Skalory (Digital Union GmbH)

BACKGROUND

Please describe your company and your position there.

I am the CEO of ShopLC Global Inc., ShopLC is online and TV retailer of jewelry and lifestyle products in US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Union GmbH & Co. KG?

To acquire new customers and to increase our revenue through Social Media. Also to create contents through influencer collaboration.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referred by our sister company in Germany- ShopLC GmbH

Describe the project in detail and walk through the stages of the project.

Ad Union team worked with our team to identify potential products, identify influencers to create content, created titles and the pushed the ads online. They monitored the performance and tweaked ads to further improve their productivity.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with head of communication, media buyers, graphic designer and an influencer manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our FB engagement rates increased substantially and traffic to our site also increased noticeably. We had decent ROAS on our campaigns.

How effective was the workflow between your team and theirs?

Workflow between our team and Ad Union was fairly effective. Ad union submitted weekly progress of our various campaigns and sought feedback from our team and tweaked the ads based on such feedback. Our team also had access to performance through GA and FB account so we both were on the same page.

What did you find most impressive or unique about this company?

Their team had a good understanding of Facebook advertising and they were honest and trustworthy.

Are there any areas for improvement or something they could have done differently?

We could have found a way to expedite new content creation through in-house hosts or Austin based influencers.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of Braun Aviation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Union?

We needed social media marketing help.

SOLUTION

What was the scope of their involvement?

I gave them ideas to help target the right audiences and supported them with copy and images. From there, they managed campaigns on Facebook and Instagram. 
The main goal of the first campaign was to generate leads. The ads run with a one-minute video. In the end, there’s a lead page for potential customers to enter contact information.

What is the team composition?

I work with Julian (Co-Founder) and Vincent (Co-Founder).

How did you come to work with Ad Union?

I’ve known them for a few years. I like the way they manage their social media ads.

How much have you invested with them?

We spent €4,000–€5,000 (approximately $5,000 - $6,000).

What is the status of this engagement?

We began discussions around December 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We're still going through the results. I’m very happy with the quality leads we’ve received so far.

How did Ad Union perform from a project management standpoint?

We communicate mainly via WhatsApp and phone.

What did you find most impressive about them?

They have a fresh, creative process that makes us look unique in the marketplace.

Are there any areas they could improve?

Their availability could be better. Sometimes I need an answer within hours, and it’s the next day before I hear from them.

Do you have any advice for potential customers?

Make a clear list of common interests of your potential audience.

BACKGROUND

Please describe your company and your position there.

I am the founder of a photography studio matching over 300 Freelancing Artists with clients all over Indonesia (mainly in Bali).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Union?

Our project was to grow our database of active freelancers and clients like Hotels, Airbnb Hosts, etc. After some discussing with Julian, I have dedicated almost everything of my marketing budget to Facebook Lead Ads to collect Leads to expand our community.

What were your goals for this project?

Our goals for the first two months were to have at least 50 new members in our freelancing team to ensure a better service to our costumers and a greater brand awareness in the Indonesian space.

SOLUTION

How did you select this vendor?

Since I’ve worked in the field of digital marketing myself for a while and being the founder of an Online marketing agency I’m pretty picky when it comes to outsourcing, especially in this specific branch. But after knowing Julian and Vincent from my hometown and also being familiar with their work, I was confident that their work would meet my expectations. Therefore and because of my lack of time so I couldn’t do it myself I reached out to them. They sent me a detailed brochure of their services & advantages as well as capabilities in the Facebook advertising field and also counselled me.

Describe the scope of their work in detail.

After a meeting and some calls, we had put a strategy together. We were closely working on content for the ads. The fact that the whole team speaks fluent English made it a lot easier to talk to members and colleagues of mine from Indonesia to get support or advice. The Teams plan involved Facebook Lead Ads, Facebook Brand Awareness Ads and simple reach Ads.

What was the team composition?

I have worked closely together with the German and the UK teams both for support, invoices & general information.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After a few days of testing, a few people started to sign up and contacted us. As the first results were just based on testing we haven’t expected much. After this test period, we have increased the daily ad spend to about 20€ and these were giving us around 1 signup and 1500 impressions. Since the start with Ad Union, we have gained over 170 new members in our community & we were able to increase the commission for our new members to get them a better chance of starting off. In the beginning, we had a CPA of around 19€ which has been decreased by over 60%.

How effective was the workflow between your team and theirs?

Ad Union has used a well-structured database to share invoices and reports accessible with a login. We had called once or twice a week to get an update on the current stages and results.

What did you find most impressive about this company?

I was impressed by their creative ideas and implementations as well as Tipps and tricks I didn't know about to save money on ad spend and get a higher CVR as well as CTR. Their reports were structured well too.

Are there any areas for improvement?

The only small negative was the layout of the first invoice wasn't structured very well. It got fixed after I mentioned it.

BACKGROUND

Please describe your company and position.

I am the Managing Director of ShopLC GmbH

Describe what your company does in a single sentence.

Home shopping and E-commerce Retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Union GmbH & Co. KG to accomplish?

• To mange Facebook media buying, improve ROAS and scale our business.

SOLUTION

How did you find Ad Union GmbH & Co. KG?

Online Search

Why did you select Ad Union GmbH & Co. KG over others?

Close to my geographic location, Great culture fit, Other

Describe the scope of work in detail. Please include a summary of key deliverables.

To scale business with a 3+ Return on Ad Spend (ROAS) and reduce Customer Acquisition Cost (CAC)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved ROAS and reduced CAC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effective project management, good communication, and on time delivery.

What was your primary form of communication with Ad Union GmbH & Co. KG?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Young, passionate, and agile team with lot of energy, creativity, and enthusiasm.

Are there any areas for improvement or something Ad Union GmbH & Co. KG could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Club Manager of private members club in St. Moritz

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ad Union GmbH, and what were your goals?

Transforming our physical members shop into a digital one.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience driven online shop with private log-in

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

building an online shop for up to 100 items on shopify as a platform

How many people from the vendor's team worked with you, and what were their positions?

3 people, client directors and IT developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

confidential

Describe their project management style, including communication tools and timeliness.

smooth and seamless communications using always the best means of communication (email, calls, whatsapp)

What did you find most impressive or unique about this company?

They provide highly personalized services and are very solution-oriented.

Are there any areas for improvement or something they could have done differently?

no