SKYNE

BACKGROUND

Please describe your company and position.

I am the CEO DMC of Sela - Onedar

Describe what your company does in a single sentence.

Sela.

A dynamic creator of spectacular experiences and iconic destinations across recreational industries, championing local talents, connecting people with brands, and contributing to national aspirations for a better quality of life.

With a proud legacy of firsts, we work hand in hand with innovators, communities, and leaders, setting the standard for the exceptional as our ambition evolves. We see a bright future bursting with opportunities, where the impossible is a starting point.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SKYNE to accomplish?

• Create a distinctive B2B tourism brand to position Sela’s new DMC for European markets. Develop a strategic name, identity, and launch presence that bridges premium and accessible travel while supporting leisure, MICE, and cruise segments entering Saudi Arabia.
• Prepare Onedar for its international debut at ITB Berlin, with a complete brand system, sales presentation, and launch assets to engage tourism partners.
• Develop and implement Onedar’s social media strategy, tone of voice, and launch content to introduce the brand to industry partners and build early brand recognition.

SOLUTION

How did you find SKYNE?

• Online Search
• Other

Why did you select SKYNE over others?

Best RFP Response

How many teammates from SKYNE were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy 
• Brand Word Mark and Image Mark
• Brand CI & Guideline 
• Brand Collaterals 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Skyne launched Onedar through a complete brand creation, from naming and identity to its industry debut at ITB Berlin. The new brand introduced a distinctive gateway to Saudi Arabia, enabling international partner engagement and positioning the Kingdom as a destination for meaningful journeys.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely delivery of milestone deliverables. 

What was your primary form of communication with SKYNE?

Virtual Meeting

What did you find most impressive or unique about this company?

They were a perfect match of co-creation.

Are there any areas for improvement or something SKYNE could have done differently?

N/A