMAX in Lancashire

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• To increase brand awareness and visibility
• To help us gain subscribers and new members
• To boost engagement across social media platforms

SOLUTION

How did you find Soap Media?

SOAP was involved with a different business that I used to work with.

Why did you select Soap Media over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a robust social media strategy based on competitor and industry research, and the types of content for the Backlot Cinema.

To create a monthly content calendars that cover a variety of content themes and

pillars, pulling information from the Backlot Cinema website to ensure we create engaging content that pushes our core USP’s and showcases our brand.

Driving Visits to the IMAX Cinema

Promoting the FYMembership

Promoting Screenwave APP

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their bespoke custom reporting means we can shows which campaigns, audiences, creative and copy are driving performance.

Primally measruing return on investiment for each campaing created over the amount of tickets sold.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All campaigns are delivered on time and always available for meetings to make sure all our needs are met.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The engagement and the quick response to our ever-changing needs have been most impressive.

Are there any areas for improvement or something Soap Media could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing manager for Manchester Foundation Trust Charity. We're a charity that funds and supports 10 hospitals in Manchester, UK. We raise funds online and in person through events to support treatment, research, and care at those hospitals. In my role, I oversee our digital marketing, social media presence, website, and any additional advertising that we do.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soap Media?

We used to have two separate websites for two separate hospitals, and they were quite old and no longer fit for purpose. We wanted to merge those two websites into one and modernize our digital presence to stand up to other competitor charities.

SOLUTION

What was the scope of their involvement?

We hired Soap Media to redesign and redevelop our website. Initially, we provided them with a brief of what we wanted for our new website. We had done a lot of research on our end about how we wanted it to look and feel. After providing the brief, Soap Media came back with an analysis of that brief and a plan for how we could achieve that.

Over a 6–7-month period, we worked with Soap Media to redevelop our website. They provided initial plans and wireframes and worked with us through the various layouts and features of the website. As the project got near the end, they helped us input our content and set everything up for the site launch.

We've continued to work with Soap Media on an ongoing basis to provide website maintenance and add new features to the site as we go. As for the technology stack, they've used WordPress to build our site.

What is the team composition?

Since we started working with Soap Media, we've had three separate account managers. We've also worked with a couple of designers and developers, although usually through the account manager in turn. They've joined a couple of meetings as well, but most of our meetings have been with our account managers.
How did you come to work with Soap Media?

We found them through a Google search. Since we're an NHS charity, we had to go through a rigorous selection process to ensure we were getting the best value for our project and that the selected partner was the right fit. We invited a number of agencies to submit briefs and had interviews with them to ensure they were the right fit. Therefore, we went through a few different stages with Soap Media before we finally selected them.

How much have you invested with them?

We've spent just over £50,000 (approximately $66,000 USD). The website project itself was around £40,000 (approximately $53,000 USD), and we've spent more on our maintenance budget as we've gone.

What is the status of this engagement?

We started working with them in July 2023, and the website launched in January 2024. We've kept working with them on an ad hoc and maintenance basis ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success against the brief we initially gave Soap Media, which laid out a number of different things we wanted the website to do. Once the website was about to launch, we went back to that brief and checked off each of those requirements to ensure the website could do each of the things we initially asked.

We're still measuring success as we go; we're looking at our metrics and ensuring they're being met. We've also continued to work with Soap Media to make sure that success happens.

How did Soap Media perform from a project management standpoint?

Initially, there were probably a couple of roadblocks to getting things set up. However, once the project was running, we felt good about it. Soap Media has always been able to deliver things on time. Even when we fell behind a little bit on our side in terms of providing content, they were able to expedite things on their side to ensure we could meet deadlines. 

Overall, we delivered the project a couple of weeks later than we planned. However, it wasn't a big problem, and it was decided amicably on both sides.  As for communication tools, we typically communicate via Google Meet and email. We've sent a lot of emails back and forth.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Paige (Operations Director) was our account manager during the development process. She worked with us through everything and was the key teammate during that phase of the project.

What did you find most impressive about them?

Soap Media has really taken our needs into consideration regarding what we need the website to do. They've also listened to us when we've told them the problems we faced on our old websites, so they've helped us rectify those.

Moreover, Soap Media was very understanding of our questions and specific needs at the start of the relationship to ensure they were getting everything right. Their ability to take our brief and make it a reality is what I'd like to highlight about them.

Are there any areas they could improve?

As I said, there were a few issues at the start with Soap Media's project management. We felt like we weren't getting quite enough information about some things. However, we were able to talk to them about that, so the issues didn't last for too long. 

In the ongoing partnership, there have been a few instances where Soap Media has made a change that has broken something else on the website. They’ve always fixed those errors, but there has been a slight lack of oversight as to what one change might do to another part of the site. That's their only room for improvement.

Do you have any advice for potential customers?

Be open and honest about the task you're trying to achieve. Hopefully, Soap Media will be able to help you in the same way they've helped us.